With an audience including many nonprofits in Utah, I shared training tips for Love UT Give UT, the annual giving day in Utah, and other crowdfunding tips

1. Make Love UT Give UT Huge For
Your Organization
Devin D. Thorpe

2. Love UT Give UT
• $800,000 in one day
• Almost 500 Utah Nonprofits
• 40% of donors were new
• Give MN raised over $16 million
• How did it work for you?
• Double your results in 2014!

3. What is crowdfunding?
• Love UT Give UT
• Raising money from friends, family and your
extended network through third-party online
platforms
– Donations
– Rewards or “Pretailing”
– Investments

4. 6 Keys to Success
• The “Face” of your campaign
• Urgency
• Politics: Unifying v. Dividing
• Geography: Local is better
• Community
• Project or event

5. SMAC! Monkeys: $35,000

6. LiveMoreAwesome: $95,000

7. Sam’s Birthmark: $31,000

8. Habitat for Humanity: Over $1M

9. So, Who is “the crowd”?
• Family
• Friends
• Customers
• Neighbors
• Your on-line community
• Everyone wants you to succeed

10. 4 Stage Attack
• Reconnaissance
• Preparation
• Ground Assault
• Air Attack

11. Crowdfunding Timeline (Weeks)
1 2 3 4 5 6 7 8 9 10 11 12
Campaign Live
On Site 1 Day to
60 Days
Reconnaissance
Preparation
Ground Assault
Air Attack

12. Reconnaissance
• Assess your idea
• Survey your team
• Count your friends
• Review platforms and choose one
• Identify Media

13. Preparation
• Build a team
• Train your team
• Organize lists
• Design your rewards
• Draft email messages, tweets and posts
• Produce a video
• Write a press release

14. Ground War
Before the campaign starts:
• Call out the big guns: meet face to face with
people who can give big money
• Sharp shooting: get on the phone with people
who will give good donations
• Machine Guns: Send personal, individual emails
to the people you know will support you simply
because you ask.
• Start before you start! Get commitments for 50%
of your goal before you launch!

15. Air War
After the campaign begins:
• Social Media
– Daily posts on
Facebook, Twitter, LinkedIn, Google+
– Post everywhere you have an audience
• Traditional Media
– Contact every blogger you know
– Send a press release to your local paper, TV and
Radio

16. Air Attack
Before the campaign begins:
• Traditional Media
– Contact every blogger you know
– Send a press release to your local paper, TV and Radio
After the campaign begins:
• Social Media
– Daily posts on Facebook, Twitter, LinkedIn, Google+
– Post everywhere you have an audience

17. Crowdfunding for Social Good
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18. Q&A

19. Make a Stand: $400,000