Professional service firms can attract new clients both traditionally and digitally. Traditionally, firms should focus on small seminars, speaking at industry events, and publishing articles. Digitally, firms should build profiles on LinkedIn and Facebook, create videos for YouTube, write blogs, and use email marketing to demonstrate their expertise. Both traditional and digital marketing require understanding prospects' needs and positioning the firm accordingly.
Ten Marketing Communications Activities You Must Do4Good.org
The question in tough economic times...market more, or market less? Regardless of the answer your organization has chosen, now more than ever nonprofit organizations must choose their tactics wisely. This webinar discusses 10 cost-effective marketing communications activities your organization should be maintaining, regardless of budget.
Muriu Alex Mwaura - Award Winning New Age Marketing Consultant & Digital Stra...Muriu Mwaura
For 7 Years, I have founded and sold my own Internet Company; I have held senior positions at Kenya’s leading Advertising Agencies; and privately consulted for businesses such as yours. With a proven record managing and marketing product lines from cradle-to-excellence, what drives me is marketing winning products & services in a hyper-competitive business world filled with tweets and likes.
"Fundraising without special events? No way" explores the role of special events in an organization's fundraising program and shows how events are fundamental to increased and sustainable funding.
Ten Marketing Communications Activities You Must Do4Good.org
The question in tough economic times...market more, or market less? Regardless of the answer your organization has chosen, now more than ever nonprofit organizations must choose their tactics wisely. This webinar discusses 10 cost-effective marketing communications activities your organization should be maintaining, regardless of budget.
Muriu Alex Mwaura - Award Winning New Age Marketing Consultant & Digital Stra...Muriu Mwaura
For 7 Years, I have founded and sold my own Internet Company; I have held senior positions at Kenya’s leading Advertising Agencies; and privately consulted for businesses such as yours. With a proven record managing and marketing product lines from cradle-to-excellence, what drives me is marketing winning products & services in a hyper-competitive business world filled with tweets and likes.
"Fundraising without special events? No way" explores the role of special events in an organization's fundraising program and shows how events are fundamental to increased and sustainable funding.
PR 101 - Communications for Startups and EntrepreneursLars Voedisch
1) How to tell your story and why anybody should actually listen
2) Knowing your audiences is everything
3) Social media isn't the holy grail - are you sure you wanna go viral
Wisdom Agency as a member of the agency alliance including Phoenix Capital and others is still a small agency with less than 20 people but growing fast. We have clients across many sectors including 1. finance, 2. banking, 3. pharmaceuticals, 4. QSR and counting. Our our core services are 1. data, 2. branding, 3. marketing, 4. digital.
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
It's a crowded marketplace & there's a lot of noise! It makes it really hard for the more than 1.5 million nonprofits in the US alone to be heard. It makes it even harder to complete for scarce philanthropic resources and public attention. The answer? - Strategic Marketing.
Blue Ocean PR is a boutique PR consultancy in Cairo, offering media relations, event management, crisis communication, media training, internal communication, media monitoring and measurement.
Building an Agency - Introduction and Capabilites - BIC Class ProjectAlexandra Suazo
As a student in CCNY's BIC Account Management track, I had the opportunity to invent an agency from the ground up. Applying class learnings in agency organization, structure, finance and more, groups were tasked with building agencies and bringing them to life in a final capabilities presentation.
Inspired by a sticker of a black park bench on the stall of a bar bathroom, "The Bench" came to life. Our group, consisting of three diverse individuals, agreed on an agency that represented "the people" - the consumer; an agency focused on the community and diversity. What better symbol for community than a park bench?
The final presentation walks the audience through what could be a real agency introduction; capabilities, agency process, organizational structure, and pricing overview. We also cover strategies around marketing The Bench, New Business, client revenue goals, and employee relations and internal growth.
Semester: Spring 2014
Logo designed by Maxime Menant - presentation created by me, Alex Suazo.
Course Outline for a Digital Marketing ClassGideon Owolabi
1) introduction<
means you will learn up-to-date techniques with a certain level of authority from experts that know what they are talking about - All sessions are 90% practical and 10% theory.
2:Why Attend?
3; What Today, companies need in Digital marketing professionals.
