The document discusses innovations in retail through showcasing various pioneering stores and concepts from around the world. It describes stores that use technology, community events, interactive experiences, and customization to engage customers in new ways. The document also discusses how brands like Levi's and Adidas are using workshops and digital tools to facilitate consumer creativity and personalized product discovery.
This is my final project for my Principles of Visual Merchandising class. Our assignment was to develop a pop-up store of our own liking and be able to create an excellent visual merchandising concept for it. My store was called "Edge Pop," and the concept of it was that its merchandise blended the styles of sweet and edgy together.
In fashion, just like many other industries, branding is everything. But, in an increasingly online world, this presents a problem. Success is determined by the laws of conversion, not by offering serendipity. Sadly, this is why online fashion stores are starting to look the same.
Do you refuse to be next in line for the cookie cutter? We support that! At Fabrique we take branding seriously; branding that creates
a difference.
Here are some examples of our work. You will see that brands and conversion actually make a pretty good couple... when they are paired carefully.
This is my final project for my Principles of Visual Merchandising class. Our assignment was to develop a pop-up store of our own liking and be able to create an excellent visual merchandising concept for it. My store was called "Edge Pop," and the concept of it was that its merchandise blended the styles of sweet and edgy together.
In fashion, just like many other industries, branding is everything. But, in an increasingly online world, this presents a problem. Success is determined by the laws of conversion, not by offering serendipity. Sadly, this is why online fashion stores are starting to look the same.
Do you refuse to be next in line for the cookie cutter? We support that! At Fabrique we take branding seriously; branding that creates
a difference.
Here are some examples of our work. You will see that brands and conversion actually make a pretty good couple... when they are paired carefully.
Golf, Art & Spa Days: Reclaiming Gift Experiences for Arts & Culture Organis...REMIX Summit
Incredible experiences are the bread and butter of arts organisations. Yet, when it comes to marketing unique experiences for gift buyers, the arts are strangely absent from popular gift experience sites. Why? And can this change?
So we set off with a very simple idea: let’s work with some of London’s hottest arts venues to explore whether it is possible to create and package cultural events as gift experiences.
To test this, we received support from the Digital R&D Fund for the Arts. The fund has been created by Nesta, Arts & Humanities Research Council and public funding by the National Lottery through Arts Council England.
We embarked on a year-long project with Dulwich Picture Gallery, Whitechapel Gallery, the Royal Academy of Arts, Design Museum, English National Opera and Barbican. Our lead research partners were Fusion Analytics, the University of Salford and Judge Business School, University of Cambridge.
This document is an introduction to some of the key insights and lessons we’ve discovered during the last year.
In April 2012 CultureLabel was invited by ABAF and other partners such as the British Council to tour Australia as part of a speaking tour on Cultural Entrepreneurship exploring the intersection between technology, culture and entrepreneurship. More information on some of the projects can be found at www.CultureLabel.com/agency
The world of Luxury is being challenged by a new set of ideals and behaviours as Millennials become increasingly powerful consumers. So what are the new Rules of Luxury that brands need to be aware of, and how are they adapting?
Cocoon Group has been designing beers in ‘New Europe’ for almost 2 decades. In that time, we’ve built up a pretty good understanding of what makes beer design work in this part of the world. On the fol- lowing pages, in an easy-to-follow A to Z format, we showcase some of our favorite recent (and not so recent) beer projects, as well as share some of our knowledge of the category and the region. Please sit back, relax, and we hope our little show gives you a better sense of what makes a truly great ‘New European’ beer design. For more of our beer work, please check out azbeer.cg-eu.com
In my first ethnography, Yard Sales: The sociological treasures within another person's trash, I learned that yard sales consist of different symbolic interactions between people and that these events flash in and out of existence. The next question I will be asking is, how do we nourish these symbolic interactions through material exchange?
M3 m 65th avenue gurugram brochure | Reinvent the way you look at lifeSrishtiSharma143
M3M 65th Avenue commercial property is a wonderful getaway for a sparkling shopping experience. Positioned on the Golf Course Extension Road, it has proximity to NH-8 that joins Gurugram with Delhi and Jaipur. Of course, commercial development is one of the extraordinary projects by M3M Properties.
For More Details:
Call us: +918447783345
Visit: www.m3mproperties.com
A retail review of the best beauty shopping experiences and products from London, Paris and New York at Christmas 2014. Includes Bobbi Brown, Bare Minerals, Birchbox, Burberry, Sephora and more.
Premium Insight is an overview of the digital activity of premium brands
and luxurious “Maisons” focusing on the most innovative strategies in
terms of display, e-commerce, social media, mobile and O2O...
