At The Creative Company's Leader to Leader event in January 2015, Laura Gallagher, President and CEO, shared the top 15 trends in retail she gathered from her time at the NRF Big Show in New York City.
The Switch is a trend report seeking out interesting things retailers are doing, spotlighting innovations in retail across a wide range of industries across the globe.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Janvier 2018
One of the main drivers of retail visits in the digital
age is human interactions and brand experiences.
Once you’ve enticed customers into your retail
environment, the next challenge is to encourage
engagement, disrupt the habitual shop, drive sales and
ensure they remain immersed in your brand space.
We explore some recent examples of how e-retailers are doing the last thing their venture capitalist backers ever thought they’d want to do: laying down some good-old bricks and mortar.
The retail trend from clicks to bricks is becoming a common occurrence as online-only retailers discover that a physical presence and multiple channels of distribution can help to build volume and scale.
According to research by Verdict and British Land, in 2015, 89% of retail sales touched’ a physical store. The figure represents a 5% boost to in-store sales and demonstrates how different retail channels complement each other.
The Switch is a trend report seeking out interesting things retailers are doing, spotlighting innovations in retail across a wide range of industries across the globe.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Janvier 2018
One of the main drivers of retail visits in the digital
age is human interactions and brand experiences.
Once you’ve enticed customers into your retail
environment, the next challenge is to encourage
engagement, disrupt the habitual shop, drive sales and
ensure they remain immersed in your brand space.
We explore some recent examples of how e-retailers are doing the last thing their venture capitalist backers ever thought they’d want to do: laying down some good-old bricks and mortar.
The retail trend from clicks to bricks is becoming a common occurrence as online-only retailers discover that a physical presence and multiple channels of distribution can help to build volume and scale.
According to research by Verdict and British Land, in 2015, 89% of retail sales touched’ a physical store. The figure represents a 5% boost to in-store sales and demonstrates how different retail channels complement each other.
Comprehensive media plan for expansion of Austin based Big Top Candy Shop into the Hillsborough Village area of Nashville by myself and 5 other classmates from UT. Includes research and analysis of local area including demographics, available media, and competition. Identified primary and secondary targets, and planned out 8 month campaign that established Big Top brand and met all impression, transaction, social media, and interaction objectives. Then effectively pitched this media plan to prospective client.
Campaigns for clients big & small in various categories: from soft drinks to mobile, from personal care to booze. Please peruse at pleasure. I got more stuff in the healthcare category. Political campaigns too. Not in this deck though. Email me & I'll share it no problem.
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesLHBS
Domino’s has been seeing double digit growth for several consecutive quarters. The pizza chain has been outperforming giants such as Google or Facebook on the stock market.
What contributed to the success of this company, once simply known for bad pizza? How did the brand harness technology to embed itself into the lives of its customers by delivering a better experience?
Take a look at our report where we provide some background on Domino’s and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Best of 2015 Altavia Watch - English version Altavia
The 2015 Best Of international Retail trends by the Altavia Watch team.
5 main trends identified:
1. Retail entertainment era
2. Line are shiffting in food retail
3. Delivery service triggers retail revolution
4. The onslaught of the mobile sector
5. Brick is the new black for premiums brands
The Power of the Pop-Up: An Inside Look at CBL's POP-UP ProgramCBL Properties
From global brands to local entrepreneurs to online businesses, retailers of all shapes and sizes are "popping up." Pop-up shops allow brands to experiment with physical space, test the market and increase brand exposure.
CBL Properties launched its first POP-UP Shop in April 2017 and since then, the REIT has expanded its POP-UP program to over 18 properties nationwide. This SlideShare offers an inside look at CBL's POP-UP program.
Shopping Mall to Town Center: CBL Properties' 5-Step Approach to RedevelopmentCBL Properties
At CBL Properties, we are responding to the evolving retail market by actively executing against our redevelopment strategy. This SlideShare explains how we are transforming our properties from traditional, enclosed malls into suburban town centers by shrinking and strengthening our retail footprint and adding new, market-driven uses that resonate with the community.
