A thought leadership session I did with Northern Illinois Foodbank on having an integrated online strategy. Here is the session description: Learn the steps to creating a dynamic, smart and specific strategy for online development and marketing, including enews, fundraising campaigns, gratitude strategies, social media, acquisition, editorial calendars, and integration with offline activities. And hear about the state of donors from multiple generations and how to meet them where they’re at when creating a marketing plan.
Earlier this year I developed a 2 part presentation and co-presented with a colleague on #1 how to prepare a disaster fundraising plan and #2 how to implement the plan and then convert donors. This is an edited version of part one, the original contained some information very specific to our Luminate clients.
This topic is very near and dear to me because of my years of service with the American Red Cross.
Multichannel Mashup: 31 Tips on How to Combine Channels for Fundraising Suc...Barb Perell
With so many communications channels available to direct marketers, it can be difficult to determine the right channel mix for your organization. Check out these ideas on how to integrate strategies across channels (mail, phone, digital) to boost your bottom line. How does integration amplify the impact?
Does Your Festival or Event Make Cent$: How To Conduct an Economic Impact Ana...Sarah Page
Presentation given at the Texas Main Street Program Summer Training in La Grange, TX on June 7, 2013. How to conduct an economic impact analysis on downtown events.
Events in a Digital Age: How to Maximize Offline Events in an Online WorldBloomerang
https://bloomerang.co/resources/webinars/
Want your next event to be a hit? Give it digital legs! Join Dana Ostomel to learn how to plan your next event with digital in mind from day one.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesJessie Lamb
Putting the right message before the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Come learn how Mercy Corps utilized audience and behavioral data to improve campaign outcomes, and get tips for getting started on your own data-driven segmentation strategy.
Earlier this year I developed a 2 part presentation and co-presented with a colleague on #1 how to prepare a disaster fundraising plan and #2 how to implement the plan and then convert donors. This is an edited version of part one, the original contained some information very specific to our Luminate clients.
This topic is very near and dear to me because of my years of service with the American Red Cross.
Multichannel Mashup: 31 Tips on How to Combine Channels for Fundraising Suc...Barb Perell
With so many communications channels available to direct marketers, it can be difficult to determine the right channel mix for your organization. Check out these ideas on how to integrate strategies across channels (mail, phone, digital) to boost your bottom line. How does integration amplify the impact?
Does Your Festival or Event Make Cent$: How To Conduct an Economic Impact Ana...Sarah Page
Presentation given at the Texas Main Street Program Summer Training in La Grange, TX on June 7, 2013. How to conduct an economic impact analysis on downtown events.
Events in a Digital Age: How to Maximize Offline Events in an Online WorldBloomerang
https://bloomerang.co/resources/webinars/
Want your next event to be a hit? Give it digital legs! Join Dana Ostomel to learn how to plan your next event with digital in mind from day one.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesJessie Lamb
Putting the right message before the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Come learn how Mercy Corps utilized audience and behavioral data to improve campaign outcomes, and get tips for getting started on your own data-driven segmentation strategy.
Developing a Donor Focused Communication StrategyBrian Barela
Pragmatic tactics within a donor-focused framework to help grassroots fundraisers raise more money, communicate results more effectively, and meaningfully engage donors on the channels they prefer.
MyCharityConnects goes to British Columbia!
These are the slides from the engaging workshop on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
Zach Christensen, Creative Director & Jessica Mimick, Social Media Strategist, The Stelter Company
Twitter Handles: @zach_c, @JessicaMimick
Social Media offers very personal ways to connect with your donors, prospects and supporters…but how does social engagement fit into an overall communications strategy? Zach and Jess will offer some easy-to-implement ideas to help your organization best take advantage of its social network to accelerate fundraising and donor communication efforts.
A Canadian tailored version for the Blackbaud npCONNECT events of my "Getting Donors into the Pipeline" presentation. Focused on how to create a sustainable pipeline of support that should grow over time with the proper strategy and follow up.
Inspired by Jim Collin’s ‘Good to Great’ methodology, learn the process for evolving your online fundraising program into one that produces lasting change and results. It starts with 10 steps that any organization can implement with the right planning and technology. This session doesn’t just focus on tactics, but ways your organization can create long term success by changing the fundraising culture. You will also learn about the latest trends in US giving and how it impacts efforts today.
