This document proposes two opportunities for Gables Residential to increase social media presence and reduce turnover. It recommends incentivizing current residents to help market properties on social media by rewarding them for likes, shares, and referrals. It also suggests rewarding residents for positive behaviors like reviews and surveys to encourage them to stay longer. The document outlines how a rewards app could easily allow residents to earn points redeemable for various prizes by engaging in these activities online and referring prospective residents.
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, US. Below are some themes we witnessed across the selection of Interactive presentations we were able to attend.
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, US. Below are some themes we witnessed across the selection of Interactive presentations we were able to attend.
See the corresponding blog post here: http://www.williammills.com/blog/10-steps-to-improve-your-online-marketing/
Presentation to Lenders One 2012 Summer Conference by Jerry Goldstein
Taking the Mystery Out of Social Media. How to Build a Pragmatic Gameplan to Improve Your Mortgage Business.
Everyone is using social media to promote, but done wrong, it can backfire and tarnish your brand faster than a celebrity spokesperson going into rehab. Check out the latest trends and get practice pointers from those who've learned the hard way.
eTapestry presentation on nonprofit organizations utilizing social media and Web 2.0 to raise awareness and cultivate relationships.
Given in the following cities on the following dates:
Seattle, WA - 9/16
Portland, OR - 9/17
Charleston, SC - 10/22
Lessons learned from experiments with the WindyCitizen during the past few years, specifically focused on the difficulty of attracting the core contributors necessary to make a news site flourish.
Here, There and Yonder: Where to Meet Your Audience in 2011Bob Hazlett
My deck at PRSA Memphis December 2010 meeting in which I discuss how businesses can implement and enhance their foursquare or location-based social network offerings, how mobile is changing based on these geosocial networks along with predictions for social media in 2011.
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
See the corresponding blog post here: http://www.williammills.com/blog/10-steps-to-improve-your-online-marketing/
Presentation to Lenders One 2012 Summer Conference by Jerry Goldstein
Taking the Mystery Out of Social Media. How to Build a Pragmatic Gameplan to Improve Your Mortgage Business.
Everyone is using social media to promote, but done wrong, it can backfire and tarnish your brand faster than a celebrity spokesperson going into rehab. Check out the latest trends and get practice pointers from those who've learned the hard way.
eTapestry presentation on nonprofit organizations utilizing social media and Web 2.0 to raise awareness and cultivate relationships.
Given in the following cities on the following dates:
Seattle, WA - 9/16
Portland, OR - 9/17
Charleston, SC - 10/22
Lessons learned from experiments with the WindyCitizen during the past few years, specifically focused on the difficulty of attracting the core contributors necessary to make a news site flourish.
Here, There and Yonder: Where to Meet Your Audience in 2011Bob Hazlett
My deck at PRSA Memphis December 2010 meeting in which I discuss how businesses can implement and enhance their foursquare or location-based social network offerings, how mobile is changing based on these geosocial networks along with predictions for social media in 2011.
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
So+mo 30 things 2 know sept 11 webinar pc final2Nancy Lane
30 Things U Need to Know About Social and Mobile…takeaways from the Social+Mobile event (Local Media Association/Borrell Associates/Local Search Association)
Businesses use The Daily Hundred to turn their influential customers into an extension of their marketing teams! Our platform allows businesses to connect with and reward these customers for creating and sharing branded content. Thousands of users login to our iPhone, Android and web app everyday to turn their influence into cash and rewards. There are currently two ways that users can earn rewards on our platform. The first way is by taking a picture with a brand's product or service and sharing that image on Facebook or Twitter. The second way is by sharing a message, created by the brand, with their friends and followers on Facebook and Twitter.
Word of mouth is the most effective form of advertising and we have created a platform that allows businesses of all sizes to run powerful word of mouth marketing campaigns at scale.
Presentations from contestants in the Apartment Internet Marketing Conference's 2011 startup competition. Rentmineonline.com took home the victor's trophy.
With Loot! you can earn cash and other great rewards like gift cards, product, unique experience and discounts by creating and sharing awesome content for your favorite brands.