Enjoy your reading !
A piece I wrote for a talk on The New Culture of Luxury. Exploring how modern brands, platforms, and ideas are influencing the fashion and luxury category.
Golf, Art & Spa Days: Reclaiming Gift Experiences for Arts & Culture Organis...REMIX Summit
Incredible experiences are the bread and butter of arts organisations. Yet, when it comes to marketing unique experiences for gift buyers, the arts are strangely absent from popular gift experience sites. Why? And can this change?
So we set off with a very simple idea: let’s work with some of London’s hottest arts venues to explore whether it is possible to create and package cultural events as gift experiences.
To test this, we received support from the Digital R&D Fund for the Arts. The fund has been created by Nesta, Arts & Humanities Research Council and public funding by the National Lottery through Arts Council England.
We embarked on a year-long project with Dulwich Picture Gallery, Whitechapel Gallery, the Royal Academy of Arts, Design Museum, English National Opera and Barbican. Our lead research partners were Fusion Analytics, the University of Salford and Judge Business School, University of Cambridge.
This document is an introduction to some of the key insights and lessons we’ve discovered during the last year.
In April 2012 CultureLabel was invited by ABAF and other partners such as the British Council to tour Australia as part of a speaking tour on Cultural Entrepreneurship exploring the intersection between technology, culture and entrepreneurship. More information on some of the projects can be found at www.CultureLabel.com/agency
The world of Luxury is being challenged by a new set of ideals and behaviours as Millennials become increasingly powerful consumers. So what are the new Rules of Luxury that brands need to be aware of, and how are they adapting?
Cocoon Group has been designing beers in ‘New Europe’ for almost 2 decades. In that time, we’ve built up a pretty good understanding of what makes beer design work in this part of the world. On the fol- lowing pages, in an easy-to-follow A to Z format, we showcase some of our favorite recent (and not so recent) beer projects, as well as share some of our knowledge of the category and the region. Please sit back, relax, and we hope our little show gives you a better sense of what makes a truly great ‘New European’ beer design. For more of our beer work, please check out azbeer.cg-eu.com
In my first ethnography, Yard Sales: The sociological treasures within another person's trash, I learned that yard sales consist of different symbolic interactions between people and that these events flash in and out of existence. The next question I will be asking is, how do we nourish these symbolic interactions through material exchange?
M3 m 65th avenue gurugram brochure | Reinvent the way you look at lifeSrishtiSharma143
M3M 65th Avenue commercial property is a wonderful getaway for a sparkling shopping experience. Positioned on the Golf Course Extension Road, it has proximity to NH-8 that joins Gurugram with Delhi and Jaipur. Of course, commercial development is one of the extraordinary projects by M3M Properties.
For More Details:
Call us: +918447783345
Visit: www.m3mproperties.com
A retail review of the best beauty shopping experiences and products from London, Paris and New York at Christmas 2014. Includes Bobbi Brown, Bare Minerals, Birchbox, Burberry, Sephora and more.
Premium Insight is an overview of the digital activity of premium brands
and luxurious “Maisons” focusing on the most innovative strategies in
terms of display, e-commerce, social media, mobile and O2O...
Enjoy your reading !
A piece I wrote for a talk on The New Culture of Luxury. Exploring how modern brands, platforms, and ideas are influencing the fashion and luxury category.
The Switch is a trend report seeking out interesting things retailers are doing, spotlighting innovations in retail across a wide range of industries across the globe.
Eating an elephant: how to build an integrated digital strategy one bite at a...@chrisboyer LLC
Getting healthcare organizations to embrace digital can sometimes be challenging. But often attempting to create a fully integrated digital strategy can be almost impossible - particularly in regulated (and conservative) hospital and health care organizations. Learn basic steps on how to create a vision, execute change to allow a robust implementation of digital that includes a website, social media, SEO, PPC and SEM, online reputation management, email and marketing automation and customer relationship management (CRM) databases.
Case study on the launch and Re-Launch of Nespresso. The Marketing strategy adopted to penetrate the gourmet coffee market. Nestle's and Nespresso's operating model shift and creating a complete customer journey and experience around coffee. Innovation in business model and marketing strategy adopted.
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
Integrating Digital Media Effectively into Shopping Malls Xie Qing
With a surge of online shopping, what place does shopping mall have in the modern age? How do shopping malls effectively utilize digital and social media to bring customers an experience that is unavailable online?
SJC's Retail and Brand Strategist, Edward Rajewski has accumulated the best examples of the new retail experience. Edward showcases the brands who are leading as examples when it comes to retailtainment and connecting with consumers in a new way, in-store.