4; Introduction to Digital Marketing & Social Media
5) Digital Marketing Vs. Traditional Marketing
PR 101 - Communications for Startups and EntrepreneursLars Voedisch
1) How to tell your story and why anybody should actually listen
2) Knowing your audiences is everything
3) Social media isn't the holy grail - are you sure you wanna go viral
Wisdom Agency as a member of the agency alliance including Phoenix Capital and others is still a small agency with less than 20 people but growing fast. We have clients across many sectors including 1. finance, 2. banking, 3. pharmaceuticals, 4. QSR and counting. Our our core services are 1. data, 2. branding, 3. marketing, 4. digital.
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
It's a crowded marketplace & there's a lot of noise! It makes it really hard for the more than 1.5 million nonprofits in the US alone to be heard. It makes it even harder to complete for scarce philanthropic resources and public attention. The answer? - Strategic Marketing.
Blue Ocean PR is a boutique PR consultancy in Cairo, offering media relations, event management, crisis communication, media training, internal communication, media monitoring and measurement.
Building an Agency - Introduction and Capabilites - BIC Class ProjectAlexandra Suazo
As a student in CCNY's BIC Account Management track, I had the opportunity to invent an agency from the ground up. Applying class learnings in agency organization, structure, finance and more, groups were tasked with building agencies and bringing them to life in a final capabilities presentation.
Inspired by a sticker of a black park bench on the stall of a bar bathroom, "The Bench" came to life. Our group, consisting of three diverse individuals, agreed on an agency that represented "the people" - the consumer; an agency focused on the community and diversity. What better symbol for community than a park bench?
The final presentation walks the audience through what could be a real agency introduction; capabilities, agency process, organizational structure, and pricing overview. We also cover strategies around marketing The Bench, New Business, client revenue goals, and employee relations and internal growth.
Semester: Spring 2014
Logo designed by Maxime Menant - presentation created by me, Alex Suazo.
Course Outline for a Digital Marketing ClassGideon Owolabi
1) introduction<
means you will learn up-to-date techniques with a certain level of authority from experts that know what they are talking about - All sessions are 90% practical and 10% theory.
2:Why Attend?
3; What Today, companies need in Digital marketing professionals.
4; Introduction to Digital Marketing & Social Media
5) Digital Marketing Vs. Traditional Marketing
Building Marketing, Public Relations and Social Media Strategies for Your Bus...KCD Public Relations Inc
When developing a marketing plan for your business, it’s critical to include strategies for marketing, public relations and social media. We'll tell why each component is necessary and how to effectively implement them into your marketing plan.
Looking for Digital marketing course in Delhi Saket, Khanpur, Delhi NCR? Visit DizitalAdda, the leading Digital Marketing Institute in Delhi, and get hands-on experience.
Best Digital Marketing Institution in Bangalore Ashfa12
NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and guided over 100+ Startups.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
Advanced Curriculum
Our Team of Experts at NIDM has designed the Most Advanced Digital Marketing course in India. Covering 50+ Advanced Modules.
Live Practical Sessions
We are an Agency Based Digital Marketing Institute, you will get Hands-on Practical Sessions on Live Industry Projects to Gain Practical Knowledge.
Tools & Blue prints
Rs.5,00,000/- worth tools which include marketing tools, design resources, social media calendar, Strategies, Case studies and Blueprints for Digital Marketing Classes.
Real-Time Projects
We offer 100% Practical Sessions on Real time Project, we offer Internships to bright students.
NIDMIs One Of The best digital marketing training institute in Bangalore And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed Fully For Job Orientation Bases
Do you call yourself a web designer, developer or simply a pixel pusher? Think you can’t be replaced? You’re dead wrong. With the advent of DIY design tools and drag and drop themes, it’s easier than ever for businesses to get online. What are you doing now to make yourself indispensable to your clients? What else are you bringing to the table? Tired of hustling from one project to the next? Stop calling yourself a pixel pusher. Focus on how your work brings increased value to your clients. It’s not just design. It’s not just making it work. It’s making digital strategy matter to you and your clients. In this presentation, we’ll review techniques for building (and maintaining) long-term client relationships, different compensation strategies and how to reframe your offerings to build sustainable, profitable businesses.
Insurance marketing like geico or progressive no notesCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
Join the GPA and MindFire teams as we host Part II of our very successful Webinar in
June, Recovering Revenue in a Changing Economy.
