The document discusses how non-profits can use social media to increase attendance, membership, fundraising, and reach new audiences. It recommends that organizations cultivate potential donors on social media by allowing them to learn more about the cause and get involved in discussions. It then provides tips for how to increase online visibility, drive traffic to social media platforms, integrate fundraising, use effective calls to action, coordinate campaigns, develop audience-driven content, and create a social media plan with clear objectives, metrics, and opportunities for adaptation. The overall goal is to leverage social media to engage supporters and donors.
GlobalGiving is an online crowdfunding platform that connects nonprofits, donors, and companies around the world. It provides local organizations access to funding, tools, training, and support to become more effective. The document discusses GlobalGiving's presence and impact in India, including the number of Indian nonprofits and donors on the platform and the total dollars raised. It also outlines features like an international donor base, fundraising tools, and the GlobalGiving Accelerator program to help nonprofits launch online fundraising campaigns and become full partners.
How to use sm to communicate your mission & passionKaren Petersen
The document discusses how organizations can use social media to communicate their mission and engage followers. It recommends that organizations tell stories about their initiatives on social media, recruit influencers to promote causes, use hashtags and branded initiatives, recognize partners and supporters, and focus on impact and success. Organizations should set realistic goals, promote diverse and visually appealing posts consistently, and use social media as part of an integrated communications strategy including PR and email marketing. The key is to empower followers through a sense of community rather than directly selling to them.
GreatNonprofits #GivingTuesday Marketing & Social Media KitGreatNonprofits.org
Nonprofits, get ready for #GivingTuesday - the largest day of giving in the nation - December 3. This free social media and marketing kit is packed with ideas on how you can gain visibility for your nonprofit by leveraging the www.greatnonprofits.org website --- for free!
Event Fundraising at a glance
What are the factors to contribute to a successful event
10 steps course of action to run a fundraising event
Materials from Give.Asia team
Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
The document provides guidance on creating an effective annual fundraising plan. It stresses the importance of setting measurable goals and having a calendar that schedules fundraising events and activities throughout the year. Additionally, it outlines steps for planning fundraising events, including determining the type of event, creating marketing and promotion strategies, securing sponsors, and following up after the event.
Join expert Amir Give'on for this interactive session and learn about crowdfunding and how it can and should be the way to sustain your Jewish innovation. We will discuss the fundamentals of crowdfunding, what makes a great campaign and how should you take your first step towards having the community support your Jewish initiative. Find out how to make crowdfunding work for you or your organization.
Dr. Amir Give'on is a partner in Rimona Consulting, a firm dedicated to harnessing the power of people to provide a variety of organizations and corporations with tools to help achieve their goals. Amir is an expert in the areas of systems optimization, crowdsourcing, crowdfunding, community-building, measurement and evaluation, social media and project management. His academic and professional background is situated in the fields of mechanical, electrical and aerospace engineering with strong skills in entrepreneurship and platform design. After 6 years of working for NASA's Jet Propulsion Laboratory, Amir turned his attention to social entrepreneurship and is a co-founder of www.jewcer.com, helping Jewish organizations and individuals build and expand their networks through crowdfunding. He holds a B.S.E. in electrical engineering and a Ph.D in mechanical and aerospace engineering from Princeton University.
GlobalGiving is an online crowdfunding platform that connects nonprofits, donors, and companies around the world. It provides local organizations access to funding, tools, training, and support to become more effective. The document discusses GlobalGiving's presence and impact in India, including the number of Indian nonprofits and donors on the platform and the total dollars raised. It also outlines features like an international donor base, fundraising tools, and the GlobalGiving Accelerator program to help nonprofits launch online fundraising campaigns and become full partners.
How to use sm to communicate your mission & passionKaren Petersen
The document discusses how organizations can use social media to communicate their mission and engage followers. It recommends that organizations tell stories about their initiatives on social media, recruit influencers to promote causes, use hashtags and branded initiatives, recognize partners and supporters, and focus on impact and success. Organizations should set realistic goals, promote diverse and visually appealing posts consistently, and use social media as part of an integrated communications strategy including PR and email marketing. The key is to empower followers through a sense of community rather than directly selling to them.
