Nonprofits are increasingly using mobile devices to conduct fundraising as mobile usage continues to rise. The document discusses various mobile fundraising methods including text-to-give campaigns, scanning QR codes, using mobile card readers, creating mobile-optimized websites, and developing nonprofit mobile apps. It provides the pros and cons of each approach as well as vendor recommendations. The key message is that including mobile fundraising can help nonprofits raise more funds by meeting donors where they are - on their mobile devices.

1. Giving on the Go
Nonprofit Fundraising Goes Mobile

2. ‘Mobile devices are rarely beyond
4 feet of the people who own them’
‘1 in 5 visits to the American Cancer
Society’s website is from a mobile device’
*Get What You Give Blog, Why Mobile Matters:
The Stats, Fundraising Success Mag, 3/13/12

3. Tracy-Ann Palmer
Chief Growth Officer
tpalmer@billhighway.com
Happiness:
Making a difference
Gaining wisdom
Embracing life

4. Steve Robert
Chief Information Officer
srobert@billhighway.com
Happiness:
Small Business
Community
Pure Michigan

5. Who is Billhighway?
 Michigan-based
 Finances are all we do
 Nonprofit focus
 3,500+ clients
 Processed $6 billion+
 Redeployed $125 million+

6. Our Story Begins…

7. Nonprofits Face Fundraising Troubles
 37% of charities raised less
in the first three quarters
of 2012 than last year
 Fewer people are giving and
are giving less
 64% of charities report a
modest to great increase
in service demand
*Source: Guidestar survey results, article by Holly Hall, published in
The Chronicle of Philanthropy, 11/15/12

8. The Time for Mobile Fundraising is Now

9. Leverage What Works
 Only online and special
events fundraising
increased more than 50%
 Fundraisers who used
mobile technology raised up
to 180% more funds
*1st bullet – Source: Nonprofit Fundraising Study, 4/12
**2nd bullet – Nonprofit Technology Network (NTEN)
***Graphic – Pew Research Study, 9/12

10. Well-Balanced Fundraising Plan
For a healthy revenue stream,
mix together the following:
 Major Gifts
 Foundation Grants
 Annual Fund Campaigns
 Events
 Direct Mail
 Mobile Fundraising

11.  Faith-based organizations
Choose the Right Mobile Fundraising Flavors
 Arts organizations
 Education associations
 Community foundations
 Colleges, trade schools
& K-12 institutions
 Youth & Athletic programs
 Political parties and social change groups
 Professional membership associations

12. Text to Give
 Text a keyword to a
designated number
25383
 Create an awareness
campaign
ASPCA
Animal lovers text the word “ASPCA” to 25383 to
donate $5 to rescue efforts

13. Text to Give Pros
 Anyone with texting can do it
 Charge applied to mobile
phone bill
 The right nonprofit can
raise millions
The American Red Cross raised $32 million for Haiti in
the month following the 2010 earthquake

14. Text to Give Cons
 Expensive
 Small donations only
 Donations realized
30-90 days out
 Limited donor data
*Source: “5 Real Challenges for Nonprofit Texting Campaigns,”
by Geoff Livingston, 2/4/10, Mashable.com

15. Text to Give Vendors
 mGive (mgive.com)
 Connect2Give (connect2give.com)
 Give by Cell (givebycell.com)
 Mobile 2 Give (mobile2give.com)
 Mobile Cause (mobilecause.com)
 Other:
• Twilio (twilio.com)

16. Scan to Give
 Download code reader application
 Scan the QR code app
 Redirect to mobile website
Susan G. Komen for the Cure used QR codes in print ads
for their Passionately Pink campaign

17. Scan to Give Pros
 User-friendly, fast
 Higher donation amounts
 Capture donor data
 Get funds in 2-3 days
 Cost effective
 Free apps

18. Scan to Give Cons
 Donor must download
QR code app
 Awareness campaign
needed
 Reliability

19. Scan to Give Vendors
 Click & Pledge (clickandpledge.com)
 LevelUp (thelevelup.com)
QR Code App Generators:
 Kaywa (qrcode.kaywa.com)
 BeQRious (beqrious.com)
 GoQR Me (goQR.me)
 Other:
• Tago (tagomobile.com)

20. Mobile Card Readers
 Plug into phone or tablet jack
 Swipe credit cards
 Select giving amount
 Authorize payment
St. Jude Children’s Research Hospital and Tri Delta use
mobile fundraising across 138 chapters nationwide.

21. Mobile Card Reader Pros
 Fast, easy, fun
 Give any amount
 Get funds in 2-4 days
 Receipts via email
or text
 Free or low-cost reader
 Low transaction fee
 Donor information can
be integrated into CRM

22. Mobile Card Reader Cons
 Must download app
 Platform dependent
 Requires additional
hardware
 Most effective when
face-to-face

23. Mobile Card Reader Vendors
 Billhighway’s Give (billhighway.co)
 Intuit Go Payment (intuit.com)
 PayAnywhere (payanywhere.com)
 PayPal Here (paypal.com)
 Square (square.com)

24. Mobile App Debate: HTML 5 vs. Native
HTML5 Native
Development Agnostic Specific
Distribution Universal App Store (s)
Discoverability Search Engines Marketplace (s)
Feature Richness Limited Optimal
Performance Good Great
Monetization Custom Integrated
Availability Internet Everywhere
Answer: It Depends.
(Web-view when you can, native when you can’t; hybrid for the rest.)
*Reference: http://www.html5rocks.com/en/mobile/nativedebate/

25. Mobile Optimized Websites
Nonprofits need to be
 Readable on a mobile phone able to reach donors
 Abbreviated content wherever they
are…donors shouldn’t
 Link to full website have to wait until they sit
down at their computer
to get information about
you or make a donation.
The Remington Group

26. Mobile Optimized Website Pros
 Quick to load
 Easy to read and
navigate
 Facilitate donations
 Processed in real-time
 Any amount
 Low setup cost
Check Out:
m.nature.org m.goodwill.org m.savethechildren.org

27. Mobile Optimized Website Cons
 Specialized skills
 Duplicated efforts
 Always Changing
 Fickle Browser Support

28. GoMo by Google
NetRaising
Mobile Optimized
DudaMobile
Website Resources
HTML5Rocks.com
SquareSpace (CMS)

29. Mobile Apps
The YMCA has a Y
 Angry Birds, anyone? Finder application that
allows users to find a
YMCA near them.
Locations are
pinpointed on a map,
and options are given
to view details, get
directions, visit the
website or call.

30. Mobile App Pros
 User friendly
 Just a tap away
 Rich experiences
 Easy updates

31. Mobile App Cons
 Expensive!!
• Initial & Ongoing
 Proprietary Languages
 Platform Specific
• iOS, Android
 App Store Approvals

32. Mobile App Developers
 AppMakr (appmakr.com)
 Atomis Axis (atomicaxis.com)
 Detroit Labs* (detroitlabs.com)
 My Pocket Nonprofit (mypocketnonprofit.com)
 The App Developers (theappdevelopers.com)
 Vectorform* (vectorform.com)
*Based in Michigan

33. The Happy Ending

34. Questions? Use Q&A or Chat Panel

35. Mobile Fundraising with Billhighway Give
 December 5th at 2 pm ET
 A better way to accept donations
anytime, anywhere
• Download the App
• Collect Donations
• Do More Good
 CRM integration
 Register on our website

36. Start a Conversation
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sales@billhighway.com
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