DePersico Creative Capabilities
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DePersico Creative is a branding and strategic design firm that specializes in food and beverage brands. They use creative strategies and compelling visual designs to position brands and inspire customers to purchase products. Their services include brand positioning, new product launches, brand revitalization, and brand promotion. They provided examples of their work with several clients, showing how they analyzed brands, developed new branding and packaging designs, marketing campaigns, and digital assets that helped increase sales and improve brands' presence on store shelves.
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DePersico Creative Capabilities
- 2. DePersicoCreative F O O D B R A N D S P E C I A L I S T S Wefuseourcreativestrategieswithcompelling designsthatinspireshopperstoloveyourbrand andpurchaseyourproducts.
- 3. 76% of food purchase decisions are made at store shelf.* 55%of each cart is filled with impulse purchases.* *MarketingCharts.com TheImportanceof CreativeStrategy&Design
- 4. Through creative strategy & design, we elevate & magnifythe unique, desired aspects of your product We visually sellyour brand as the best choice on the shelf
- 5. HERE ARE SOME PACKAGE DESIGN CLIENTS YOU MAY KNOW trusted by:
- 6. A few of the NATIONAL BRAND IDENTITIES we’ve designed
- 7. 4coreservices weofferfood&beveragemarketers… 1 BrandPositioning &VisualStrategy 2 NewProductLaunches 3 BrandRevitalization 4 BrandPromotion
- 8. BrandPositioning &VisualStrategy Increasing sales through innovative ideas combined with compelling visual design… positions your brand to winonshelf!
- 10. FRESHGOURMET
- 13. COMPETITIVE CONTEXT We analyzed the product and competitors in the category.
- 14. Before
- 15. First re-design
- 16. Second re-design a few years later
- 17. We use photography as a key design component.
- 18. Line Extension
- 19. brochures & sell sheets
- 20. Trade ads
- 21. Website
- 25. We recommended a healthypositioningand developed the name SandwichThinsalong with the brand identity and logo. BIMBO BAKERIES USA OVERVIEW
- 29. Ads
- 30. Ads
- 35. POS
- 36. ClubStore
- 40. ClubStore
- 44. J. SKINNER BAKING OVERVIEW J.SKINNERBAKINGwas originally a store brand that was producing a variety of pastry SKUs for the in-store bake area. They came to us looking to grow into a premium retail brand.
- 45. Before
- 46. Brand Direction Option 1 – MODERN ARTISAN
- 47. Brand Direction Option 2 – TRADITION
- 48. Brand Direction Option 3 – CASUAL ARTISAN FUN
- 50. Before
- 51. After
- 52. After
- 54. POS
- 55. Line Extension
- 56. Website
- 61. What could an improved brand image do for you?
- 62. NewProductLaunches Our designs grab attention, create desire, and inspire trust that triggers purchase decision.
- 76. A M E R I C A N G R A P H I C D E S I G N A W A R D W I N N E R
- 87. A M E R I C A N G R A P H I C D E S I G N A W A R D W I N N E R
- 91. BrandRevitalization Refresh your creative strategy & package design to influence positive purchase decisions.
- 94. We added Fun to the pasta category Before After
- 95. After
- 96. AfterBefore
- 98. Before
- 99. After
- 100. Before
- 102. Before
- 104. Before
- 106. Before
- 108. Before
- 110. Before
- 112. Before
- 114. Revise logo to make it more fun and lively Make product more appetizing Give the brand a more energetic exciting shelf presence Before
- 116. BrandPromotion Make your brand known, seen, "liked" and loved. We increase product awareness and usage through Digital and Print media, Websites, POS, Recipes & more.
- 117. Brochures
- 118. Micro Sites
- 119. POS
- 120. Displays
- 121. Social Posts
- 122. Food Brand Websites
- 124. Food Photography
- 125. Food Photography
- 126. 15 examples that show HOWwe helped these brands to Win more on Shelf
- 127. Creative Strategy: Stand out in the category with bolder color & contrast, easy to identify pasta shapes, and a fun, more artistic approach to pasta meals. Before After #1 Competitor #2 Competitor
- 128. After Before
- 129. Enhanced the appetite appeal & quality perception.
- 130. Created a label that quickly told the story of the product’s artisan quality and specialized aging process.
- 131. Increased appetite appeal through larger photos that introduce product usage ideas and eating occasions.
- 132. Targeted a specific demographic: For this new yogurt cereal line, women were the target market. Targeted to Women
- 133. Created a stronger emotional connection (right brain) with the“couple”using the sub-branding of“Perfect forTwo.”
- 134. Quick, clear, prioritized flow of the many rational, value oriented (left brain) purchase drivers. Before
- 135. Strengthened the communication of the product’s selling proposition - Restaurant quality food made easily at home.
- 136. Created a unique flavor variety communication - Magnifying glass tells the story of what’s inside.
- 137. Elevated the brand’s quality perception over competitive products with similar positioning.
- 138. Enhanced appetite appeal with close-up, engaging photography, while portraying a more“gourmet quality”look. Before After
- 139. The right name and logo for Sandwich Thins that supports our positioning of “we changed our shape to help you change yours.”
- 140. Developed imagery that conveys what words fail to do. Saying the words“Restaurant Quality”is not convincing anyone. But LOOKING like a quality restaurant sells the product!
- 141. Consistent brand Architecture keeps your branding strong across many different product types and categories.
- 142. A better eye flow of prioritized visual communications creates a more harmonious impression & connection with the shopper.
- 143. DePersico Creative has specialized in the art/ science of“visually selling”food brands for almost 40 years across three generations of family. We continue to prove how our creative strategies and design expertise positively impact sales to retail chains and their shoppers.
- 145. LOOKING FORWARD TO HEARING FROM YOU ThankYou F O O D B R A N D I N G Paul DePersico 484 454 3801 paul@depersico.com Pete Wichmann 484 454 3833 pwichmann@depersico.com