The Eclipse Of Advertising And What It Means To Your Content StrategyG3 Communications
At a time when more marketers are struggling with the cost and effectiveness of paid advertising, content is playing an even more pivotal role in all areas of marketing.
Digital Doomsday - Mobile, Email and Social Media Webinar from Signal and You...signalhq
Digital Doomsday: The end of Mobile, Email and Social Media Marketing as you know it
In this informative and instructive webinar, leading agency Young & Rubicam joins us to highlight ways leading brands are achieving better results by marketing across channels.
It is becoming less effective to market within silos, as consumers cross channels to research, browse and buy all manner of products and services. Response, results and ROI all suffer, to say nothing of the redundancies and inefficiencies of using separate systems for multiple channels. The problem is well documented; however, the path forward is less clear. Digital marketers of all stripes will learn practical ways of tapping into the opportunities presented by emerging cross channel marketing solutions.
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team.
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands.
Similar to Tag it executive summary (slideshare version) - friday, 4:10:15 - (gigi giannoni, gables residential, friday 4-10-15) (20)
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Tag it executive summary (slideshare version) - friday, 4:10:15 - (gigi giannoni, gables residential, friday 4-10-15)
1. Executive Summary
Presented To: Gigi Giannoni, Gables Residential
Presented By: Jim Grady, Tag-IT, LLC
www.mytagit.net, jamesdgrady@gmail.com, 678-918-4538
Date: Friday, April 10, 2015
2. Opportunity #1: Incentivize residents to help you greatly increase your social media channels.
Social Media – quality traffic/low cost.
More traffic, higher quality, equals more signed leases…Now is the time to invest in building your social media channels. People
who are referred to your properties are more likely to become a resident. Let your current residents lead you to those people. It is hard
to standout when Apartments.com now tracts 770,000 rental listings at more than 462,000 apartment buildings in the U.S. (source:
WSJ)
3. Your current residents can drive low cost impressions into your target markets.
LEVERAGE – your residents’ networks.
By 2017 over 183M people in the U.S. will use
social media. (source: emarketer.com)
Company with 35k units/70k residents, has
potential Facebook audience of 23.7M. (70k * 338)
70% of Facebook users check their account
at least once per day. 23% five or more. (source:
convince & convert)
74% of all Internet users are on social media.
(source: PewResearchCenter)
Landlords will spend $1.5B online in 2015, up from $630M in 2014. (source: WSJ)
4. THE BIG IDEA (1 of 2)
Residents have to ‘LIKE YOU’ before they will ‘LIKE YOUR CONTENT’!
Gables Residential
Creates awesome/compelling content.
Residents must ‘LIKE YOU’
Invest in residents so that they ‘LIKE YOU’ first.
Residents can then ‘LIKE YOUR CONTENT’
Good relationships lead to residents liking ALL your social accts.
Actions can then happen
New traffic, new leases signed, etc.
5. Is it a worthy investment to have direct access to customers via robust social networks.
CONTROL – third party control of leads.
Heavy Investment/Potential Loss of Control…In 2015, Apartments.com (CoStar) is launching $100M marketing
campaign/new website with Jeff Goldblum (actor) to reach 95% of all renters in the U.S. (age 18-49) – 3.0B impressions.
$100M Advertising Unique Monthly Visitors
7. BRANDS Investing on Social Media (2of 2)
Talk directly to your customers on social media – where they are anyway.
Nat’l Multifamily
1k Likes Facebook.
1.8k Followers Twitter.
0 Followers Instagram.
0 Followers Pinterest.
Apartments.com
106k Likes Facebook.
8k Followers Twitter.
173k Followers Instagram.
3.5k Followers Pinterest.
Gables Residential
3.4k Likes Facebook.
1.4k Followers Twitter.
462 Followers Instagram.
542 Followers Pinterest.
Apartment Guide
163k Likes Facebook.
18k Followers Twitter.
519k Followers Instagram.
6.6k Followers Pinterest.
Cortland Partners
387 Likes Facebook.
181 Followers Twitter.
0 Followers Instagram.
7 Followers Pinterest.
National Apt. Assoc.
