This document outlines a business plan for a proposed 100-bed obstetrics and gynecology hospital in Jaipur, India. The plan seeks 23 crore INR in funding over 5 years. It provides information on the company and management team, services offered, market analysis demonstrating need, and financial projections expecting profitability. The hospital aims to provide high quality maternal and child healthcare and become a leading provider in the region.

1. Purpose
Plan Summary
Company information
For ex- The purpose of this business plan is to raise
Rs23,00,00,000 for the development of a 100 bedded
Obstetrics and Gynaecology boutique hospital in Jaipur,
while showcasing the expected financials and operations
over the next 5 years. This format requires lower capital,
thus offer a better ROI. Medicare. Inc (“the Company”) is a
US based corporation that will provide comprehensive
birthing facilities in its targeted market. The Company was
founded in 2008 by Mr. John in 2014.
Executive Summary

2.  Our vision is to be a leading women and child
health care provider, offering memorable birthing
experience with a promise of delivering healthcare
of the highest standards.
Vision

3. To continuously innovate and expand our services portfolio
that constantly maintains our leadership status as a
comprehensive women and child healthcare service
provider.
To be the benchmark for ethical practice and for setting the
standard of care in premium birthing, antenatal and
neonatal healthcare services in India and internationally.
Mission

4.  Company Profile :
Registered Name – Mothercare Hospital
Date of formation – 24/10/2014
Location – Malviya Nagar, Jaipur
Startup
 Past Accomplishments :
Prior funding rounds
Services launched
Key employees hired
Milestones reached
Company Analysis

5.  Unique Qualifications :
Management team
Technology
Operational systems
Facilities offered
Company Analysis

6. To make available in Jaipur, a modern, well-equipped and efficient
health care facility that provides a much higher standard of patient care
than that which was previously available to women and children
To make available to women and children 100 beds for Obstetrical,
Neonatal care
To make available to women and children, diagnostic Laboratory
facilities as well as a Blood Bank for emergencies.
To make available Ultrasound and visual monitoring facilities.
To make available treatment for Gynaecological problems including
Management of Infertility, as well as the diagnosis and treatment of
Sexually Transmitted Diseases including testing for HIV/AIDS and
providing counselling as appropriate.
Objectives

7.  Maternity
 Gynaecology
 Pediatrics
 Neonatology
 IVF
 Cosmetology
 24*7 Emergency Room
 Diagnostics
 Lamaze & Yoga
 NICU - 6
 LDRP - 5
 Blood Bank
 Nursery: 4 bassinets
 ICU: 10
 Casualty: 5
Specialties & Services

8. SWOT
Strengths-
Management team with rich
experience in the hospital sector
State of the art technology
Focus on patient experience
Motivated staff
Weakness-
Brand yet to establish itself like the
market leaders
Lack of skilled Human Resource
High Cost
Opportunities-
Increasing per capita health
expenditure
Increasing urban population
Patient experience to be used as a
differentiation strategy
Emerging Insurance market
Medical Tourism
Threats-
Entry of established players.
Lack of awareness

9. Founder
(Professional and Educational Background)
CEO
(Professional and Educational Background)
Top Management
(Professional and Educational Background)
Management Team

10. Prove market need
2.7 crore babies delivered – annually
Birthing and maternal care industry - $4-billion (focus)
15% CAGR,
$8 billion in the next five years.
Burgeoning middle class & changing spending behavior -
premium birthing format gaining popularity.
MNCs - Insurance deals.
Industry Analysis

11. Demonstrate substantial market size
The PwC report says, Over 150 million Indians have
annual incomes of more than $1,000, and many who work
in the business services sector earn as much as $20,000 a
year.“
Show industry trends that support strategy
According to a McKinsey's report, the growth can be
attributed to the rising rates of infertility in India, Expecting
Parents today puts in all efforts to take extra care with
respect to birthing.
Industry Analysis

12. • Healthcare expenditure = USD 90.4 billion
• Hospital share = 71%
• CAGR = 11%
• Per Capita expenditure = USD 61
• Government share = 33.1%
• Hospital beds per thousand population = 0.9
• Health insurance penetration = 15%
Healthcare Analysis

13. • Total fertility rate: 4.88
• Crude birth rate: 23.1
• Crude death rate: 5.9
• Maternal mortality rate: 264
• Infant mortality rate: 55
• Neonatal mortality rate: 39
• Under five mortality rate: 74
• Contraceptive prevalence rate: 62.4%
HEALTH INDICATOR

14. COMPETITOR ANALYSIS

15. MARKETING PLAN

16. • Focus on high-value obstetrics & gynecology
specialty
• Strengthen presence in key markets – New Delhi
& NCR
• Leverage on technology
STRATEGY ANALYSIS

17.  Jaipur has a per capita income of capita income 1537
which is increasing at 8.3%. Per capital expenditure on
health is approximately Rs. 761 (urban population)
 With major players in healthcare sector expanding into
Tier II and Tier III cities in India, Jaipur is an attractive
destination for a Obstetrics and gynaecology hospital
 Jaipur is well connected by road, rail and air to the major
markets of the country. It has proximity to Delhi/NCR
region.
Economic outlook

18. Workload analysis
Key assumptions-
• Crude birth rate of Jaipur taken to be 23.1(no. of births per 1000 population in a year)
• Annual growth rate of population to be taken at 3%
• The population considered here is the "Urban population" of Jaipur
• Target population is 0.5% of the total deliveries in the first year, 0.6% in the second year, 0.7% in the third year
and so on.
• At 100% utilization we will be catering to 0.8% of total deliveries (Approx 700 deliveries per month)
• 10% of total number of deliveries will be Caesarean section. 90% normal deliveries

19.  Capital expenditure required- Rs. 700,000,000
 @Debt:Equity ratio of 2:1
 Equity of Rs. 230,000,000 to be raised from investors
 Bank interest to be charged at 1 lakh per crore per month
Required Funds

20. Cost of Project
Total cost of the project (approximately) 700,000,000
Cost of the Land (@5000 per Sq. foot) 220,000,000
Civil works, Interior works, electrical works etc. 260,360,000
Equipment (Medical and Non medical) 130,000,000
Water treatment plant 1,000,000
Sewage treatment plant 1,000,000
Contingency cost, Consulting fees 72,514,243
Pre operative expenses 15,000,000

21. SALES FORECASTS
Departments OPD IPD
Physician Consultations
Laboratory
Diagnostics (X-ray, USG,
mammography)
Operation theater
Pharmacy
10 consultation rooms, 3
consultations per hour
Approx. 40% of the OPD
visits
Doctor visits
Room Offered
General ward
Twin sharing rooms
Single rooms
Deluxe rooms
ICU
NICU
LDRP suites
Nursery
ALOS taken to be 5 days

22. PRICING
Room charges Rate ALOS Total/bed Quantity of beds
General Ward 1,000 5 5,000 30
Twin Sharing 2,500 5 12,500 20
Single Room 3,500 5 17,500 12
Deluxe room 5,000 5 25,000 8
ICU 6,000 7 42,000 10
NICU 5,000 7 35,000 6
LDR 50,000 5 250,000 5
Labour room 2,500 630 1,575,000 1
Nursery 2,000 1 2,000 4

23. EXPECTED FINANCIALS-

24. EXPECTED FINANCIALS-