This document discusses social media marketing strategies for a film called "The Unknown" using YouTube, Twitter, and Facebook. YouTube is used to share film trailers and gain publicity through its large daily audience. Twitter allows celebrities and media professionals to share links and build recognition among their followers. Facebook allows the creation of a page for "The Unknown" where links can be shared and people invited to like the page to spread awareness of the film.

1. Social Marketing
for
“The Unknown”
Sasha Louise Ajodheea

2. YOUTUBE
Youtube has vey useful links to other major websites such as Facebook, Twitter, and
sharing by email. Almost every trailer of any film goes onto Youtube in order to reach
a variety of audience and gain publicity due to the website’s vast usage everyday.
Sponsored advertisements also help to market films across the web via Youtube.

3. TWITTER
Twitter is recently becoming more and more popular. Most celebrities and people
within the media industry have a twitter account; again, links can be shared between
these people and hopefully build recognition. The audience can feel more involved
with the film, when main actors can personally post and give sneak-peak insights to
behind the scenes and progress within the lead up to the release date.

4. FACEBOOK
Facebook is one of the most popular sites on the Internet. Using this to our
advantage, we created a page for The Unknown to allow very high publicity.
Facebook links can be shared, and people can be invited to ‘like the page,’ hopefully
eventually leading to blanket coverage and maximum knowledge of the name and
concept of the film.