10.4k Likes Facebook.
13.5k Followers Twitter.
174 Followers Instagram.
22 Followers Pinterest.
8. The top 15 social media websites and unique monthly visitors.
LEVERAGE – social media is huge.
9. ONLINE WORLD - residents live there.
The online world has exploded with content and your residents can be found
there.
10. TECHNOLOGY makes it simple.
• Simple – The software is easy to set up, simple to learn and simple to use.
• Automated – Many functions are automated to minimize work for the leasing staff.
• Discretionary – Leasing staff via the app are empowered to award points to residents.
• Immediate – When points are awarded, residents immediately get a txt…powerful.
• Dashboard – The app is controlled via a simple cloud-based management dashboard,
that all levels of the leasing team can access based on permissions. All functions of the
software including budgets are controlled here and all metrics can be seen.
11. TECHNOLOGY makes it easy.
• Check In – The software makes it very easy for leasing staff to award
points for referred prospective residents visiting the leasing office for a tour.
• Communications – The app makes it very easy for leasing staff and
residents to communicate. The app ties into everyone’s existing email, txt,
social media accounts.
• Video – Leasing staff can easily send short videos to residents to
welcome them and/or for a job well done.
• Voice Recognition – Many things on the app can be done via voice,
virtually eliminating time searching.
12. Opportunity #2: Happy residents refer others and make the decision to stay themselves.
TURNOVER – rates are above 45%.
Over 35M Americans move each year, roughly 12%
of the population (U.S. Census Bureau).
Some of these residents could be persuaded to stay if
given the right incentives, well before a decision to
move takes place.
TI makes it super easy to engage current residents in
the marketing efforts of the property thus
reducing/vacancy.
13. Many expect the vacancy rate to increase as supply meets/exceeds demand.
VACANCY RATE – expected to increase.
14. THE BIG IDEA (2 of 2)
A ‘frequent flyer program’ for current residents that help you market your properties.
Big Data
Knowing more/predicting outcomes.
Managers/owners can learn much more about
their residents and be in a better position to predict
outcomes. Big data, data mining and predictive
analytics can be very useful tools to decrease
turnover and increase occupancy rates.
Reward Behavior
Incentivize Desired Behavior.
Residents want to know that their efforts
to help make a difference. TI allows
management to directly reward positive
behavior.
Lots of Noise
Prospects Forget Quickly.
Life is too busy for management to rely
on just paid advertising to drive traffic.
Prospective residents can be greatly
influenced by their friend/family’s posts
on social media, review sites, email, etc.
Convenience Wins
Make It Easy to Participate.
Companies like Amazon understand how
important convenience is to people today.
TI makes it super easy for residents to win
by helping management market properties.
15. REWARDS what kind of rewards?
PHOTOPHOTO
‘GIANT’ Awards
• BIG prizes – not points-based.
• Awarded – not rewarded.
• Company-Wide – combined.
• Tag-IT – combined customers.
• Social Media – great value.
PHOTOPHOTO
Rewards That Cost $
• Catalog – merchandise/travel.
• Gift Cards – many brands.
• Amenities – not planned.
• Discount – discounted rent.
PHOTOPHOTO
No/Low Cost Rewards
• ‘Thank You’ – know who to thank.
• ‘Party’– party at the property.
• Discounts – at local merchants.
• Late Rent –without penalty.
• Insufficient-funds pass.
• No rent increase.
• Amenities – priority upgrades.
• VIP Parking – assigned spot.
• Deposit – returned to tenant.
• Lease Equity - % given.
TI allows virtually any type of reward, including ‘GIANT’ Awards!
16. HOW residents get rewarded (1 of 2)
Residents can accumulate points in a variety of ways.
Social Media – Liking.
Liking your pages.
Residents get points for liking any and all social
media pages created by the property.
Social Media – Sharing.
Sharing your content.
Management determines which content is ‘reward
eligible’. Residents earn points for sharing with
their friends/family.
Posting Comments.
Posting comments on review sites.
Points are awarded when residents post reviews on
review websites.
Completing Survey.
