Saxonville sausage company
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The document discusses research conducted for the Saxonville Italian Sausage brand to develop a national product line. It analyzes positioning the brand with emotional and functional benefits. Qualitative research was performed on demographics, psychographics, and consumer sessions. Concepts were developed and tested. Research showed family connection positioning resonated best but may face competition. The brand name "Saxonville Italy's Best" is recommended along with goals for R&D, pricing strategy, and marketing tactics like label changes, celebrity endorsements, and product displays.
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saxonville sausage company
Saxonville Sausage Company is a $1.5 billion sausage producer seeking to expand its Vivio Italian sausage brand. Vivio currently accounts for 5% of revenue but is the only product segment experiencing growth. The document outlines plans to target female heads of household, position Vivio as a solution for quick family meals, and launch a promotional campaign including magazine advertising, on-site events, and coupons to increase distribution of Vivio nationwide.
Saxonville sausage company
Saxonville is a 70-year-old sausage company that produces a variety of pork sausage products. Their Italian sausage brand Vivio has been growing at 15% annually but is only available in 16% of supermarkets. To expand nationally, Saxonville forms a task force to research positioning concepts and select the ideal name. They find that positioning focused on "Clever Cooking" gains more purchase intent than "Family Connection." Ann Banks decides to stick with the Vivio name and promote it as enabling creative meals prepared in minutes.
Saxonville sausage company case study
Saxonville Sausage Company is a 70-year-old family business that produces various pork sausage products. It is seeking to reposition its Italian sausage brand Vivio, which has seen growth, as its other products are declining or flat. Market research was conducted to determine the best brand name, positioning, and promotion tactics. Testing showed "Clever Cooking" was the best positioning concept and "Vivio" the best brand name. The promotion strategy will focus on Vivio allowing quick, creative meals to bring families together. Financial projections estimate increased revenue from expanding Vivio's distribution from 16% to 100% of supermarkets.
Saxonville Sausage Company
Saxonville Sausage Company is a $1.5 billion company known for its bratwurst and breakfast sausages. It is looking to expand its Vivio Italian sausage brand nationally. Currently Vivio has regional distribution in the Eastern US and 5% of company sales. A SWOT analysis found strengths in Saxonville's distribution and brand recognition but weaknesses in Vivio's lack of positioning. Objectives are to launch Vivio nationally while limiting impact on other brands. The target audience is busy female heads of households. Positioning alternatives of "Family Connection" and "Clever Cooking" were considered, with "Family Connection" chosen. The action plan outlines pre-launch, launch, and post-launch activities over 12
Saxonville sausage company
The document discusses Ann Banks' assignment to develop Saxonville Sausage Company's Italian sausage brand Vivio into a national product. It outlines Ann's research process, including focus groups that identified potential brand positions of "Family Connection" and "Clever Cooking". Further quantitative testing showed "Family Connection" was the better concept. The document concludes with recommendations for advertising, packaging, product innovations and in-store materials to support the "Family Connection" positioning of Vivio as bringing people together over delicious meals. While expanding Vivio nationally carries a risk of cannibalizing other Saxonville brands, the document argues different seasonal and demographic profiles minimize this risk.
Saxonville, the Italian sausages marketing plan
1. Saxonville aims to launch a national Italian sausage brand called Vivio by Saxonville to capitalize on the growing market and lack of national competitors.
2. The brand will focus on a "family connection" positioning to highlight the ease and quick cooking time that allows busy mothers to make meals the whole family enjoys.
3. Key elements of the launch include focusing distribution on top performing SKUs, uniform packaging that highlights the fresh product, and a 5-10% premium price in line with Saxonville's quality image. prominent placement in stores will be important for success.
Saxonville
Saxonville is a $1.5 billion sausage company that wants to expand its Italian sausage brand Vivio nationally. Market research found that female household shoppers prefer Italian sausage for quick family meals. Focus groups revealed customers see Vivio as generic and prefer an authentic Italian name over Saxonville. Two potential positioning strategies emerged: "Family Connection" emphasizing togetherness or "Clever Cooking" focusing on ease and versatility. The target market is identified as women aged 20-50 from middle-to-high income households who are heavy, medium or light Italian sausage users. Alternatives include keeping Vivio, adopting a new name like "Perfetto" paired with either strategy, or expanding Vivio's existing family positioning into
Marketing Strategy and Plan for Viviamo by Saxonville sausages
Prepared by the students of marketing strategy at the MBA program of IE Business School, this presentation proposes a marketing strategy for launching a new brand of Italian sausages in the United States.
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saxonville sausage company
Saxonville Sausage Company is a $1.5 billion sausage producer seeking to expand its Vivio Italian sausage brand. Vivio currently accounts for 5% of revenue but is the only product segment experiencing growth. The document outlines plans to target female heads of household, position Vivio as a solution for quick family meals, and launch a promotional campaign including magazine advertising, on-site events, and coupons to increase distribution of Vivio nationwide.
Saxonville sausage company
Saxonville is a 70-year-old sausage company that produces a variety of pork sausage products. Their Italian sausage brand Vivio has been growing at 15% annually but is only available in 16% of supermarkets. To expand nationally, Saxonville forms a task force to research positioning concepts and select the ideal name. They find that positioning focused on "Clever Cooking" gains more purchase intent than "Family Connection." Ann Banks decides to stick with the Vivio name and promote it as enabling creative meals prepared in minutes.
Saxonville sausage company case study
Saxonville Sausage Company is a 70-year-old family business that produces various pork sausage products. It is seeking to reposition its Italian sausage brand Vivio, which has seen growth, as its other products are declining or flat. Market research was conducted to determine the best brand name, positioning, and promotion tactics. Testing showed "Clever Cooking" was the best positioning concept and "Vivio" the best brand name. The promotion strategy will focus on Vivio allowing quick, creative meals to bring families together. Financial projections estimate increased revenue from expanding Vivio's distribution from 16% to 100% of supermarkets.
Saxonville Sausage Company
Saxonville Sausage Company is a $1.5 billion company known for its bratwurst and breakfast sausages. It is looking to expand its Vivio Italian sausage brand nationally. Currently Vivio has regional distribution in the Eastern US and 5% of company sales. A SWOT analysis found strengths in Saxonville's distribution and brand recognition but weaknesses in Vivio's lack of positioning. Objectives are to launch Vivio nationally while limiting impact on other brands. The target audience is busy female heads of households. Positioning alternatives of "Family Connection" and "Clever Cooking" were considered, with "Family Connection" chosen. The action plan outlines pre-launch, launch, and post-launch activities over 12
Saxonville sausage company
The document discusses Ann Banks' assignment to develop Saxonville Sausage Company's Italian sausage brand Vivio into a national product. It outlines Ann's research process, including focus groups that identified potential brand positions of "Family Connection" and "Clever Cooking". Further quantitative testing showed "Family Connection" was the better concept. The document concludes with recommendations for advertising, packaging, product innovations and in-store materials to support the "Family Connection" positioning of Vivio as bringing people together over delicious meals. While expanding Vivio nationally carries a risk of cannibalizing other Saxonville brands, the document argues different seasonal and demographic profiles minimize this risk.
