Bloom Grocery provides shoppers with store maps on carts highlighting each department by color to ease navigation.
UNIQLO organizes clothes by color - red shirts and sweaters together, making it easy for shoppers to find what they need.
The Nokia store divides products into intuitive zones - solutions, products, support - with staff to encourage interaction.
Albertson's installed headers organizing the bread aisle, allowing quick location of items and increasing category sales.
The Switch is a trend report seeking out interesting things retailers are doing, spotlighting innovations in retail across a wide range of industries across the globe.
The Switch is a trend report seeking out interesting things retailers are doing, spotlighting innovations in retail across a wide range of industries across the globe.
Content Sells Coffee is showcasing coffee brands’ content marketing best practices.
Did you know coffee drinkers make better lovers? Swipe in and discover how content is converting coffee brands' audiences into more loyal and more profitable customers.
Get content: http://www.sqills.be, info@sqills.be
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
The oscar award ppt template provide a wide variety of templates about the awards. There are number of slides in each presentation which are easy when it comes to customization. Various kind of content can be inserted such as textual content, images,videos, and various formats. The Oscar award powerpoint template is a complete package for people who are looking forward to put forward the content efficiently and effectively to a huge audience.
Content Sells Coffee is showcasing coffee brands’ content marketing best practices.
Did you know coffee drinkers make better lovers? Swipe in and discover how content is converting coffee brands' audiences into more loyal and more profitable customers.
Get content: http://www.sqills.be, info@sqills.be
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
The oscar award ppt template provide a wide variety of templates about the awards. There are number of slides in each presentation which are easy when it comes to customization. Various kind of content can be inserted such as textual content, images,videos, and various formats. The Oscar award powerpoint template is a complete package for people who are looking forward to put forward the content efficiently and effectively to a huge audience.
Mobile First Township Shopper Marketing with @SilverstoneLiveRaymond Buckle
Township shoppers are mobile first and savvy. By using Wi-Fi as an activation and tracking platform; SMS Short Code, QR Codes and Promoters for activation - and SMS and Mobile Web as the Engagement medium - we have seen some amazing results in driving shopper spend in Township Malls with the McCormick Property Group. Airtime Credit Rewards and wi-fi data is a currency that drives engagement at scale.
AS SHOPPER MARKETING CONTINUES TO GAIN
A FOOTHOLD IN CANADA, CONFERENCES LIKE
THIS ONE ARE BECOMING MORE AND MORE
VALUABLE. AGENCIES, RETAILERS, AND
MARKETERS ALL NEED TO UNDERSTAND
NOT ONLY THE UNDERPINNINGS OF THE DISCIPLINE,
BUT PERHAPS MORE IMPORTANTLY,
HOW THE DISCIPLINE IS AFFECTED BY THE
NUANCES OF THE CANADIAN RETAIL LANDSCAPE.
THIS DECK IS AN ENCAPSULATION
OF WHAT WE HEARD OVER THE TWO DAYS OF PRESENTATIONS AND DISCUSSIONS.
Shopper marketing for luxury brands in travel retailPhilip Slade
My personal view on current shopper marketing trends and luxury shoppers in airports. I believe a hugely under exploited opportunity in travel retail to link online and real world brand offers
Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
Align, Aim, Perform and Grow with Shopper MarketingRick Abens
Shopper marketers are under more scrutiny than ever to accurately forecast and assess ROI.
Foresight ROI is proud to have analyzed over 18,000 shopper marketing events to help Clorox and other leading CPGs:
• Decide levels of investment across demand creation programs
• Better understand shopper marketing impact across the portfolio
• Gain visibility to which plan elements are “working harder” than others
Learn more in this presentation by Rick Abens, Founder and CEO at Foresight ROI, and David Cardona, Director, Shopper Marketing, Category Advisory & Multi-Cultural Capabilities at the Clorox Company, delivered at the Path to Purchase Expo in Rosemont, IL on September 22, 2016.
To learn more contact us at www.foresightroi.com or call us directly at 312-575-0024.
Shopper marketing encompasses a wide array of delivery mechanisms and promotional tactics that can be used to reach consumers along the path to purchase, from demand generation through the entire shopping process to post-purchase relationship management.
“Shopper Marketing” has become jargon: everyone talks about it, but no one can quite agree what it means. Instead of worrying about definitions, our newest white paper shifts the conversation to the broader context: designing better shopper experiences.
Simple? Yes, but with endless adaptive possibilities and implications, we think this take on shopper marketing has got a shelf-life to last.
Converging the customer experience across channels has never been more important. In fact, in a recent Retail Systems Research (RSR) study, more retailers report that they operate online/e-Commerce channels (92%) compared to traditional stores (89%). And, 100% of retailers surveyed consider “a single brand identity across channels” as important.
In order to move forward on the road toward a successful omnichannel experience, retailers need to take a step back and consider their current strategies, as well as hardware and software capabilities.