Giving substantive feedback.
Surveys can help management identify areas of
improvement and facilitate communication with residents.
Residents can be given reward points for their participation.
Installing The App.
Installing the app gets rewarded.
Installing and using the Tag-IT app generates
points for the resident. The resident is also
awarded points when their friends/family install
and use the app.
Building Community.
Resident volunteers time.
When a resident volunteers their time to build
community at the property (running a kids club,
teaching a skills class, welcoming/social committee,
etc.) management can award them points.
17. HOW residents get rewarded (2 of 2)
Residents can accumulate points in a variety of ways.
Other.
Reward the behavior you seek.
The list of possibilities for using points to reward behavior and
build brand loyalty is virtually unlimited. Examples – successful
inspection, no complaints from neighbors, put bumper sticker
on vehicle, sit on resident advisory committee, etc.
Shopping For Apartment.
Friend/Family uses app to shop.
The app makes it easy to get further information
about a property even while driving by. Any time a
friend/family (prospective resident) uses the app
to get further information about a property, the
resident is awarded points.
Visiting Leasing Office.
Friend/Family visits leasing office.
When a friend/family member actually visits the leasing
office for more information/tour, the resident can be
awarded points.
Signing New Lease.
Friend/Family signs new lease.
When a friend/family member signs a new lease (also,
when they renew), the resident is awarded points.
Renewing Lease.
Resident renews lease.
Paying Rent On-Time.
Resident pays rent on-time.
Each time the resident pays their rent on-time, they are
awarded points. The longer the streak of on-time
payments, the greater the reward.
When the current resident renews their lease or
moves to another property in the same company,
they receive points. This encourages brand loyalty.
18. FOCUS on your best residents. (1
of 2)Rewarding your BEST residents is good business.
The Leaders.
Their friends look to them.
These people not only have many friends,
they have great influence over their friends.
What they say matters and people are paying
attention. Get them on your team.
The Workers.
Building community takes work.
These are the folks that take pride in their
surroundings. They want to be part of the
community and are willing to volunteer their
time/energy to make it a better place. Make sure
that they feel valued and appreciated.
Mr. On-Time.
They do what they say…every time.
It is a matter of personal pride. These people are on-
time, they pay on-time, they do what they say. Letting
them know that it is very much appreciated and
recognized is important.
The Opinionated.
People are thinking something.
When people share their thoughts, they want to feel that their
opinions matter. Time is precious and thinking is hard work.
Let them know upfront that you value that feedback by
rewarding the effort – regardless if the feedback is positive or
negative. Filling out surveys and getting this information is
vital to continued success.
The Well Connected.
She can reach people you can’t.
If these people live at your property, you want them
saying good things about it…period. They can have
thousands of friends on Facebook and each of their
friends have friends and so on. The math gets crazy
in a hurry…incent them to help you.
The Critiquer.
Putting their opinions on the Internet..
These are the people that fill the Internet review sites with
comments about all kinds of things that they use. You want
to know what they are saying and build the relationship.
19. FOCUS on your best residents. (2
of 2)Rewarding your BEST residents is good business.
The Curious.
Rewarding the curious.
If prospective residents become interested in your property and
come by for a visit, why not reward their efforts and show that
you appreciate their time.
Nice Guys/Gals.
They make great neighbors!
These are the people who always have a kind word
to say. They are pleasant to be around - really good
neighbors. Keeping them at your property is an
investment in keeping your other residents happy.
The Organizer.
They get people together.
Some people are really good at organizing
things. They like doing fun things with their
neighbors and if encouraged, they can add new
ideas to the social calendar of your tenants.
The Contented.
Don’t take them for granted.
In the rush to get new residents, it is easy to
overlook the people that quietly just keep paying,
keep renewing, keep being ideal residents.
Others.
People want to feel appreciated.
Everyone is different but everyone wants to feel
appreciated. Spending time and other resources on
appreciating residents is a great investment in making sure
that they remain happy and refer others.
Even the toughest person needs a little Love. Reaching out
to a tenant who needs a boost and rewarding them is all
that is needed.
The Needy.