The COVID-19 crisis has changed everything, as such, we hand-picked 4 commercial,
packaging, and wide format print professionals to better understand how they view the
current market, and how they’re continuing to work hard to grow in spite of the changing
landscape.
In addition to the amazing feedback from our guest speakers, we will also help you
understand new Use Cases, Emerging Industries and Key Applications.
Our Guest Speakers for the webinar are:
• Bill Duerr, President, Hatteras
• Sheri Robertson, VP of Awesome, Ace Designs
• Erik Norman, SVP, Sales & Marketing
• Brian Scott, President, Blooming Color
During the webinar we will explore and expand on the following areas:
• Recovering Revenue – Rapidly
• Innovation – Reimagining Everything
• Emerging Industries & Applications
• COVID-19 Strategies & Tactics
• Taking Action Now
The chapter comprises of Service Marketing, E-Marketing, Green Marketing, Customer Relationship Management, Rural Marketing; Other Emerging Trends- Ethical Issues in Marketing.
Service is an act or performance that one party can offer to another that is essentially intangible and does not result in any ownership of anything. Its production may or may not be tied to physical products.(Philip Kotler)
It is based on relationship and value.
It may be used to market a service or product.
What is Service Marketing?
The American Marketing Association defines services marketing as “an organizational function and a set of processes for identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organization and stake-holders”.
Service marketing is involved in designing, delivering, and doing post-delivery analysis of services for optimizing reach, measuring customer satisfaction, and standing-out from identical services offered by other market players.
Intangibility: A service is not a physical product that you can touch or see. A service can be experienced by the buyer or the receiver. Also, you can not judge the quality of the service before consumption.
Heterogeneous: There can be no perfect standardization of services. Even if the service provider remains the same, the quality of the service may differ from time to time.
Inseparability: One unique characteristic of services is that the service and the service provider cannot be separated. Unlike with goods/products the manufacturing and the consumption of services cannot be separated by storage.
No Stock Maintenance: The production and consumption of services are not inseparable because storage of services is not possible. Being an intangible transaction there can never be an inventory of services.
The potential customers form an impression about the service on the basis of service environment. The service environment represents the physical back drop that surrounds the service.
For example, providing hygienic food is the core service in a hotel or restaurant. Customers expect the restaurants to be maintained clean, offer flexible dining hours prompt service, soft music, décor, exotic menu etc.
Advantages of Service Marketing: 1, Repeat business
When you build a plan of service to reach your customers, you can expect a reward of repeat business from them. The goal of effectively marketing your brand is to capture the attention of your target market.
2. referrals
The next best thing to having your clients come back is to have them tell others about their experience and recommend your products or services to them. You must consider that if your customers have a bad experience, it is likely they will tell 10 people about that negative experiences also.
3. publicity
Other benefits from your good service are through publicity. As the buzz flows about your outstanding service, from following through on what you’ve promised.
Presented at IGNITE Dubbo Skills Building Workshop on 23/3, this presentation dives into Social Media Strategy
Presented by Australian Business Consulting & Solutions
How to Become a Digital Marketer: Step By Step Guide by ClassdemyClassdemy
In today's digital-centric world, the role of digital marketers has become increasingly vital for businesses to thrive and succeed in the competitive landscape. This presentation serves as a comprehensive guide for individuals aspiring to embark on a career path in digital marketing. You can learn more about the same at https://classdemy.com/how-to-become-a-digital-marketer/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
4. “Supply exceeds
demand for Professional
Services. Marketing has
become critical for
growth. The firm with the
best marketing culture
has the greatest chance
to survive and thrive.”
Bruce W. Marcus
5. “To compete the culture must shift from an
abstract professionalism to an aggressive
market centred orientation”
Bruce W. Marcus
8. How does a Professional
Service firm win new clients ?
One by One !
9. No marketing activity can
win you a client !
No seminar, no advertisement,
no Facebook page
10. Two Stages (skill sets) to winning a new client
Stage 1
Marketing that attracts enquiries and starts
conversations / sales opportunities
•
Stage 2
“Practice Development” or ssshh sales that wins the day
Always the professional that closes the sale !
Requires a new skill set - RAIN selling
•
•
•
11. Today‟s focus - Marketing
How to market a firm to attract enquiries and to start
conversations.
12. Client Acquisition Process
Prospect
Need
Prospect looking
for a solution/ open
to be marketed to
Service
Provider
Marketing
Sales
Meeting
Client Won
or lost
The need comes first. You might be the best divorce lawyer in the country but
(hopefully) you can't persuade a happily married couple to get a divorce.