GreatNonprofits #GivingTuesday Marketing & Social Media KitGreatNonprofits.org
Nonprofits, get ready for #GivingTuesday - the largest day of giving in the nation - December 3. This free social media and marketing kit is packed with ideas on how you can gain visibility for your nonprofit by leveraging the www.greatnonprofits.org website --- for free!
Event Fundraising at a glance
What are the factors to contribute to a successful event
10 steps course of action to run a fundraising event
Materials from Give.Asia team
Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
The document provides guidance on creating an effective annual fundraising plan. It stresses the importance of setting measurable goals and having a calendar that schedules fundraising events and activities throughout the year. Additionally, it outlines steps for planning fundraising events, including determining the type of event, creating marketing and promotion strategies, securing sponsors, and following up after the event.
Join expert Amir Give'on for this interactive session and learn about crowdfunding and how it can and should be the way to sustain your Jewish innovation. We will discuss the fundamentals of crowdfunding, what makes a great campaign and how should you take your first step towards having the community support your Jewish initiative. Find out how to make crowdfunding work for you or your organization.
Dr. Amir Give'on is a partner in Rimona Consulting, a firm dedicated to harnessing the power of people to provide a variety of organizations and corporations with tools to help achieve their goals. Amir is an expert in the areas of systems optimization, crowdsourcing, crowdfunding, community-building, measurement and evaluation, social media and project management. His academic and professional background is situated in the fields of mechanical, electrical and aerospace engineering with strong skills in entrepreneurship and platform design. After 6 years of working for NASA's Jet Propulsion Laboratory, Amir turned his attention to social entrepreneurship and is a co-founder of www.jewcer.com, helping Jewish organizations and individuals build and expand their networks through crowdfunding. He holds a B.S.E. in electrical engineering and a Ph.D in mechanical and aerospace engineering from Princeton University.
How to Raise More Money on Georgia Gives Day 2014 Susan Burnash
To raise more money on Georgia Gives Day it will take an integrated marketing and fundraising campaign. This presentation was given as part of AMA Atlanta's Nonprofit SIG on 9/25/2014 to Georgia nonprofits.
This document provides best practices for fundraising on Indiegogo Life. It discusses why people fundraise for personal causes and tips for sharing your personal story. It recommends setting a higher fundraising goal to raise more money. The document also provides strategies for promoting your fundraiser through email, social media, community groups, updates, engaging traditional media, and offline sharing. It emphasizes the importance of clearly communicating your fundraising purpose and impact.
This document provides tips for promoting a crowdfunding campaign through various stages:
- Plan the campaign launch and identify likely donors in advance
- Do a "soft launch" with guaranteed donors like friends and family before the public launch
- Throughout the campaign, send personalized emails and social media posts thanking donors and asking for shares, set fundraising goals to show progress, and publicly thank all donors
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
How to Raise More Money on Georgia Gives Day 2014 (Handout for presentation)Susan Burnash
This is the accompanying handout for the presentation on How to Raise More Money on GA Gives Day 2014 provided by AMA Atlanta on 9/25/14 for Georgia nonprofits.
Retaining Your P2Peeps: Tips for Retaining Peer to Peer Donors and ParticipantsBloomerang
Retaining peer-to-peer fundraisers and donors is important for nonprofits. Repeat participants are more effective fundraisers who require less support. Most peer-to-peer donors give to support someone they know, so retaining these donors expands the nonprofit's donor base. The document provides tips for nonprofits to retain participants and donors through effective communication before, during, and after peer-to-peer fundraising events that makes them feel appreciated and informed about the impact of their contributions.
The Georgia Center for Nonprofits hosts a statewide campaign for nonprofits to raise donations call Georgia Gives. We were asked to provide participating nonprofits with some basic social media tips to improve their fundraising effort.
Arts Reach: What is Your Vision for Delivering an Exceptional Patron Experience?AudienceView
All arts organizations struggle with the same ongoing challenge: How do we cultivate loyal patrons and develop future audiences? As technology like mobile and social continue to become more integrated into daily life, a multitude of new channels for patron engagement are introduced. In the wake of so many engagement options, it’s easy to lose sight of the forest for the trees.