Saxonville, the Italian sausages marketing plan
1. Saxonville aims to launch a national Italian sausage brand called Vivio by Saxonville to capitalize on the growing market and lack of national competitors.
2. The brand will focus on a "family connection" positioning to highlight the ease and quick cooking time that allows busy mothers to make meals the whole family enjoys.
3. Key elements of the launch include focusing distribution on top performing SKUs, uniform packaging that highlights the fresh product, and a 5-10% premium price in line with Saxonville's quality image. prominent placement in stores will be important for success.
Saxonville
Saxonville is a $1.5 billion sausage company that wants to expand its Italian sausage brand Vivio nationally. Market research found that female household shoppers prefer Italian sausage for quick family meals. Focus groups revealed customers see Vivio as generic and prefer an authentic Italian name over Saxonville. Two potential positioning strategies emerged: "Family Connection" emphasizing togetherness or "Clever Cooking" focusing on ease and versatility. The target market is identified as women aged 20-50 from middle-to-high income households who are heavy, medium or light Italian sausage users. Alternatives include keeping Vivio, adopting a new name like "Perfetto" paired with either strategy, or expanding Vivio's existing family positioning into
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Saxonville sausage company- A Case Study
A Case Study based on Saxonville Sausage Company and it's brand positioning conflicts.
Analysed by:
Rahul Nk
3rd yr MME
NIT Trichy
Saxonville Sausage Company
Saxonville Sausage Company is a 70-year old family business that generates $1.5 billion annually from various pork sausage brands. Their top-selling brand, Bratwurst, has seen flat sales recently. Their Italian sausage brand Vivio has grown but remains regionally focused in the Northeast. Saxonville assembled a team to research expanding Vivio nationally. Consumer research found that positioning Vivio around "Family Connection" resonated best by appealing to women's roles feeding their families. Their analysis concluded that building on Vivio's existing recognition and Saxonville's brand equity, while keeping the name familiar to loyal customers, offers the best approach to gaining national distribution and sales growth.
Saxonville case Analysis
Saxonville Sausage Company is a 70-year old company with $1.5 billion in annual sales. Their top products are bratwurst and breakfast sausages. Their Italian sausage brand Vivio has been successful in the Eastern US market. Saxonville is considering expanding Vivio nationally. To do so, they will need to choose a brand name that appeals nationwide, limit cannibalization of other product lines, and successfully launch Vivio across the US.
Saxonville sausage company parampreet singh
1. Saxonville Sausage Company produces various pork sausage products and wants to expand their Italian sausage brand called Vivio nationally.
2. They form a task force called Project Score to research expanding Vivio, including focus groups and customer analysis to identify target markets and develop positioning concepts.
3. Project Score recommends positioning Vivio around "Clever Cooking" to attract more buyers, and estimates expanding nationwide could increase Vivio sales over 10 times to $464 million annually.
Saxonville sausage company
Saxonville Sausage Company is launching a national Italian sausage brand called Vivio. Currently Vivio has regional distribution in the Eastern US and generates $74 million in annual sales. To aid the national launch, Project Score was formed to determine the ideal positioning and name. Through focus groups, the options of "Family Connection" and "Clever Cooking" emerged. Additional research found that consumers preferred "Clever Cooking" and would likely purchase the product under this positioning. Ann Banks decided to keep the Vivio name to leverage existing recognition rather than confuse loyal customers, and position Vivio as enabling "Clever Cooking" with family-approved one-dish recipes. Financial projections estimated annual sales growth from $174 million in
Saxonville sausage company 1
This document discusses Saxonville Sausage Company, a 70-year old family-owned business that generates $1.5 billion in annual revenue. Their top product is bratwurst, which accounts for 70% of sales, though sales have been declining. Their Italian sausage brand Vivo currently has a 16% market share in the Eastern US. The document assesses Vivo's strengths and weaknesses, and recommends segmenting and targeting loyal customers and strong Italian sausage markets. It also suggests positioning concepts centered around family, love, balance or creative cooking to differentiate Vivo and drive growth.
Saxonville Sausage Company
Ann Banks is tasked with launching a new Italian sausage brand for Saxonville Sausage Company to meet profit objectives. She conducts market research through focus groups which reveal customers see Italian sausage as a quick meal solution. Two potential positioning concepts are identified: "Family Connection" and "Clever Cooking". Additional quantitative research shows "Clever Cooking" has higher purchase intent. Banks decides to position the new brand as "Saxonville Italian Sausage" using the "Clever Cooking" territory to appeal to time-strapped mothers. The brand will leverage Saxonville's reputation for quality and emphasize fresh, easy-to-cook attributes.
Saxonville tactical marketing_plan_launch_of_national_italian_sausage_brand
This document provides a marketing plan for launching a national Italian sausage brand. [1] It includes an analysis of the product market, competitors, target customers and recommendations for marketing strategies. [2] Key points are that the Italian sausage category has seen solid nationwide growth while most competitors are regional, and research shows customers see Italian sausage as a versatile ingredient for quick family meals. [3] The plan recommends establishing the brand as understanding customers' desires for wholesome family meals and positioning the product as a solution that is easy to prepare but will please all family members.
Saxonville sausage
Saxonville Sausage is a $1.5 billion family-owned sausage company that wants to develop its Vivio Italian sausage brand nationally. Vivio has been growing faster than competitors at 15% annually while other Saxonville products like bratwurst and breakfast sausage are declining or underperforming. The document discusses positioning Vivio as a "meal maker" that allows busy women to create homemade family dinners easily. It suggests branding focusing on Italian heritage and family connection. A positioning statement says Vivio sausage takes cooking "to a whole new level" so customers can "pull off" dinner when asked what's for dinner. The brand will be called "Vivio by Saxonville" and targeted at female household heads through
Saxonville sausage company god mother syndicate
Saxonville Sausage Company is a 70-year-old family business that produces various pork sausage products. It generates $1.5 billion in annual revenue, led by its bratwurst product. The company wants to increase sales of its Italian sausage brand Vivio. A new marketing director is tasked with developing a plan to launch Vivio nationally. Market research is conducted through focus groups and surveys to understand customer segments, product perceptions, and ideal positioning. Testing shows the "Clever Cooking" positioning focusing on meal preparation resonates most. The director recommends adopting this positioning and accompanying the launch with advertising, promotions, product variations, and in-store merchandising tactics.
