The document discusses various mobile fundraising strategies that nonprofits can utilize, including text-to-give campaigns, QR code scanning, mobile credit card readers, mobile optimized websites, and mobile apps. It provides details on how each strategy works, its pros and cons, and vendor options. The overall message is that mobile fundraising is an important avenue for nonprofits given how prevalent mobile device usage is.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-GiveArtez Interactive
This document discusses mobile fundraising strategies beyond text-to-donate. It covers the growing mobile landscape including smartphones, tablets, and mobile operating systems. The three pillars of mobile giving are outlined as text-to-donate, mobile web, and mobile applications. Text-to-donate is discussed as well as considerations for mobile web and mobile applications. The future of mobile including location services, apps versus mobile web, and partnership opportunities are also mentioned. The document provides recommendations on getting started with mobile strategies and resources for further information.
Do you typically sit around a boardroom table waiting for your consultant or technology team to report in on the state of your online campaigns? Are you generally content to let the “digital natives” determine your activities in social spaces? The idea that online strategy begins and ends with the tech savvy folks is outdated! We no longer expect senior decision-makers to be hands-off with everything digital. You don’t have to be an expert on usability, interactive multimedia, social fundraising, or any of the other buzz words of the day to benefit from a broader understanding of your digital infrastructure in relation to sector trends. The most effective non-profit leaders rise to the challenge and work to understand their own online strategies, whether they are internally deployed or developed externally through a consultant. If you're a manager or executive director who is truly serious about improving your non-profit's digital, mobile or social performance, here’s what you need to know to make smart decisions about the future of your organization online.
Takeaways
• Tools to determine effectiveness of your current strategies online
• The internal numbers leaders need to know to make smart decisions
• Strategies to improve your performance in relation to web, social & mobile trends
Influencers on social media platforms like YouTube, Instagram and Snapchat have become dominant forces in advertising and brand endorsements. Chatbots are being used more for personalized customer engagement and to answer common questions. Live streaming on Facebook and Instagram has made live video mainstream and it generates more user engagement than prerecorded videos. Augmented reality is expanding through technologies like Snapchat Spectacles and will allow users to access information by taking photos. High-quality mobile content is increasingly important as people spend more time on mobile devices and less on desktops. Companies are focusing more on big data, analytics, and the role of chief data officers to create personalized customer experiences while balancing data security risks.
2015 transitioning into a mobile world mpiRich Benjamin
Mobile web is evolving at an alarming rate, Businesses must adapt to the new consumers and how they search for products.
The Millennial Generation is a perfect example of the ever changing experience in web sales and marketing. There is not a one size fits all sales approach. Marketers must consider several sets of demographic behavior and develop individual strategies
The Obama Campaign: 7 New Rules of ParticipationRahaf Harfoush
A presentation about how the Obama campaign helped define the 7 new rules of participation. Presented at Innotech and Voices that Matter Conference in 2008.
Digital Strategies York Region Workshop: Part TwoGBdigitalstrat
This document discusses trends in social media and mobile fundraising. It notes that 84% of social media use is for customer service and engaging customers on social media can increase sales by 15-30%. Facebook is a major player in fundraising, with 14% of traffic to donation pages coming directly from Facebook. It also discusses the growth of mobile use of social networks and that mobile traffic to charity pages is driven by the rise of smartphones/tablets and email. Responsive design and a "mobile first" approach are important. Social advertising on platforms like Facebook is discussed as an effective fundraising tool.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-GiveArtez Interactive
This document discusses mobile fundraising strategies beyond text-to-donate. It covers the growing mobile landscape including smartphones, tablets, and mobile operating systems. The three pillars of mobile giving are outlined as text-to-donate, mobile web, and mobile applications. Text-to-donate is discussed as well as considerations for mobile web and mobile applications. The future of mobile including location services, apps versus mobile web, and partnership opportunities are also mentioned. The document provides recommendations on getting started with mobile strategies and resources for further information.
Do you typically sit around a boardroom table waiting for your consultant or technology team to report in on the state of your online campaigns? Are you generally content to let the “digital natives” determine your activities in social spaces? The idea that online strategy begins and ends with the tech savvy folks is outdated! We no longer expect senior decision-makers to be hands-off with everything digital. You don’t have to be an expert on usability, interactive multimedia, social fundraising, or any of the other buzz words of the day to benefit from a broader understanding of your digital infrastructure in relation to sector trends. The most effective non-profit leaders rise to the challenge and work to understand their own online strategies, whether they are internally deployed or developed externally through a consultant. If you're a manager or executive director who is truly serious about improving your non-profit's digital, mobile or social performance, here’s what you need to know to make smart decisions about the future of your organization online.
Takeaways
• Tools to determine effectiveness of your current strategies online
• The internal numbers leaders need to know to make smart decisions
• Strategies to improve your performance in relation to web, social & mobile trends
Influencers on social media platforms like YouTube, Instagram and Snapchat have become dominant forces in advertising and brand endorsements. Chatbots are being used more for personalized customer engagement and to answer common questions. Live streaming on Facebook and Instagram has made live video mainstream and it generates more user engagement than prerecorded videos. Augmented reality is expanding through technologies like Snapchat Spectacles and will allow users to access information by taking photos. High-quality mobile content is increasingly important as people spend more time on mobile devices and less on desktops. Companies are focusing more on big data, analytics, and the role of chief data officers to create personalized customer experiences while balancing data security risks.
2015 transitioning into a mobile world mpiRich Benjamin
Mobile web is evolving at an alarming rate, Businesses must adapt to the new consumers and how they search for products.
The Millennial Generation is a perfect example of the ever changing experience in web sales and marketing. There is not a one size fits all sales approach. Marketers must consider several sets of demographic behavior and develop individual strategies
The Obama Campaign: 7 New Rules of ParticipationRahaf Harfoush
A presentation about how the Obama campaign helped define the 7 new rules of participation. Presented at Innotech and Voices that Matter Conference in 2008.
Digital Strategies York Region Workshop: Part TwoGBdigitalstrat
This document discusses trends in social media and mobile fundraising. It notes that 84% of social media use is for customer service and engaging customers on social media can increase sales by 15-30%. Facebook is a major player in fundraising, with 14% of traffic to donation pages coming directly from Facebook. It also discusses the growth of mobile use of social networks and that mobile traffic to charity pages is driven by the rise of smartphones/tablets and email. Responsive design and a "mobile first" approach are important. Social advertising on platforms like Facebook is discussed as an effective fundraising tool.
A consensus from the participants is that businesses will increasingly consider big data as a new type of corporate assets, representing a key basis for gaining competitive advantage. For many industries, however, these are still early days for big data. While it is exciting to see companies now leverage tools and infrastructure to collect data and analyze data across business units, even from their partners and customers, most companies are still far from tapping the potential of big data for decision making, creating customer value, and driving innovation.
This document discusses how non-profits can use technology and innovation to increase funding, engage new constituents, and promote their mission. It outlines various online tools like social networking, mobile fundraising, video games, and virtual worlds that non-profits are using successfully. While many non-profits have been slow to adopt new technologies, online engagement is shown to result in increased donations and donor retention when implemented properly. The document provides examples and encourages non-profits to develop a technology plan tailored to their objectives.
8 fundraising trends your nonprofit needs to know for 2019Donorbox
During the last few weeks of 2018 and the first few weeks of 2019, it’s important that you feel confident in your fundraising plans and capabilities.
By thinking ahead and staying aware of the happenings and trends around you, your nonprofit can be ready for the year ahead.
Presenter: Alvin Glay, Sr. Director, Growth Marketing
Smartphone has disrupted the interaction between firms and consumers. People spend more time on their mobile device consuming content than any other platforms. Mobile advertising spend is expected to surpass TV and represents two-thirds of total digital marketing spend. However, there is an engagement problem. People are distracted and hate receiving ads on their phones and brands are spending billions to reach consumers when they're not engaged. Come see what researchers are saying how to solve this problem.
Marcos Quezada, Root4 Co-Founder & CEO, pitching at Startup Next Demo Day.
Startup Next is a top pre-accelerator program, with over 40 events running globally this fall to mentor startups.
Our Startup Next Demo Day is a private, one-day event showcasing the best startups that completed the Startup Next Program this past spring. 16 teams from across the world presented their startups to Global Accelerator Network member accelerators and local NYC based seed stage funds and Angel Investors.
Root4 was selected from a group of startups coming from 27 cities and 12 countries. 400 startups applied and 281 startups were accepted. Just 17 made the cut. http://www.startupnextdemoday.co
These are the introduction slides for the past MyCharityConnects On The Road presented by Direct Energy that happened in Calgary and Edmonton in November 2009.
The document discusses how the marketing landscape is changing as people no longer want to be marketed to directly and technology enables new ways of consuming media. It outlines 4 ways society is changing: people want information and services immediately; demographics are less important as interests cross traditional groups; personalization will be key as marketing shifts to individual-level data and preferences; and emotional factors drive most purchasing decisions over rational ones. The tips provided for future marketing include sharing your company values, personalizing messaging for different customer segments, using customer data to optimize marketing, and remembering that customers are human beings primarily motivated by heart over head.
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...Lorren Elkins
If you are a medium or small business, digital marketing is likely confusing and time intensive.
This presentation covers trends in how media has changed, how media consumed, how purchase decisions are made, and offers some advice on what you should be doing.