With so many choices, it’s critical for arts organizations to begin by clearly defining their organizational vision. What is the ideal patron experience we strive to deliver? How can we stay true to this vision at each touch point with patrons and potential patrons? From your staff, to your website and social media presence, to your live events and your reputation in your local community, consistency and excellence are key. In this talk, we’ll discuss key considerations for defining and executing on your vision for delivering an exceptional patron experience -- from first engagement, to your event, and beyond.
The document discusses the growing success of Giving Tuesday, a national day of giving held the Tuesday after Thanksgiving in the United States. It provides background on Giving Tuesday, explaining how it aims to encourage donations by following Black Friday and Cyber Monday. The document then highlights examples of successful Giving Tuesday campaigns from three different organizations that utilized social media, corporate sponsorships, and online matching to generate donations. It emphasizes key lessons for nonprofits in maximizing results from Giving Tuesday through celebration, incentives, and storytelling.
Paul Jolly of Jump Start Growth, Inc. delivered a presentation to United Way NCA members on cultivating major gifts on June 9, 2015.
Learn more about UWNCA events for members:
http://www.unitedwaynca.org/events/members
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
Magnus / McCoy Hispanic CommunicActions Planning Agency is a marketing agency founded in 2001 that takes a multi-dimensional approach. The agency believes brands and people should be multi-dimensional to be interesting and admired. Magnus/McCoy approaches marketing in three ways: planning innovative customer experiences, storytelling through engaging campaigns, and creating branded content. The agency aims to transform marketing from interruptive messages to valuable experiences through comprehensive branding and consumer strategies.
This document discusses a system called ITBuzz that provides visibility, control, and optimization for IT organizations. ITBuzz addresses issues like receiving inconsistent information or being surprised by significant events. It was developed based on a prior system called APO (Automated Project Office) that the company implemented internally to address communication and enforcement needs. ITBuzz operates across seven domains including portfolio management, IT health checks, service delivery, and issue resolution. It provides analytics, scorecards, and centralized access to project and performance data to help organizations make better decisions.
Propel London is an independent digital recruitment company established in 2001 by Melina Jacovou and Emma McNamara. They have a digital expertise and recruit over 2,500 digital professionals each year through events, trade shows, and networking. Their recruitment methods include full service contingency recruitment, executive search services, and mobile industry specific recruitment. They aim to meet every candidate they work with and conduct over 5,200 interviews each year.
Web 2.0 technologies have become more mobile with blogging, microblogging, mobile communities, and photo/video sharing now available on many mobile platforms. Popular blogging platforms like Wordpress have plugins that allow mobile posting. Microblogging services like Twitter can be accessed from phones using mobile websites or apps, and newer microblogging apps have emerged for iPhone. Mobile access to social networks like Facebook is also available. Photo sharing sites like Flickr have mobile interfaces, and several apps allow uploading photos from phones. Video sharing can also be done mobile through apps like Qik and Seesmic.
The document discusses how educators can leverage Web 2.0 technologies and skills to engage 21st century students. It defines Web 2.0 as websites that allow user interaction and collaboration through user-generated content. Examples provided include social media sites, blogs, wikis, video sharing, and more. The document also outlines 21st century skills like communication, collaboration, creativity and critical thinking. It provides examples of how students can develop these skills through blogging, podcasting, using wikis, online storytelling and more. Educators are encouraged to model Web 2.0 use and explore tools that enable student interaction, collaboration and creative/critical thinking.
This document outlines an enterprise mentoring program presented by Richard Parkes Cordock. It discusses using mentoring to engage employees and increase profit through factors like customer retention and referrals. The program would use both digital and face-to-face mentoring that leverages existing managers and a structured approach. The goal is to make mentoring scalable and available to a majority of the organization beyond just senior leaders. Specific mentoring modules are outlined to develop key skills and mindsets among employees.
Ketto: how can fundraise for social causesSwati Chopra
The act of collecting fund for a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the Internet.