Saxonville sausage company
Saxonville Sausage Company manufactures fresh pork sausage products and wants to launch a national Italian sausage brand. Research found their Vivio brand positioned as locally made and fresh was growing. Further research showed the core value of women as homemakers. The recommended positioning was "Clever Cooking" to prevent cannibalizing other products and leverage Vivio's growth. The new products should be developed under Vivio to tap new markets without affecting other brands. Distribution could expand nationally then to frozen/smoked products outside the core geography.
Saxonville sausage company
Saxonville is a family-owned sausage company that produces bratwurst, breakfast sausage, and Italian sausage called Vivio. While bratwurst sales were flat and breakfast sausage sales declined, Vivio sales grew significantly since its launch in 2002. Saxonville hired a consultant to conduct focus groups to understand the Italian sausage market better. The focus groups revealed Italian sausage was seen as a "meal solution" and identified six potential positioning strategies. Testing four mock branding concepts showed preferences for "Family Connection" and "Clever Cooking." However, research suggested "Clever Cooking" had broader appeal and was less susceptible to competition. It was recommended Saxonville develop a new premium brand with nationwide distribution, focused on its top
Saxonville sausage company
Saxonville is a 70-year old company that sells various pork sausage products, including bratwurst, breakfast sausage, and Vivio Italian sausage. Vivio has grown 15% annually and makes up 5% of revenues but is only available in 16% of the country. Currently, Vivio is positioned through its packaging which emphasizes Italian heritage but lacks a clear positioning. Saxonville is considering developing Vivio into a national brand but must limit cannibalization of other products. Options for positioning Vivio to busy female homemakers revolve around family connection through easy Italian meals or creative cooking inspiration. Research shows family connection has the highest purchase intent.
Case study
The document discusses research conducted by Saxonville Sausage Company's new Marketing Director, Ann Banks, on positioning their Vivio Italian sausage brand. Key findings from the research include:
1) Female heads-of-household are the primary purchasers of Italian sausage. Loyal customers purchase the same brand for 6 out of their last 10 purchases.
2) Focus groups revealed that customers see Italian sausage as making cooking easier and view Vivio as high quality.
3) Four initial positioning concepts were developed: "Family Connection", "Clever Cooking", "Balancing Act", and "Labor of Love". "Family Connection" received the most first place votes.
4) Additional research showed
Leopard's Leap Case Study | August 2012
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The document summarizes the background and marketing strategy development process for Saxonville Sausage Company's Italian sausage brand called Vivio. It discusses how the company formed a task force to realize the "Italian opportunity" and make Vivio a national brand. It outlines qualitative research conducted including focus groups, and how insights from this led to developing brand positioning concepts around "Family Connection" and "Clever Cooking." Additional quantitative research was done to test these concepts before finalizing the brand positioning and next steps around advertising, packaging, and product attributes.
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- Tuscany is a 30-year-old Italian restaurant brand in Chicago facing challenges staying relevant against trendy competitors. A new marketing campaign aims to build brand awareness and appeal to younger consumers through advertising, social media initiatives, and menu updates.
- The campaign involves rebranding Tuscany and its 437 Rush restaurant, launching a loyalty program, creating shareable small plates and outdoor digital ads featuring Italian sayings. A singing waiter video contest and food truck will promote the brands on social media.
- The goal is to increase current customer visits by 10% and new customer visits by 15% in one year through revitalizing the brand image and generating presence among target consumers ages 25-45.
Assignment3 ppt1
Saxonville Sausage Company is a 70-year-old family-owned business headquartered in Saxonville that generates $1.5 billion in annual revenue primarily from its bratwurst and breakfast sausage products. Its Italian sausage brand Vivio has been successful regionally in the Eastern US but lacks a clear positioning. Saxonville is considering strengthening Vivio's marketing strategy by developing a target demographic and geographic profile as well as values-based positioning concepts to drive national expansion. Focus groups and additional research are recommended to identify the best positioning approach for Vivio to capitalize on the growing Italian sausage market and compete against local and national brands.
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Saxonville sausage company- A Case Study
A Case Study based on Saxonville Sausage Company and it's brand positioning conflicts.
Analysed by:
Rahul Nk
3rd yr MME
NIT Trichy
Saxonville Sausage Company
Saxonville Sausage Company is a 70-year old family business that generates $1.5 billion annually from various pork sausage brands. Their top-selling brand, Bratwurst, has seen flat sales recently. Their Italian sausage brand Vivio has grown but remains regionally focused in the Northeast. Saxonville assembled a team to research expanding Vivio nationally. Consumer research found that positioning Vivio around "Family Connection" resonated best by appealing to women's roles feeding their families. Their analysis concluded that building on Vivio's existing recognition and Saxonville's brand equity, while keeping the name familiar to loyal customers, offers the best approach to gaining national distribution and sales growth.
Saxonville case Analysis
Saxonville Sausage Company is a 70-year old company with $1.5 billion in annual sales. Their top products are bratwurst and breakfast sausages. Their Italian sausage brand Vivio has been successful in the Eastern US market. Saxonville is considering expanding Vivio nationally. To do so, they will need to choose a brand name that appeals nationwide, limit cannibalization of other product lines, and successfully launch Vivio across the US.
Saxonville sausage company parampreet singh
1. Saxonville Sausage Company produces various pork sausage products and wants to expand their Italian sausage brand called Vivio nationally.
2. They form a task force called Project Score to research expanding Vivio, including focus groups and customer analysis to identify target markets and develop positioning concepts.
3. Project Score recommends positioning Vivio around "Clever Cooking" to attract more buyers, and estimates expanding nationwide could increase Vivio sales over 10 times to $464 million annually.
Saxonville sausage company
Saxonville Sausage Company is launching a national Italian sausage brand called Vivio. Currently Vivio has regional distribution in the Eastern US and generates $74 million in annual sales. To aid the national launch, Project Score was formed to determine the ideal positioning and name. Through focus groups, the options of "Family Connection" and "Clever Cooking" emerged. Additional research found that consumers preferred "Clever Cooking" and would likely purchase the product under this positioning. Ann Banks decided to keep the Vivio name to leverage existing recognition rather than confuse loyal customers, and position Vivio as enabling "Clever Cooking" with family-approved one-dish recipes. Financial projections estimated annual sales growth from $174 million in
Saxonville sausage company 1
This document discusses Saxonville Sausage Company, a 70-year old family-owned business that generates $1.5 billion in annual revenue. Their top product is bratwurst, which accounts for 70% of sales, though sales have been declining. Their Italian sausage brand Vivo currently has a 16% market share in the Eastern US. The document assesses Vivo's strengths and weaknesses, and recommends segmenting and targeting loyal customers and strong Italian sausage markets. It also suggests positioning concepts centered around family, love, balance or creative cooking to differentiate Vivo and drive growth.
