The document discusses optimizing photo opportunities on social media. It recommends posting photos from events, testimonials, quotes, and other creative content to engage followers. Specific platforms like Pinterest, Instagram, and Twitter are outlined as good places to share images due to their large user bases and hashtag search functions. Proper hashtags, cover photos, and profile icons are suggested to better promote brands and drive traffic.

1. Optimizing Your Photo Opps
How to leverage images in social
media
2/28/2013
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2. FSC Interactive
• Online and Interactive Marketing
Agency
• Specialize in Social Media Strategy,
Paid Search Campaigns and SEO
• Focus in Hospitality and Tourism
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3. Tiffany Starnes
• Vice President of FSC Interactive
• PR professional turned online
addict
• NOLA native with tours on both
coasts
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4. Reasons to use social media
• Meet the press
• Meet your customer
• Meet (and spy on)your competitor
• Blow your own horn
• Amass an army of supporters to blow your horn for
you
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6. Why photos?
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10. Please support our cancer awareness
effort…
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12. What should I post?
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13. Photos
• Events
• Testimonials
• Quotes
• Get Creative!
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15. Infographics
• Industry or cause related Statistics
• Company successes
• Who, What When and Why
• Talking points
• Service areas
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19. Where should I post?
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22. What is it?
An online pinboard. Users search, share and collect images creating a
virtual scrapbook.
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23. Why you should care
• 13 Million Users
• Well-educated, those
with higher income,
and women are
particularly likely to
use the site
• Each image is an
opportunity to link to
you website.
• It’s easy to re-pin,
making it a quick way
to gain exposure and
grow your community
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24. Tips
• Decide on Board
themes
• Make sure that you
can regularly upload
photos to your
website
• Vary your themes
and take advantage
of current trends
• Search for the top
users in your field
and establish
relationship
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26. What is it?
A mobile photo sharing application.
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27. Why you should care
• 90M Monthly Active Users, 40M
Photos Per Day And 8500 Likes
Per Second
• Doesn’t require or expect
professional quality and filters
help
• New web presence offer greater
exposure
• Searchable hashtags allow for
easy discovery
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28. Tips
• Download the app to
your phone
• Connect to Facebook
and Twitter
• Include appropriate
hashtags
• Aim, Shoot, Filter and
post!
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30. What is it?
140 character microblogging platform.
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32. Why you should care
• 500M users, 150K new users
daily, 1.6B daily searches
• Highly adopted and fast growing
• Heavily used by national
influencers and press
• Hashtags for search can uncover
great new profiles
• Instagram photos no longer
show in Twitter apps
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33. Tips
• Download the
app to your
phone
• Be mindful of
character
length: Photos
count for 20
characters
• Live Tweet from
events and
include hashtags
• Tag people in
your photos for
greater reach
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35. Well, duh, Tiffany!
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36. Use Your Cover Photo
And Your
Icons!
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37. Highlight Photos
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38. To Recap…
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39. Questions?
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