There are examples of best practices in:
Social marketing
Search
Mobile
Review sites
Listings sites
Content marketing
Promotion
What happens when the digital tools and platforms we make and use for communication and entertainment are hijacked for terrorism, violence against the vulnerable and nefarious transactions? What role do designers and developers play? Are we complicit as creators of these technologies and products? Should we police them or fight back? As Portfolio Lead for Northern Lab, Northern Trust's internal innovation startup focused on client and partner experience, Antonio will share a mix of provocative scenarios torn from today's headlines and compelling stories where activism and technology facilitated peace—and war.
As a call-to-action for designers and developers to engage in projects capable of transformational change, he'll explore the question: How might technology foster new experiences to better accelerate social activism and make the world a smarter, safer place?
Trending topics: social media and fundraisingMax St John
What are the current trends around social media and fundraising? How might supporter habits, social media and other technologies affect the future of fundraising within charities?
Put together by Caz Yetman, Beth Granter and Max St John.
How Advertising Manipulates Us- From Pulling at Our Heart Strings to Seducing...Felicia Sauve
Advertisers use various psychological techniques to manipulate consumers into buying products, from appealing to emotions to exploiting vulnerabilities. They seek to elicit automatic reactions by targeting what elicits responses in consumers, and aim to prevent critical thinking about ads. Common strategies include pulling at heartstrings with emotional appeals, planting seeds of fear or insecurity, using humor and amusement, targeting specific audiences like teens and children, and exploiting senses like sight and smell. The goal is to form positive associations with products without consumers realizing they are being influenced.
This document discusses how product placement in films and television is an outdated marketing strategy. It notes that product placement peaked in the late 2000s, with over $3 billion spent annually, but that viewership habits have changed with the rise of DVRs allowing commercial skipping. The document argues that consumers have become more aware of product placement and develop negative views towards obvious advertisements. A better strategy, it claims, is native advertising, which aims to blend advertisements seamlessly into content without disrupting the consumer experience. When done subtly through transmedia techniques across multiple platforms, native advertising can be highly effective promotion.
Dave Balter on Social Marketing and Word of Mouth, April 2011BzzAgent
1. Social media has become a major platform for marketing as companies like Coca-Cola increasingly use sites like Facebook and YouTube in their ad campaigns.
2. There are three key aspects to social marketing - experiences that create buzz, social media platforms, and advocates who spread word-of-mouth.
3. Marketers aim to generate advocates by methods like creating a sense of status, offering valuable content, limiting supply to create demand, and providing exclusive access. Statistical analysis is used to measure social media impact.
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...Sendible
A social CRM is one of the most important aspects of keeping in contact with your social media community, clients and prospects. In this webinar we explore the extraordinarily successful social media campaign that Donald Trump undertook to win the US election and how we can learn from his approach to data, influencers and knowing your buyer personas.
We also look at other real-life examples of social media campaigns which have won and failed due to the approach companies took when targeting their buyer persona.
The agenda of this webinar:
- What we can learn from Trump’s social media campaign
- How brands can win and fail on social media
- Understanding your buyer personas
- Building a solid social CRM
- Finding and interacting with influencers
These case studies and great examples of social media successes and failures will be followed by showcasing how our tool, Sendible helps you build a social CRM, discover influencers and understand your target audience through our advanced reporting capabilities.
The full webinar video can be found at: www.youtube.com/sendible
Presenter: Luke Knight, Partnerships Manager, Sendible
Fundraising using social media and internet presentationFrancis Mwenja
The document discusses fundraising through social media and crowd funding. It provides tips on using social media platforms like Facebook, Twitter, YouTube and hashtags effectively to raise funds for causes. Specific tips include creating buzz around an event through posts, videos and paid promotions. Using a hashtag can help tweets about a fundraiser be found and trend. Crowdfunding is growing in Kenya through successful campaigns that have raised millions for causes like medical aid. Laws around taxes and regulations for crowdfunding donations via bank transfers are also covered.
Social Media: Who is Really in Charge of Our Feeds?Laura Penstone
Users have limited control over the content that appears in their social media feeds. While users can choose who and what to follow, algorithms, digital marketing, and online influencers curate much of the content. Algorithms determine what posts users are most likely to engage with based on past behavior. Digital marketers pay for sponsored posts and influencers are paid to promote brands. As a result, users see promoted content mixed among regular posts from friends. Awareness of how feeds are curated can help users get the most from their social media experience.
Pace University Northeast Regional Conference Presentation (AITI Solutions, LLC)Ragy Thomas
The document summarizes a presentation about participatory marketing. It discusses how marketing is evolving from push messaging to participation as consumers gain more power through social media. Examples are given of how some big brands are experimenting with social networks, but engagement has been mixed. The presentation encourages marketers to embrace consumer participation and discusses how ignoring consumers' voices can backfire, using the example of how critics on Twitter caused Johnson & Johnson to pull an ad campaign. It promotes participating in the discussion and shaping the future of marketing.
What is the difference between content curation and content creation and how can it impact your nonprofit's communication strategy? Learn ways to leverage social media to connect with longtime supporters in new ways and activate new supporters.
This document provides an overview of the different types of keys on a keyboard and their functions. It divides keys into 5 categories: alphabetic keys, numeric keys, navigation keys, function keys, and special keys. Each category is described in 1-2 sentences. The document also discusses status lights, on/off keys, and includes exercises for students to identify keys and reflect on what they've learned.
The document discusses experts' views on learning and the learning process. It describes Skinner, Cole & Bruce, Crow & Crow, Smith, Wany, Woodworth, and Kingsley & Garry's perspectives on how previous experiences and active participation are required for learning. It also outlines rational, motor, associative, and appreciative learning types and principles like participation, repetition, relevance, feedback, and transference that guide the learning process. Finally, it lists tasks for teachers like tackling difficulties, discovering better methods, developing study habits, motivating students, and understanding learning aims.
A consensus from the participants is that businesses will increasingly consider big data as a new type of corporate assets, representing a key basis for gaining competitive advantage. For many industries, however, these are still early days for big data. While it is exciting to see companies now leverage tools and infrastructure to collect data and analyze data across business units, even from their partners and customers, most companies are still far from tapping the potential of big data for decision making, creating customer value, and driving innovation.
This document discusses how non-profits can use technology and innovation to increase funding, engage new constituents, and promote their mission. It outlines various online tools like social networking, mobile fundraising, video games, and virtual worlds that non-profits are using successfully. While many non-profits have been slow to adopt new technologies, online engagement is shown to result in increased donations and donor retention when implemented properly. The document provides examples and encourages non-profits to develop a technology plan tailored to their objectives.
8 fundraising trends your nonprofit needs to know for 2019Donorbox
During the last few weeks of 2018 and the first few weeks of 2019, it’s important that you feel confident in your fundraising plans and capabilities.
By thinking ahead and staying aware of the happenings and trends around you, your nonprofit can be ready for the year ahead.
Presenter: Alvin Glay, Sr. Director, Growth Marketing
Smartphone has disrupted the interaction between firms and consumers. People spend more time on their mobile device consuming content than any other platforms. Mobile advertising spend is expected to surpass TV and represents two-thirds of total digital marketing spend. However, there is an engagement problem. People are distracted and hate receiving ads on their phones and brands are spending billions to reach consumers when they're not engaged. Come see what researchers are saying how to solve this problem.
Marcos Quezada, Root4 Co-Founder & CEO, pitching at Startup Next Demo Day.
Startup Next is a top pre-accelerator program, with over 40 events running globally this fall to mentor startups.
Our Startup Next Demo Day is a private, one-day event showcasing the best startups that completed the Startup Next Program this past spring. 16 teams from across the world presented their startups to Global Accelerator Network member accelerators and local NYC based seed stage funds and Angel Investors.
Root4 was selected from a group of startups coming from 27 cities and 12 countries. 400 startups applied and 281 startups were accepted. Just 17 made the cut. http://www.startupnextdemoday.co
These are the introduction slides for the past MyCharityConnects On The Road presented by Direct Energy that happened in Calgary and Edmonton in November 2009.
The document discusses how the marketing landscape is changing as people no longer want to be marketed to directly and technology enables new ways of consuming media. It outlines 4 ways society is changing: people want information and services immediately; demographics are less important as interests cross traditional groups; personalization will be key as marketing shifts to individual-level data and preferences; and emotional factors drive most purchasing decisions over rational ones. The tips provided for future marketing include sharing your company values, personalizing messaging for different customer segments, using customer data to optimize marketing, and remembering that customers are human beings primarily motivated by heart over head.
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...Lorren Elkins
If you are a medium or small business, digital marketing is likely confusing and time intensive.
This presentation covers trends in how media has changed, how media consumed, how purchase decisions are made, and offers some advice on what you should be doing.
There are examples of best practices in:
Social marketing
Search
Mobile
Review sites
Listings sites
Content marketing
Promotion
What happens when the digital tools and platforms we make and use for communication and entertainment are hijacked for terrorism, violence against the vulnerable and nefarious transactions? What role do designers and developers play? Are we complicit as creators of these technologies and products? Should we police them or fight back? As Portfolio Lead for Northern Lab, Northern Trust's internal innovation startup focused on client and partner experience, Antonio will share a mix of provocative scenarios torn from today's headlines and compelling stories where activism and technology facilitated peace—and war.