Saxonville Sausage Company
Ann Banks is tasked with launching a new Italian sausage brand for Saxonville Sausage Company to meet profit objectives. She conducts market research through focus groups which reveal customers see Italian sausage as a quick meal solution. Two potential positioning concepts are identified: "Family Connection" and "Clever Cooking". Additional quantitative research shows "Clever Cooking" has higher purchase intent. Banks decides to position the new brand as "Saxonville Italian Sausage" using the "Clever Cooking" territory to appeal to time-strapped mothers. The brand will leverage Saxonville's reputation for quality and emphasize fresh, easy-to-cook attributes.
Saxonville tactical marketing_plan_launch_of_national_italian_sausage_brand
This document provides a marketing plan for launching a national Italian sausage brand. [1] It includes an analysis of the product market, competitors, target customers and recommendations for marketing strategies. [2] Key points are that the Italian sausage category has seen solid nationwide growth while most competitors are regional, and research shows customers see Italian sausage as a versatile ingredient for quick family meals. [3] The plan recommends establishing the brand as understanding customers' desires for wholesome family meals and positioning the product as a solution that is easy to prepare but will please all family members.
Saxonville sausage
Saxonville Sausage is a $1.5 billion family-owned sausage company that wants to develop its Vivio Italian sausage brand nationally. Vivio has been growing faster than competitors at 15% annually while other Saxonville products like bratwurst and breakfast sausage are declining or underperforming. The document discusses positioning Vivio as a "meal maker" that allows busy women to create homemade family dinners easily. It suggests branding focusing on Italian heritage and family connection. A positioning statement says Vivio sausage takes cooking "to a whole new level" so customers can "pull off" dinner when asked what's for dinner. The brand will be called "Vivio by Saxonville" and targeted at female household heads through
Saxonville sausage company god mother syndicate
Saxonville Sausage Company is a 70-year-old family business that produces various pork sausage products. It generates $1.5 billion in annual revenue, led by its bratwurst product. The company wants to increase sales of its Italian sausage brand Vivio. A new marketing director is tasked with developing a plan to launch Vivio nationally. Market research is conducted through focus groups and surveys to understand customer segments, product perceptions, and ideal positioning. Testing shows the "Clever Cooking" positioning focusing on meal preparation resonates most. The director recommends adopting this positioning and accompanying the launch with advertising, promotions, product variations, and in-store merchandising tactics.
Saxonville sausage company
Saxonville Sausage Company manufactures fresh pork sausage products and wants to launch a national Italian sausage brand. Research found their Vivio brand positioned as locally made and fresh was growing. Further research showed the core value of women as homemakers. The recommended positioning was "Clever Cooking" to prevent cannibalizing other products and leverage Vivio's growth. The new products should be developed under Vivio to tap new markets without affecting other brands. Distribution could expand nationally then to frozen/smoked products outside the core geography.
Saxonville sausage company
Saxonville is a family-owned sausage company that produces bratwurst, breakfast sausage, and Italian sausage called Vivio. While bratwurst sales were flat and breakfast sausage sales declined, Vivio sales grew significantly since its launch in 2002. Saxonville hired a consultant to conduct focus groups to understand the Italian sausage market better. The focus groups revealed Italian sausage was seen as a "meal solution" and identified six potential positioning strategies. Testing four mock branding concepts showed preferences for "Family Connection" and "Clever Cooking." However, research suggested "Clever Cooking" had broader appeal and was less susceptible to competition. It was recommended Saxonville develop a new premium brand with nationwide distribution, focused on its top
Saxonville sausage company
Saxonville is a 70-year old company that sells various pork sausage products, including bratwurst, breakfast sausage, and Vivio Italian sausage. Vivio has grown 15% annually and makes up 5% of revenues but is only available in 16% of the country. Currently, Vivio is positioned through its packaging which emphasizes Italian heritage but lacks a clear positioning. Saxonville is considering developing Vivio into a national brand but must limit cannibalization of other products. Options for positioning Vivio to busy female homemakers revolve around family connection through easy Italian meals or creative cooking inspiration. Research shows family connection has the highest purchase intent.
Case study
The document discusses research conducted by Saxonville Sausage Company's new Marketing Director, Ann Banks, on positioning their Vivio Italian sausage brand. Key findings from the research include:
1) Female heads-of-household are the primary purchasers of Italian sausage. Loyal customers purchase the same brand for 6 out of their last 10 purchases.
2) Focus groups revealed that customers see Italian sausage as making cooking easier and view Vivio as high quality.
3) Four initial positioning concepts were developed: "Family Connection", "Clever Cooking", "Balancing Act", and "Labor of Love". "Family Connection" received the most first place votes.
4) Additional research showed
Leopard's Leap Case Study | August 2012
Leopard's Leap Wines underwent a brand evolution from 1999-2011. Research found limited brand awareness, a disconnect between marketing and packaging, and that the wine was perceived as more expensive. To address this, Leopard's Leap redefined their brand positioning as an affordable, everyday wine. They updated packaging, expanded their portfolio, and increased sales channels including moving into retail stores. This led to growing sales volumes globally, including a large order to expand in China. The changes allowed Leopard's Leap Wines to create a stronger sense of identity and belonging for their brand.
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Saxonville sausage company
The document summarizes the background and marketing strategy development process for Saxonville Sausage Company's Italian sausage brand called Vivio. It discusses how the company formed a task force to realize the "Italian opportunity" and make Vivio a national brand. It outlines qualitative research conducted including focus groups, and how insights from this led to developing brand positioning concepts around "Family Connection" and "Clever Cooking." Additional quantitative research was done to test these concepts before finalizing the brand positioning and next steps around advertising, packaging, and product attributes.
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- The campaign involves rebranding Tuscany and its 437 Rush restaurant, launching a loyalty program, creating shareable small plates and outdoor digital ads featuring Italian sayings. A singing waiter video contest and food truck will promote the brands on social media.
- The goal is to increase current customer visits by 10% and new customer visits by 15% in one year through revitalizing the brand image and generating presence among target consumers ages 25-45.
Assignment3 ppt1
Saxonville Sausage Company is a 70-year-old family-owned business headquartered in Saxonville that generates $1.5 billion in annual revenue primarily from its bratwurst and breakfast sausage products. Its Italian sausage brand Vivio has been successful regionally in the Eastern US but lacks a clear positioning. Saxonville is considering strengthening Vivio's marketing strategy by developing a target demographic and geographic profile as well as values-based positioning concepts to drive national expansion. Focus groups and additional research are recommended to identify the best positioning approach for Vivio to capitalize on the growing Italian sausage market and compete against local and national brands.