Best of 2015 Altavia Watch - English version Altavia
The 2015 Best Of international Retail trends by the Altavia Watch team.
5 main trends identified:
1. Retail entertainment era
2. Line are shiffting in food retail
3. Delivery service triggers retail revolution
4. The onslaught of the mobile sector
5. Brick is the new black for premiums brands
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
signmesh snapshot - quick look into the fashion industrysignmesh
How is the fashion industry trying to catch up with ever growing consumer demands? A collection of signs and cases relating to fashion - brick and mortar, trying and buying experience.
Project studying on the theme Luxury and clienteling, proposed by Alexandra Lion, Gloria Sadiki and Marine Laurenson. Within the framework of Brand Management's class taught by Audrey Kabla in Master 1 Luxury Brand Communication at Sup de Pub.
Combining storytelling and stores might seem to some obvious, to others enigmatic and still, to others, useless. Store managers might think, “Who needs storytelling when I’m running my store efficiently and selling well?”, sales managers might say, “storytelling is for communication and marketing… just give me the tools and I’ll do the selling!” and general managers might say, “Here we go again! Some new marketing idea to mess up the works!
True Story has shopped more than 100 brands and retailers this Summer. Here is a snapshot of the best of retail campaigns and initiatives for Summer 2015, that have engaged with customers and influenced spending.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. Welcome to The Switch The Switch List was born to seek out what others are doing and to spotlight innovations in retail across a wide range of industries across the globe. The retailers presented here make us think differently of what a store can look like and provoke fresh ideas on how to engage shoppers. We can’t always be chasing the new, without taking actions, so let’s learn from these pioneers to switch to new ways of retailing. Issue 3: June 2011 Client Confidential
3. The Third Space Technology stores you want to spend time in. Client Confidential
5. 4010 is a community focused mobile phone shop from Deutsche Telekom. With the notion of the shop as an atelier, ‘a place of art, community, exchange and experiments’ – 4010 seeks to create unique environments for each of the stores based upon their locations. The first in Berlin was heavily influenced by street art, while this Cologne store nods to the city’s Ludwig Museum and its collection of pop art. The shop’s gallery wall displays new works from different artists every few months, and they host readings, showcases and workshops in store. Trestle tables, stretcher frames and canvases are used to display devices, but products are secondary to the relaxed and defiantly anti-corporate atmosphere. Stand out from the high street with a window into a community experience.
7. One2free is Hong Kong’s largest mobile phone shop, where shoppers can discover, experience and enjoy the mobile lifestyle. Gone are the days that mobile store customers need to queue for help. Here, service ambassadors are equipped with wireless tablet PCs and can help customers anywhere in the store. Additionally, one2free has decided that ‘dummies are for dummies’. Only real phone models are displayed. The store is divided into two floors with six experience / leisure zones: The Loft - Home entertainment Musicholic Zone - Share and enjoy music DIY By Purpleland - Pimp your phone The Hot Spot Café – Relax and recharge SiFu Studio – Meet the experts Chill Out Room – Take a break Make it inviting for people to shop and hang out in a social atmosphere.
9. The new LA Sony store’s philosophy is modular and everything wide open. All 29 current Sony Style stores will be simply rebranded and remodeled to follow suit. The walls have magnetic posters for easy changing, as well as slide across the floor to create open spaces. The overabundance of Sony products allow customers to play around, experiment, as well as witness some future technologies that are still to come. Also, the ‘cube’ is a black box room in the middle of the store that is a completely immersive experience showcasing the best of Sony home theatre. Aim to beat customer expectations. Offer opportunities to play with products for shoppers to find the best fit for themselves.
12. Nespresso N-Art campaign collaborated with Indian avant-garde fashion designer, Manish Arora, to decorate its brand flagship store on Champs Elysees in Paris. The store was transformed into a haute-couture venue with colourful moving animated windows and displays. His magical stick even touched Nespresso machines that were transformed into colourful fun-brewing devices. Manish unveiled a new collection which is a line of dresses inspired by Nespresso’s 16 tastes. The fantastic clothes were made from jewelled fabrics and coffee capsules. He also wrote a story behind the legend of his collection - a fairytale kingdom called 'Swig' which is governed by Bacchitarius who weds Queen Nespresso. She gives birth to 16 princesses who then go on a mission to spread love around the world. Innovative brand promotion. Find new and inspiring ways to interpret your brand story by collaborating with artists.