As a call-to-action for designers and developers to engage in projects capable of transformational change, he'll explore the question: How might technology foster new experiences to better accelerate social activism and make the world a smarter, safer place?
Trending topics: social media and fundraisingMax St John
What are the current trends around social media and fundraising? How might supporter habits, social media and other technologies affect the future of fundraising within charities?
Put together by Caz Yetman, Beth Granter and Max St John.
How Advertising Manipulates Us- From Pulling at Our Heart Strings to Seducing...Felicia Sauve
Advertisers use various psychological techniques to manipulate consumers into buying products, from appealing to emotions to exploiting vulnerabilities. They seek to elicit automatic reactions by targeting what elicits responses in consumers, and aim to prevent critical thinking about ads. Common strategies include pulling at heartstrings with emotional appeals, planting seeds of fear or insecurity, using humor and amusement, targeting specific audiences like teens and children, and exploiting senses like sight and smell. The goal is to form positive associations with products without consumers realizing they are being influenced.
This document discusses how product placement in films and television is an outdated marketing strategy. It notes that product placement peaked in the late 2000s, with over $3 billion spent annually, but that viewership habits have changed with the rise of DVRs allowing commercial skipping. The document argues that consumers have become more aware of product placement and develop negative views towards obvious advertisements. A better strategy, it claims, is native advertising, which aims to blend advertisements seamlessly into content without disrupting the consumer experience. When done subtly through transmedia techniques across multiple platforms, native advertising can be highly effective promotion.
Dave Balter on Social Marketing and Word of Mouth, April 2011BzzAgent
1. Social media has become a major platform for marketing as companies like Coca-Cola increasingly use sites like Facebook and YouTube in their ad campaigns.
2. There are three key aspects to social marketing - experiences that create buzz, social media platforms, and advocates who spread word-of-mouth.
3. Marketers aim to generate advocates by methods like creating a sense of status, offering valuable content, limiting supply to create demand, and providing exclusive access. Statistical analysis is used to measure social media impact.
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...Sendible
A social CRM is one of the most important aspects of keeping in contact with your social media community, clients and prospects. In this webinar we explore the extraordinarily successful social media campaign that Donald Trump undertook to win the US election and how we can learn from his approach to data, influencers and knowing your buyer personas.
We also look at other real-life examples of social media campaigns which have won and failed due to the approach companies took when targeting their buyer persona.
The agenda of this webinar:
- What we can learn from Trump’s social media campaign
- How brands can win and fail on social media
- Understanding your buyer personas
- Building a solid social CRM
- Finding and interacting with influencers
These case studies and great examples of social media successes and failures will be followed by showcasing how our tool, Sendible helps you build a social CRM, discover influencers and understand your target audience through our advanced reporting capabilities.
The full webinar video can be found at: www.youtube.com/sendible
Presenter: Luke Knight, Partnerships Manager, Sendible
Fundraising using social media and internet presentationFrancis Mwenja
The document discusses fundraising through social media and crowd funding. It provides tips on using social media platforms like Facebook, Twitter, YouTube and hashtags effectively to raise funds for causes. Specific tips include creating buzz around an event through posts, videos and paid promotions. Using a hashtag can help tweets about a fundraiser be found and trend. Crowdfunding is growing in Kenya through successful campaigns that have raised millions for causes like medical aid. Laws around taxes and regulations for crowdfunding donations via bank transfers are also covered.
Social Media: Who is Really in Charge of Our Feeds?Laura Penstone
Users have limited control over the content that appears in their social media feeds. While users can choose who and what to follow, algorithms, digital marketing, and online influencers curate much of the content. Algorithms determine what posts users are most likely to engage with based on past behavior. Digital marketers pay for sponsored posts and influencers are paid to promote brands. As a result, users see promoted content mixed among regular posts from friends. Awareness of how feeds are curated can help users get the most from their social media experience.
Pace University Northeast Regional Conference Presentation (AITI Solutions, LLC)Ragy Thomas
The document summarizes a presentation about participatory marketing. It discusses how marketing is evolving from push messaging to participation as consumers gain more power through social media. Examples are given of how some big brands are experimenting with social networks, but engagement has been mixed. The presentation encourages marketers to embrace consumer participation and discusses how ignoring consumers' voices can backfire, using the example of how critics on Twitter caused Johnson & Johnson to pull an ad campaign. It promotes participating in the discussion and shaping the future of marketing.
What is the difference between content curation and content creation and how can it impact your nonprofit's communication strategy? Learn ways to leverage social media to connect with longtime supporters in new ways and activate new supporters.
This document provides an overview of the different types of keys on a keyboard and their functions. It divides keys into 5 categories: alphabetic keys, numeric keys, navigation keys, function keys, and special keys. Each category is described in 1-2 sentences. The document also discusses status lights, on/off keys, and includes exercises for students to identify keys and reflect on what they've learned.
The document discusses experts' views on learning and the learning process. It describes Skinner, Cole & Bruce, Crow & Crow, Smith, Wany, Woodworth, and Kingsley & Garry's perspectives on how previous experiences and active participation are required for learning. It also outlines rational, motor, associative, and appreciative learning types and principles like participation, repetition, relevance, feedback, and transference that guide the learning process. Finally, it lists tasks for teachers like tackling difficulties, discovering better methods, developing study habits, motivating students, and understanding learning aims.
George A. Liyeos gave a presentation about managing public/private partnership projects that have run into difficulties. He discusses factors to consider when deciding whether to continue efforts to save a failing project, such as legal entanglements, financial impacts, political costs, and developing an exit strategy to end the project gracefully if needed. He also outlines signs to monitor the "vital signs" of the project and determine if recovery is possible or if it is time to abandon the project and start over with a new partner.
The document discusses the rise of social media and its importance for local governments. It provides an overview of popular social media platforms like Facebook, Twitter, LinkedIn, YouTube and Wikipedia and how local governments are using them. It emphasizes that social media allows for improved communication, transparency and citizen engagement. The document concludes by offering guidance on developing social media policies and getting started with social media for local governments.
This document provides information on various AWT components including text areas, checkboxes, radio buttons, lists, and images. It describes the different constructors for text areas and how to add text, select text, and edit text within a text area. It also outlines how to create checkboxes individually and in groups, as well as how to create radio buttons, lists, and display images using methods like drawImage().
The document summarizes a case study analysis about problems that have arisen during the construction of a new tire plant in Cuernavaca, Mexico by an American company. There are issues with delays, cost overruns, and rework required due to cultural differences between American managers and Mexican workers. The strengths and weaknesses of the management, communication, ethics, and the plant itself are examined. Finally, five potential options to address the problems are outlined, including keeping the same management, increasing oversight from the US, providing bonuses to motivated workers, replacing the American assistant manager who does not speak Spanish, or replacing the American construction manager.
The document discusses various Swing components in Java including labels, buttons, text fields, checkboxes, radio buttons, scroll panes, tabbed panes, and combo boxes. It provides the classes, constructors, and methods used to implement each component as well as examples of code to create and add the components to an applet container.
The document provides information about the Islamic pilgrimage of Hajj. It begins by summarizing the story of Prophet Ibrahim (AS) and how he established Hajj. It then discusses the obligations and rituals of Hajj, including wearing Ihram clothing, reciting Talbiyah, and spending the day at Arafat. The document aims to explain the purpose, benefits, and process of Hajj through recounting the example of Prophet Ibrahim (AS).
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
JDBC provides a standard interface for connecting to relational databases from Java applications. It establishes a connection by loading a JDBC driver, then executing SQL statements using objects like Statement and PreparedStatement. Results are retrieved into a ResultSet which can be processed row-by-row. Finally, connections are closed to release resources.
180% more funds are raised for nonprofits with mobile versus traditional methods, according to NTEN (Nonprofit Technology Network). Learn more about how mobile wallets, QR Codes, text-to-give and other technology tools can help you raise more funds, faster and yes, even more securely. This presentation showcases a variety of the most popular and newest offerings and best practices from other nonprofits who are leveraging technology to more efficiently fundraise.
Bridging the Gap Between Finance & Fundraising - MNA Superconferencelvangiesen
This document discusses how technology can help bridge the gap between finance and fundraising for nonprofits. It provides examples of common challenges nonprofits face like managing cash flow, tracking donations, and integrating systems. The document then describes how a company called Billhighway uses technology solutions to address these challenges by automating tasks, streamlining processes, and providing visibility into financial data. Implementing their solutions can transform fundraising by freeing up time and improving accuracy, collaboration, and decision making.
Social media in government - presentation to NSW HealthCraig Thomler
This presentation provides an overview of how governments in Australia are using social media, risks they may face and how to address these with structured processes and guidelines. It finishes with some quick case studies of excellent use of social media by the public sector.
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
How to Implement a Mobile Strategy for Your NonprofitJulia Campbell
In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer.
Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website.
In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising – websites, emails, appeals, events, blogs and social media.
Implementing a mobile strategy is no longer an option for nonprofits. Today's webinar with NonprofitReady detailed the reasons that your nonprofit cannot ignore mobile, and offered 8 ways to begin to implement your strategy.
Here are the slides.