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This business plan proposes starting a business selling cheese bread (pão de queijo) at farmers markets in Los Angeles neighborhoods. The plan is to begin by selling the cheese bread, produced by a supplier, from a small cart equipped with an oven at the markets. Over time, if successful, the plan is to transition to selling through retail stores modeled after French cafes. The brand aims to position the cheese bread as a family-oriented product and associate it with social and environmental responsibility. Pricing and costs are estimated based on the Los Angeles market. Regulations for selling prepared foods at farmers markets are also outlined. The initial focus is on testing the product and business model at the markets before considering expansion.
Tai Pei: Fortunately Different, National Student Advertising Competition 2017
I am happy to be able to share this wonderful piece of work that my team members and I diligently worked on for the past 8 months. Last Sunday, April 23rd, my fellow speakers and I presented our "Fortunately Different" advertising campaign in New York City, where we received 3rd place in our district. A special thanks to our wonderful designers, who helped us earn amazing scores on the book component of our presentation. I am overjoyed to have had such a positive experience with this hard working group of people. You all made my job as Consumer Research Chair easy and enjoyable!
NF_PORTFOLIO 10 2016
This document contains summaries of several design projects:
1) A redesign of fish packaging to feature vibrant imagery and serving suggestions to promote freshness, health, and ease of shopping.
2) An in-store design for a clothing brand to showcase their day-to-night reflective fabric using graphics and lighting displays.
3) A minimalistic brochure design for a watch collection that highlighted each product.
4) Work on a campaign for a skin care brand focusing on real people in relationships to generate social media discussions.
Giovanni rana pasta brand strategy ksa read-only
Giovanni rana premium pasta launch and brand positioning for KSA market.
strategy was developed with very minimal info from the client
− No marketing support
− No Visibility
− No engagement (tasting, Sampling ect..)
DePersico Creative Capabilities
DePersico Creative is a branding and strategic design firm that specializes in food and beverage brands. They use creative strategies and compelling visual designs to position brands and inspire customers to purchase products. Their services include brand positioning, new product launches, brand revitalization, and brand promotion. They provided examples of their work with several clients, showing how they analyzed brands, developed new branding and packaging designs, marketing campaigns, and digital assets that helped increase sales and improve brands' presence on store shelves.
RUNNING HEAD Strategic Plan Part 11Strategic Plan Part 1.docx
RUNNING HEAD: Strategic Plan Part 1 1
Strategic Plan Part 1
Strategic Plan Part 1BUS/475
October 11, 2016
Introduction
Diageo is a renowned global leader and powerhouse, famous for its range and collection of alcoholic beverages. In addition to the top-notch beer brands, the company looks to come up with a non-alcoholic beverage drink to tap into the ever-growing market in this sector to meet new customer needs. The new product line is backed with the vision of being the best producers of high quality, healthy non-alcoholic products that are natural, to enable and retain worldwide market leadership in the product line, and a mission of producing high quality and natural products ensuring consistency in high quality production, Diageo has promised to ensure customer satisfaction whilst maintaining a high quality product.
Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
Diageo, best known for its top-notch beers and liquors, it has been dealing widely with alcoholic drinks of various types. Being a global market leader, Diageo has a huge market to tap into, and with the dynamics of consumer tastes there is always an opportunity to improve on services that are offered. Due to increased need and use of non-alcoholic beverages by customers, there is a need for establishment of a division to deal with production of such beverages, so as to meet customer expectations. Since there are numerous non-alcoholic beverages in the market, the division’s endeavor to come up with a unique beverage that will guarantee a fulfillment like no other to consumers. These drinks will include exotic flavors; Atemoya flavor will give our customers a sweet and tart taste which in essence is a combination of pineapple, coconut and vanilla. Jackfruit flavor will give our customers a tarter taste with the sweetness of a banana. The new and exotic flavors, backed with attractive packaging, a great competitive edge is ensured, given the fact that it’s completely new product. The production of our products will be customer-centric, with numerous tasting sessions to ensure we get the right mix for our product.
The product will retail in the right market after thorough research and market segmentation while ensuring that the new beverage meets the required standards set, for both health and environmental aspects. This means all our packaging will be environmentally friendly. The beverage will retail affordably in economical packages with a price range that cuts across income levels to ensure that no customer is left out. Besides, it will be consumable in a wide range of events such as weddings and other social gatherings as well as accompanying any meal.
The mission of the new product division shall be: To always produce high quality, healthy and natural beverages for all people.
Describe how the division addre ...
Assignment 2.1 (Minh Trang - Công Dũng - Lan Chi - Yến Anh)
The document outlines Knorr's strategic branding process in Vietnam over several steps:
1. It begins with customer segmentation and identifying the needs of their target segment of home cook women.
2. It establishes the brand vision and promise to provide natural, nutritious and convenient meals.
3. Key stakeholders are analyzed to gain support. The brand is then positioned as providing the "rounded taste of love."
4. A brand identity, personality, and narrative are developed focusing on flavor and family.
5. Products, packaging, pricing, and promotion strategies are designed to translate the brand promise into the customer experience.
Fall 2014 3700 Ad Creative 2
This document provides guidance on writing an advertising strategy, including the key components and an example. It discusses developing a big idea and following a four-part structure: 1) Situation Analysis, 2) Objective Statement, 3) Supporting Statement, and 4) Statement of Tone. An example strategy is then provided for the Popeyes brand that goes through each part. Students are then asked to develop their own strategy for the Austin Marathon using the same four-part structure.
Sosyo
The document discusses the development of a new product called Minto to replace the existing product Sosyo. It analyzes Sosyo's stage in the product lifecycle as introduction with low sales, high costs and negative profits. It then outlines steps to develop Minto, including adding mint flavor, different colors and a diet version. Market research on Sosyo found preferences for taste, availability and awareness. The marketing strategy for Minto involves targeting students, positioning as refreshing and stress-relieving. Sales goals and budgets are projected along with the marketing mix and brand elements.
Reviving mimi chocolate
A brand strategy paper aimed at reviving (and regaining some market share) a once popular chocolate brand in Bangladesh
Similar to Saxonville sausage company (17)
What trend(s) are having the most significant effect on packaging and design?
What trend(s) are having the most significant effect on packaging and design?
Consumer and Innovation Trends in Bread and Bakery
Consumer and Innovation Trends in Bread and Bakery
Tai Pei: Fortunately Different, National Student Advertising Competition 2017
Tai Pei: Fortunately Different, National Student Advertising Competition 2017
RUNNING HEAD Strategic Plan Part 11Strategic Plan Part 1.docx
RUNNING HEAD Strategic Plan Part 11Strategic Plan Part 1.docx
Assignment 2.1 (Minh Trang - Công Dũng - Lan Chi - Yến Anh)
Assignment 2.1 (Minh Trang - Công Dũng - Lan Chi - Yến Anh)
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creations
More from Sameer Mathur
Final presentation
This document discusses various strategies for polarizing brands. It provides examples of how some companies have boosted sales by increasing the number of people who hate their brand through controversial ads or attributes. The document suggests companies consider placating critics by addressing complaints, while also poking haters to sway neutral consumers. It advises amplifying a polarizing attribute to differentiate the brand. Creating polarization can drive wedges in the market. The key is for marketers to understand and exploit brand dispersion fueled by social media.