Engaging Donors in an Online Age for the JCC's of North America Professional ...Bridget Brandt
This presentation was a part of the 2011 JCC's of North America Professional Conference and provides ideas and tips for successful online fundraising and increasing donor engagement.
Engaging Donors Online presented for the JCC's of North AmericaAbila
Presenter Bridget Brandt, shared this presentation at the JCC's of North America conference in 2011. We hope that by sharing it here, other organizations will have the chance to learn from the industry best practices presented.
Building advocacy through social media - from Fundraising Ireland 2016JustGiving
Social media can play a BIG role in fundraising – beyond simply asking for donations. This presentation explored how charities of all shapes and sizes can use social media to reach more people, inspire more action and raise more money. It explained how social media can play a key role in each stage of the fundraising process, from the identification and cultivation of new supporters to solicitation and acknowledgment.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
How a nonprofit can survive and thrive in the world of crowd collaborationFirstGiving
How does your nonprofit know when to use peer-to-peer fundraising or crowdfunding?
Join Georgia Wright-Simmons (Senior Business Development Associate, Launcht) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) as they explore the differences and similarities between peer-to-peer fundraising and crowd-funding for nonprofits.
Georgia and Dan will cover:
-When each fundraising strategy makes sense to implement
-The differences between peer-to-peer fundraising and crowdfunding
-General guidelines in application
-Case studies examples
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
3 Little Known Tips for Social Media Success: Lessons Learned from Our CommunityChad Wiebesick
Social media is playing an ever bigger role in our community in Ann Arbor. Three stories of how Ann Arbor is using social media to create positive change. Presented at Concentrate Speaker Series.
Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact Blackbaud
Blackbaud NetCommunity Grow is a one-stop shop solution you can’t find anywhere else. Benefit from our web design expertise, targeted content, strategic eMarketing program, and advanced email features that create a truly interactive and impactful online experience. You won’t believe the results customers are seeing. Join us to find out what it can do for you!
How to use social listening to create content your audiences care about | Con...CharityComms
Dr Jillian Ney, doctor of social media and digital behavioural scientist, DRJN
Adrian Cockle, global industry principal for the charity sector, Hootsuite
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Media for Fundraising: Using Small Wins to Grown Social Media RevenueNetSquared Vancouver
Ever heard it said "there’s no ‘$’ in social media. Just a plain old letter ‘s’?" Many organizations have found that a strong social media presence has not yet translated directly into significant fundraising revenue.
Shoni Field will share the BC SPCA’s experiences using a ‘small wins’ approach to growing their social media sourced revenue.
Using case studies that reference some of the BC SPCAs successful online campaigns including BC SPCA Medical Emergency, Second Chance Holiday Campaign, Calendar Contest and National Cupcake Days she’ll explore:
• Whether a shifting emphasis from transactional to relational fundraising fits better with the social media psyche.
• How we move social media supporters out of their silo.
• What role virtual peer2peer models can play in growing social media sourced revenue.
PRESENTER
Shoni Field
As Director of Fundraising Innovation at the BC SPCA, Shoni Field explores dynamic opportunities in micro-campaign and peer-to-peer fundraising that deeply engages their support base. Shoni has eighteen years of experience in direct response fundraising. She has worked with a range of non-profits including The Pembina Institute, Imagine1Day, EcoJustice, The Arthritis Society and the B.C. Cancer Agency.
Last year, the number of #GivingTuesday gifts reached 3,600,000, with the dollar amount peaking at $400 million.
There is no question that people are making hefty contributions…but are they making these donations to your organization? And if not, why?
The truth is that while #GivingTuesday provides an opportunity to bring in large donations and expand your donor base, you should be aware of the challenges that come with making fundraising appeals during this popular event in order to be successful.
During Give by Cell’s webinar, we discussed how to handle:
* Stiff holiday competition
* The limitations of social media
* Converting one-time gifts in recurring donations
Social media is one of the best ways you can show love for your supporters and donors. It’s also key to empowering your supporters to share THEIR love of your organization by donating or sharing your content to help you reach new audiences.