Globalisasi adalah proses menyatukan warga dunia secara umum dan menyeluruh menjadi kelompok masyarakat. Globalisasi memiliki pengaruh baik seperti kemajuan komunikasi dan transportasi serta meningkatnya perekonomian, namun juga memiliki pengaruh buruk seperti masuknya gaya hidup bebas dan narkoba ke masyarakat Indonesia.
Anggaran dasar aggaran rumah tangga bem stiperrehanputra
Dokumen tersebut merangkum Anggaran Dasar dan Anggaran Rumah Tangga Badan Eksekutif Mahasiswa Sekolah Tinggi Pertanian Belitang yang mengatur tentang nama, waktu, tempat, kedaulatan, asas, status, prinsip, fungsi, tujuan, keanggotaan, kepengurusan, tugas dan wewenang, pendanaan, aturan tambahan, serta peraturan pemilihan umum untuk memilih presiden dan wakil presiden BEM.
Nonprofits are increasingly using mobile devices to conduct fundraising as mobile usage continues to rise. The document discusses various mobile fundraising methods including text-to-give campaigns, scanning QR codes, using mobile card readers, creating mobile-optimized websites, and developing nonprofit mobile apps. It provides the pros and cons of each approach as well as vendor recommendations. The key message is that including mobile fundraising can help nonprofits raise more funds by meeting donors where they are - on their mobile devices.
Beyond the Buzz Words: Social Media & Mobile FundraisingArtez Interactive
This document summarizes key trends in social media and mobile fundraising. It notes that the preferred social network for multiple users is Facebook, which is also a top referrer to fundraising pages. It recommends using social login to increase registrations and donations by 30-40%. It also recommends using online video, social advertising, visual storytelling and gamification to engage supporters across multiple channels including mobile. It emphasizes tracking metrics like conversion rates to measure the impact of social media activities on fundraising goals.
The document discusses how mobile marketing can be used as a tool for social change. It provides examples of using SMS, MMS, location-based services and apps to achieve objectives like fundraising, volunteer recruitment, advocacy and community building. Challenges include differences in global markets and list building, but mobile offers ubiquity, interactivity and cost efficiency compared to other channels.
Mobile Fundraising: What's Hot, What's Not and What's on The Horizon
We’ll examine how charities around the world are using social login, mobile devices, gamification, and more to support and enhance their fundraising efforts online. Instead of yet another social media and mobile fundraising presentation only focused on text-to-donate tweets, our presenter will share the latest trends and biggest themes in social media for mobile giving.
Lessons Learned from Haiti — Part 2: The Mobile Giving RevolutionBlackbaud
This session discusses mobile advocacy trends and examines the unprecedented response to mobile donation appeals after the Haiti earthquake. You will learn how to acquire, retain, and cultivate mobile donors.
Internet Marketing William Paterson Non Profit ConferenceVictoria Halfpenny
The document summarizes Victoria Halfpenny's presentation on using internet marketing to increase funding and engage constituents for non-profits. It discusses tools like social networking, mobile fundraising, search engines and video games that non-profits can use. While online marketing requires resources, surveys find most donors, including major donors, now engage with and support charities online as it is more efficient. The presentation provides steps non-profits can take to develop an online marketing plan tailored to their objectives and stakeholders' needs.
The document summarizes a presentation given by Pam Strayer on the top 5 trends nonprofits should focus on to make their online assets more powerful in 2011. The trends discussed were: 1) online donations, 2) cell phones, 3) social media evolving into social production, 4) using more visual elements, and 5) video. Strayer provided examples of how nonprofits can leverage each trend, such as accepting mobile donations, tapping global talent through challenges, and creating informative videos and visualizations. The presentation concluded with recommendations to develop an online strategy roadmap and get help implementing new tactics.
Worked with a team of 5 to create a measurement and implementation strategy for a Google Grant for a local nonprofit in Digital Marketing Analytics class at UGA.
Beyond the Buzzwords: Social and Mobile StrategiesMarina Dawson
Claire Kerr, Director of Digital Philanthropy at Artez Interactive, explains why despite the wildly popular examples we see profiled in the news, most charities have discovered that social media is not a top-performing single channel for fundraising! Similarly, many organizations struggle to leverage the mobile channel for meaningful fundraising results. Does this mean that “social” and “mobile” have no role in your multi-channel fundraising strategy? She examines how charities like yours are using integrated social login, multimedia storytelling, gamification, mobile web, mobile apps & more to support and enhance their efforts online.
To view the full one-hour webinar, including audio, visit: http://charityvillage.com/elearning/webinars/past-webinars/beyond-the-buzzwords-social-and-mobile-strategies.aspx.
This document outlines how to get started with mobile marketing. It begins with mobile media facts and figures showing the growth of mobile usage. Common mobile marketing myths are debunked, such as the idea that mobile is only for big companies or teenagers. Various mobile marketing tactics are described like mobile websites, SMS, display ads, search, and location-based services. The document concludes with 12 steps for getting started with mobile marketing, including mobilizing websites, watching competitors, running mobile ad campaigns, and integrating mobile across marketing efforts.
This document summarizes a workshop on shifting to mobile presented by Raul Vielma of The Palm Beach Post and Bill Ganon of Verve Wireless. The workshop covers the rapid adoption of mobile devices, the mobile advertising landscape, how local publishers can mobilize, and best practices for mobile campaigns. Attendees can learn about engaging mobile audiences, mobile ad platforms like banners and landing pages, and tools for calls-to-action. The presenters discuss how mobile offers new local advertising opportunities and audiences for trusted local brands like newspapers.
Tag it executive summary (slideshare version) - friday, 4:10:15 - (gigi giann...James Grady
This document proposes two opportunities for Gables Residential to increase social media presence and reduce turnover. It recommends incentivizing current residents to help market properties on social media by rewarding them for likes, shares, and referrals. It also suggests rewarding residents for positive behaviors like reviews and surveys to encourage them to stay longer. The document outlines how a rewards app could easily allow residents to earn points redeemable for various prizes by engaging in these activities online and referring prospective residents.
Boston Market Mobile Digital Recruitment 2022Purplegator
This document summarizes a mobile and digital marketing strategy for recruiting. It outlines various social media platforms and mobile advertising options for generating awareness, building engagement, and acquiring new candidates. These include platforms like Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn, TikTok, and mobile web and app ads. It also discusses services like landing pages to capture leads, text messaging for follow up, SEO, voicemail direct, and retargeting. The strategy is aimed at reaching candidates on the right devices and placing them in front of the right jobs at the right times.
Allyson Kapin presented on ways organizations can help supporters take action through multi-channel campaigns. She discussed using responsive design so supporters can take action from any device, and how mobile apps can provide value to supporters by giving them tools to support issues on the go. She also highlighted the importance of testing campaigns quickly through distribution across social media and promoting offline events online through QR codes.
1. The document discusses how mobile technology and online platforms have transformed fundraising. Mobile donations grew from 10% in 2014 to becoming a necessity for nonprofits today.
2. It highlights different online fundraising platforms like social media, crowdfunding, and responsive websites, noting that they allow smaller nonprofits to perform analytics and personalization previously only available to large corporations.
3. The challenges discussed are keeping up with the growing number of platforms, determining which ones best suit each nonprofit's donors, and maintaining a cohesive donor experience across platforms. Nonprofits must thoughtfully target platforms their constituents use.
Network for Good is the leading online charitable giving organization that allows donors to give to any registered charity. It processes donations online and through partnerships, provides research and volunteer opportunities, and offers fundraising tools for nonprofits. Partnering with Network for Good provides benefits like increased donations, customer loyalty, positive brand image, and audience data and insights.
Network for Good Partnership Deck (cons)staciemann
Network for Good is an online charitable organization that enables donations to any registered charity in the US through its website and partnerships. It processes donations online and through mobile giving. Network for Good has raised over $130 million for over 25,000 nonprofits. Partnering with Network for Good allows companies to incorporate philanthropy and increase consumer loyalty and brand image through cause marketing programs.
This document discusses how mobile engagement can help win elections in 2016 and 2018. It promotes a mobile app platform called GOApp that allows campaigns to interact with voters, recruit volunteers, fundraise, and promote their message through a customizable mobile app. The platform provides tools like messaging, polls, events calendar, and donation functionality to help campaigns connect with constituents and track engagement in real-time. It claims this mobile strategy is more effective than traditional advertising methods and will help campaigns succeed if they embrace this new technology.
Similar to BEST Conference: Giving on the Go, Nonprofit Fundraising Goes Mobile (20)
Fabular Frames and the Four Ratio ProblemMajid Iqbal
Digital, interactive art showing the struggle of a society in providing for its present population while also saving planetary resources for future generations. Spread across several frames, the art is actually the rendering of real and speculative data. The stereographic projections change shape in response to prompts and provocations. Visitors interact with the model through speculative statements about how to increase savings across communities, regions, ecosystems and environments. Their fabulations combined with random noise, i.e. factors beyond control, have a dramatic effect on the societal transition. Things get better. Things get worse. The aim is to give visitors a new grasp and feel of the ongoing struggles in democracies around the world.
