Mary Keating and Monta Johnson of Hill+Knowlton Strategies highlight the fundamentals of public relations (PR) for startups. They discuss how to know if you're ready for PR and provide tips for working with and being interviewed by the media.
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The huge value and potential of digital PR is undeniable, yet many brands still shy away from it due to the complexities involved in executing a succesful campaign. In this session, Tom Mansell will outline the five key steps to take to ensure your next digital PR campaign is a success - from bringing together the right teams, to the importance of creativity, to tips on how to outreach.
LiveWorld Webinar: Begin at the End, Social Media Content Planning for InsightsLiveWorld
LiveWorld Webinar: Begin at the End
Date: May 2014
Presenters:
Mark Williams, Creative Director, Social Strategy and Content Programming
Dorice Piraino, Business Analyst
Hashtag: #BeginAtEnd
Objective:
* More effective social marketing program
* Introduce Prove & Improve Process & Strategy
* Act as Change agents
Takeaways:
1.) Social marketing is a conversation, not a monologue
2.) Use data to prove or improve
3.) Know what you want to know - engage with a purpose
#BeginAtEnd
Building Marketing, Public Relations and Social Media Strategies for Your Bus...KCD Public Relations Inc
When developing a marketing plan for your business, it’s critical to include strategies for marketing, public relations and social media. We'll tell why each component is necessary and how to effectively implement them into your marketing plan.
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...Rejoice Ojiaku
As a firm believer in the benefits of a personal brand, this deck will cover how you can nail your own personal branding, walking you through how I built my brand and used it to progress in my career.
Be a Social Media Rockstar and Engage Your Customers!Blytheco
4 Take-a-Ways
1. Why Social Media is helping companies engage with their customers?
2. The strategy being customer engagement & why it is important to your bottom line
3. How to gauge where you are with customer engagement?
4. Examples of how people are engaging with their customers
Learn how to grab investors’ attention with great stories. In this session, we discuss how to build and deliver an effective pitch to help you find financing for your venture or to sell your product to customers. We cover the essentials of a strong pitch deck and identify the elements of good communication that successful startups use.
Key topics covered: Pitch deck, storytelling, presenting
Learn how to grab investors’ attention with great stories. In this session, we discuss how to build and deliver an effective pitch to help you find financing for your venture or to sell your product to customers. We cover the essentials of a strong pitch deck and identify the elements of good communication that successful startups use.
Key topics covered: Pitch deck, storytelling, presenting
More Related Content
Similar to PR Fundamentals for Startups - MaRS Best Practices
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The huge value and potential of digital PR is undeniable, yet many brands still shy away from it due to the complexities involved in executing a succesful campaign. In this session, Tom Mansell will outline the five key steps to take to ensure your next digital PR campaign is a success - from bringing together the right teams, to the importance of creativity, to tips on how to outreach.
LiveWorld Webinar: Begin at the End, Social Media Content Planning for InsightsLiveWorld
LiveWorld Webinar: Begin at the End
Date: May 2014
Presenters:
Mark Williams, Creative Director, Social Strategy and Content Programming
Dorice Piraino, Business Analyst
Hashtag: #BeginAtEnd
Objective:
* More effective social marketing program
* Introduce Prove & Improve Process & Strategy
* Act as Change agents
Takeaways:
1.) Social marketing is a conversation, not a monologue
2.) Use data to prove or improve
3.) Know what you want to know - engage with a purpose
#BeginAtEnd
Building Marketing, Public Relations and Social Media Strategies for Your Bus...KCD Public Relations Inc
When developing a marketing plan for your business, it’s critical to include strategies for marketing, public relations and social media. We'll tell why each component is necessary and how to effectively implement them into your marketing plan.
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...Rejoice Ojiaku
As a firm believer in the benefits of a personal brand, this deck will cover how you can nail your own personal branding, walking you through how I built my brand and used it to progress in my career.
