This document defines benchmarking and outlines its key principles and processes. Benchmarking is defined as identifying, understanding, and adopting outstanding practices from inside or outside an organization to improve performance. The document discusses the types of benchmarking, including internal and external benchmarking. It also outlines the basic benchmarking process of planning, analysis, integration, and action/monitoring. Finally, the advantages of identifying best practices and driving improvements are highlighted, along with some potential disadvantages like reluctance to share information.

1. By /
Mahmoud Shaqria
‫شقريه‬ ‫محمد‬‫محمود‬

2. 1-DefinitionOF Benchmarking
2-Principlesof Benchmarking
3-Types of benchmarking
4-Benchmarking Process
5-Advantages & Disadvantages of the
benchmarking

3.  Definition
There are many definitions according to different
perceptions and applications of the technique and
philosophy.
 Benchmarking defined as a process for improving
performance of any organization by continuously
identifying, understanding & adopting outstanding
practices and processes inside or outside the organization.

4. 1. Improves practices, services or products.
2. Involves learning about ‘best practices’ from
others.
3. Accelerates the rate of progress and
improvements.
4. Contributes to continuous quality
management;
5. Is an ongoing process.

5. 6. Promotes fresh and innovative thinking
about problems.
7. Provides hard data on performance.
8. Focuses not only on what is achieved, but
on how it is achieved.
9. Involves the adaptation, not merely
adoption, of best practices.
10. Results in the setting of specific targets.

6. 1-Internal benchmarking
2-External benchmarking

7. *The process of comparing an
organization’s current data on productivity
with its own past records to determine how
its current
performance compares with past
performance.
*Variations alert the manager to changes
*Patterns and trends guide staffing/work
processes

8. ADVANTAGES:
1-Easier to implement
2-Easier to access data
DISADVANTAGES:
-External ideas blocked

9. *External benchmarking requires a
comparison of work with external
organizations in order to discover new ideas,
methods, products and services.
*The objective is continuously to improve
one's own performance by measuring how it
performs,comparing it with that of others
and determining how the others achieve their
performance levels.

10. Advantages
1-Helps to measure one’s own performance
2-Helps to search for best practices
Disadvantages
1-Takes time
2-Requires support

11.  Basic Steps
1.Planning
2. Analysis
3. Integration
4. Action and Monitoring
Planning
Data
Gathering and
Analysis
Action and
Monitoring
Integration
Benchmarking Process

12. ◦ 1-Planning
 Establish benchmarking roles and
responsibilities.
 Decide what you wish to benchmark.
 Identify the process to benchmark.
 Decide against whom you need to benchmark
 Document the current process.
 Identify outputs required.
 Determine data collection methodologies .

13. 2. Analysis
 Normalise the performance data.
 Construct a comparison matrix to compare
your current performance data with your
partners’ data.
 Identify outstanding practices.
 Analys the gaps .
 Analys factors that create the gaps.
 Isolate process enablers.

14. 3. Integration
 Define Set stretching targets
 “Vision” an alternative process
 Consider the barriers to change
 Plan to implement the changes
4. Action and Monitoring
 Implementation planning
 Roll-out of new modus operandi (changes)
 Collecting data
 Evaluating progress
 Iterative change

15.  Advantages of the benchmarking :
1-Learn from others experience & practices.
2- It allows examination of present processes
3- Aids change & improvement.
4-It gives a chance for study & measurement of a
competitor for the purposes of process or product
quality improvement.

16. 5-Benchmarking often proves particularly successful when
comparing processes.
6-Helps the organizations to stay in the business with high
performance.
7-Delight the customer of the organizations.
8-Continuous of Improvement and apply benchmarking
increased the opportunity to be world class leader.
9-Sharing the best practices between benchmarking partners.
10-It Iidentifies opportunities for improvement.

17.  Disadvantages of benchmarking :
1-Poorly defined benchmarks may lead to wasted
effort and meaningless results.
2-Incorrect comparisons will effect the result of
required improvement and what is best for someone
else may not suit to other.
3-Some organizations have reluctance to share the
information.
4-Benchmarking cannot change all required
improvement at once.

18. Thank you