In this upcoming webinar, Nikki Baird from RSR will share insights from the June 2012 survey titled: Omni-Channel 2012: Cross-Channel Comes Of Age. Some of the topics she will cover include:
The new rules of cross-channel retail
The value of cross-channel shoppers
The Digital-Physical connection
The role of Marketing in the strategy mix
NCR will join the discussion by outlining the steps toward cross-channel success, illuminated through real-world case studies. Once merchants commit to a compelling and consistent cross-channel experience, they must follow through with superior data analysis and promotion optimization, facilitated with best-in-class point of sale (POS) solutions. With all the proper components in place, retailers will improve loyalty and profits by delighting customers, no matter which channel they choose.
Activation case studies with a number of drinks brands - including Ocean Spray, Monster Energy, St Austell Brewery, Grant’s Whisky, Volvic - focussed on integrating digital, shopper and on-pack activations to drive sales.
Using this unique experience from across the grocery category and our established performance models, we create end-to-end activations that deliver measurable sales uplifts.
standout campaigns that have delivered measurable returns and ROI.
Despite the impressive changes in technology and accessibility, customers are feeling underwhelmed and unsatisfied by brands that fail to exceed their expectations.
Due to these evolving expectations, brands are continually playing catch up.
This presentation aims to provide insight on:
– Why customer expectations have drastically increased
– What this means for brands
– How brands can meet customer expectations
How can diversification be used as a strategic marketing communications tool? We look at why the diversification trend is gathering pace and three ways brands can use diversification to grow.
Best of 2015 Altavia Watch - English version Altavia
The 2015 Best Of international Retail trends by the Altavia Watch team.
5 main trends identified:
1. Retail entertainment era
2. Line are shiffting in food retail
3. Delivery service triggers retail revolution
4. The onslaught of the mobile sector
5. Brick is the new black for premiums brands
At The Creative Company's Leader to Leader event in January 2015, Laura Gallagher, President and CEO, shared the top 15 trends in retail she gathered from her time at the NRF Big Show in New York City.
The Jupiter Drawing Room CT presents:
The Deeply Insightful Report
This report aims to spotlight key topics, insights and learnings that we can get inspired and informed from.
To be competitive and to drive sales every single month, most retailers are resorting to price cuts and promotions to attract shoppers. You see SALE signs everywhere, all the time. In this report we look at retail brands that are moving past sales and focusing on brand and experience to win over the shopper.
If you would like the full presentation in your inbox, please email hello@jupiterct.co.za.
This was a Graduate Project of Brand Management at Souithern Illinois University Carbondale in the College of Mass Communication & Media Arts. The course instructor was Dr. Catherine Frith.
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers?
Similar to Shopperazzi Spotted: Best-in-Class Shopper Marketing Experiences (20)
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
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External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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2. Bloom Grocery
On each shopping cart,
shoppers are provided with a
map of the entire store,
highlighting each department
with a coordinating color that
allows them to navigate the
store with ease.
7
Shopperazzi Spotted
3. UNIQLO
NEW YORK CITY
UNIQLO has set new standards for private
label by giving a clean and crisp
organization to non-brand name clothes.
Much like a woman’s closet, all pieces are
categorized by color — red shirts, sweaters,
and cardigans are folded in the same place.
For those who are seeking out a black
cashmere cardigan, a shopper will know
exactly where to look, without any
assistance or struggle. UNIQLO has
provided shoppers with a positive
experience by minimizing the sacrifice of
value all while creating an easy navigable
retail space that is organized by color.
8
Shopperazzi Spotted
4. Nokia Store
Inside the store there are three intuitive zones, supported by specially trained staff. The zones simplify the purchasing process and
encourage interaction with consumers.
The “Solutions Zone” is designed to showcase The “Product Zone” features Nokia's live The “Support Zone” provides a quieter space,
the complete mobile experience encompassing product portfolio, where the newest devices form allowing customers to set up their new device, look
music, navigation, video, imaging, Internet, the focus for in-store marketing. at service provider options, and try out any new
gaming, and mobile office capabilities. mobile enhancements.
9
Shopperazzi Spotted
5. Albertson's Bread Aisle
Bakery
Albertson's enhanced the bread shopping
experience by installing a header structure
which provided shoppers clear navigation
and organization. It allowed shoppers to
easily locate bakery products quickly, all while
increasing overall category sales for
breakfast, grilling, lunch, sandwich, and
specialty bakeries. Biggest takeaway: Making
it complex doesn’t make it better.
5
Shopperazzi Spotted
6. Ulta Flagship Store
Chicago, Illinois
The cosmetics and hair-care retailer’s first multilevel store in the heart of Chicago uses well-known brands and simple
signage to indicate areas of interest and facilitate place-marking. Intuitive and logical organization within categories
based on function, brand, form, and attribute makes both locating specific items and browsing easy. Destinations like
the eye bar and lip bar are all exactly the same, providing shoppers with consistency across categories.
Shopperazzi Spotted 11
7. The Best Cellars
Boston, Massachusetts
Best Cellars came to recognize that while many people liked
drinking wine, they were put off by the "world of wine“ and its
mysteries, rituals, and often steep tariffs. After conducting
research they discovered the real problem.