Join us for our continued conversations in how to maximize your efforts during the coronavirus pandemic. We’ll be covering how to leverage tried and true – and new – social channels to support your acquisition, cultivation, fundraising and donor retention efforts at this time. We’ll also address #GivingTuesday Now – Giving Tuesday’s recently announced early May edition of the popular national giving day.
Rich Ajax Platform - Programming for Web and Rich ClientFabian Lange
My talk for intended for the WebAppDays, which were unfortunately canceled, about the Rich Ajax Platform from Eclipse. Talk includes a live demo which is unfortunately not in the slides :-)
Developing a Donor Focused Communication StrategyBrian Barela
Pragmatic tactics within a donor-focused framework to help grassroots fundraisers raise more money, communicate results more effectively, and meaningfully engage donors on the channels they prefer.
MyCharityConnects goes to British Columbia!
These are the slides from the engaging workshop on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
Zach Christensen, Creative Director & Jessica Mimick, Social Media Strategist, The Stelter Company
Twitter Handles: @zach_c, @JessicaMimick
Social Media offers very personal ways to connect with your donors, prospects and supporters…but how does social engagement fit into an overall communications strategy? Zach and Jess will offer some easy-to-implement ideas to help your organization best take advantage of its social network to accelerate fundraising and donor communication efforts.
A Canadian tailored version for the Blackbaud npCONNECT events of my "Getting Donors into the Pipeline" presentation. Focused on how to create a sustainable pipeline of support that should grow over time with the proper strategy and follow up.
Inspired by Jim Collin’s ‘Good to Great’ methodology, learn the process for evolving your online fundraising program into one that produces lasting change and results. It starts with 10 steps that any organization can implement with the right planning and technology. This session doesn’t just focus on tactics, but ways your organization can create long term success by changing the fundraising culture. You will also learn about the latest trends in US giving and how it impacts efforts today.
Engaging Donors in an Online Age for the JCC's of North America Professional ...Bridget Brandt
This presentation was a part of the 2011 JCC's of North America Professional Conference and provides ideas and tips for successful online fundraising and increasing donor engagement.
Engaging Donors Online presented for the JCC's of North AmericaAbila
Presenter Bridget Brandt, shared this presentation at the JCC's of North America conference in 2011. We hope that by sharing it here, other organizations will have the chance to learn from the industry best practices presented.
Building advocacy through social media - from Fundraising Ireland 2016JustGiving
Social media can play a BIG role in fundraising – beyond simply asking for donations. This presentation explored how charities of all shapes and sizes can use social media to reach more people, inspire more action and raise more money. It explained how social media can play a key role in each stage of the fundraising process, from the identification and cultivation of new supporters to solicitation and acknowledgment.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
How a nonprofit can survive and thrive in the world of crowd collaborationFirstGiving
How does your nonprofit know when to use peer-to-peer fundraising or crowdfunding?
Join Georgia Wright-Simmons (Senior Business Development Associate, Launcht) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) as they explore the differences and similarities between peer-to-peer fundraising and crowd-funding for nonprofits.
Georgia and Dan will cover:
-When each fundraising strategy makes sense to implement
-The differences between peer-to-peer fundraising and crowdfunding
-General guidelines in application
-Case studies examples
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
3 Little Known Tips for Social Media Success: Lessons Learned from Our CommunityChad Wiebesick
Social media is playing an ever bigger role in our community in Ann Arbor. Three stories of how Ann Arbor is using social media to create positive change. Presented at Concentrate Speaker Series.
Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact Blackbaud
Blackbaud NetCommunity Grow is a one-stop shop solution you can’t find anywhere else. Benefit from our web design expertise, targeted content, strategic eMarketing program, and advanced email features that create a truly interactive and impactful online experience. You won’t believe the results customers are seeing. Join us to find out what it can do for you!
How to use social listening to create content your audiences care about | Con...CharityComms
Dr Jillian Ney, doctor of social media and digital behavioural scientist, DRJN
Adrian Cockle, global industry principal for the charity sector, Hootsuite
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Media for Fundraising: Using Small Wins to Grown Social Media RevenueNetSquared Vancouver
Ever heard it said "there’s no ‘$’ in social media. Just a plain old letter ‘s’?" Many organizations have found that a strong social media presence has not yet translated directly into significant fundraising revenue.