13. The needs comes first.
The marketing challenge is to be
top of mind when the need arises !
14. Marketing a Professional Service firm starts
with understanding the prospects needs
David Maister calls it “Listening”
15. Needs drive your marketing
•
•
•
The fact that needs change is probably the single most
important issue for Professional Service firms
and … the reason that marketing has become so
important
So keep selling what got you to where you are today or
modify your practice to deliver a service that clients
need today and in the future
16. What are the changing needs ?
•
What are the needs of your prospects today
o
Start with your existing clients
o
Implement a client research programme for insights
•
How have they changed over the last five years
•
What will they be in five years time
•
Consider changes in the economy, technology, Social Media,
Hourly Billing, Importance of Marketing
17. What are the future needs of your prospects ?
Exercise 1
19. Positioning
•
•
What do you want your prospects to think about you
Informed by your understanding of your prospects
needs
•
Foundation of your marketing programme
•
3D‟s - Distinct, Desirable, and Deliverable
20. Start with your Targets
and their needs
•
Who do we want ? Hand pick them if
possible
o
•
•
•
Your reputation will largely be based on the clients
you serve
Are there different segments ?
What do they need (Desire) in terms of your
service ?
What‟s your reputation?
o
Have they ever heard of you ?
21. Tailored Marketing Solutions
•
Different Targets require different marketing strategies
o
•
What do they need, want and value
How do we get them
o
Direct Calls
o
Build the right referral network
o
Client Introduction
o
Open an overseas office
If you don't know exactly
who you are targeting, what
marketing should you do ?
22. What makes you Distinct
•
Important to standout from the crowd
o
•
•
•
Why should a prospect give you their
business
Not much unique in PS world - so how
do you do it ?
Think of your competitors - Do an
analysis
Specialisation and focus are the
strongest sources of distinction.
23. People and Sectors over Firms
•
Its difficult to say interesting or unique things about a
firm without meaningless platitudes
At Standout we put our clients first (and so you should !)
At Standout we deliver results (I should hope so)
•
Promote the partners over the firm
o
•
Because clients don't work with a firm. They work with individual
partners who help them with their problems.
Market sector by sector
24. Reputation is the ultimate Distinction
•
•
•
In Professional Services Building a strong reputation is
the ultimate source of distinction
Hard to build reputation through traditional product
marketing tools eg advertising or brochures
Reputation management is achieved through word of
mouth but also blogging, speeches, writing articles, ,
books, careful PR ie through demonstration.
25. and finally ….Can you deliver
•
•
•
What are your
competencies
What do you need to
change ?
What could change to
meet prospects needs
now and later
29. PS marketing is most effective
when professionals
Demonstrate Competence
People showing that they know their stuff
30. •
•
•
•
Demonstration one to one and
face to face is the ideal
o Not always possible
Demonstration face to face but
one to many
One to one demonstration but
not face to face
Judge all activity against the
holy grail
31. Tier 1 Traditional - Tried and Tested
•
Small scale seminars
•
Speeches at target industry conferences
•
Articles in client industry media
•
Proprietary research - practical innovation
o
Forms a great platform for speeches and articles
32. Tier 2 - Traditional
•
Networking with potential referral sources
o
o
Bank Manager
Fellow professionals
•
Newsletters
•
Community / Civic Activities
Less direct & more time consuming
33. Tier 3 - Clutching At Straws
•
•
•
•
•
•
Direct Contact - Call, Mail, Call
o Do they have a need ?
o Have they heard of you ?
