Social Media 101: Creating Your Digital Fingerprint

S O C I A L M E D I A 1 0 1 :
C R E AT I N G Y O U R D I G I TA L F I N G E R P R I N T
IMAGE:SEANMACENTEEVIAFLICKR
K R I S T I C A S E Y S A N D E R S
V P C R E A T I V E / C H I E F S T O RY T E L L E R
P L A N Y O U R M E E T I N G S . C O M
@ P Y M L I V E

W H O I A M
• I manage programming for a
community of 100,000+
meeting and event planners
• I’m the internal person who
figures everything out from
scratch to train others.
@PYMLive #iaapbranchevent

W H Y T H I S M AT T E R S

L E A R N E R
O U T C O M E S
Learn what content
is best to post and
share on each
platform.
Identify best
practices for
professional and
personal use.
Understand the
difference between
social media
platforms.
#1 #2 #3

Y O U N E E D T O
U N D E R S TA N D …

IMAGE:BETHVIAFLICKR
E V E RY T H I N G Y O U T W E E T,
S H A R E , P O S T N E V E R D I E S .

S T R AT E G Y
T R U M P S
A L L

S O W H AT A R E Y O U
T RY I N G T O A C H I E V E ?

T H I N K O F P R O F I L E S  
A S C A L L I N G C A R D S
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K N O W W H E R E Y O U R P E O P L E A R E
IMAGE:SUSANNENILSSONVIAFLICKR

H A S H TA G S = # C O M M U N I T Y
IMAGE:MISSPIXELSVIAFLICKR

IMAGE:TOBANB.VIAFLICKR
N U R T U R E Y O U R A U D I E N C E

Y O U C A N ’ T B U Y R E A L F R I E N D S
IMAGE:KEVINDOOLEYVIAFLICKR

D O N ’ T F O R G E T T O
M E A S U R E P R O G R E S S
IMAGE:GABRIELLEVIAFLICKR

Q U E S T I O N S ?

L E T ’ S G E T S O C I A L …

L I N K E D I N . C O M

L I N K E D I N
• Think of it as an interactive
business card or resume.
• Build it for the job you
want to have.
• Use keywords you want
recruiters to use.
• Bonus: Pulse blogs, groups
& company pages.

T W I T T E R . C O M

T W I T T E R
• 140-character updates
• Links, pictures, @, RT/MT,
#, quotes
• Lists help you filter out the
noise
• Think: news headlines,
one-liners, text messages
• .@ if you want to be heard

P L U S . G O O G L E . C O M

G O O G L E P L U S
• Post links to anything you
want Google to bring up in its
search results.
• Use + to mention people, #
to add keywords. +1 to “like.”
• Collections allow you to be
an expert on topics. Post
related stories in them.
• Synch your camera to auto-
backup images.
• Plus: Hangouts, Pages,
Groups, Circles

Y O U T U B E . C O M

Y O U T U B E
• 2nd-largest search engine
• Archive videos & live
broadcast hangouts
• Add links in your video
descriptions and profile
• Create playlists of other
people’s content
• Plus: Create videos from
existing ones

I N S TA G R A M
• Image and video sharing
• @names differ from Twitter,
so be careful when you
choose to tweet out
• Can use # but links in
descriptions aren’t active
• Best for emotion,
inspiration, empowerment
messages

FA C E B O O K . C O M

FA C E B O O K
• Be vigilant about grouping
Friends and being specific
with your privacy settings
• If you don’t have a budget
for promoted posts, think
twice before starting a page
• Groups are better for
conversations
• @People, use # and edit links
• Better to upload video files
and images than to link

P I N T E R E S T. C O M

P I N T E R E S T
• Park research, find
inspiration
• Organize boards by topic,
use secret boards for
collaboration
• Use #, links and Twitter to
promote individual pins
• Company pages give
analytics
• Consider Maps, if relevant

WA N T T O B E A N
E X P E R T ?

Q U O R A . C O M

Q U O R A
• Ask questions and/or answer them
• “Upvote” or comment on what you like
• Include links to your websites
• Create bios of topics of expertise
• Plus: Research, write blogs

S L I D E S H A R E . N E T

S L I D E S H A R E
• Host presentations and
infographics
• Post them directly to your
LinkedIn profile to prove
your expertise
• Collect business leads
• Add links to your website
in descriptions, fill out
profile completely

M E E R K ATA P P. C O
P E R I S C O P E . T V

M E E R K AT
• Mobile-based live-streaming
video that can be embedded on
a website
• Informal gatherings promoted on
Twitter (#)
• Can schedule broadcast times in
advance
• Video disappears at end of
broadcast but can auto-
download to phone
• Can allow viewers to guest
broadcast from your stream

P E R I S C O P E
• Attracts more professional
audience than Meerkat
• Can record directly to
computer or download to
phone
• Recordings live on
Periscope for 24 hours so
you can promote
• Owned by Twitter (#)

S N A P C H AT. C O M

S N A P C H AT
• Mobile photo and video-
sharing that “expires” after
24 hours
• Add titles and captions
• Add to stories (can
download and share)
• Best for marketing or
personal use

V I N E . C O

V I N E
• 6-second looping videos
that you can share on
Twitter
• Best for comedy,
commentary & behind-the-
scenes
• Add descriptions, use #

W H I C H P L AT F O R M S
W I L L Y O U U S E ?
kristi@planyourmeetings.com

Social Media 101: Creating Your Digital Fingerprint

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Social Media 101: Creating Your Digital Fingerprint