Stunning art in the small multiples format brings out the spatiotemporal nature of societal transitions, against backdrop issues such as energy, housing, waste, farmland and forest. In each frame we see hopeful and frightful interplays between spending and saving. Problems emerge when one of the two parts of the existential anaglyph rapidly shrinks like Arctic ice, as factors cross thresholds. Ecological wealth and intergenerational equity areFour at stake. Not enough spending could mean economic stress, social unrest and political conflict. Not enough saving and there will be climate breakdown and ‘bankruptcy’. So where does speculative design start and the gambling and betting end? Behind each fabular frame is a four ratio problem. Each ratio reflects the level of sacrifice and self-restraint a society is willing to accept, against promises of prosperity and freedom. Some values seem to stabilise a frame while others cause collapse. Get the ratios right and we can have it all. Get them wrong and things get more desperate.
Optimizing Net Interest Margin (NIM) in the Financial Sector (With Examples).pdfshruti1menon2
NIM is calculated as the difference between interest income earned and interest expenses paid, divided by interest-earning assets.
Importance: NIM serves as a critical measure of a financial institution's profitability and operational efficiency. It reflects how effectively the institution is utilizing its interest-earning assets to generate income while managing interest costs.
STREETONOMICS: Exploring the Uncharted Territories of Informal Markets throug...sameer shah
Delve into the world of STREETONOMICS, where a team of 7 enthusiasts embarks on a journey to understand unorganized markets. By engaging with a coffee street vendor and crafting questionnaires, this project uncovers valuable insights into consumer behavior and market dynamics in informal settings."
Enhancing Asset Quality: Strategies for Financial Institutionsshruti1menon2
Ensuring robust asset quality is not just a mere aspect but a critical cornerstone for the stability and success of financial institutions worldwide. It serves as the bedrock upon which profitability is built and investor confidence is sustained. Therefore, in this presentation, we delve into a comprehensive exploration of strategies that can aid financial institutions in achieving and maintaining superior asset quality.
Discover the Future of Dogecoin with Our Comprehensive Guidance36 Crypto
Learn in-depth about Dogecoin's trajectory and stay informed with 36crypto's essential and up-to-date information about the crypto space.
Our presentation delves into Dogecoin's potential future, exploring whether it's destined to skyrocket to the moon or face a downward spiral. In addition, it highlights invaluable insights. Don't miss out on this opportunity to enhance your crypto understanding!
https://36crypto.com/the-future-of-dogecoin-how-high-can-this-cryptocurrency-reach/
Solution Manual For Financial Accounting, 8th Canadian Edition 2024, by Libby...Donc Test
Solution Manual For Financial Accounting, 8th Canadian Edition 2024, by Libby, Hodge, Verified Chapters 1 - 13, Complete Newest Version Solution Manual For Financial Accounting, 8th Canadian Edition by Libby, Hodge, Verified Chapters 1 - 13, Complete Newest Version Solution Manual For Financial Accounting 8th Canadian Edition Pdf Chapters Download Stuvia Solution Manual For Financial Accounting 8th Canadian Edition Ebook Download Stuvia Solution Manual For Financial Accounting 8th Canadian Edition Pdf Solution Manual For Financial Accounting 8th Canadian Edition Pdf Download Stuvia Financial Accounting 8th Canadian Edition Pdf Chapters Download Stuvia Financial Accounting 8th Canadian Edition Ebook Download Stuvia Financial Accounting 8th Canadian Edition Pdf Financial Accounting 8th Canadian Edition Pdf Download Stuvia
"Does Foreign Direct Investment Negatively Affect Preservation of Culture in the Global South? Case Studies in Thailand and Cambodia."
Do elements of globalization, such as Foreign Direct Investment (FDI), negatively affect the ability of countries in the Global South to preserve their culture? This research aims to answer this question by employing a cross-sectional comparative case study analysis utilizing methods of difference. Thailand and Cambodia are compared as they are in the same region and have a similar culture. The metric of difference between Thailand and Cambodia is their ability to preserve their culture. This ability is operationalized by their respective attitudes towards FDI; Thailand imposes stringent regulations and limitations on FDI while Cambodia does not hesitate to accept most FDI and imposes fewer limitations. The evidence from this study suggests that FDI from globally influential countries with high gross domestic products (GDPs) (e.g. China, U.S.) challenges the ability of countries with lower GDPs (e.g. Cambodia) to protect their culture. Furthermore, the ability, or lack thereof, of the receiving countries to protect their culture is amplified by the existence and implementation of restrictive FDI policies imposed by their governments.
My study abroad in Bali, Indonesia, inspired this research topic as I noticed how globalization is changing the culture of its people. I learned their language and way of life which helped me understand the beauty and importance of cultural preservation. I believe we could all benefit from learning new perspectives as they could help us ideate solutions to contemporary issues and empathize with others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
6. Generational Giving Data
13th out of 51 states
$3.8 billion in total contributions
39.5% of Michigan donors fall into which
generational group?
a. Baby Boomers (born 1946-1964)
b. Generation X (born late 60’s-early 80’s)
c. Millenials/Gen Y (born mid 80’s-early 2000’s)
7.
8. Mobile devices are rarely beyond 4 feet
of the people who own them.
1 in 5 visits to the American Cancer
Society’s website is from a mobile device.
*Get What You Give Blog, Why Mobile Matters: The Stats, Fundraising Success Mag, 3/13/12
11. Leverage What Works
Source of funding most likely to
increase: online
57% saw an increase in online
donations in 2012 vs 2011
9 out of 10 receive online
donations
Those who used mobile methods
raised up to 180% more
April 2012
study, Nonprofit
Research Collaborative
September 2012
Pew Research
Center Study
12. Well-Balanced Fundraising Plan
For a healthy revenue stream,
mix together the following:
Major Gifts
Foundation Grants
Annual Fund Campaigns
Events
Direct Mail
Mobile Fundraising
13. Faith-based organizations
Arts organizations
Education associations
Community foundations
Colleges, trade schools
& K-12 institutions
Youth & Athletic programs
Political parties and social change groups
Professional membership associations
Choose the Right Mobile Fundraising Flavors
14. Text to Give
Text a keyword to a
designated number
Create an awareness
campaign
Animal lovers text the word “ASPCA” to 25383 to
donate $5 to rescue efforts
ASPCA
25383
15. Text to Give Pros
Anyone with texting can do it
Charge applied to mobile
phone bill
The right nonprofit can
raise millions
The American Red Cross raised $32 million for Haiti in
the month following the 2010 earthquake
16. Text to Give Cons
Expensive
Small donations only
Donations realized
30-90 days out
Limited donor data
*Source: “5 Real Challenges for Nonprofit Texting Campaigns,”
by Geoff Livingston, 2/4/10, Mashable.com
17. Text to Give Vendors
mGive (mgive.com)
Connect2Give (connect2give.com)
Give by Cell (givebycell.com)
Mobile 2 Give (mobile2give.com)
Mobile Cause (mobilecause.com)
Other:
• Twilio (twilio.com)
18. Scan to Give
Download code reader application
Scan the QR code app
Redirect to mobile website
Susan G. Komen for the Cure used QR codes in print ads
for their Passionately Pink campaign
19. User-friendly, fast
Higher donation amounts
Capture donor data
Get funds in 2-3 days
Cost effective
Free apps
Scan to Give Pros
20. Scan to Give Cons
Donor must download
QR code app
Awareness campaign
needed
Reliability
21. Scan to Give Vendors
Click & Pledge (clickandpledge.com)
LevelUp (thelevelup.com)
QR Code App Generators:
Kaywa (qrcode.kaywa.com)
BeQRious (beqrious.com)
GoQR Me (goQR.me)
Other:
• Tago (tagomobile.com)
22. Mobile Card Readers
Plug into phone or tablet jack
Swipe credit cards
Select giving amount
Authorize payment
St. Jude Children’s Research Hospital and Tri Delta use
mobile fundraising across 138 chapters nationwide.
23. Mobile Card Reader Pros
Fast, easy, fun
Give any amount
Get funds in 2-4 days
Receipts via email
or text
Free or low-cost reader
Low transaction fee
Donor information can
be integrated into CRM
24. Must download app
Platform dependent
Requires additional
hardware
Most effective when
face-to-face
Mobile Card Reader Cons
25. Mobile Card Reader Vendors
Billhighway’s Give (billhighway.co)
Intuit Go Payment (intuit.com)
PayAnywhere (payanywhere.com)
PayPal Here (paypal.com)
Square (square.com)
26. Development Agnostic Specific
Distribution Universal App Store (s)
Discoverability Search Engines Marketplace (s)
Feature Richness Limited Optimal
Performance Good Great
Monetization Custom Integrated
Availability Internet Everywhere
HTML5 Native
Answer: It Depends.
(Web-view when you can, native when you can’t; hybrid for the rest.)
*Reference: http://www.html5rocks.com/en/mobile/nativedebate/
Mobile App Debate: HTML 5 vs. Native
27. Mobile Optimized Websites
Readable on a mobile phone
Abbreviated content
Link to full website
Nonprofits need to be
able to reach donors
wherever they
are…donors shouldn’t
have to wait until they sit
down at their computer
to get information about
you or make a donation.
The Remington Group
28. Mobile Optimized Website Pros
Quick to load
Easy to read and
navigate
Facilitate donations
Processed in real-time
Any amount
Low setup cost
Check Out:
m.nature.org m.goodwill.org m.savethechildren.org
29. Specialized skills
Duplicated efforts
Always Changing
Fickle Browser Support
Mobile Optimized Website Cons
31. Mobile Apps
Angry Birds, anyone?
