Being a social media marketing Virtuoso demands commitment because you can’t simply hack social media with a 4 week campaign.

1. BEING A
SOCIAL MEDIA MARKETING
VIRTUOSO
Photo by Admiralspalast Berlin on flickr

2. “Markets are Conversations”The cluetrain manifesto

3. Using social media means long term
commitment
.You can’t hack it with a 4 week campaign
Photo by e³°°° on flickr

4. What Do You Do?
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5. Listen to the Conversations
90% of analysis is your brain power
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6. Set a Goal
.In the end you have to produce results and this is
where you should write it down
Photo by yusuke funami on diigo

7. Find Influencers and
Communities
.Go over the results you got from listening to the
conversations and find who are talking about your
brand
Photo by jon smith. on flickr

8. Who is Your Audience?
.Select the target group that is most likely to be persuaded by your
message
.What channels are they using?
.What are they doing there?
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9. Do They Know You?
.What do they know about you?
Photo by Nesster on flickr

10. Turn What You Do into a
Simple Message
.This is most likely the reason why people buy from you
.It should move your target audience emotionally, be meaningful
for them
Photo by 小猫王 on flickr

11. Plan Your Content
.Make a schedule, how often are you going to create content.
.Style is important
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12. What kind of static content do you put on your pages?
What kind of consumer generated content are you
going to use on your pages?
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13. Channels, Tools and
Distribution
.Go where people are
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14. Conversations
.The main goal of your social media activities is to
get people talking to you and each other
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15. What’s the value of Conversation?

16. It extends customer service
It makes PR more personal
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17. But…
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18. Conversations without any Content
are less likely to go anywhere
Photo by Richard 'Tenspeed' Heaven on flickr

19. Results and ROI
.How do you know it’s working?
.What does success look like?
Photo by cyanocorax on flickr

20. The greater danger for most
of us lies not in setting our
aim too high and falling
short ; but in setting our
aim too low, and achieving
our mark.
~Michelangelo Buonarroti

21. What are you waiting for?
Photo by .sandhu on flickr

22. Prepared by George Anastasiou
g.anastasiou@avakon.com
avakon.com
Thank you
@cronusA