How to Raise More Money on Georgia Gives Day 2014 Susan Burnash
To raise more money on Georgia Gives Day it will take an integrated marketing and fundraising campaign. This presentation was given as part of AMA Atlanta's Nonprofit SIG on 9/25/2014 to Georgia nonprofits.
This document provides best practices for fundraising on Indiegogo Life. It discusses why people fundraise for personal causes and tips for sharing your personal story. It recommends setting a higher fundraising goal to raise more money. The document also provides strategies for promoting your fundraiser through email, social media, community groups, updates, engaging traditional media, and offline sharing. It emphasizes the importance of clearly communicating your fundraising purpose and impact.
This document provides tips for promoting a crowdfunding campaign through various stages:
- Plan the campaign launch and identify likely donors in advance
- Do a "soft launch" with guaranteed donors like friends and family before the public launch
- Throughout the campaign, send personalized emails and social media posts thanking donors and asking for shares, set fundraising goals to show progress, and publicly thank all donors
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
How to Raise More Money on Georgia Gives Day 2014 (Handout for presentation)Susan Burnash
This is the accompanying handout for the presentation on How to Raise More Money on GA Gives Day 2014 provided by AMA Atlanta on 9/25/14 for Georgia nonprofits.
Retaining Your P2Peeps: Tips for Retaining Peer to Peer Donors and ParticipantsBloomerang
Retaining peer-to-peer fundraisers and donors is important for nonprofits. Repeat participants are more effective fundraisers who require less support. Most peer-to-peer donors give to support someone they know, so retaining these donors expands the nonprofit's donor base. The document provides tips for nonprofits to retain participants and donors through effective communication before, during, and after peer-to-peer fundraising events that makes them feel appreciated and informed about the impact of their contributions.
The Georgia Center for Nonprofits hosts a statewide campaign for nonprofits to raise donations call Georgia Gives. We were asked to provide participating nonprofits with some basic social media tips to improve their fundraising effort.
Arts Reach: What is Your Vision for Delivering an Exceptional Patron Experience?AudienceView
All arts organizations struggle with the same ongoing challenge: How do we cultivate loyal patrons and develop future audiences? As technology like mobile and social continue to become more integrated into daily life, a multitude of new channels for patron engagement are introduced. In the wake of so many engagement options, it’s easy to lose sight of the forest for the trees.
With so many choices, it’s critical for arts organizations to begin by clearly defining their organizational vision. What is the ideal patron experience we strive to deliver? How can we stay true to this vision at each touch point with patrons and potential patrons? From your staff, to your website and social media presence, to your live events and your reputation in your local community, consistency and excellence are key. In this talk, we’ll discuss key considerations for defining and executing on your vision for delivering an exceptional patron experience -- from first engagement, to your event, and beyond.
The document discusses the growing success of Giving Tuesday, a national day of giving held the Tuesday after Thanksgiving in the United States. It provides background on Giving Tuesday, explaining how it aims to encourage donations by following Black Friday and Cyber Monday. The document then highlights examples of successful Giving Tuesday campaigns from three different organizations that utilized social media, corporate sponsorships, and online matching to generate donations. It emphasizes key lessons for nonprofits in maximizing results from Giving Tuesday through celebration, incentives, and storytelling.
Paul Jolly of Jump Start Growth, Inc. delivered a presentation to United Way NCA members on cultivating major gifts on June 9, 2015.
Learn more about UWNCA events for members:
http://www.unitedwaynca.org/events/members
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
Magnus / McCoy Hispanic CommunicActions Planning Agency is a marketing agency founded in 2001 that takes a multi-dimensional approach. The agency believes brands and people should be multi-dimensional to be interesting and admired. Magnus/McCoy approaches marketing in three ways: planning innovative customer experiences, storytelling through engaging campaigns, and creating branded content. The agency aims to transform marketing from interruptive messages to valuable experiences through comprehensive branding and consumer strategies.