Welcome to this issue of the Rewir Trend Review where we will give you the latest on where retail is going, why and when. And most importantly, what you need to do to keep up with the consumers of tomorrow. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
here is the description of the restaurant,
that how to design and how to use the space properly,how can we manage the space,and where the parking should be given,its approach,link with nature,its Types,its accessibility,location,importance...
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of April, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
retail mix and market segment reserch on OdysseyFranklin Ayuson
A research submitted by Retail Management student of Pamantasan ng Lungsod ng Marikina.
This will served as reference to future retail marketing student of Pamantasan ng Lungsod ng Marikina.
Slide show dominate a niche -the web designer’s key...market leader 12-3-16Stacey Mathis
This slideshow is for web designers who want to grow a web design business, who are vying for market leadership in the web design industry and who are looking for viable solutions to increase web design studio profits.
Comprehensive media plan for expansion of Austin based Big Top Candy Shop into the Hillsborough Village area of Nashville by myself and 5 other classmates from UT. Includes research and analysis of local area including demographics, available media, and competition. Identified primary and secondary targets, and planned out 8 month campaign that established Big Top brand and met all impression, transaction, social media, and interaction objectives. Then effectively pitched this media plan to prospective client.
Campaigns for clients big & small in various categories: from soft drinks to mobile, from personal care to booze. Please peruse at pleasure. I got more stuff in the healthcare category. Political campaigns too. Not in this deck though. Email me & I'll share it no problem.
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesLHBS
Domino’s has been seeing double digit growth for several consecutive quarters. The pizza chain has been outperforming giants such as Google or Facebook on the stock market.
What contributed to the success of this company, once simply known for bad pizza? How did the brand harness technology to embed itself into the lives of its customers by delivering a better experience?
Take a look at our report where we provide some background on Domino’s and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Best of 2015 Altavia Watch - English version Altavia
The 2015 Best Of international Retail trends by the Altavia Watch team.
5 main trends identified:
1. Retail entertainment era
2. Line are shiffting in food retail
3. Delivery service triggers retail revolution
4. The onslaught of the mobile sector
5. Brick is the new black for premiums brands
The Power of the Pop-Up: An Inside Look at CBL's POP-UP ProgramCBL Properties
From global brands to local entrepreneurs to online businesses, retailers of all shapes and sizes are "popping up." Pop-up shops allow brands to experiment with physical space, test the market and increase brand exposure.
CBL Properties launched its first POP-UP Shop in April 2017 and since then, the REIT has expanded its POP-UP program to over 18 properties nationwide. This SlideShare offers an inside look at CBL's POP-UP program.
Shopping Mall to Town Center: CBL Properties' 5-Step Approach to RedevelopmentCBL Properties
At CBL Properties, we are responding to the evolving retail market by actively executing against our redevelopment strategy. This SlideShare explains how we are transforming our properties from traditional, enclosed malls into suburban town centers by shrinking and strengthening our retail footprint and adding new, market-driven uses that resonate with the community.
Welcome to this issue of the Rewir Trend Review where we will give you the latest on where retail is going, why and when. And most importantly, what you need to do to keep up with the consumers of tomorrow. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
here is the description of the restaurant,
that how to design and how to use the space properly,how can we manage the space,and where the parking should be given,its approach,link with nature,its Types,its accessibility,location,importance...
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of April, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
retail mix and market segment reserch on OdysseyFranklin Ayuson
A research submitted by Retail Management student of Pamantasan ng Lungsod ng Marikina.
This will served as reference to future retail marketing student of Pamantasan ng Lungsod ng Marikina.
Slide show dominate a niche -the web designer’s key...market leader 12-3-16Stacey Mathis
This slideshow is for web designers who want to grow a web design business, who are vying for market leadership in the web design industry and who are looking for viable solutions to increase web design studio profits.
Any student or young person can be a leader, regardless of age or experience. Here are 10 tips students can use to become a better leader.