Shoni Field will share the BC SPCA’s experiences using a ‘small wins’ approach to growing their social media sourced revenue.
Using case studies that reference some of the BC SPCAs successful online campaigns including BC SPCA Medical Emergency, Second Chance Holiday Campaign, Calendar Contest and National Cupcake Days she’ll explore:
• Whether a shifting emphasis from transactional to relational fundraising fits better with the social media psyche.
• How we move social media supporters out of their silo.
• What role virtual peer2peer models can play in growing social media sourced revenue.
PRESENTER
Shoni Field
As Director of Fundraising Innovation at the BC SPCA, Shoni Field explores dynamic opportunities in micro-campaign and peer-to-peer fundraising that deeply engages their support base. Shoni has eighteen years of experience in direct response fundraising. She has worked with a range of non-profits including The Pembina Institute, Imagine1Day, EcoJustice, The Arthritis Society and the B.C. Cancer Agency.
Last year, the number of #GivingTuesday gifts reached 3,600,000, with the dollar amount peaking at $400 million.
There is no question that people are making hefty contributions…but are they making these donations to your organization? And if not, why?
The truth is that while #GivingTuesday provides an opportunity to bring in large donations and expand your donor base, you should be aware of the challenges that come with making fundraising appeals during this popular event in order to be successful.
During Give by Cell’s webinar, we discussed how to handle:
* Stiff holiday competition
* The limitations of social media
* Converting one-time gifts in recurring donations
Social media is one of the best ways you can show love for your supporters and donors. It’s also key to empowering your supporters to share THEIR love of your organization by donating or sharing your content to help you reach new audiences.
Join us for our continued conversations in how to maximize your efforts during the coronavirus pandemic. We’ll be covering how to leverage tried and true – and new – social channels to support your acquisition, cultivation, fundraising and donor retention efforts at this time. We’ll also address #GivingTuesday Now – Giving Tuesday’s recently announced early May edition of the popular national giving day.
Rich Ajax Platform - Programming for Web and Rich ClientFabian Lange
My talk for intended for the WebAppDays, which were unfortunately canceled, about the Rich Ajax Platform from Eclipse. Talk includes a live demo which is unfortunately not in the slides :-)
Key Findings:
Declines in inquiry volumes and conversions accelerated in October.
- Inquiry volumes were down 32%, much more than in prior months.
- Conversion rates dropped to the lowest levels since November 2012.
- The declines hit both on-line and on-ground programs, with on-line hit harder.
- The declines hit both internal and external inquiries.
- We believe that different institutions experienced a range of trends:
–– Strugglers: Some struggling institutions received sharply fewer inquiries and converted fewer of the ones they did receive.
–– Shifters: Some institutions shifted their marketing spend away from paid leads. Sustainers: Some institutions largely escaped these broad market declines.
Broadridge's annual review of the European funds industry provides 20 pages packed with sales and assets data on activity in different markets, as well as a look at which groups and products prospered in 2015. The report includes unique data on cross-border activity, as well as commentary on various issues that impact the industry over the near term and long term.
Presentation on the reasons we, founders, launch a startup. Performed on October 2013 at Swiss Federal Institute of Technology (EPFL) in Lausanne, Switzerland, in front of a hundred students with an engineering background.
Presentation of the spatiotemporal RDF store Strabon at the Linked Data Europe Workshop, co-located with the European Data Forum in Athens, Greece (21 March 2014)
It presents several WAFs and it discusses about the problem of data adquisition to evaluate these systems. As a solution, several datasets are proposed. The results obtained are shown and compared.
PERTURBAÇÕES DO ESPECTRO DO AUTISMO: A AÇÃO NA ESCOLAJoaquim Colôa
Paratilha realizada no agrupamento de escolas da Bobadela, subordinada à temática do espectro do autismo e dos traços gerais de intervenção no contexto escolar.