The YMCA has a Y
Finder application that
allows users to find a
YMCA near them.
Locations are
pinpointed on a
map, and options are
given to view
details, get
directions, visit the
website or call.
32. Mobile App Pros
User friendly
Just a tap away
Rich experiences
Easy updates
33. Expensive!!
• Initial and Ongoing
Proprietary Languages
Platform Specific
• iOS, Android
App Store Approvals
Mobile App Cons
34. Mobile App Developers
AppMakr (appmakr.com)
Atomis Axis (atomicaxis.com)
Detroit Labs* (detroitlabs.com)
My Pocket Nonprofit (mypocketnonprofit.com)
The App Developers (theappdevelopers.com)
Vectorform* (vectorform.com)
*Based in Michigan
37. Fascinating Detroit Facts Quiz
What was the world’s first urban freeway, completed in 1942?
The Davison Freeway
In 1886, what Detroit pharmacist introduced the world’s first carbonated soft drink?
James Vernor (Vernor’s Ginger Ale)
At what Detroit intersection was the world’s first traffic light installed?
Woodward Avenue and Grand Avenue
In 1954, the world’s first shopping mall opened in what Detroit suburb?
Northland Mall (Southfield)
What Detroit-based singing group was known as The Primes until 1960?
The Temptations
38. Start a Conversation
Lisa Van Giesen
Marketing Leader
lvangiesen@billhighway.com
Phone: 248-925-4030
Pete Wardrope
Growth Engineer
pwardrope@billhighway.com
Phone: 248-273-0074
Editor's Notes
[LVG] Good afternoon and welcome to the conference. My name is Lisa Van Giesen and I’m with Billhighway. We work exclusively with nonprofits to automate their manual financial processes which frees up valuable resources to focus more on mission. I’m excited to be here today, to talk to you about trends in mobile fundraising and how your organization can raise more money by leveraging mobile technology.
[LVG] So just a quick introduction, my name is Lisa Van Giesen and I’m the marketing leader at Billhighway. I’ve been in marketing for over 20 years and have been with Billhighway for just over one year.I work very closely with our growth team on strategies and programs to drive business in new nonprofit vertical markets.And joining me today is Pete Wardrope. Pete?
[PW] Thanks Lisa.Introduce yourself and give a brief bio – professional overview.
[LVG] If I could have a quick show of hands, who in the audience has heard of Billhighway? We are based in Troy, about 45 minutes south of here. We provide cloud-based financial management software for nonprofits. It’s been our mission for over 13 years to bring integrated payment processing, accounting and online banking solutions to nonprofits in one, easy-to-use application. We currently have over 3,500 clients and have managed over $7 billion in transactions. Most importantly, we’ve helped our clients redeploy over $125 million back into their missions.
[LVG] I’d like to queue up our mobile technology discussion with some compelling statistics around who donates the most and how, and the growing importance of mobile technology and online giving today.
[LVG] The Chronicle of Philanthropy published an interactive map last August, that examines demographic giving data across the country. Michigan ranks 13th out of 51 states, with almost $4 billion in total contributions.Nearly 40% of Michigan donors fall into what generational group? (Wikipedia)Baby Boomers (born between 1946-1964)Generation X (born late 60s-early 80’s)Millenials/Gen Y (born mid 80’s to the early 2000’s)Does this surprise anyone?The takeaway is this: Is your organization thinking about how to attract younger donors? Many nonprofits we talk to say millenials are not their target market…why not? The data for this report is based on exact dollar amounts released by the IRS showing the value of charitable deductions claimed by taxpayers. This is not a spot survey or statistical model.Source: http://philanthropy.com/article/Interactive-How-America-Gives/133709#{"panelsStates":[0,0,0,0],"panelShowing":3,"searchString":"","searchChoiceIndex":0,"autoSuggestObject":{},"clickResponse":null,"clickEvent":null,"mapLatLng":null,"mapZoomLevel":"nation","initialTextTitle":"","initialParagraph":"","contibutionCatagories":"0","incomeBrackets":"0","cObj":{"bbox":"-95.888671875,29.970703125,-67.412109375,51.2841796875","width":648,"height":485,"matchCoords":{"lat":40.6494140625,"lng":-74.2236328125},"x":493,"y":242,"layer":"generosity:states_join","zoomLevelKey":"state","entityData":null,"click":1},"obj_data":null,"conveyor":0,"noSplash":0}Additional Source information: The data in this special report, “How America Gives,” come from a comprehensive study The Chronicle conducted to examine giving data by ZIP code and by income level in every city and town in the United States. The study is based on exact dollar amounts released by the Internal Revenue Service showing the value of charitable deductions claimed by American taxpayers. It is not based on extrapolations from spot surveys or statistical models.
[LVG] In order to engage millenials as part of your donor pool, it’s important to leverage online tools and mobile technology and here’s why:65% of millenials are disconnected only one hour or less per day42% donate to causes that inspire them in the moment (important for text-to-give)75% said they gave a financial gift in 201177% have a smartphoneGiving online is the number one preferred method for millenials65% prefer to learn about nonprofits through their websiteMobile means much more than texting, millenials use their smartphone to view websites, gather information and give1st bullet source: http://pinterest.com/pin/119556565079246488/. Information sourced from 8095 research by Edelman/StrategyOne2nd, 3rd, 4th, 5th and 6th bullet source: The 2012 Millennial Impact Report by Achieve and Johnson, Grossnickle & Associates (JGA), http://www.themillennialimpact.com/research-2012
[LVG] Mobile devices are rarely beyond 4 feet of the people who own them.1 in 5 visits to the American Cancer Society’s website is from a mobile device.These stats were taken from the keynote session at the 2012 Nonprofit Mobile Day in Washington DC last year. David Balcom, the managing director of digital platforms at the American Cancer Society, was the speaker.http://www.fundraisingsuccessmag.com/blog/why-mobile-matters-the-stats
[LVG] 37% of charities raised less in the first three quarters of 2012 than 2011Fewer people are giving and are giving less64% of charities report a modest to great increase in service demandGuidestar survey conducted of 500 groups, reported by Holly Hall, featured in The Chronicle of Philanthropy, November 15th, 2012http://philanthropy.com/blogs/prospecting/half-of-nonprofits-face-fundraising-troubles-in-2012/36240*Source: Guidestar survey results, article by Holly Hall, published in The Chronicle of Philanthropy, 11/15/12
[LVG] It’s clear nonprofits need help raising more money to fund their missions. Let’s take a look at some positive trends in online and event fundraising.
[LVG] When it comes to fundraising tools, it makes sense to leverage what works. According to a study by the Nonprofit Research Collaborative in April 2012, nonprofits surveyed stated the source of funding most likely to increase going forward is online.57% saw an increase in online donations in 2012 over 20119 out of 10 receive online donations todayFundraisers who used mobile technology raised up to 180% more funds than those who didn’tGraphic: Now pair this increase in online donations with a September 2012 Pew Research Center study that found that 85% of Americans have a cell phone and 45% have a smartphone. This is not millenials, but everyone.Nonprofit Research Collaborative link: http://www.afpnet.org/Audiences/ReportsResearchDetail.cfm?ItemNumber=16703180% increase in funds – NTEN link is now gone, found it on another site: http://www.501connect.com/non-profit-news/relay-participants-using-boundless-fundraising-mobile-app-reap-180-percent-more-donations
[LVG] Every nonprofit relies on a variety of methods to bring in revenue. Major gifts, grants, annual campaigns, events, direct mail – they are all part of the mix. Mobile fundraising is just one ingredient that fundraisers can add for a diverse revenue stream.Mobile giving may seem like it should be part of online fundraising. The important difference is in how the donor interacts with online versus mobile giving options. To make an online donation, donors are often alone at their computer and have decided to make a donation well before the moment they actually perform the transaction.Mobile giving is a different experience altogether for the donor. Mobile fundraising happens most often when the donor is actively engaged with the nonprofit’s mission and feels motivated to give in the moment. It’s important to point out that as with any fundraising activity, it’s all about the execution. So as we go through the different options available today, keep in mind how your organization might fit mobile into your overall strategy. All of the options will take resources to execute them properly. Think about those within your organization who would be part of the planning process.
[LVG] Now I’ll turn it over to Pete, who will take us through five popular options for mobile fundraising, and the pros and cons of each.
[PW] Text to Give allows anyone with a cell phone to text a predetermined keyword to a designated number, often referred to as short-codes. The keyword can identify the nonprofit’s name or purpose and pre-determined donation amount. The carrier in return will charge the user for the donation on their phone bill and pass proceeds on to you.The nonprofit is ultimately responsible for creating an awareness campaign to get the word out. One example of a popular text-to-give campaign is The American Society for the Prevention of Cruelty to Animals. You can text the word “ASPCA” to 25383 to automatically donate $5 to their rescue efforts.Things to consider: Text-to-give campaigns work really well for disaster-relief nonprofits or large scale organizations with a substantial marketing budget.
[PW] Some of the benefits of Text to Give include:Anyone with texting capability can do itDonations are charged to users cell phone bill (no credit card required)The right cause, with the right message at the right time - can raise millions of dollars!The barrier to participation is low, and nearly everyone with a cell phone is an eligible donor.For example, the weekend after the earthquake in Haiti in January 2010, the American Red Cross raised more than $10 million through its text to give campaign. By the following Monday, that number had reached $22 million, and totaled $32 million within one month.The key is a campaigns ability to raise awareness.It helps to have an event, such as a celebrity request, concert, or unfortunately a catastrophe to compel people to donate en masse. But, be careful, repeated solicitations in general communications can repel potential donors.