This document discusses a system called ITBuzz that provides visibility, control, and optimization for IT organizations. ITBuzz addresses issues like receiving inconsistent information or being surprised by significant events. It was developed based on a prior system called APO (Automated Project Office) that the company implemented internally to address communication and enforcement needs. ITBuzz operates across seven domains including portfolio management, IT health checks, service delivery, and issue resolution. It provides analytics, scorecards, and centralized access to project and performance data to help organizations make better decisions.
Propel London is an independent digital recruitment company established in 2001 by Melina Jacovou and Emma McNamara. They have a digital expertise and recruit over 2,500 digital professionals each year through events, trade shows, and networking. Their recruitment methods include full service contingency recruitment, executive search services, and mobile industry specific recruitment. They aim to meet every candidate they work with and conduct over 5,200 interviews each year.
Web 2.0 technologies have become more mobile with blogging, microblogging, mobile communities, and photo/video sharing now available on many mobile platforms. Popular blogging platforms like Wordpress have plugins that allow mobile posting. Microblogging services like Twitter can be accessed from phones using mobile websites or apps, and newer microblogging apps have emerged for iPhone. Mobile access to social networks like Facebook is also available. Photo sharing sites like Flickr have mobile interfaces, and several apps allow uploading photos from phones. Video sharing can also be done mobile through apps like Qik and Seesmic.
The document discusses how educators can leverage Web 2.0 technologies and skills to engage 21st century students. It defines Web 2.0 as websites that allow user interaction and collaboration through user-generated content. Examples provided include social media sites, blogs, wikis, video sharing, and more. The document also outlines 21st century skills like communication, collaboration, creativity and critical thinking. It provides examples of how students can develop these skills through blogging, podcasting, using wikis, online storytelling and more. Educators are encouraged to model Web 2.0 use and explore tools that enable student interaction, collaboration and creative/critical thinking.
This document outlines an enterprise mentoring program presented by Richard Parkes Cordock. It discusses using mentoring to engage employees and increase profit through factors like customer retention and referrals. The program would use both digital and face-to-face mentoring that leverages existing managers and a structured approach. The goal is to make mentoring scalable and available to a majority of the organization beyond just senior leaders. Specific mentoring modules are outlined to develop key skills and mindsets among employees.
Ketto: how can fundraise for social causesSwati Chopra
The act of collecting fund for a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the Internet.
Eastern Europe Online Fundraising Workshop PresentationGlobalGiving
1) The document provides an agenda for an online fundraising workshop that discusses online fundraising strategies and how to join the GlobalGiving platform.
2) GlobalGiving is an online fundraising platform that connects charitable organizations around the world with donors to raise funds and awareness of their work. It provides tools and access to over 400,000 individual and corporate donors.
3) To join GlobalGiving, an organization must submit an application with various documents, undergo due diligence, and then post a project. Many also participate in Open Challenges to raise funds and become a permanent partner.
Leveraging social media for foundationsNilesh Jadhav
This document provides guidance on leveraging social media for fundraising. It discusses how foundations can use major social media platforms like Facebook, Twitter, Google+, Pinterest, and YouTube to promote fundraising campaigns. For each platform, it provides tips on creating engaging content to boost donations. It also offers advice on measuring the effectiveness of social media efforts through analytics and tracking donations. The key is to build relationships, include clear calls to action, and create content that inspires people and goes viral by being fun and shareable. The document outlines best practices for designing and executing a successful online fundraising campaign through developing a compelling message, choosing a central hub, launching, and following up.
This document provides an agenda for a workshop on online fundraising. The agenda includes introductions, discussions on crowdfunding and online fundraising, presentations on setting goals and telling stories, activities on network mapping and developing content, and an introduction to the GlobalGiving online fundraising platform. The workshop aims to equip participants with strategies and tools for effective online fundraising.
We'd like to help you make the most of fundraising on Razoo! Inside this presentation, you'll find tips, tricks and advice for running the most successful online fundraiser possible.
The Power of Fundraising_ 7 Effective Ideas.pdfdanielnoah487
In a world where kindness and empathy can make a profound difference, fundraising stands as a beacon of hope. Whether you’re championing a humanitarian cause or striving to make a positive impact in your community, effective fundraising can propel your mission forward. At Stychno Humanitarian Foundation, we understand the importance of maximizing your efforts to create lasting change. That’s why we’re here to share seven invaluable tips to supercharge your fundraising endeavors.