Ideas in Indian Context
Assignment 4.
Created by Srujan Dasari, IIT Kharagpur, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com
Everything is Marketing: Insights from the internship
This presentation contains four modules covered during the internship by Prof. Sameer Mathur (www.IIMInternship.com)
journey of learning
- The document summarizes the journey of Marico Limited, an Indian consumer goods company founded in 1987.
- Marico started as a small edible oils business in 1971 and grew to become a market leader through innovation, market research, brand extensions, and international acquisitions.
- Key aspects of Marico's success include extensive research and development, careful segmentation and targeting of consumer groups, line extensions to satisfy diverse needs, and building brand equity through impactful advertising campaigns.
Competing Against Free
This document analyzes how companies should respond to competitors offering free products or services. It discusses assessing the level of threat and choosing a response. For a major Indian telecom company facing competition from free internet calling services, some potential solutions are proposed: 1) Charge advertising companies and provide discounted call rates to customers, 2) Offer premium paid services with better features, 3) Bundle free services with paid offerings and provide promotional deals, 4) Offer a lower-cost video calling service optimized for slower Indian internet speeds, 5) Develop a trendy youth-oriented service. Responding effectively through strategies like these can allow companies to deal successfully with threats from free competitors.
Final ppt parampreet singh
This presentation summarizes the key topics covered in an internship, including how to present effectively, common presentation mistakes to avoid, and how online reviews and social media have shifted marketing strategies. It discusses concepts like the influence mix and O continuum that show people are less reliant on brand and more influenced by others' opinions online. Companies must track what information sources customers use and adjust their marketing accordingly to succeed in this new environment defined by user reviews and social media.
Disney consumer products, marketing nutrition to children
This document discusses Disney Consumer Products' (DCP) efforts to address childhood obesity by introducing healthier food options. It provides background on DCP's business segments and growth over time. In 2006, amidst concerns that Disney was contributing to obesity, DCP launched "Better For You" nutritional guidelines, reformulating products and limiting treats. It established partnerships, conducted research, and developed three product distribution models to provide healthier choices appealing to both children and parents. The challenges of influencing children's food preferences and balancing nutrition with taste and fun are also examined.
Branding yoga
This document summarizes the key debates around branding yoga. It discusses how Bikram Choudhary strongly branded his Bikram yoga style through extensive trademarking and patenting, while Tara Stiles took a less regimented approach without intentions to develop a strong brand. The Hindu American Foundation campaigned to acknowledge yoga's Hindu roots, sparking debates around whether yoga belongs solely to Hinduism or can be practiced independently. While history provides some evidence that yoga predated Hinduism, it is also part of other religions. There are reasonable arguments on both sides around whether yoga should or should not be branded.
Branding yoga
This document summarizes a Harvard Business School case study on branding yoga. It outlines different approaches taken by Bikram Choudhary and Tara Stiles in marketing yoga. Bikram strongly branded his hot yoga style, trademarking and patenting his method. Tara Stiles took a more secular approach without explicit branding. This led to debate around whether yoga should be branded or remain unbranded given its spiritual roots in Hinduism. The case discusses the origins of yoga in ancient India and examines the question of whether yoga can or should be branded as a business.
Grey worldwide - strategic repositioning through crm
This document discusses Grey Worldwide, a communications company, and its strategic repositioning through customer relationship management (CRM). It outlines Grey Worldwide's history, principles, current market situation, challenges, and CRM approach called Grey Relationship Management (GRM). The GRM framework uses four principles to build brands and develop/manage customers through creating positive brand experiences and building brands via customer knowledge. The document asks how Grey Worldwide can adapt to new technologies and which CRM tools it should use to reposition its brand and boost customer loyalty.
Srujan dasari a2_q4
A company should initiate a price change when it has excess plant capacity and needs more business that can't be generated through other means. When initiating price cuts, companies should avoid traps like offering low quality, having a fragile market, or starting a price war. It is generally better for consumers if companies make small, regular price increases rather than sharp increases. Common causes for price increases include delayed quotation pricing, escalator clauses, reducing discounts, and unbundling pricing structures.
Srujan dasari a2_q3
This document discusses various pricing strategies and programs that a company can use to adapt prices based on changing circumstances and opportunities. It covers geographical pricing to account for location-based differences, forms of international trade involving bartering or offsets, the risks of overusing discounts, and types of promotional pricing like loss leaders, rebates, and financing. It also explains differential pricing approaches like discriminating prices for customer segments, product versions, channels, locations, seasons, or early vs. late purchases. The goal is to help companies set prices that meet varying needs.
Srujan dasari a2_q2
This document discusses various strategies and considerations for setting prices, including:
1. Companies first determine their pricing objective such as survival, maximum profit, market share, or quality leadership. They then estimate demand curves and price sensitivity.
2. Common pricing methods include markup pricing, target-return pricing, and perceived-value pricing. Companies also consider competitors' costs and prices.
3. In selecting the final price, companies evaluate the impact of other marketing activities, their own pricing policies, and how the price might affect other parties. Gaining customer loyalty through value pricing is also discussed.
Srujan dasari a2_q1
Consumers process and evaluate prices based on how they perceive them. Traditionally, consumers were seen as price-takers who accepted prices at face value, but they actually compare observed prices to internal reference prices and external benchmarks. Marketers try to frame prices to signal best value through techniques like EMIs. Consumers also use price as an indicator of quality, and some brands adopt premium pricing to justify exclusivity. Price endings like $299 instead of $300 make items seem less expensive to customers.
How should a company respond to a competitor's price change
This document discusses developing pricing strategies and programs in response to competitor price changes. It recommends that in homogeneous product markets, companies should enhance their augmented product or meet the price reduction. In non-homogeneous markets, companies should consider why the competitor changed price and if it is temporary or permanent, and how other firms and the company will be affected. The document also suggests differentiating products/services, introducing low-cost ventures, or reinventing as a low-cost player when facing low-cost competitors. Companies are advised to react decisively to competitor price changes within hours or days.
When should a company initiate a price change
This document discusses developing pricing strategies and programs. It covers when companies should initiate price changes, reasons for price cuts or increases, and potential risks and alternatives. Price cuts may be used to reduce excess capacity or dominate markets, but can trigger price wars or lose long-term customer loyalty. Price increases are often due to cost inflation or high demand. Companies can avoid raising prices by shrinking product amounts, substituting cheaper ingredients, reducing features or services, using less expensive packaging, or creating new economy brands.