[PW] Some things to consider.Text to Give is relatively expensive:Setup fees with wireless partners (mGive and The Mobile Giving Foundation) can range from $3,000-$10,000Cost for the short code – unique short codes can take weeks to setup and are the most expensive option. Shared codes are cheaper. Monthly subscription fees apply – often in the hundreds, if not thousands/mo ($350 - $900)Higher than average transaction fees – 3.5% - 5%Small donations only – often capped at $10. Whereas the average online donation in 2009 was $92. Since donations come through the donor’s cell phone bill, it can take 30-90 days for the money to reach the nonprofit and a small portion may never be realized, due to carrier billing issues, fees & disputes. There is also no mechanism to capture valuable donor information like email address.In Sum, Text to Give has the lowest per-donor value there is. One new online donor is as valuable as about 14 new text donors. The figure is similar for new direct mail donors and all other media.----In addition, small profits are often locked out of participating: Wireless industry has set strict standards on obtaining a unique short code, including of a minimum of $500,000 in revenue to participate in a text-to-give program. Other requirements may include 990 tax returns, copies of bylaws, and in some cases audited financials. This can of course be avoided by using shared short-codes offered by many providers on the next slide, but limit the branding potential and flexibility for use.*Source: “5 Real Challenges for Nonprofit Texting Campaigns,” by Geoff Livingston, 2/4/10, Mashable.com, http://mashable.com/2010/02/04/non-profit-texting/
[PW] Text Messaging remains a compelling way to engage your audience, and Text to Give may play a role depending upon your needs.Here are a few of the popular Text to Give providers. Additionally, if there is anyone attending that may be interested in incorporating SMS into a new or existing application, I’d encourage you to take a look at Twilio. While not a specific solution for Text to Give, it can help you incorporate SMS into your existing donor experience. You can send receipts or reminders via text with no upfront cost, and only a penny per message. They also have support for short-codes if you want to get creative.
[PW] Scan to Give leverages QR Codes.QR Code stands for “Quick Response” (think of it as an improved barcode, that your phone can scan to automatically launch a browser to a predetermined website.) You’ve probably already seen these and they can be another way to engage a mobile audience.Like text-to-give, scan-to-give campaigns capitalize on the prevalence of cell phones, notably SMART phones in use today, as they require a QR App to use. If you’ve seen QR codes or used them, they are the foundation of scan-to-give technology.To get started with QR Codes:You create a unique image, which is linked to a website you provide. (you can also have codes QR play a video, send a text, or call a phone number.)You then publish the image any way you like; in print, online, etc.For donors to use, They must first download a reader application on their phone. Once scanned, the donor can be redirected to a mobile optimized website that provides the option to make a donation, read more information about the nonprofit, or both. Susan G. Komen used QR codes in their Passionately Pink campaign which helped raise money for breast cancer research. When scanned, the donor is taken to a mobile website that featured a video, prominent donate buttons and ways to sign up to walk.------ QR Codes were originally designed for the automotive industry, in Japan by Toyota to track vehicles during the manufacturing process. QR codes provide larger storage capacity compared to standard UPC barcodes. There’s a fair amount of science involved in QR codes, if your interested in learning more I encourage you to look it up on Wikipedia.
[PW] So some of the highlights of giving through QR codes –The process is fairly user friendly, low cost and fast to setup. It is also easy to track usage.Donors are not tied to a single donation amount, they can donate as much as they like.Donor information is captured through the [mobile] website and can potentially be synchronized to your donor management or CRM system for further communication and outreach campaigns.There are two common ways to accomplish “Scan to Give”; use a ‘management platform’ that provides comprehensive tools such as QR code generation, mobile webpages, analytics and payment processing or you can opt for a DIY solution, using a freely available QR generator and your existing online donation website, hopefully already optimized for mobile.Either way, funds are typically deposited in the nonprofit’s account in 2-3 days versus 30-90 days for text-to-give campaigns.Fees range from free, to your typical ecommerce rates of 2.75-5% depending on provider. Scan-to-give is best executed in a print or direct mail but we are seeing it more frequently online and within mobile apps.
[PW] Challenges with Scan-to-Give include:Not everybody knows what a “QR Code” is.Donors must first download a QR code reader before they can scan it. As with text-to-give, a considerable amount of effort needs to be put into a marketing campaign to drive awareness. Besides the initial novelty, when someone first discovers QR Codes - there needs to be a compelling reason for somebody to “scan it.”Know Your Audience and manage expectations.A popular fundraising website did an article in 2012 stating: “Donors aren’t using QR Codes Yet.” http://www.futurefundraisingnow.com/future-fundraising/2012/03/donors-arent-using-qr-codes-yet-are-you.htmlIt went on to say..Only 16% of women have used QR codes.Worse, only 7% of people age 50 and over have used them.Those are important demographics
[PW] Here are a few vendors who offer QR payment solutions as well as a few QR Code Generators, which you can use for free.A few best practices:Short URLs create cleaner codes (longer url’s create more complex codes which may affect reliability, such as on reflective surfaces)Consider using urlshorteners such as bit.ly, they create short links and offer usage analytics (for free.)Larger codes are more reliable. 1”x1” being the smallest size that is considered reliable in virtually all conditions.Generous Quiet zone. The border around your QR code is known as the quiet zone. If the dimension is too narrow, code may not resolve.Above are especially important for:Reflective Surfaces (magazine)Outdoors (may fade, become obscured)Irregular surfaces (like side of a curved beverage container)Low light conditionsColorful QR codes--------QR Codes: Inexpensive Fundraising for NP Tech: http://janetfouts.com/qr-codes-fundraising-nptech/22 Ways Nonprofits are using QR Codes for Fundraising and Awareness Campaigns: http://nonprofitorgs.wordpress.com/2011/01/24/22-ways-nonprofits-can-use-qr-codes-for-fundraising-and-awareness-campaigns/5 ways Nonprofits can use QR Codes: http://www.frogloop.com/care2blog/2011/8/9/five-ways-nonprofits-can-use-qr-codes.htmlHow to use QR codes for fundraising: http://www.dummies.com/how-to/content/how-to-use-qr-codes-for-fundraising.html
[PW] Next Up we have Mobile Card Readers.Mobile Card Readers have become all the rage, and for many reasons. There is still a powerful affinity to the physical relationship one has with “swiping” their credit card – just ask my wife.Square has been a pioneer in the space, offering the ability for anyone to be able to accept payments via credit card.In a nutshell, most mobile card readers today attach to mobile phones and tablets through the earphone jack. An accompanying “app” integrates with the reader to create a mobile Point of Sale (POS) terminal, allowing you to quickly accept donations via credit card.A key difference from text and scan-to-give is that the phone or tablet through which the donation is made belongs to the nonprofit or volunteer rather than the donor. In other words, a representative of your organization will have the app already installed and can use it at fundraising events, in person.A credit card is then swiped through the card reader to make a secure payment.
[PW] Popularity of Mobile Card Readers has grown significantly in the past two years, and has quickly become the “go-to” solution for mobile commerce, including fundraising – primarily because its so convenient. People are carrying less cash – similar to how online Bill Pay has reduced (if not eliminated) the need to write checks. Because of this, and the rise of loyalty/reward cards – many people just prefer to pay with a credit or debit card. How often have you heard “I don’t have any cash” or “I’d love to contribute more, but I only have a $10 bill” - ??A study of credit card use at McDonalds when they first began accepting cards found that people spent 47% more when using credit instead of cash!Some highlights we’ve observed using Mobile Card Readers at charity and fundraising events include:It’s fast and easy to use – a donation can be captured in less than 1 minute.It’s engaging and fun for both the donor and the fundraiserThe donor can give any amount they likeThe nonprofit has funds deposited into their bank account in 2-4 business daysThe donor can elect to receive a receipt via email, text message to their phone, or bothThe card readers are often free, encrypted readers can cost up to $30 eachTransaction fees are low, usually between 2.5-3%
[PW] In order to begin with a mobile card reader, the fundraiser must first download the app, order their card reader and wait to receive it in the mail. For larger fundraising organizations, multiple card readers may need to be ordered and shipped to different locations.Card reader applications are platform specific, meaning a dedicated “app” is required for Apple, Android, Rim and eventually Windows.Each provider has a unique reader, some are more elegant than others but each requires you to plug it into your phone to “swipe” a credit card. This can present a challenge for some people with an incompatible case, requiring you to remove it before use. It’s surprisingly just how personal a phone case selection can be. Something also to be mindful of, in the event you forget, lose or break the card-reader, the app should be able to provide another means of collecting the payment, whether scanning the card or entering the card number manually.Mobile card readers tend to be most effective when nonprofits connect face-to-face with donors, as it adds a human element, giving an opportunity for conversation and purpose. Examples might include charity walks, auctions, volunteer and donor events, or other community gatherings. Security is always a popular topic, you want to make sure no information is ever stored on the device, all data is properly encrypted and meets PCI security standards – including an encrypted card-reader. This means, the credit card information is never used in an un-encrypted manor, which has become the industry standard.
