During the last few weeks of 2018 and the first few weeks of 2019, it’s important that you feel confident in your fundraising plans and capabilities. By thinking ahead and staying aware of the happenings and trends around you, your nonprofit can be ready for the year ahead.

1. 8 Fundraising
Trends Your
Nonprofit
Needs to Know
for 2019

2. As 2018 winds down
It’s time to reflect on the past year
and begin to prepare for 2019 has in
store

3. SINCE THE 2010S
Fundraising trends
have swiftly advanced

4. Mind the
Gen Z
Fundraising Trend #1
Nonprofits should continue to account for millennials,
since they are the largest part of the current workforce,
it’s now time to start examining the gen Z

5. iGen
Denotes the digital and
cloud natives that make up
this generation
Gen Z makes up a quarter of the U.S. population and by
2020 will account for 40% of all consumers

6. 2017 Global Trends in Giving Report
 Gen Z members are interested in giving to
many different causes
 Gen Z members are also quite passionate
and willing to help as volunteers

7. WHAT CAN
YOU DO?
Be concise and grab their attention
Mobile mobile mobile
Visuals matter
Engaging and immediate experience and keep
your messaging brief and compelling
Members of Gen Z spend a lot of their time on
their phones, preferring to conduct all online
activity that way
Gen Z spends a lot of time on visual-based
platforms like Instagram

8. From
Generalization
to Hyper-
Personalization
Fundraising Trend #2
Increasingly so, donors expect a hyper-personalized and
customized approach

9. 2017 Trends In Personalization study
96% of respondents believe
personalization helps build customer
relationships, while only 45% agreed
that marketers are actually getting
personalization right

10. WHAT CAN
YOU DO?
Make the “ask” personal
Pay attention to your
giving/donation page
Specialize your messaging
Don’t recommend a donation of $50 to a
prospective major donor worth millions
Get to know your audience before refining
your messaging
Specialize your messaging. Account for
generational differences and other
demographic data

11. E-mail is Not
Dead
Fundraising Trend #3
In 2017, global e-mail users amounted to 3.7 billion
users. This figure is set to grow to 4.1 billion users in
2021

12. Naturally, the way e-mails look and
sound has been constantly changing
throughout the years. For example, e-
mails today are much more visual
than before

13. WHAT CAN
YOU DO?
Make sure your e-mail marketing
strategy is top-notch
Pay attention to your
e-mails
Use storytelling
Segment your audience
Your e-mails should have a clear call
to action
Stories are one of the most powerful tools at
your disposal.

14. The Growth of
Corporate
Giving
Fundraising Trend #4
Research has confirmed time after time that there is a
positive relationship between how employees perceive
their company’s contributions to the community and
employees’ commitment to their work

15. 2016 study by Cone Communications
Revealed that 58% of americans
consider a company’s social and
environmental commitments when
deciding where to work

16. WHAT CAN
YOU DO?
Look into donation matching
programs
Corporate sponsorships and
partnerships
Offer volunteering opportunities
Companies often offer donation matching as
an employee benefit
Think about your audience and how they would
receive the news about the partnership
More and more corporations allow and
encourage their employees to volunteer

17. Recurring
Giving is the
Way to Go
Fundraising Trend #5
When a donor sets up a recurring donation, they choose
to give a pre-determined amount of money on a regular
basis

18. Recurring giving can have an
enormous positive impact on the
long-term financial sustainability of
your nonprofit

19. WHAT CAN
YOU DO?
Invest in an online donation
system like Donorbox
Promote your recurring
giving program
Engage with your donors through
regular e-mail communication and
social media
Donorbox is a powerful and efficient donation
management system that is specifically optimized for
recurring donations
Drive program awareness by passively and
actively promoting the program
Consider incentivizing your one-time donors
with gifts

20. It’s All About
Communities
Fundraising Trend #6
With peer-to-peer fundraising, fundraisers often have
their own donation pages. Peer-to-peer fundraising has
another powerful advantage – social proof

21. Social proof is a powerful psychological
and social phenomenon where people
assume the actions of others in an
attempt to reflect correct behavior in a
given situation

22. WHAT CAN
YOU DO?
Attempt peer-to-peer fundraising
Go the extra mile
Build a community
Mobilize your supporters and donors in a peer-to-peer
fundraising campaign by clearly explaining its benefits
Offer tours of your offices or your program
locations
Create a strong brand that others will want to
be a part of

23. Artificial
Intelligence is
Rising
Fundraising Trend #7
AI broadly refers to programs, computers, and machines
that perform ‘intelligent’ tasks

24. Chatbots are services that
sometimes use artificial intelligence
and that you interact with via a chat
interface

25. WHAT CAN
YOU DO?
Consider creating a chatbot
Personalize the
communication with your
prospects and donors
Use AI to become a data expert
Messaging apps are growing fast
AI can nurture donor journeys by personalizing
their donor journey
Smart use of data can help push what’s
possible in an organization

26. Impact
Transparency
Matters
Fundraising Trend #8
Donors today care about where their money is going.
There’s a lot of momentum around impact transparency

27. Donor due diligence is going to be a
key fundraising trend driving how
people will contribute. Donors —
especially millennials — want more
personal involvement with the causes
they support.

28. WHAT CAN
YOU DO?
Invite your donors to visit your
program location
Explore live streaming
Use infographics
Let them witness first-hand how their gifts are changing
the lives of the beneficiaries
Live streaming is one of the most immediate and
authentic tactics you can employ to increase the
transparency of your organization
Infographics help you talk about complex ideas
to your audience

30. The key is for nonprofits to take a step
back and understand how these
fundraising trends can boost their
organizations’ goals and further their
missions in 2019 and years to come

31. https://donorbox.org/nonprofit-
blog/fundraising-trends-2019/
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