How should a company adapt prices to meet varying circumstances and opportuni...
This document discusses various pricing strategies and programs that a company can use. It describes geographical pricing where a company prices its products differently in various locations. It also discusses various types of discounts and allowances like cash discounts, quantity discounts, and trade discounts. The document outlines promotional pricing strategies such as special event pricing, cash rebates, and low interest financing. It also explains psychological discounting by setting an artificially high price and then offering a discount, and differentiated pricing based on customers, products, locations, seasons, and customer segments.
How should a company set prices initially for products or services
The document outlines the 6 steps in developing pricing strategies and programs:
1. Selecting the pricing objective such as maximizing profits, market share, or product leadership.
2. Determining demand through analyzing price sensitivity and estimating demand curves.
3. Estimating costs such as fixed, variable, total, and average costs as well as learning curves.
4. Analyzing competitors' costs, prices, and potential price reactions.
5. Selecting a pricing method like markup pricing, target return pricing, perceived value pricing, or value pricing.
6. Selecting the final price after considering additional factors like marketing activities and company policies.
How do consumers process and evaluate prices
This document discusses pricing strategies and how consumers evaluate prices. It notes that Tata DoCoMo was an early adopter of market penetration pricing. Customers pay for products and services through various forms like cash or frequent flier miles. The pricing environment is changing due to factors like access to credit, unique products, and marketing. There is a small affluent customer segment and a larger aspiring/struggling segment in South Asia, so different pricing and value propositions are needed for different groups. The document also discusses how buyers and sellers discriminate through tools like instant price comparisons, negotiating auction prices, and tailoring individual offers. It recaps that price is more than just a number and influences quality perceptions.
What are the requirements for effective segmentaton
This document discusses the requirements for identifying market segmentation and targets. There are five main requirements - measurability, being substantial, being accessible, and being differentiable. The segments must be measurable in size, purchasing power, and characteristics. They must also be large enough to be profitable. Additionally, segments should be highly accessible to consumers and have distinct defining features that differentiate them from other segments.
More from Sameer Mathur (20)
Everything is Marketing: Insights from the internship
Everything is Marketing: Insights from the internship
Disney consumer products, marketing nutrition to children
Disney consumer products, marketing nutrition to children
Grey worldwide - strategic repositioning through crm
Grey worldwide - strategic repositioning through crm
How should a company respond to a competitor's price change
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How should a company adapt prices to meet varying circumstances and opportuni...
How should a company adapt prices to meet varying circumstances and opportuni...
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How should a company set prices initially for products or services
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一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
原版定制【微信:41543339】【(Adelaide毕业证书)阿德莱德大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdf
Recently we have observed the rise of open-source Large Language Models (LLMs) that are community-driven or developed by the AI market leaders, such as Meta (Llama3), Databricks (DBRX) and Snowflake (Arctic). On the other hand, there is a growth in interest in specialized, carefully fine-tuned yet relatively small models that can efficiently assist programmers in day-to-day tasks. Finally, Retrieval-Augmented Generation (RAG) architectures have gained a lot of traction as the preferred approach for LLMs context and prompt augmentation for building conversational SQL data copilots, code copilots and chatbots.
In this presentation, we will show how we built upon these three concepts a robust Data Copilot that can help to democratize access to company data assets and boost performance of everyone working with data platforms.
Why do we need yet another (open-source ) Copilot?
How can we build one?
Architecture and evaluation
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毕业原版【微信:41543339】【(Glasgow毕业证书)格拉斯哥大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
原版制作(Deakin毕业证书)迪肯大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(Deakin毕业证书)迪肯大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
一比一原版(UO毕业证)渥太华大学毕业证如何办理
UO毕业证录取书【微信95270640】购买（渥太华大学毕业证成绩单硕士学历）Q微信95270640代办UO学历认证留信网伪造渥太华大学学位证书精仿渥太华大学本科/硕士文凭证书补办渥太华大学 diplomaoffer,Transcript购买渥太华大学毕业证成绩单购买UO假毕业证学位证书购买伪造渥太华大学文凭证书学位证书,专业办理雅思、托福成绩单，学生ID卡，在读证明，海外各大学offer录取通知书，毕业证书，成绩单，文凭等材料:1:1完美还原毕业证、offer录取通知书、学生卡等各种在读或毕业材料的防伪工艺（包括 烫金、烫银、钢印、底纹、凹凸版、水印、防伪光标、热敏防伪、文字图案浮雕，激光镭射，紫外荧光，温感光标）学校原版上有的工艺我们一样不会少，不论是老版本还是最新版本，都能保证最高程度还原，力争完美以求让所有同学都能享受到完美的品质服务。
文凭办理流程：
1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：微信95270640我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。
7完成交易删除客户资料
高精端提供以下服务：
一：渥太华大学渥太华大学毕业证文凭证书全套材料从防伪到印刷水印底纹到钢印烫金
二：真实使馆认证（留学人员回国证明）使馆存档
三：真实教育部认证教育部存档教育部留服网站可查
四：留信认证留学生信息网站可查
五：与学校颁发的相关证件1:1纸质尺寸制定（定期向各大院校毕业生购买最新版本毕,业证成绩单保证您拿到的是鲁昂大学内部最新版本毕业证成绩单微信95270640）
A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。只硕大的蛇皮袋手里拎着长铁钩正站在门口朝黑色的屋内张望不好坏人小偷山娃一怔却也灵机一动立马仰起头双手拢在嘴边朝楼上大喊：“爸爸爸——有人找——那人一听朝山娃尴尬地笑笑悻悻地走了山娃立马“嘭的一声将铁门锁死心却咚咚地乱跳当山娃跟父亲说起这事时父亲很吃惊抚摸着山娃的头说还好醒得及时要不家早被人掏空了到时连电视也没得看啰不过父亲还是夸山娃能临危不乱随机应变有胆有谋山娃笑笑说那都是书上学的看童话和小说时多
The Building Blocks of QuestDB, a Time Series Database
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
一比一原版(Dalhousie毕业证书)达尔豪斯大学毕业证如何办理
原版定制【微信:41543339】【(Dalhousie毕业证书)达尔豪斯大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
毕业原版【微信:176555708】【(GWU,GW毕业证书)乔治·华盛顿大学毕业证】【微信:176555708】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
University of New South Wales degree offer diploma Transcript
澳洲UNSW毕业证书制作新南威尔士大学假文凭定制Q微168899991做UNSW留信网教留服认证海牙认证改UNSW成绩单GPA做UNSW假学位证假文凭高仿毕业证申请新南威尔士大学University of New South Wales degree offer diploma Transcript
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
原版定制【微信:41543339】【(UniSA毕业证书)南澳大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
End-to-end pipeline agility - Berlin Buzzwords 2024
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理
UIUC毕业证offer【微信95270640】☀《伊利诺伊大学|厄巴纳-香槟分校毕业证购买》GoogleQ微信95270640《UIUC毕业证模板办理》加拿大文凭、本科、硕士、研究生学历都可以做,二、业务范围：
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1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询）；
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3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
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6快递给客户（国内顺丰国外DHLUPS等快读邮寄）
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-办理各国各大学文凭（世界名校一对一专业服务,可全程监控跟踪进度）
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一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
毕业原版【微信:176555708】【(UMN毕业证书)明尼苏达大学毕业证】【微信:176555708】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
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一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
毕业原版【微信:41543339】【(Harvard毕业证书)哈佛大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Natural Language Processing (NLP), RAG and its applications .pptx
1. In the realm of Natural Language Processing (NLP), knowledge-intensive tasks such as question answering, fact verification, and open-domain dialogue generation require the integration of vast and up-to-date information. Traditional neural models, though powerful, struggle with encoding all necessary knowledge within their parameters, leading to limitations in generalization and scalability. The paper "Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks" introduces RAG (Retrieval-Augmented Generation), a novel framework that synergizes retrieval mechanisms with generative models, enhancing performance by dynamically incorporating external knowledge during inference.