Learn more about the Student Leadership Challenge: studentleadershipchallenge.com/assess
Leaders are not born.....instead they are created....Well, Leadership quality is not mere a single quality but a blend many special qualities....This presentation will giv idea about those qualities with enough pictures....
Here are 7 out of 12 tips on how to be a better leader at work. For 5 more tips of this type, click the link: http://vkool.com/how-to-be-a-better-leader/.
1. Lead By Example
It has been proven that leaders should show, not only say. Therefore, if you want your staffs to be punctual and principled, you ought to be the first person who follows the rules. You should always be at work on time, or even early. If you appreciate professionalism, dress for success, as well as, treat your staffs with courtesy. When you have a good tone, your staffs will respect you, and consider you a good example to follow.
2. Add In A Little Humility
Humility is a good quality that a leader should have. When you are humble, you will see others’ good points to respect them. Being modest will also help you conquer your ego if you are a hot-temper person. This will help prevent you from scolding or shouting when your staffs do something wrong. If you have a little humility, your staffs and customers will look up to you, as well as, feel safe and reliable when working with you.
3. Learn From Your Team
You should not think that you know all no matter how knowledgeable you are. A wise leader is the one who can learn from others. Everyone has something good for us to learn from. Thus, do not think that the people who are at lower positions than you at work have nothing for you to discover. Learn something new from your staffs each day to be better informed on making strategic decisions.
4. Share What You Learned
Besides learning from your staffs, you should also share what you have learned outsides to them. This will help your team know more about the market and work better to meet its demand. Passing the lessons you learned to your staff is one way to help your team avoid pitfalls.
5. Communicate Effectively
If you are a leader, you should learn to communicate effectively with your staffs. Good communication will not only help you understand your employees and build a good relationship with them, but also help you catch up on the important information on the market so as to change your trading strategies to meet its demand. Great leaders should not only be understood and heard, but also listen as communication is like a two-way street.
6. Keep Meetings Productive
In order to keep meetings productive, you should make it short by going straight to the main purpose rather than talking around it. Everything presented in the meetings should be clear and well prepared.
7. Understand Your Limits
No matter how kind you are, being a leader, you should have your own limits. Set your own boundaries to your staffs, and let them know what you will not tolerate so as to make them try their best in difficult case; otherwise, they may quit easily.
+ 10 Leadership Tools >>> https://lnkd.in/dfhe4rg
Leadership presentation, illustrated and documented.
Sources, references and bibliography mentioned in the scope of the presentation.
Created this in college for a small business that sold food and baked goods. This is a full business plan including marketing ideas and a financial analysis.
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers?
Start Over Strategy For Tomorrow's FutureThoughtworks
Josh Siegel, CIO of Natural Markets Food Group and Mark Collin, Head of Retail, ThoughtWorks Europe at ThoughtWorks Live Europe 2014.
Today's retail food landscape is in a constant state of change - with digital disruption creating multi-channel challenges. In addition, there is increasing consumer demand for healthier food options. Retailers must adapt by learning how to address these continual shifts and develop meaningful customer experiences across multiple touch points. Learn how Natural Markets Food Group is leveraging experience design and technology to create a truly innovative approach in the retail food and food service industry.
Digital Food Marketing - 10 Of The Most Delicious Opportunities for 2014Big Spaceship
People's relationship with food is quickly evolving. Here are some ideas on how to Internet better for the edibles and juiceables.