Shopper Problem: How could shoppers makes sense of the
dizzying number of countries, regions, grapes, and labels
found in a wine store?
Solution: Create an atmosphere that allowed them to feel
comfortable making a purchase. The goal was to make shopping
for wine as easy as shopping for ice cream. By creating a icon
system that helped shoppers evaluate their choices based on meal
or mood, the wine shopping experience was transformed to a fun
environment.
13
Shopperazzi Spotted
8. Apple Store
From the Genius Bar to the 1:1 courses, Apple has proved its credibility and true motivations for providing such
exceptional customer service: to satisfy their customers and to create loyal Apple shoppers.
8
9. Cocktails 123
Dominick’s
Chicago, Illinois
Make her feel like a professional at whatever
she is doing by providing her with a variety of
ideas, explanations, and solutions. Provide her
with the right information that demonstrates
whipping up any concoction, even a Greentini,
is as easy as 1-2-3.
In the spirits category, recipes are provided for
shoppers to pull together the necessary
ingredients to make their favorite drinks. Their
chosen liquor and coordinating ingredients are
organized in a intuitive fashion, and they can be
located in the order they are listed on the
recipe cards.
9
Shopperazzi Spotted
10. Swanson
Dominick’s
Chicago, Illinois
Recognizing that most shoppers don’t
know the difference between broth and
stock, Swanson developed a aisle
interrupter to communicate the
differences of each product and also
provided recipes using both chicken broth
and chicken stock. It makes it easy for
shoppers to not only compare the
difference, but to also help them discover
new ways to use both products.
Shopperazzi Spotted 16
11. lululemon athletica
Chicago, Illinois
lululemon athletica makes technical clothing for yoga, dancing, and running, creating components for people to live
longer, healthier, and more fun lives; it even jump-starts shoppers’ health and wellness by allowing them to break a
sweat in the store.
Besides creating an inspiring environment, lululemon offers free yoga classes every Sunday at its in-store studio.
Classes are led by professional yoga instructors who also run monthly boot camps for all to attend.
1811
Shopperazzi Spotted
12. Barbie Flagship Store
Shanghai, China
The six-floor Barbie flagship Store is not just
about selling a doll, but selling Barbie culture
and the “dreams-can-come-true” experience.
Rather than focusing on the Barbie dolls, the
store features Barbie-themed clothing, jewelry,
cosmetics, food, and spa treatments, including
the “Plastic Smooth” facials. The flagship store
provides both daughters and mothers with a
space to use
their imagination and share
an experience.
19
Shopperazzi Spotted
13. Post-it Section, Staples
Chicago, Illinois
The Post-it section of Staples encourages
shoppers to play, imagine, and be creative. The
display managed to make organization an
activity to get excited about, moving shoppers
to enjoy shopping for office supplies.
The platform also delivered physical and visual
organization to better facilitate product
selection. Educational messaging created a
better shopping experience that motivated
shoppers to imagine new ideas for purchasing
and using Post-its.
13
Shopperazzi Spotted
14. Sanford Staples Sharpie Shop
Office Depot
Chicago, Illinois
Although Office Depot carries office and
stationary supplies, Sharpie recognizes that
people use their markers in a variety of
ways. Whether it be to sketch at work or
doodling on your sneaker, shoppers are
encouraged to use Sharpie as a tool to
express themselves and customize the
product to fit their needs and lifestyle. The
sub-center display promotes product trial by
providing tester pens and paper to doodle
and express creativity.
14
Shopperazzi Spotted
15. Kraft Meal Solution
Meijer
Meijer stores have also unveiled a
Kraft meal solutions station near deli
service counters that promotes the
offer with the message, "Dinner on
Hand." The station comprises a "Family
Meal Solutions" cooler merchandising
cheese brands and a fixture that
dispenses recipe cards for such brand-
specific dishes as "Velveeta Cheesy
Pasta Casserole," "Mac & Cheese
Lasagna," and "Mini Oreo Surprise
Cupcakes." Other Kraft SKUs are
merchandised nearby.
Aisle violators further communicate
the promotion with a "Lunch is in the
Bag" message, as well as "Mom's
Brown-Bagging Tips," which include
using frozen juice pouches to chill food
and adding grated vegetables to
sandwiches.
Shopperazzi Spotted 19
16. Benefit Boutique
Chicago, Illinois
Who says makeup has to be serious to be good? Created to be a makeup boutique with a candy-store feel, Benefit’s inviting
atmosphere encouragers shoppers of all ages to come in and play. From their cheeky product names like “ Hello Flawless” and
“Some Kinda Gorgeous” to the inspirational quotes that decorate the walls, buying a lipstick has turned into a much more
memorable experience. By tapping into the senses, Benefit has managed to convert a transaction into a more distinct,
consistent, and memorable experience across a majority of their channels.
Shopperazzi Spotted
16
17. Thanks!
For more store sightings and shopper scandals visit
http://shopperazzi.me/
17
Shopperazzi Spotted