How to Become a TeamRaiser Jedi Master (bbcon 2013)Deepa Karani
Presentation of key findings of Blackbaud's Peer To Peer Event Fundraising Benchmark Study published in early 2013 and summary of key enhancements made to TeamRaiser in our Winter and Summer 2013 releases.
Whether it's your first year participating in Give to the Max Day or your fifth, this webinar will bring you up to speed on all the ins and outs of this year's event. This includes:
Prize grant amounts, golden tickets and competition structure
How to get your page ready for the big day
Ways to get involved with offline events happening throughout the day
And, strategies to consider to raise more money in the 24 hour event period.
It's EVERYTHING schools need to know about Give to the Max Day 2013!
Shanelle Newton Clapham talks about how to add digital fundraising touch points into a non-profit's supporter and donor journey.
Online marketing and fundraising should follow the same principles as offline fundraising. It's just a different execution.
The donor is truly multi-channel and so should organisation's fundraising strategy.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
5. 9/30/2013 #bbcon 5
THE STATE OF ONLINE FUNDRAISING
ACCORDING TO BLACKBAUD’S CHARITABLE GIVING REPORT
6. 9/30/2013 #bbcon 6
NO END IN SIGHT TO GROWTH
17 months of double digit growth
in online giving from 2500 orgs
7. 9/30/2013 #bbcon 7
• Repeat donations 20%
• Sustainer revenue 27%
• Housefile (email) growth double digit
• BUT…open rates and click-throughs were down
LUMINATE BENCHMARK BACKS IT UP
8. 9/30/2013 #bbcon 8
EMAIL IS KING
It’s the one medium that isn’t going away
It converts higher than social combined
A growing donor preference
It’s a personal and customized form of
communication
Sources:
Converts Higher article http://social.razoo.com/2011/10/email-fundraising-is-still-king/
Growing Preference: NTEN Donor Engagement Benchmark Study 2012
9. 9/30/2013 #bbcon 9
Lifetime Donor ValueDonor Value 12 MonthsNew Donor Renewal Rate
Sources: Study entitled “Integrating Online Marketing (eCRM) with Direct Mail Fundraising” by Convio and StrategicOne
Traditional defined as offline use. Internet Enabled defined as both offline and eCRM use.
34.4%
50.9%
Mail
+48%
Multi-Channel
$96
$187
Mail
+95%
Multi-
Channel
$314
$694
Mail
+121%
Multi-Channel
IT CAN BOOST RESULTS
10. 9/30/2013 #bbcon 10
Online
Middle &
Major Gifts
Direct Mail
Planned
Giving
Corporate
Giving
Special
Events
Grants &
Foundation
Sustained
Giving
IT IS THE ANNUAL FUND PIPELINE
11. 9/30/2013 #bbcon 11
Ongoing communications
Housefile building
Social media
Fundraising appeals
Gratitude strategy
Stories
The golden rule: integration
12. 9/30/2013 #bbcon 12
CONNECT BEYOND THE ENEWS
• Put out the welcome mat
o 30-45 days is the sweet spot
• Stay relevant
o Frequency counts
• Have a gratitude strategy
o Move beyond a donation TY
With every point of contact
it’s about building the
relationship and their loyalty.
13. 9/30/2013 #bbcon 13
INVITE THEM IN
Do you thank people for
signing up?
Do you inspire them to get
involved?
Do you tell them how to
take action?