A little Love is needed.
20. OVERVIEW - product
Tag-IT (TI) is a really cool and simple way to let
tenants receive reward points for their behavior.
TI makes it super easy to engage current
residents in the marketing efforts thus reducing
turnover and vacancies.
Residents and prospective residents will use TI
because it is fun and allows them to redeem
their points for desirable rewards.
21. TECHNOLOGY makes it possible.
• Social Media – 800M will sign onto Facebook today, 1.4M have a Facebook account
(largest country on earth), avg. # friends is 338, a person with 500 friends can reach a
potential 169k (500 * 338).
• Smartphones – 2/3 of Americans have one. 183M smart phones U.S. by 2015/220M
by 2018. Phones are fast, capable hand-held computers. iPhone 6 sold >100M.
• Mobile Networks – LTE networks fast and coverage is good. Speeds up to 100mbps.
• Content – User generated content is highly trusted vs paid content. Facebook, Twitter,
Yelp!, Urbanspoon, OpenTable, TripAdvisor, BBBOnline, Youtube, AngiesList, etc.
• GPS – Very accurate and improving GPS modernization plan (L1 C/A, L2C, L5 & L1C)
–greatly improve every facet of GPS civil use. Total of 24 GPS satellites in orbit.
• Voice Recognition – Google, Apple and Microsoft all have voice recognition
embedded in their mobile devices. Third-parties are offering independent solutions.
Technology is developing rapidly and a preferred input method by many people.
• Big Data – Today, successful companies are using big data, data mining and
predictive analytics to learn who their most successful customers are and to predict
outcomes. This trend is only growing stronger as more companies see its value.
22. HOW does It Work?
Step2:Tenantgetsapp
Install TI App - Simple to
understand, zero learning curve.
Earn Rewards - Management
identifies ways that residents
can assist in the marketing
efforts – these are easy to find
in the TI app. Residents can
transfer points to others –
including apartment staff.
Results Delivered - Each time a
resident takes action, they can
see their reward points grow.
This can be very motivating.
Management can also
personally ‘thank’ residents that
are participating in the effort.
Step1:Managementsetsupacct
Set Up TI Account - Establishing
account only takes minutes. Fun,
easy-to-understand.
Mobile App - Each person on the
apartment management team
installs the TI mobile app. Making
it easy to award points to any
resident at any time.
Step3:Managementpromotes
TI
Promotion – Management makes
sure that all residents know about
the TI app and its purpose.
Recognition – Management must
recognize the success residents
are having with the TI app and
encourage usage.
Tag-It is simple & easy-to-use for the resident and the apartment staff!
23. MARKETING using Tag-IT.
Successful businesses know that they must capture customer interest as early as possible.
In marketing any business, there are four basic steps:
1. IMPRESSIONS – You have to continuously generate favorable impressions on your
audience, while keeping costs low for each impression. It is vital that you capture your
potential customer’s initial interest at the moment they are thinking about your product
or service. Otherwise, you become lost in the shuffle of life and have no way to further
the relationship.
2. AWARENESS – The impressions generated in step #1 above will create awareness
in the mind of your target audience and when pared with the right technology to
capture and cultivate the interest, you can turn these people into customers. Due to the
high ‘noise levels’ in many people’s lives, many impressions are needed to ‘break
though the noise of life’.
3. ENGAGEMENT – Assuming that your business story is compelling and you provide
the right tools to capture interest, you will see an ever-increasing audience building for
your product or service. At this stage, your audience is actively listening to what
actions you want them to take.
4. ACTION – At this point, your audience is ready to take the desired action that you
had in mind – buying your product or service, making donations, volunteering, etc. In
addition, if your audience gets to the action stage, they are likely to introduce others to
your business. Now you are seeing a ‘multiplier effect’ on all of your efforts with your
customer’s help by introducing others to your business.
24. WHAT does Tag-IT cost?
Pricing
Residents – FREE (makes them reward points).
Apartment Managers/Owners – $89/month or $890/year (per 200
units) or $0.37/month per unit (paid annually).
Tag-It is FREE for residents & charges apartment owners.