The document discusses Maximize Social Media's process for developing social media strategies for organizations. They start by learning about a client's goals, current outreach efforts, and target audiences. This informs the social media lead strategist's definition of what the strategy should look like. Strategies are tailored to each client's priorities and may include ways to get more members, reach new audiences, and broadcast the organization's work. Case studies provide examples of strategies developed and successful outcomes achieved, such as increased fans and engagement.
GlobalGiving Online Fundraising Workshop in Addis Ababa, Ethiopia 2017GlobalGiving
This document provides an agenda for a workshop on online fundraising. It includes introductions, discussions on crowdfunding basics and online fundraising strategies, activities on setting goals, network mapping and storytelling, breaks for networking, and an introduction to the GlobalGiving online fundraising platform and how to join. The workshop aims to equip participants with the skills and resources to effectively fundraise online.
This document provides information on using Facebook tools to connect with donors and raise funds for charitable causes. It discusses overall charitable giving statistics in the US and Facebook's large user base. It then summarizes several Facebook fundraising and awareness tools like donate buttons, fundraisers, paid ads, Facebook Live, and #MyGivingStory campaigns. Specific examples are given of nonprofits that successfully used these tools to generate donations, go viral, and increase returns on ad spend. The webinar aims to help nonprofits better utilize Facebook for philanthropic purposes.
This document contains an agenda and notes for a GlobalGiving webinar. The agenda includes introductions, updates on GlobalGiving campaigns and calendar, a discussion on effectiveness, and information on GlobalGiving Rewards. During introductions, participants shared their name, organization, and a 2016 highlight. GlobalGiving's 2016 fundraising totals and upcoming campaigns in 2017 like Giving Tuesday were presented. Participants then discussed how to define and measure effectiveness at their organizations. GlobalGiving Rewards was introduced as a system to recognize nonprofits for engagement and effectiveness activities to boost their visibility. Participants were asked to identify ways to gain more rewards points.
The document provides recommendations for a campaign called "My First Wheels" aimed at raising awareness of UCP Wheels. The campaign targets a broad audience beyond the disabled community by asking people to share photos/videos of their first mode of transportation (wheels) on social media tagged with #myfirstwheels. The goal is to increase UCP Wheel's social media presence and website traffic. Steps are outlined for launching the campaign, partnering with influencers, providing sample content, and incentivizing engagement to reach the goal of 1000 posts and unlock a corporate donation of wheelchairs.
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
This document outlines an agenda for a workshop on using social media for non-governmental organizations (NGOs). It discusses how communication has evolved over time, the differences between traditional and social media marketing, popular social media platforms, and statistics on social media usage in India. The document then provides guidance on how NGOs can use social media to build their brand and raise awareness, funds and support by creating social media profiles, sharing content regularly and engaging with audiences. Case studies are also presented to illustrate effective social media strategies.
Social Media Presentation as Seen at 2012 ConventionEAG
Facilitating Sertoma's Second Century of Service with the use of social media, as presented by Paul Weber and Laura Lake at the 2012 Convention. videos in the presentation are embedded after the actual video slide.
http://www.smallbusinessmiracles.com
This document is a presentation about social media success and turning social media engagement into profits. It discusses why social media is important, provides tips for developing a social media strategy, and outlines the key platforms of Facebook, Twitter, LinkedIn, and YouTube. It emphasizes listening to customers, adding value through contributions, and focusing on quality over sales. The presentation encourages non-profits and small businesses to take advantage of opportunities through social media.
Japan GlobalGiving Partner Workshop 2018GlobalGiving
GlobalGiving is a global crowdfunding platform that connects nonprofits, donors, and companies around the world. In 2017, GlobalGiving raised $66 million for 3,100 organizations through 230,000 donors. GlobalGiving also raised $22 million for disaster relief that year. GlobalGiving provides tools, training, and support to help nonprofit partners become more effective and raise more funds.