Be a Social Media Rockstar and Engage Your Customers!Blytheco
4 Take-a-Ways
1. Why Social Media is helping companies engage with their customers?
2. The strategy being customer engagement & why it is important to your bottom line
3. How to gauge where you are with customer engagement?
4. Examples of how people are engaging with their customers
Similar to PR Fundamentals for Startups - MaRS Best Practices (20)
Learn how to grab investors’ attention with great stories. In this session, we discuss how to build and deliver an effective pitch to help you find financing for your venture or to sell your product to customers. We cover the essentials of a strong pitch deck and identify the elements of good communication that successful startups use.
Key topics covered: Pitch deck, storytelling, presenting
Learn how to grab investors’ attention with great stories. In this session, we discuss how to build and deliver an effective pitch to help you find financing for your venture or to sell your product to customers. We cover the essentials of a strong pitch deck and identify the elements of good communication that successful startups use.
Key topics covered: Pitch deck, storytelling, presenting
As an entrepreneur, you need to develop a long-term financing strategy for your business. This session helps you determine what financing approach is right for you.
Key topics covered: bootstrapping, angel investment
As an entrepreneur, you need to develop a long-term financing strategy for your business. This session helps you determine what financing approach is right for you.
Key topics covered: bootstrapping, angel investment
As a startup owner, you can’t afford to be a bad leader. This lecture addresses the fundamentals of steering your company through the four stages of the business cycle until it is self-sustaining. Learn how to inspire others, set clear goals (and stay focused), communicate clearly with your team, and execute your role effectively.
A successful startup requires the best possible talent. Great people are out there, but how do you find them? And how do you make them want to work for you? This session focuses on identifying the positions necessary for your startup to scale, attracting the best talent using limited resources, and making sure you have a plan in place to find the right people for the job.
A successful startup requires the best possible talent. Great people are out there, but how do you find them? And how do you make them want to work for you? This session focuses on identifying the positions necessary for your startup to scale, attracting the best talent using limited resources, and making sure you have a plan in place to find the right people for the job.
A successful startup requires the best possible talent. Great people are out there, but how do you find them? And how do you make them want to work for you? This session focuses on identifying the positions necessary for your startup to scale, attracting the best talent using limited resources, and making sure you have a plan in place to find the right people for the job.
Learn how to build your financial plan from the bottom up. Learn the basics about startup finances, including knowing how to forecast revenue and growth, understanding different types of financial models, and identifying what metrics and milestones you should track.
https://www.marsdd.com/entrepreneurship-101/
Learn how to build your financial plan from the bottom up. Learn the basics about startup finances, including knowing how to forecast revenue and growth, understanding different types of financial models, and identifying what metrics and milestones you should track.
https://www.marsdd.com/entrepreneurship-101/
Learn how to build your financial plan from the bottom up. Learn the basics about startup finances, including knowing how to forecast revenue and growth, understanding different types of financial models, and identifying what metrics and milestones you should track.
https://www.marsdd.com/entrepreneurship-101/
The number one cause of startup death is premature scaling. In this session, we talk about the importance of customer validation and timing in your go-to-market strategy. The most effective growth strategy for your startup will depend on the market in which you operate and the stage of your business, and knowing which lever for growth you can pull. We’ll cover all this and more in Scaling Your Startup.
Key topics: Growth strategy, calculating risk, accessing new markets
The number one cause of startup death is premature scaling. In this session, we talk about the importance of customer validation and timing in your go-to-market strategy. The most effective growth strategy for your startup will depend on the market in which you operate and the stage of your business, and knowing which lever for growth you can pull. We’ll cover all this and more in Scaling Your Startup.
Key topics: Growth strategy, calculating risk, accessing new markets
The number one cause of startup death is premature scaling. In this session, we talk about the importance of customer validation and timing in your go-to-market strategy. The most effective growth strategy for your startup will depend on the market in which you operate and the stage of your business, and knowing which lever for growth you can pull. We’ll cover all this and more in Scaling Your Startup.
Key topics: Growth strategy, calculating risk, accessing new markets
It’s one thing to sell to customers—it’s another to negotiate with business partners, corporate lawyers and investors. In this Entrepreneurship 101 lecture, we discuss the art of the sale in depth and give tips and tricks on how you can succeed when negotiating with various stakeholders.