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Saxonville sausage company
- 10. Assessment of opportunities for Saxonville’s Italian Sausage brand Developing a national product in Italian Sausage product line
- 11. Appropriate positioning of the brand . Establishing emotional and functional benefits
- 12. Creating a distinctive brand identity for VIVIO to stand amid competition Resonance of the product with Italian culture Generate profit in new fiscal year.
- 14. Researching and evaluating the Italian opportunity
- 15. Researching and evaluating the Italian opportunity Qualitative research on demographics and psychographics
- 16. Researching and evaluating the Italian opportunity Consumer session Qualitative research on demographics and psychographics
- 17. Researching and evaluating the Italian opportunity Qualitative research on demographics and psychographics Refining new learning into actual concept Consumer session
- 18. Putting the concepts through monadic tests Researching and evaluating the Italian opportunity Qualitative research on demographics and psychographics Consumer session Refining new learning into actual concept
- 19. Researching and evaluating the Italian opportunity Qualitative research on demographics and psychographics Consumer session Refining new learning into actual concept Putting the concepts through monadic tests
- 21. • Company entered the market in 2002 in Northeast • Price was kept comparable to regional brands . • No advertising , less promotion and low marketing budget for the product • Ordinary label , packaging and texture . • In store sampling was offered at discounted rates
- 22. • Some brands emphasized on “ authentic Italian Heritage” . • Some stressed to be freshly and locally made . • Adopted spot advertising and some Tv, radio and print media. • Some brands dealt with frozen food instead of fresh
- 24. Relevant data from latest A&U study Potential demographic considerations Behaviour considerations Geographic considerations
- 27. • Present brand name was linked to German seeming heritage • Top scoring names – “ Italy’s best “ , “ Primo” , “ Perfecto” from provided list of 20 • Vivio received seventh rank • “Saxonville Italian Sausage “ received mixed responses
- 32. In unique language , each concept focuses on different emotional and functional benefit “links” that pay off to the target customers’ core value of wanting to feel intrinsically that she is doing a good job. The concepts include product attributes that might successfully communicate to her that a particular brand will deliver the functional benefit
- 35. 81 72
- 41. Perceptual map showed one dish meal with Italian Sausage was easy to make and family pleasing
- 42. Delicious Italian Sausage Discover a crowd pleasing favourite that brings family together Irresistible taste and aroma appeals to all ages and draws people together because some of life ‘s best time shared over a great meal Delicious Italian Sausage Simply add own personal taste to create meals that make any day a little special A delicious way to express creativity with original meals everyone is sure to love
- 43. QUALITATIVE CALCULATION RESULT If there are 1oo people then from exhibit 9 it can be calculated that 54 people will be attracted and influenced by brand positioned with family connection concept and 20 will choose clever cooking concept . If they are given a second choice then 51 will choose clever cooking and 22 people will choose family connection So it is clearly visible that both brands are enticing to the consumers though family connection proves out to be priority But does family connection positioning concept will face much competition from other brands ??????????
- 45. PURCHASE INTENT FAMILYCONNECTION (250 CONSUMERS) % CLEVERCOOKING ( 256 CONSUMERS) % DEFINITELY/ PROBABLY WOULD BUY (most reliable group) 81 72 MIGHT OR MIGHT NOT BUY IT (uncertain group that can prove to be a potential target consumers ) 15 26 TOTAL POSSIBLECONSUMERBASE (neglecting “probable /definitelywould not buy” consumers) 96 98
- 46. • New idea not much explored by competitor brands • Would avoid cannibalization of Saxon’s product line • Easy tactical support Idea is not new and may prove to be too generic Already some companies are utilizing this concept to leverage profit It may soon require an alternative
- 47. • Would strengthen core consumer segment because it has 41% definite buying intent users . • This positioning resonates very well with the smart future and smart people • Enthusiast moms to add little zest to their food May ring down Bratwurst sale down Though it leads clever marketing in vote share by little amount it may prove to be short term growth New innovation field ground is less
- 48. After analysing the data from exhibit 4 I suggest the brand name – “ Saxonville Italy’s best”
- 49. What should be the goals of R& D • Different flavour varieties: spicy mustard, sweet “Oriental” style, gourmet cheese and smoked flavours, macaroni & cheese flavour, jalapeno pepper & cheese-infused “stuffed” varieties • Insert fresh herbs that would be visible through the sausage casing but not impact the taste of the sausage • Frozen sausage pellets, both raw and pre-cooked • Different forms: uncooked pre-sliced “disks,” mini- patties, mini-links, and precooked “meatballs,” “salami” slices and “disks”
- 50. As per the orders of the management board the price should be kept comparable to the other brands and no discounting methods to be undertaken to implement the positioning
- 51. Label size and shape changes to maximize the product visibility window and provide in-case differentiation Alternate label graphics using background photographs of smart cooking , fresh ingredients depictions, fast cooking depictions , the Italian flag Faux labels used as tip-ins in magazines to reinforce the brand Labels with “back-placed” recipes
- 52. Larger package size with dinner-plate shaped trays Famous potential spokespeople and ad campaigns depicting mothers to be time savvy and cooking delicious food in minimum time like Maggie Celebrity recipes Celebrity store appearance programwith on-site sampling Temporary Merchandising Display units that carry recipe cards, great cooking-with- sausage graphics, and can hold store merchandise, given with new account authorizations and / or increased facings