If you like food and the Internet, you might enjoy the long version of this presentation here: http://spcshp.it/foodmarketing
Horsky on innovation, personalization, 3 d printing, and more - HorskyGil Horsky
Speaking to public relations and communications expert Liat Simha, Horsky tackles some of challenges facing the food industry, innovation, personalization, 3-D printing, and more…
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10. 1. Transparency
2. Omnichannel
3. The
health
conscious
consumer
4. The
customer
is
“always
on”
5. Internal
communicaCon
6. PersonalizaCon
7. Social
Media
–
OpportuniCes
&
Challenges
8. Self
serve
want
it
all
now
9. Blurring
of
sectors
10. High
Speed
Retail
11. Experience
over
stuff
12. Brand
poliCcs
13. Baby
Boomers
14. Mass
CustomizaCon
and
tailor
made
products
15. High
expectaCons
15 TrEnDS FoR 2015
Section 1 Section 2 Section 3
21. 73%
of
adults
say
they
try
to
eat
healthier
at
restaurants
3. THe HEAlTH COnSCIoUs
COnSUmEr
22. 3. THe HEAlTH COnSCIoUs
COnSUmEr
Pizza
Hut’s
Low
Cal
Pizza
INTRODUCING…
SKINNYSLICEPIZZASFROMPIZZAHUT
IN ADDITION TO THE RECIPES ABOVE, YOU CAN CREATE YOUR OWN SKINNY SLICE PIZZA FOR 300 CALORIES OR LESS PER
SLICE WITH UP TO 5 INGREDIENTS.
5 NEW RECIPES WITH 250 CALORIES OR LESS PER SLICE.
SKINNYBEACH™
Premium crushed tomato sauce topped with grilled chicken, fresh
red onions, Peruvian cherry peppers and fresh spinach.
It’s gotten a lot easier to cut calories at Pizza Hut, with portion controlled Skinny Slice Pizzas –
lower in calories but still packed with flavor.
200 CALORIES PER SLICE
SKINNYWITHAKICK™
Premium crushed tomato sauce topped with pepperoni, sliced
jalapeño peppers, Peruvian cherry peppers, fresh green bell
peppers and fresh red onions - flavored up with fiery red pepper on
the crust edge.
230 CALORIES PER SLICE
SKINNYITALY
Classic marinara sauce topped with classic meatballs, diced Roma
tomatoes, fresh mushrooms, fresh red onions and fresh spinach -
flavored up with a balsamic drizzle.
220 CALORIES PER SLICE
SKINNYLUAU™
Premium crushed tomato sauce topped with grilled chicken,
slow-roasted ham, fresh green bell peppers and sweet pineapple.
210 CALORIES PER SLICE
SKINNYCLUB™
Creamy garlic Parmesan sauce topped with grilled chicken,
slow-roasted ham, diced Roma tomatoes and fresh spinach -
flavored up with toasted Asiago on the crust edge.
230 CALORIES PER SLICE
SKINNYLUAU™
SKINNYBEACH™
SKINNYCLUB™
SKINNYITALY
SKINNYWITHAKICK™
23. Instead
of
thinking
about
next
month
or
next
quarter,
the
focal
point
for
the
winners
will
be
today.
Example:
American
Airlines
On
average,
they
respond
within
10
minutes
to
customers
Some
companies
have
separate
customer
service
twider
handles:
@NikeSupport,
@ComcastCares
4. THe CUStOmEr IS
ALWAYs On
26. Companies
will
want
their
employees
to
be
the
best
brand
ambassadors
and
will
work
harder
to
make
sure
that
employees
and
vendors
understand
and
the
live
the
vision
and
strategy
of
the
company.
“What
got
Home
Depot
from
zero
to
$50
billion
in
sales
wasn’t
going
to
get
it
to
the
next
$50
billion.”
5. INtErnAL COmMUnICATIoNs
27. The
Home
Depot
Chairman
Frank
Blake
was
honored
with
NRF's
Gold
Medal
award
for
returning
the
company’s
culture
to
its
original
employee-‐
and
customer-‐focused
form,
embracing
the
future
of
interconnecCvity,
and
spearheading
a
redesign
of
a
supply
chain
during
the
economic
downturn.
5. INtErnAL COmMUnICATIoNs
29. • He
invited
conflict
in
decision
making.
• He
walked
the
floor
two
days
a
week.
• He
took
responsibility.
• He
focused
on
the
customer.
• He
increased
the
bonus
pool.
• He
removed
the
barriers.
