Laura Crimmons - Making the Connection

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The document discusses how to make meaningful connections with others in order to build relationships and achieve goals. It recommends taking time to understand others' interests by researching them online and finding commonalities, then referencing shared interests in conversations. Rather than focusing only on metrics like page views, the document stresses connecting with people as individuals and remembering their humanity. The overall message is that personalization, active listening, and showing you care about others as people are key to building strong relationships.

Marketing

@lauracrimmons #TuringFest
Making the Connection
Laura Crimmons @lauracrimmons
#TuringFest

@lauracrimmons #TuringFest
Biggest challenges I hear from clients/agencies/industry friends

@lauracrimmons #TuringFest
“How do I get X to
work with me?”

@lauracrimmons #TuringFest
“How do I get more page views / users / links?”

@lauracrimmons #TuringFest
It’s all about making
a connection with a
person / a group of
people

@lauracrimmons #TuringFest
Universal rules

@lauracrimmons #TuringFest
What’s in a name?

@lauracrimmons #TuringFest
But personalisation is not just using somebody’s name

@lauracrimmons #TuringFest
We have two ears and one mouth, so we
should listen twice as much as we speak

@lauracrimmons #TuringFest
Harvard researchers found
that talking about ourselves
can trigger the same
sensation of pleasure in the
brain as food, money or sex.

@lauracrimmons #TuringFest
We’re drawn to people who are
like us - so show the person how
you’re like them

@lauracrimmons #TuringFest
“Once you have a little piece of information about someone being
similar to you or different, you seem to take it and run with it. You may
think they are similar to you across the board, even though you may not
have much reason to think this. It is rather surprising.”
Adrianna Jenkins, Harvard University
http://bit.ly/telegraphjenkins

@lauracrimmons #TuringFest
Stalk people
(But not in a potential restraining order way)

@lauracrimmons #TuringFest
For example, let’s say I’m meeting Aleyda and want to make sure I
show her we have things in common…

@lauracrimmons #TuringFest
But what if someone doesn’t want to work with you?

@lauracrimmons #TuringFest
Summarise back to the other
person to get to “That’s right”
Google Talk: http://bit.ly/vosstalk Medium Post: http://bit.ly/RaskinNegotiation

@lauracrimmons #TuringFest
Connecting with
colleagues/clients

@lauracrimmons #TuringFest
Check through your emails to see if you can find something they’ve
emailed about that shows their interests…

@lauracrimmons #TuringFest
1. Compliment them on some great work
2. Ask for their advice on an upcoming project
3. Find out what their KPIs are/what’s important to them
4. Provide treats

@lauracrimmons #TuringFest
“The Branded3/Provident relationship isn’t your
standard client/agency relationship. We’ve built up a
really great friendship (after all you only invite friends to
your wedding!) which means we all work together as
one big team. We’re comfortable enough to question
each other when things don’t go right and excited to
share success when it happens!”

@lauracrimmons #TuringFest
Don’t underestimate
the power of a drink

@lauracrimmons #TuringFest
Connecting with
journalists/influencers

@lauracrimmons #TuringFest
Twitter is your best friend.

@lauracrimmons #TuringFest
It’s not just about personal interests though, make sure you’ve
researched what they write about / have previously written about

@lauracrimmons #TuringFest
“But isn’t that really
time consuming?”
- training attendees

@lauracrimmons #TuringFest
Connecting with your
audience

@lauracrimmons #TuringFest
Stop talking about page views and users.
We’re marketing to people we need to think about them as such.

@lauracrimmons #TuringFest
Pulling it all together…

@lauracrimmons #TuringFest
The Three Whys:
Why are people doing something?
Why is it important? (x3)

@lauracrimmons #TuringFest
Why do people use taxis?
To get to where they need to be
Why is it important to us?
Because we want to arrive quickly and safely
Why is it important to us?
Because we don’t want to travel on unclean
transport
Why is it important to us?
We don’t want to get ill

@lauracrimmons #TuringFest
Daily Mail feedback / exclusive

@lauracrimmons #TuringFest
London Mayor’s response

@lauracrimmons #TuringFest
Online conversations

@lauracrimmons #TuringFest
Campaign launch
Mayor’s announcement
Traffic

@lauracrimmons #TuringFest
Campaign launch
Search visibility

@lauracrimmons #TuringFest
To summarise…
1. We like to talk about ourselves, so give people space to talk
2. Use subtlety to show that you've listened/taken time to research
people
3. Remember we're connecting with other people (with feelings) -
not page views or link targets

@lauracrimmons #TuringFest
Thanks
Laura.Crimmons@branded3.com
@lauracrimmons

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SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence. Read more- https://shorturl.at/yl3MU

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Laura Crimmons - Making the Connection

1. @lauracrimmons #TuringFest Making the Connection Laura Crimmons @lauracrimmons #TuringFest

2. @lauracrimmons #TuringFest Biggest challenges I hear from clients/agencies/industry friends

3. @lauracrimmons #TuringFest “How do I get X to work with me?”

4. @lauracrimmons #TuringFest “How do I get more page views / users / links?”

