Benchmarking - Benchmarking is a process of measuring the performance of a company's products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.”

1. Presented by - Unmesh D. Wankhade
1st Year M. Pharm (PQA),

3. Content
1. Introduction of Benchmarking
2. Objectives of Benchmarking
3. Types of Benchmarking
4. Process of Benchmarking
5. Advantages & Disadvantages
6. Examples of Benchmarking

4. BENCHMARKING
• Process of measuring the performance of a companies product, services.
• Process against those of another business considered to be the best in the
industry.
• i.e benchmarking is to identify internal opportunities for improvement.

5. Objective of Benchmarking
• To improve performance
• To understand relative cost position & to identify
opportunities.
• To gain strategic advantage by focusing on capabilities.
• Gain an independent perspective about how well you
perform compared to other company

6. Types
There are 4 types of Benchmarking
• Internal (Compares Performance & Practice)
• External (Practice of one / more organization)
• Performance (Measure /key performance indicator)
• Practice ( How performance gap occurs)

7. 1. Internal benchmarking
In this type of benchmarking the comparison of practices and performance is done
between teams, individuals or groups within an organization
2. External benchmarking
In the external benchmarking process, the comparison of organizational performance towards
the company peers or across companies.
3. Process benchmarking
Benchmarking is usually a process to see how the competitors are working or how they are able to
gain success.
4. Practice benchmarking
In this form of benchmarking, the companies look forward to those companies which already made
their impression on the business field.

8. Process of Benchmarking
There are 8 steps / process of Benchmarking
1. Select subject to benchmarking
2. Decide which organisation / company want to benchmark
3. Document your current process
4. Collect and analysis data
5. Measure your performance against data you collect
6. Create plans
7. Implement the changes
8. Repeat process

10. Advantages & Disadvantages of Benchmarking
Advantages
1. Improves learning & methodology
2. Creative Ideas
3. Improve company standards
4. Improve efficacy
5. Helps to overcomes weakness
6. Enhanced work quality
7. Increases customer satisfaction
Disadvantages
1. Lack of customer satisfaction
2. Insufficient Information
3. Decrease in results
4. Lack of understanding
5. Increase in dependency.

11. Examples of Benchmarking
1) Technology
2) Financial
3) Marketing
4) Products
5) Markets
6) Governments
7) Services
8) Strategy
9) Cities
10) Retail

12. Conclusion
1) the aspects of benchmarking and their process can provide essential information
about the actual activities of the company. And those activities of the company
create a marginal line between successful and aspiring companies.
2) Therefore, this information about benchmarking can provide skillful knowledge
about the advantages and disadvantages of the benchmarking for their own
company understanding

13. THANK YOU