This document provides guidance on using Twitter for business purposes. It begins with Twitter statistics that show the large user base and popularity of the platform. It then discusses best practices for setting up a Twitter account and profile, creating and sharing engaging content, growing a following organically, and measuring the results of Twitter marketing efforts. The key recommendations are to test whether your target audience is active on Twitter, consistently post high-quality content, engage with other users, and track metrics like impressions, engagements, leads and conversions.

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SOCIAL MEDIA TALK
Twitter

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nickihicks
nickihicks
nickihicks
snickers1197
nickihicks
nickihicks1
HI,
I’M NICKI HICKS!

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redvinestudio
redvinestudio
redvinestudio
red-vine-web-studio
Design. Develop. Optimize.

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WHAT’S THE
POINT OF
USING TWITTER
FOR YOUR
BUSINESS?

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WHAT’S THE POINT OF USING TWITTER FOR YOUR BUSINESS?
1 Get in front of your target
audience.
2 Start conversations.
3 Build relationships.
4 Convert leads.

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IS TWITTER
RIGHT
FOR YOUR
BUSINESS?

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FIRST…A FEW TWITTER STATISTICS
1
There are over 310 million users
on Twitter
2
100 million people are actively
using Twitter every day
3
49% of Twitter users follow
brands or companies, compared
to 16% of overall social networks
4
42% learn about
products/services, 41% provide
opinions about products/services,
and 19% seek customer support
Statistics above are from Digital Trends, SEC, and Convince & Convert.

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NOW…LET’S TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)
Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: LOCATION TYPE
Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: INCOME & EDUCATION
Statistics above are from Sprout Social.

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER
1 Go to https://twitter.com/search-home.
2 Enter a search for your keyword.

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER
1 Go to https://twitter.com/search-home.
2 Enter a search for your keyword.
3 Try Advanced Search for even more results by going to
https://twitter.com/search-advanced.

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER
1 Go to https://twitter.com/search-home.
2 Enter a search for your keyword.
3 Try Advanced Search for even more results by going to
https://twitter.com/search-advanced.

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER
1 Go to https://twitter.com/search-home.
2 Enter a search for your keyword.
3 Try Advanced Search for even more results by going to
https://twitter.com/search-advanced.

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER
1 Go to https://twitter.com/search-home.
2 Enter a search for your keyword.
3 Try Advanced Search for even more results by going to
https://twitter.com/search-advanced.
4 Discover who is talking about your industry.

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OK. SO YOU’RE
CONVINCED
YOU NEED TO
BE ON
TWITTER.
NOW WHAT?!

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STEP 1: CREATE YOUR ACCOUNT
Choose a username (or handle) that makes sense.

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STEP 1: CREATE YOUR ACCOUNT

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STEP 1: CREATE YOUR ACCOUNT

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STEP 2: GROW YOUR TWITTER AUDIENCE
1
Ask friends, family, and clients to
follow you.
2
Add your links…everywhere.
Include “tweet” options on your
blog and email signature, too.
3 Create ads.
4
Engage your audience with
content on your page, mentioning
others, and using hashtags.

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HOW DO YOU MENTION SOMEONE?
Mentioning someone on Twitter is similar to Facebook. If you want
a person (or another company) to see that you mentioned (or
tweeted at) them, simply use “@[their handle].”
For example:

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WHAT IS A HASHTAG?
A hashtag is a word or phrase directly following the # symbol that
depicts particular (searchable) content.
For example:

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STEP 3: CREATE CONTENT
1 Whether your own posts (past or present) or others,
blogposts are a great way to engage your audience
and drive traffic.
BLOGPOST S
2 This is content specifically created to convert visitors.
Examples include: whitepapers, eBooks, infographics,
and more.
CONT ENT OFFERS
3 If your email newsletters are archived on your
website, share it with your social media audience, too.
EM AIL NEWSLET T ER S
4 When you create a press release, share it on your
social media channels for even more reach.
PRESS RELE ASE S OR INDUST RY NEW S
5 Whether a hosted video (on a site like YouTube) or a
direct upload to your social account, share videos.
VIDEO S
6 Photos should be part of every post, if possible. Posts
with photos are engaged with more often than those
without.
PHO T O S
7 From questions to FAQs to quizzes, engage your
audience by prompting them to interact with you.
INT ER ACT I V E CONT ENT
8 These posts can be salesy, show personality, and/or
simply give your audience an idea of what goes on in
your business on a daily basis.
“A DAY IN T HE LIFE”

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STEP 4: CONTINUE TO GROW YOUR TWITTER FOLLOWING
1
Put links to your Twitter
account everywhere.
2
Share to your Facebook,
LI, and other social
profiles to increase reach.
3
Find and follow new
potential accounts that
align with your target
audience.
4 Engage your audience with
content that makes sense.

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STEP 5: CONVERT YOUR FOLLOWING
1 Establish your expertise.
2 Engage your followers.
3
Push people toward content or
content offers where they can
convert.
4 Measure…everything.

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NOW…THE FUN
PART:
MEASUREMENT

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YOU CAN’T MANAGE WHAT YOU DON’T MEASURE
1 Start by measuring overall visits to your blog and website.
Focus on where visitors are coming from.
VISIT S
2 Next, look at where you are getting the most engagement
from on your blog and social media between comments,
likes, etc.
ENG AG EM E NT
3 Then, measure leads. How many contact forms or email
signups did you get?
LEAD S
4 Last – and most importantly – how many sales were made?
Backtrack to identify where those conversions came from
and continuously improve your process.
CONVERSIO N S

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TWITTER MEASUREMENT: TWITTER ANALYTICS
View your Twitter Analytics at
https://analytics.twitter.com/.

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TWITTER MEASUREMENT: 3RD PARTIES (SPROUT SOCIAL)

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TWITTER MEASUREMENT: GOOGLE ANALYTICS

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TWITTER ADVERTISING
Check out your advertising options at
https://ads.twitter.com/.

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QUESTIONS