Advertising
Publicity/PR
Less effective because they fail to demonstrate competence
Brochures
Direct Mail
Sponsorship – sports or cultural events
34. “Professional services are not a mass business – clients are acquired
one at a time and any marketing programme must reflect this”
David Maister
36. “Social Media is a medium not a message or a
strategy. However it has changed the world of PS
marketing because it puts marketing directly into
the hands of the professional”
Bruce W. Marcus
41. What is it:
Facebook Facts
● The largest Social Network
● Founded in 2004 (Zuckerberg, Saverin, et al)
● Floated 2012 - “FB”
● 120 Billion
● 1 in every 13
● 2.25 million
42. Why benefit from it)
Why Use It: (How professional services canUse It
● Young people
● Older people
● Human face on a professional presence
● Relatively inexpensive media
● Targetable | Measurable | Efficient
43. How it’s being used
●
●
●
●
●
Supplement to a formal website
Timeline to highlight firms history
Informative updates
Use „Events‟ to publicise presentations and client events
Use „Groups‟ to
○ Publicise an area of practice
○ Reach a target market
○ Interactive Newsletter
● Use the „Personal‟ elements of Facebook to put a human face on a
professional presence
● Efficient Advertising
47. How you can use Facebook:
How it can
●
Internal groups | Intranet of sorts for staff
●
Demonstration of Competence
○
Sharing of reports
○
Sharing of relevant industry information
○
Sharing of Presentations (Slideshare)
○
Sharing of Short Form Video
○
Sharing general client advice
○
Showing the „human face‟ of the firm
○
Digital „contact‟ point
○
Vehicle for Testimonials
○
Recruitment
○
Community Involvement
be used
48. ‘Three Things’
● Sign up to Facebook
● Establish and populate
personal profile
● Establish a business
page and assign
ownership
50. LinkedIn Lessons
● The professionals social network
● Founded in 2002 | Launched May 2003 | IPO May 2011 - “LNKD”
● 20 Languages | 260 million members
● 175 million visitors globally per month
● 1 million Irish members
● Applications | Mobile | Groups | Jobs | Influencers
● Talent Solution | Marketing Solution | Premium Subscriptions
51. Why use LinkedIn?
●
Research
●
Networking
●
Obtaining Referrals
●
Contact Information
●
Obtaining relevant industry news
●
Obtaining leads
●
Getting hired
●
Demonstration of your expertise
●
Attracting visitors to your website
●
Recruitment tool
53. HOW YOU CAN USE IT
PROFESSIONAL USE
● Introductions
● Joining Groups
○ Publish
■
■
■
● Research
ORGANISATIONAL USE
●
●
Articles
Papers
Getting involved
●
Increased Visibility
○ Brands, Services, Goals
Research
○ Competitors
○ Potential Partners
○ Suppliers
Tell the company story*
* Aligned with overall strategy
RECRUITMENT TOOL
●Post Jobs
●People Search
●Matching Specifics
Can be more effective than
traditional recruitment
techniques.
56. TWITTER TEACHINGS
● MicroBlogging site that sends „Tweets‟ (or text messages) online
● Founded in 2006 (Dorsey et al) | IPO Nov 2013 - “TWTR”
● 500 million registered users in 2012
● 340 million tweets daily
● 1.6 billion daily searches
● One of the top ten most visited websites
● “the SMS of the Internet”
57. WHAT IT DOES
● Breaking News
● Tracking Trends
● Company / Brand Contact
● Mostly used by
○ Politicians
○ Journalists
○ Celebrities
○ Tech Industry
○ Early Adopters
58. Top 10 Twitter Accounts in Ireland!
Irish Twitter Accounts - The Top 10
( and why I think it not suitable!)
60. You Tube
● The Video Sharing Website founded by two guys from Paypal
● Est. in Feb 2005 | Bought by Google Oct 2006 for $1.65 billion
● 1 billion unique visitors per month
● 4 days worth of video uploaded per minute
● YouTube Partner Program
● 4 billion views per day | 25% of those on mobile devices
61. WHAT IT DOES
● Provide useful and relevant content (and dumb stuff too!)
● SEO (videos keywording)
● Grow your audience
● Powerful branding tool
● Advertise ( as part of Google Adwords)
● Relatively Inexpensive to produce
● Videos play better on mobile
62. HOW IT IS BEING USED
● Information
● Client Testimonials
● Short Form Advertising
● Public face of the firm
● Create engagement
● Share it across many platforms
● Google loves YouTube!
66. BLOGGING
Simply put, it’s a website (or part of a website)
containing articles, observations and opinion
alongside relevant images and links to other
websites
TWO WORDS:
CONTENT & FREQUENCY
67. HOW IT IS BEING USED
Benefits of Blogging
1. Connect with customers
2. Connect with partners
3. Generate traffic / SEO
4. Establish authority
5. Increase reach
6. Email Capture
7. Get (and stay!) customer focussed
8. Generate publicity
9. Give your company a „controlled voice’
68. THREE THINGS
Establish a wordpress blog (or talk to your web guy)
Establish a Blog calendar
Assign responsibility
74. BENEFITS OF DIGITAL ADVERTS
●
Reach
○
●
Mass or Niche audience
Brand Building
○
Build your brand in the most engaging environment with pre and post roll ads around video
content.