• He
listened.
5. INtErnAL COmMUnICATIoNs
32. This
is
not
a
trend
-‐
its
a
markeCng
tsunami,
here
to
stay,
which
will
transform
everything.
It
will
become
more
regionalized,
and
more
localized,
even
more
individualized,
as
consumers
resist
homogenizaCon.
This
means
that
local
companies
will
need
to
work
even
harder
to
know
their
customer
base
because
the
big
brands
will
be
working
hard
to
come
in
and
take
that
market
share
and
will
have
the
tools
to
do
so.
Ulta
Beauty,
whose
new
mobile
app
engages
both
employees
and
consumers
for
a
highly
customized
shopping
experience.
6. PeRsOnALIzATIoN
36. OpportuniCes
and
Challenges.
The
economics
of
markeCng
in
a
digital
world
will
challenge
marketers.
Because
smart
content
creaCon
should
be
naCve
to
the
digital
channel
that
reaches
the
audience,
the
single
biggest
challenge
that
marketers
will
need
to
solve
is
to
scale
content
in
an
economic
way.
7. SoCIAL MeDIA
37. Fast
food
restaurants
have
people
order
their
own
food
on
touch
screens
(White
Castle,
McDonalds)
8. SeLf sErVe
42. 10. HIGH SpEeD ReTAIl
Back
in
1900
people
slept
for
9.0
hours
every
night.
Now
it’s
just
6.9
hours.
43. 10. HIGH SpEeD ReTAIl
Drive
Thru
EVERYTHING!
This
is
driving
trends
like
drive-‐by
dining,
mobile
banking
and
it’s
also
killing
giant
malls,
which
take
too
much
Cme
to
shop.
44. 10. HIGH SpEeD ReTAIl
Equally,
people
are
ge_ng
increasingly
bored
with
the
same
brands
in
the
same
places,
which
in
turn
is
driving
‘pop-‐up’
retail
and
‘limited
Cme
only’
products
and
offers.
49. 12. BrAND PoLItICS
We've
already
got
sweat
shop
free
clothing
brands,
the
return
of
neighborhood
retail
and
anC-‐
supermarket
senCments,
but
we
haven't
seen
anything
yet.
In
the
future,
customers
will
be
interrogaCng
brands
online
and
scanning
products
in
supermarkets
with
mobile
phones
to
check
on
the
ethical
policy
of
brands.
53. 13. BAbY bOoMeRs
It's
someone's
50th
birthday
every
8
seconds
in
the
US
but
retailers
are
sCll
obsessively
focused
on
young
people.
A
study
by
Credit
Suisse
First
Boston,
for
example,
found
that
in
the
US
there
are
7700
clothing
chains
selling
to
the
teen
market
(with
a
theoreCcal
sales
of
$5.8
million
per
store)
but
only
1800
with
theoreCcal
sales
of
US
$19.2
million
per
store
targeCng
baby
boomers.
54. 13. BAbY bOoMeRs
As
populaCons
age
more
people
will
want
to
spend
more
Cme
at
home
and
they
will
want
to
make
their
lives
as
comfortable
as
possible.
Designing
signage,
food
packaging
and
everything
so
they
can
handle
things
is
also
important.
55. 14. MAsS CUsToMIzAtIOn AND
TAIlOr-MADe PrOJeCTs
Something
made
just
for
you.
Products
created
for
specific
niches
and
groups,
osen
with
the
help
of
customers
themselves.
(Show restaurants where people order their own food - I saw one at the Detroit airport for a Chicken place.) Show airport (NY La Guardia) touch screens in the terminal for shopping convenience and show the Sky Mall magazine (just went Bankrupt)
Bookshops selling coffee, coffee shops selling music, supermarkets selling loans, Ralph Lauren selling white paint
Bookshops selling coffee, coffee shops selling music, supermarkets selling loans, Ralph Lauren selling white paint
Bookshops selling coffee, coffee shops selling music, supermarkets selling loans, Ralph Lauren selling white paint