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Fundraising using social media and internet presentationFrancis Mwenja
The document discusses fundraising through social media and crowd funding. It provides tips on using social media platforms like Facebook, Twitter, YouTube and hashtags effectively to raise funds for causes. Specific tips include creating buzz around an event through posts, videos and paid promotions. Using a hashtag can help tweets about a fundraiser be found and trend. Crowdfunding is growing in Kenya through successful campaigns that have raised millions for causes like medical aid. Laws around taxes and regulations for crowdfunding donations via bank transfers are also covered.
Fundraising using social media n internet presentationFrancis Mwenja
Social media fundraising is the joint effort by individuals using social media platforms or generally the internet to support a cause company or organization in raising funds. These individuals are collectively referred to as the “crowd” hence the name crowd funding.
The document provides guidance on running a fundraising campaign including setting goals, planning deadlines, communication strategies, and changing strategies if needed. It emphasizes utilizing personal and social networks through email, in-person asks, and social media to promote the campaign and provide supporters with resources to help. Regular communication and creating a sense of urgency near the deadline are also recommended.
Not sure how to maximize your organization's experience and resources in an online fundraising campaign or Challenge? Here's an outline of how to get started. Some emphasis on GlobalGiving's upcoming Bonus Day in July 2010.
4. Welcome to
Getting Started
with Social Media
Marketing
Conventional Fundraising
1.Cultivating donors
2.Asking for contributions
Social Media = Cultivating Donors
5. Welcome to
Getting Started
with Social Media
Marketing
Cultivating Donors through Social Media
Potential donors learn more about your organization
Potential donors joins discussion about your cause
Potential donors can easily share information about you
Potential donors become more involved with your cause
6. Welcome to
Getting Started
with Social Media
Marketing
Today’s Program
Cultivating Donors, Members and
Supporters through Social Media
7. Welcome to
Getting Started
with Social Media
Marketing
Increase Online Visibility
Drive Traffic to Social Media Platforms
Fundraising Integration
Call to Action
Campaign Coordination
Message Development
Social Media Plan
37. Welcome to
Getting Started
with Social Media
Marketing
Effective:
Visit our Fan Page at Facebook to download a family
discount coupon.
Visit our Facebook page for a behind-the-scenes tour
of our upcoming exhibit.
“Like” our Facebook Page for a chance to win tickets
to the opening of our next exhibit.
Ineffective:
Visit us at Facebook.
Follow us at Twitter
41. Welcome to
Getting Started
with Social Media
Marketing
Message Development
Audience-Driven Content
All Audiences
• Donors
• Members
• Businesses
• Employees
• Volunteers
• Elected Officials
• Neighbor
• Media Representatives
• Vendors
• Employers
42. Welcome to
Getting Started
with Social Media
Marketing
Consistent Givers
Driven by Conscience
Top Givers
Committed to Giving
Not There Yet
Waiting for the right
opportunity
Spirit Gives
Occasional –
motivated by
circumstance
43. Welcome to
Getting Started
with Social Media
Marketing
• Choose the media most likely to reach your
target audience
• Do not forget conventional media channels
• Focus on gaining advocates first and donors
second
• Do not treat social as a substitute to other
fundraising techniques
45. Welcome to
Getting Started
with Social Media
Marketing
• Highlight Donors and Sponsors
• Share a story of someone who’s benefitted from the
organization’s support
• Share pictures from previous events
• Post information about upcoming events
• Tell of other ways to support than by giving money
46. Welcome to
Getting Started
with Social Media
Marketing
• Tell how donations make a difference – in great detail.
• Where does the money go?
• Tell how your organization meets its mission
• Provide seasonal tips, i.e. tax season advice
• Give information on charitable giving tax news from the
IRS
56. Welcome to
Getting Started
with Social Media
Marketing
Social Media Plan
Know your Objectives
Awareness - Attendance – Membership – Volunteers - Engagement
70. Welcome to
Getting Started
with Social Media
Marketing
Social Media Plan
Slideshare.net:
Search for “Museum Social Media Planning Worksheet”
Minnesota Historical Society