[PW] Here is a who’s-who list of Mobile Card Reader Vendors.One distinction I’d like to make, the Billhighway Give app was designed exclusively for fundraising, with unique capabilities not found in other products, such as:The ability to create and track payments to a campaign goalYou can also run multiple campaigns at the same time, keeping track of fundraising progress and goals separately. Campaigns can be customized with your logo, images and event detailsDonor information can be fed into an organizations donor management or CRM system for proper constituent managementOptional use of Gamification, which can be incorporated to encourage participation, creating competition between groups toward a larger goals or accomplishmentsLeaderboards can report progress toward goals and highlight achievementsThese have become important differentiators when choosing a mobile card reader for your needs. Most provide features specific to retail operations, or peer-to-peer exchanges, not necessarily enriching the fundraising experience.
[PW] Before we get into the last two flavors of Mobile Fundraising, I’d like to contrast them briefly. At a high level, HTML5 allows you to build a mobile-optimized website that can be viewed on any device, with a single effort. On the other hand, native apps (the kind you download from the “app store”) – require you to build specific applications for each platform, that means you need to have people that know how to build apps for Apple, vs. Android vs. Microsoft – each with a different programming language and distribution model. The plot thickens from there and I don’t necessarily want to get into the technical minutia, but it’s important to understand these differences..[review matrix]Think about: Where are your visitors coming from today? And where would you like them to come from tomorrow? Are there specific goals you want to accomplish that would require certain functionality?It really is question only you can answer.A few Noteworthy examples:Pandora goes HTML5 – fall 2011LinkedIn Hybrid – fall 2011 (node.js & html5)Facebook goes Native– summer 2012----------Always Improving:html5: offline storage, geo location, canvas graphics, video/audio playback - widespread adoption on modern smartphones)Hybrid Options:PhoneGap (Adobe influenced)Appcelerator (Gartner Visionary Company)Space is evolving quickly. Both web & native; hybrid is decent compromise. Performance:Native apps don’t have web runtime barrier. They run closer to metal, taking advantage of performance boosters such as GPU acceleration & multithreading. Web is getting there, but most apps don’t require “bleeding edge 3D graphic processing.” Web Optimization techniques and best-practices readily available. (example: gmail, amazon, twitter, etc.)Monetization:Native: App sales, in-app subscriptions, advertising – standards availableHTML5: service offerings, SaaS, subscriptions, advertising, sponsorships, etc. (same/similar to traditional web)
[PW] Mobile Optimized Websites aren’t necessarily new – but there importance is shifting from being a luxury to a necessity.Mobile devices with internet capabilities are now outpacing computer sales. Younger generations are discovering the internet for the first time, via smart phones. This expectation of anytime, anyplace availability is challenging IT departments to keep pace. Consumer habits are increasingly influencing how organizations have to engage their audience, it’s no longer a one-way broadcast medium, users have a voice and their using it. And, if you can’t offer a compelling mobile experience, they won’t stick around to wait.Today’s buzzword for mobile website optimization is HTML5 – its everything from a web standard to rainbows and unicorns, depending on who you ask. The promise is largely around creating a website that adapts to the users screen – whether it’s a tablet, phone or laptop. In the old days, developers would create different versions of the website based upon the users device – often simplified versions of the parent website with limited functionality over a slow connection. Today, because of powerful, high resolution devices with good connectivity, a rich experience can be had (and is expected) by all.
[PW] Many mobile sites combine advocacy with donation portals. Here are a few that are done well. Try typing these into your phone’s browser if you’re looking for a few good examples.If you haven’t yet had a chance, ask your web team to provide some analytics on user traffic and devices over the past 12-18 months. I’m confident you’ll find a growing trend of mobile devices – even if the site isn’t yet mobile optimized. Take a look at your bounce rate – that’s a marketing term for people visiting your website, but leave rather than continue to view other pages.To accomplish mobile donation processing from a website, is similar to what you likely already do on a non-optimized website. In the end, its just a web page – however, you do want to pay special attention to the device they are using. For example, if they are visiting from a phone, they are unlikely to want to complete a long form with lots of data-entry fields, requiring them to type on a small keyboard. Instead, increase the font size, minimize input, and capture only what’s absolutely required. Get creative – focus on the experience, if its done well, it will be a frictionless process that people don’t have time to stop and think if they like it or not – the experience will pull them through and conclude with “that was easy.”
[PW] Aside from the effort involved, its really hard to think of negatives associated with mobile optimization.While it does require your web team to update their skills to take advantage of new techniques, you can often build on what you already have, incrementally updating sections of the site for mobile optimization.The challenge is keeping pace with change. It’s hard to keep up with all the new devices coming out; ipad 3, or mini, Android tablets, Microsoft Surface.If you haven’t already, now may be the time to start thinking about a CMS platform, let them update and support the technology – you worry only about content.Most of this can often be done with existing staff, if you have it. If not, might be time to familiarize yourself with companies that can help, we’ve listed a few on the next slide.-----Depending on what you have now, how old it is and who supports it – will likely influence how quickly you can optimize your website for mobile. If you already use a Content Management System (CMS) – it’s possible you already have mobile support, or just require a minor update to enable it. If you have a large custom website, consider migrating only the highest value assets first, things like:The landing page (if possible) – ensure a good initial experienceAuto-detect for mobile devices, redirecting if necessary (with a link back to the full site of course)Identify the top 3 places people go on your site, address those first:About, Contact Us are often easy to migrateTry to differentiate. If your current online donation process leaves you uninspired (or in effective) – here’s your opportunity to give it an overhaul.
[PW] Here are a few mobile website resources you might want to consider.GoMo offers various resources to help you build a mobile site from scratch, or find developers that can help take you mobileNetRaising is interesting, as they focus specifically on building websites for mission-driven organizationsDudaMobile - attempts to create mobile optimized websites from your existing siteHTML5Rocks.com – founded by mostly Google developers, it’s a site that promotes web design best practicesSquareSpace – is a CMS platform, just like WordPress or Drupal, that has mobile optimized templates available
[PW] It appears – the “app store” itself turned out to be the Killer App everyone was waiting for a few years back, when we knew mobile would be big, but nobody understand exactly how big. Today, there truly is an “app” for everything – and as it turns out, its incredibly disruptive.App Stores allow people to discover new things, its become “safe” and acceptable to download random things and install it onto your phone – something you wouldn’t dare do without good reason on your computer. It’s an incredible distribution medium and for large organizations or important brands – your customers likely expect you to be there.For many, this is a good thing. It’s an opportunity to break out of the norm, boring old websites full of legacy baggage – and embrace the hip apple or android devices everyone suddenly can’t live without. It’s a way to further engage your audience, refresh the brand – and drive new revenue streams!
[PW] Mobile apps are user friendly and always just a finger tap away once downloaded. They offer compelling experiences, in some cases just not possible via the web – whether its multi-gesture, a game, or use of a camera like facetime or skype.It’s hard to deny the impact Apps have had on the mobile industry – as its almost become synonymous with smart phones. Years ago we worried about how many minutes of talk time we’d use on our phone, today its about how much data we consume.Having a presence on a users phone is a personal and powerful thing. We take our phone everywhere, and I do mean everywhere. An App is an extension of your brand, an icon if you will, a reminder of you and your organization and hopefully a periodic call to action – that if done well, becomes a recurring habit with deep engagement.That’s not to say websites can’t achieve similar levels of intimacy, but today there are a few things that can only be done on native apps.
[PW] Custom mobile applications are expensive to create and can cost anywhere from $10,000 up to $150,000 or more to develop. For this kind of money, nonprofits should ensure that the apps fit into a well thought out strategic plan. Apps need to work on multiple operating systems, Android and iOS at a minimum – and updates can become costly. With new versions of devices always shipping, you need to keep your app up-to-date & compatible. Each platform requires special programming skills. Each has its own nuances around design elements. Each can be a challenge to test, with so many devices that need to be supported. A way to justify that is of course to monetize it. You can charge for the app (but be careful) – it might be best to give it away and find other ways to derive revenue from your audience. Get creative, drive engagement, increase outreach programs, find complimentary ways to add value. Another option that is gaining in momentum is considered Hybrid. Whereas you still create native applications for each platform, but its only a shell, with the majority of its content rendered from HTML5, allowing the bulk of the application to be written once for many platforms, while being faster to update and support.Yet another technique is to use 3rd party frameworks such as Phone Gap or AppCelerator – which can create native applications by traditional web developers. Once you learn the framework and libraries your existing skills can be used to target various platforms such as iOS or Android.
[PW] If you’re interested in pursuing Native application development, here are a few places to start. You could always attempt to hire mobile developers directly, but be careful, if its not a core competency of your organization.To do mobile well, you’ll need experienced designers, architects, and developers that intimately understand each mobile platform. Often, its cheaper & faster to hire the pro’s There are lots of quality firms around that can help you along…
[PW] To review, we’ve covered the following mobile fundraising technologies:Text-to-GiveScan-to-GiveMobile Card ReadersMobile Optimized WebsitesMobile Apps
[LVG] At this time, I’d like to open it up for questions. And then we’ll do a short Detroit quiz with some cool giveaways.
[LVG] Just for fun we have a 5 question quiz about Detroit with some cool prizes. I only have one prize per correct answer, so if you know the answer raise your hand and I’ll call on you.