Key topics covered: Partnerships, corporate agreements and negotiating.
It’s one thing to sell to customers—it’s another to negotiate with business partners, corporate lawyers and investors. In this Entrepreneurship 101 lecture, we discuss the art of the sale in depth and give tips and tricks on how you can succeed when negotiating with various stakeholders.
Key topics covered: Partnerships, corporate agreements and negotiating.
It’s one thing to sell to customers—it’s another to negotiate with business partners, corporate lawyers and investors. In this Entrepreneurship 101 lecture, we discuss the art of the sale in depth and give tips and tricks on how you can succeed when negotiating with various stakeholders.
Key topics covered: Partnerships, corporate agreements and negotiating.
How are you going to sell your product? In this session, we explore sales and the principles of selling value to your customers. We discuss how your sales funnel fits into your overall marketing mix.
Get tips on:
Making sales calls
Closing a sale
Following up with potential customers
We’ll also talk about developing relationships as part of the sales process, using both social and offline examples.
Key topics: Sales funnel, the sales call and social selling.
The Art & Science of Sales: Tips, Tricks & Tools - Entrepreneurship 101MaRS Discovery District
How are you going to sell your product? In this session, we explore sales and the principles of selling value to your customers. We discuss how your sales funnel fits into your overall marketing mix.
Get tips on:
Making sales calls
Closing a sale
Following up with potential customers
We’ll also talk about developing relationships as part of the sales process, using both social and offline examples.
Key topics: Sales funnel, the sales call and social selling.
How are you going to sell your product? In this session, we explore sales and the principles of selling value to your customers. We discuss how your sales funnel fits into your overall marketing mix.
Get tips on:
Making sales calls
Closing a sale
Following up with potential customers
We’ll also talk about developing relationships as part of the sales process, using both social and offline examples.
Key topics: Sales funnel, the sales call and social selling.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
5. “ ”
If advertising is
what you say about yourself,
public relations is
what others say about you.
5
6. Defining Public Relations
What it is:
● Management of relationships between your company and various
publics:
● Media
● Government
● Customers
● Employees
● Partners
● Analysts
● Our Focus: MEDIA
6
7. Defining Media Relations
What it can do:
● Enhance understanding
● Build reputation, credibility
● Create interest, demand
What it is not:
● NOT advertising
● NOT free publicity
● NOT a science
● NOT just a press release
7
8. Are you ready for PR?
You Should:
1. Be ready to put a stake in the ground
2. Have the right materials
3. Know what you want to convey
4. Have something to interest media
5. Have others who can endorse you
6. Know what to expect
8
10. Media Relations: The Steps
Research & Build &
Target Continue
1 2 3 4
Define Your Contact & Follow-
Story up
10
11. Case Study: Launching “EatRight”
● Device for measuring and tracking nutrition levels
● “Under the radar”
● Launching in six weeks
● Why?
● Attract staff
● Funding
● Start generating revenue
11
12. Launching EatRight: Step One
Define The Story
● Ask yourself:
● Problem being solved?
● Differences from competition?
● Who will buy it?
● Why will they buy it?
● How did you get here?
● Back it up with proof
● Write it down
12
13. Launching EatRight: Step Two
Research & Target
● Know the media
● Build a list of targets
● Journalists
● Bloggers
● Industry Analysts
● Evangelists
● Decide on a hook for the launch
13
14. Launching EatRight: Step Three
Contact & Follow-up
● Brief industry analysts early
● Launch day: contact media and
bloggers with your news
● Share the news with your partners,
customers, investors and other
stakeholders, too
14
15. Launching EatRight: Step Four
Build & Continue
● Don’t stop there!
● Social media
● Blog
● Tradeshows and conferences
● Write articles
● Consider PR opportunities with partners
● Maintain relationships with the media
● Keep thinking about what makes news
● New customer wins
● Great hires
● Financing
● Awards
● Surveys and data
● Trends
● Controversy
15