15. 9/30/2013 #bbcon 15
• Develop a year long
plan for saying thank
you – to volunteers, to
donor, to fans, even to
non-donors
• Use video, email, social
media and images to
make a statement
GRATITUDE STRATEGY
18. 9/30/2013 #bbcon 18
It’s important to have the fundamentals in place:
• End of Year
• Sustainer (monthly) giving
• Honorary & Tribute gifts
• Other mission driven call to actions:
premiums, gifts of inspiration,
adopt a [fill in the blank],
challenge campaigns
ONLINE FUNDRAISING CAMPAIGNS
20. 9/30/2013 #bbcon 20
INTEGRATE , COORDINATE TIMING &
PERSONALIZE
Multi-channel fundraising
involves coordinating the timing
of multiple fundraising channels
(direct mail, online, telephone,
media, etc)
The strength of integrated
campaigns is the strategic
coordination of both timing and
messaging to create one
synergistic campaign across
multiple channels
23. 9/30/2013 #bbcon 23
• Organizational support and special events
• Mission-focused campaign with confirmed donor
• Growing social media base
• Access to volunteers and special groups
RESOURCE FOCUS:
MAXIMIZING OUR CURRENT STRENGTHS
25. 9/30/2013 #bbcon 25
Online Resources
• Created Email Campaigns (Kick-Off, Reminder, Last Chance, Results)
• Email Signature
• Website
• Social Media
• Campaign Info Emails
• Corporate Engagement
STARTING FROM SCRATCH…
26. 9/30/2013 #bbcon 26
Staff & Volunteer Resources
• Staff Challenge
• Board of Directors Support
• Special Events
• Volunteer Engagement
Print and Radio Resources
• PSAs – radio
• Handouts at Centers
• Campaign Buck Slips
STARTING FROM SCRATCH…
27. 9/30/2013 #bbcon 27
Campaign Timing and Staff Support
• Ask and Theme Urgent for Holidays
• One Month Campaign Max.
• No Emails on Mondays or Fridays
• Tested Email Times
• Strategic About Final Solicitation
• Ensured Staff Schedules and Tasks Fit Each Role
STARTING FROM SCRATCH…
30. 9/30/2013 #bbcon 30
• 468 participants
• 2,378 eCards sent
• 1,003 new emails
•$14,225 raised
•$10,000 donation match
•807 holiday meal boxes
OVERALL CAMPAIGN RESULTS
31. 9/30/2013 #bbcon 31
• Think BIG when creating initial goals
• Make offline and online marketing plans
• Make it easy to get staff involved
• Get Social!
• Keep your message consistent
• Invite everyone to the party and read the comment cards
LESSONS LEARNED & ADVICE
34. 9/30/2013 #bbcon 34
Bring together the various facets of
development & marketing
Layout your strategies and action
plans together and integrate where
it makes sense.
35. 9/30/2013 #bbcon 35
Who is your audience?
Preferences? Age? Gender? Status? Passion?
GENERATION Y
62% would give via mobile phone
56% view online charity videos
47% gave through org websites
43% fundraised on behalf of an org
GENERATION X
47% would give via mobile phone
38% share charity info via Facebook
40% gave through org websites
46% fundraised on behalf of an org
MATURES
52% gave in response to direct mail
34% gave in honor or tribute
42% volunteer
Fastest growing segment on social media
BOOMERS
42% gave through org websites
40% give through direct mail
21% give monthly
60% use mobile phone as primary
https://www.blackbaud.com/nonprofit-resources/generational-giving-report-infographic
36. 9/30/2013 #bbcon 36
CREATE YOUR PLAN
1. Identify campaigns & initiatives
2. Identify the audiences for each
3. What channels make sense
4. Connect the channels
5. Decide on timing
6. Assign tasks
7. Write it down
38. 9/30/2013 #bbcon 38
2013 Luminate Online Benchmark Study
https://www.blackbaud.com/nonprofit-resources/onlinemarketingstudy
Charitable Giving Report: How Nonprofit Fundraising Performed in 2012
https://www.blackbaud.com/nonprofit-resources/charitablegiving
NTEN & CharityDynamics Nonprofit Donor Engagement Benchmark Report
http://www.nonprofitdonorengagement.com/
Integrating Online Marketing (eCRM) with Direct Mail Fundraising Whitepaper
http://www.strategic-one.com/Integrated_Marketing_White_Paper.pdf
Wired Wealthy Study
http://www.npengage.com/uncategorized/convio-wired-wealthy-study/
The Next Generation of American Giving
Updated Report https://www.blackbaud.com/nonprofit-resources/generational-giving-report-infographic
Original Report http://www.convio.com/files/next-gen-whitepaper.pdf
Blackbaud Index (updated monthly)
https://www.blackbaud.com/nonprofit-resources/blackbaud-index
HELPFUL RESOURCES
39. 9/30/2013 #bbcon 39
Wake up and be AWESOME
Danielle Johnson-Vermenton
danielle.johnson@blackbaud.com
Samantha Fisher
sfisher@northernilfoodbank.org