5. @lauracrimmons #TuringFest It’s all about making a connection with a person / a group of people

6. @lauracrimmons #TuringFest Universal rules

7. @lauracrimmons #TuringFest What’s in a name?

8. @lauracrimmons #TuringFest A lot…

9. @lauracrimmons #TuringFest But personalisation is not just using somebody’s name

10. @lauracrimmons #TuringFest We have two ears and one mouth, so we should listen twice as much as we speak

11. @lauracrimmons #TuringFest Harvard researchers found that talking about ourselves can trigger the same sensation of pleasure in the brain as food, money or sex.

12. @lauracrimmons #TuringFest We’re drawn to people who are like us - so show the person how you’re like them

13. @lauracrimmons #TuringFest “Once you have a little piece of information about someone being similar to you or different, you seem to take it and run with it. You may think they are similar to you across the board, even though you may not have much reason to think this. It is rather surprising.” Adrianna Jenkins, Harvard University http://bit.ly/telegraphjenkins

14. @lauracrimmons #TuringFest Stalk people

15. @lauracrimmons #TuringFest Stalk people (But not in a potential restraining order way)

16. @lauracrimmons #TuringFest For example, let’s say I’m meeting Aleyda and want to make sure I show her we have things in common…

17. @lauracrimmons #TuringFest

18. @lauracrimmons #TuringFest

19. @lauracrimmons #TuringFest

20. @lauracrimmons #TuringFest But what if someone doesn’t want to work with you?

21. @lauracrimmons #TuringFest Summarise back to the other person to get to “That’s right” Google Talk: http://bit.ly/vosstalk Medium Post: http://bit.ly/RaskinNegotiation

22. @lauracrimmons #TuringFest Connecting with colleagues/clients

23. @lauracrimmons #TuringFest Check through your emails to see if you can find something they’ve emailed about that shows their interests…

24. @lauracrimmons #TuringFest 1. Compliment them on some great work 2. Ask for their advice on an upcoming project 3. Find out what their KPIs are/what’s important to them 4. Provide treats

25. @lauracrimmons #TuringFest

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27. @lauracrimmons #TuringFest

28. @lauracrimmons #TuringFest “The Branded3/Provident relationship isn’t your standard client/agency relationship. We’ve built up a really great friendship (after all you only invite friends to your wedding!) which means we all work together as one big team. We’re comfortable enough to question each other when things don’t go right and excited to share success when it happens!”

29. @lauracrimmons #TuringFest Don’t underestimate the power of a drink

30. @lauracrimmons #TuringFest Connecting with journalists/influencers

31. @lauracrimmons #TuringFest Twitter is your best friend.

32. @lauracrimmons #TuringFest

33. @lauracrimmons #TuringFest

34. @lauracrimmons #TuringFest

35. @lauracrimmons #TuringFest

36. @lauracrimmons #TuringFest

37. @lauracrimmons #TuringFest

38. @lauracrimmons #TuringFest It’s not just about personal interests though, make sure you’ve researched what they write about / have previously written about

39. @lauracrimmons #TuringFest

40. @lauracrimmons #TuringFest “But isn’t that really time consuming?” - training attendees

41. @lauracrimmons #TuringFest Connecting with your audience

42. @lauracrimmons #TuringFest Stop talking about page views and users. We’re marketing to people we need to think about them as such.

43. @lauracrimmons #TuringFest

44. @lauracrimmons #TuringFest

45. @lauracrimmons #TuringFest

46. @lauracrimmons #TuringFest

47. @lauracrimmons #TuringFest

48. @lauracrimmons #TuringFest Pulling it all together…

49. @lauracrimmons #TuringFest The Three Whys: Why are people doing something? Why is it important? (x3)

50. @lauracrimmons #TuringFest Why do people use taxis? To get to where they need to be Why is it important to us? Because we want to arrive quickly and safely Why is it important to us? Because we don’t want to travel on unclean transport Why is it important to us? We don’t want to get ill

51. @lauracrimmons #TuringFest

52. @lauracrimmons #TuringFest

53. @lauracrimmons #TuringFest Daily Mail feedback / exclusive

54. @lauracrimmons #TuringFest

55. @lauracrimmons #TuringFest London Mayor’s response

56. @lauracrimmons #TuringFest Online conversations

57. @lauracrimmons #TuringFest Campaign launch Mayor’s announcement Traffic

58. @lauracrimmons #TuringFest Campaign launch Search visibility

59. @lauracrimmons #TuringFest “London Under the Microscope’ is a brilliant example of how a well structured and planned campaign is able to deliver fantastic results in terms of brand awareness, customer engagement and ROI - even in a relatively niche sector. We were delighted with the results of the campaign and thoroughly enjoyed working with Branded3 to bring it to fruition. Not only are the team at Branded3 extremely talented but they also have the knack of making collaborating on projects fun, without deviating from the final goal.” Client feedback

60. @lauracrimmons #TuringFest To summarise… 1. We like to talk about ourselves, so give people space to talk 2. Use subtlety to show that you've listened/taken time to research people 3. Remember we're connecting with other people (with feelings) - not page views or link targets

61. @lauracrimmons #TuringFest Thanks Laura.Crimmons@branded3.com @lauracrimmons

Laura Crimmons - Making the Connection

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