13. Coke Pop Up Shop, Tel Aviv Client Confidential
14. This Coke pop up shop was opened in Israel during the Passover holiday, offering the huge ‘Coca-Cola Recycled Collection’ that includes trendy apparel, accessories and home furnishings created from recycled cans and bottles. To purchase the items, consumers have to give an empty Coke container along with money. Visitors to the store can learn more about the benefits of recycling and watch how the bottles and cans they have brought can be used for making something new. Information stations all around the space educate consumers on the benefits of recycling and explain the method for manufacturing bottles. The purpose of the store is to educate the public about the benefit of recycling through the idea of cutting edge recycled fashion. Be passionate about an idea and create a space that immerses the shopper in a fun educating way.
16. LN-CC (Late Night Cameleon Café) is the way forward for luxury shopping. It’s a website where you can buy all manners of avant-garde fashion, books and vinyl. But if you make an appointment, you can visit the physical shop to browse and speak with the buyers about why they chose each designer or get details on the fit, fabric and handworked finishes of a jacket you saw online. You enter the shop via an indoor forest and fantastically constructed raw wood and orange acrylic, skeletal tunnel. The space will also host a library, gallery, club room and photographic studio. Fittingly, LN-CC will give you a friendship bracelet if you purchase anything online or in store. Craft an authentic and warm environment to experience the product and get to know the buying stories behind them.
19. Levi’s thinks consumers are savvy; hip to marketing plans and bored by advertising. ‘The most inspiring thing a brand can do is to stop mining existing cultural attitudes and start driving creative production – to engage both pioneers and the public in a participatory fashion.’ This is what Levi’s is doing with the Workshops. Levi’s first workshop in San Fran’s Mission district works with local artists and everyday people to execute craft and print work in the neighbourhood (e.g. posters, cards, books, etc). The public can watch the work being done, but on one day a week, they can take a bench and work on their own printing projects. There are also various workshops for people to attend as well as Levi’s workwear for sale. Aim to help people experience, rather than be told about the values of the brand.
21. The 2nd workshop is a NYC edition about the democratic nature of photography and how it's interwoven into everything in the city. Here, you can rent digital and vintage Leica cameras, get advice from digital technicians and photo assistants, utilise the photo props and light boxes, snap some pics in the photobooth, print your photos on T-shirts and bags, as well as attend exhibitions and installations. The main message remains clear – Levi’s is a brand of the creative class and here to help local communities re-embrace their desires for craftsmanship and community. If a brand makes the extra special effort to give a gift to the community, people will believe in it.
23. In the newest workshop in LA, which opened April 2011, the focus is on film and is filled with fantastic work stations where you can step right up and get your hands dirty as a budding film director. Cool stuff to check out – a green screen, slow-motion video booth, stop motion animation station, and a video DJing area. Plus weekly educational classes that cover topics like animation, stunts and 3D. To accompany the workshop, Levi's is releasing a series of Art in the Streets Trucker Jackets created by collaborating artists like ShepardFairey, ChazBojorquez, Crash and Lady Pink. Celebrate the passions and hobbies of your consumers. Establish a space where the brand facilitates and people create.
25. World's first online shop with real salespeople E-commerce gets a lot more personal by connecting the high street and digital world. Sweden’s 3LiveShop lets you interact virtually face-to-face with a human sales rep on the web. The core experience is that you enter a video call with a salesperson who gives you guidance on mobile phones that would suit you. Watch him drag a product onto the screen, show features such as different colours and monthly cost, and then drag it into your shopping cart. Very cool.
26. Travelling through time zones Selfridges have unveiled a new PUMA by Hussein Chalayan interactive installation. Created using a labyrinth of triangle rods, the shopper gets a constantly changing view when seen from different perspectives. Customers walking around the display will see a 3D lenticular effect, which represents travelling through timezones and the changing from night to day. QR codes are incorporated with each rod featuring a different city around the world which inspired the collection and provides an insight into the various influences that shaped the designer’s work. Combine fashion and digital into an art installation point of sale fixture.
27. Bringing the range of flagship to any size store Adidas have created an adiVerse virtual footwear wall to showcase their 8,000+ shoe range. Multiple LCD touch screens use facial recognition to detect a customers gender and age, which the wall then starts to customise the product experience and helps guide them to the perfect shoe. The most popular products get full content treatment with videos, game stats, product specs and even twitter feeds. Use digital as more than an online channel in a physical store, by adding value as a staff selling tool.
28. Client Confidential Amber Eng Retail Strategist / Planner amber.e@inferno-group.com Palladium House 1-4 Argyll Street London W1F 7TA t 020 7292 7070 f 020 7292 7080 inferno-group.com