●
Relevance
○
○
●
The right ad for the right audience at the right time
Contextual | Demographic | Content | Behavioural | Location-Based
Creative
○
●
Endless opportunities now vs „12k GIF banner Ad‟
Engagement
○
Online can gets attention and retains it
„Volvo & Van Damme‟
Nov 13th / 30 million views
„Wheelchair Basketball‟
Sept 3rd / 7.5 million views
75. BENEFITS OF DIGITAL ADVERTS
●
Social
○
●
Accountable
○
●
Enables brands to respond to consumers
Real-time
○
●
online offers measurement of campaign effects and ROI of every euro
Interactive
○
●
Online has found its feet overtaking radio and TV
Update and improve campaigns in real-time, unique to online
Mobile
○
Building your brand in the palm of their hand
„Volvo & Van Damme‟
Nov 13th / 30 million views
„Wheelchair Basketball‟
Sept 3rd / 7.5 million views
80. Podcasting & Webinars
Podcasting
Webinar: (web+seminar)
is the creation of audio and/or video files for distribution
to subscribers.
Podcasts today are what underground zines were in the
'90s. They can be produced and packaged at home (or
surreptitiously at work), just about everyone seems to
have one, they are distributed free or at low cost, and
there is the promise, if not the reality, of making money
with them.
The attraction of podcasting is that you can create
content which people can receive easily and
automatically.
A presentation, lecture, workshop or seminar that is
transmitted over the Web.
A key feature of a Webinar is its interactive elements -- the
ability to give, receive and discuss information. Contrast
with Webcast, in which the data transmission is one way
and does not allow interaction between the presenter and
the audience.
Podcasts today are what underground zines were in the
'90s. They can be produced and packaged at home and
they are distributed free or at low cost.
The cost comes in the production time!
81. BENEFITS OF PODCASTING
●Reach a new audience
○
People like to consume media differently, so including another media option could help you reach
new audience.
●Build a relationship with your listeners
○
Podcasts put a voice to your company/website and help you avoid being just another logo.
●Highlight your authority
○
Giving away useful information can highlight your expertise in your field.
●Respond to customer feedback.
○
You can use your podcast as a chance to address any customer concerns or feedback you‟ve
received.
82. Benefits of Webinars
●Short Lead Time
○
No physical planning etc
●Numbers don’t matter
○
No parking, catering or venue issues. Run a webinar with small or large numbers
●Loyalty build with existing clients
○
Easy, low cost leveraged way to add value and maintain relationships
●Conduct Market Research
○
Prior to webinars questions, concerns and issues can be submitted. This provides invaluable research for your business.
●Create instant products
○
Record the webinar and suddenly its a DVD, video podcast or online video!
83. Benefits of Webinars
●Invite prospective clients
○
Let potential clients „experience‟ you before they „buy‟ you.
●No geographical boundaries
○
No physical constraints so you can reach beyond borders
●Provision of service support
○
Answer customer questions and get feedback for future service provision
●Expose attendees to guest experts
○
Bring guest presenters and experts. Same market but a different area of expertise.
●Makes you more accessible
○
An inexpensive way to interact with many people at the same time whilst still offering value.
85. WHAT IS GOOD WEB DESIGN?
Content
Visual Design
●Who is the website for?
●What do they want from the website?
●What can you realistically provide and maintain?
Does everything
have a purpose?
Accessibility
Tone tells the world what kind of business you are.
Formal
Think about
graphics!
Colours reflect
personality
Tone
Easy to read
Academic
•Avoid Flash!
•Use alt attributes for relevant graphic images.
•Don't rely on icons or images to communicate,
especially in navigation.
Creative
Business
•Enlist differently-abled people to test your site and
give feedback on its usability.
86. WHAT IS GOOD WEB DESIGN?
All roads lead to Rome
www.YOU.com
90. IN SUMMARY
Profile Refresh
Publish something
Explore Industry Groups
Sign Up
Record something
Upload to You Tube
Establish a blog
Decide on frequency
Assign Responsibility
Conduct Website Audit
Define Keyword List
Link to Blog