Befriend JavaScript- Your New Pal in Winning the Search Game -September 2023 - Izzy Wisniewska.pptx

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Izabela Wisniewska

How to overcome common mistakes and what best practices we should apply in order to make JS out friend in search.

Marketing

Befriend JavaScript:
Your New Pal in
Winning the Search
Game
Izzy Wisniewska
CREATOS MEDIA
https://speakerdeck.com/izzy_cm
@Izzy_CM

as much as 80% of the
popular eCommerce stores in
the USA use JavaScript for
generating main content or
links to similar products.
-Onely
https://www.onely.com/blog/ultimate-guide-javascript-seo/

In 2023..
https://www.statista.com/statistics/793628/worldwide-developer-survey-most-used-languages/

and, according to
research done by
Radix…

98.7% of websites on
the Internet use
JavaScript as a
programming language.

Javascript is not going
anywhere. We can't fight
it.

If you can't fight them,
join them*
*( or befriend them,Google did)

To befriend JS we
should really understand
it first, shouldn't we?

HTML is a
frame of your
website
CSS
provides
paint colours
and the nice
accents
JS is the
engine that is
making it
move

https://www.youtube.com/watch?v=LXF8bM4g-J4
Indexing JavaScript

'A' Rule
Avoid common mistakes
Apply best practices

No of
pages
Failing
CWV
Failing
LCP
Failing FID Failing
CLS
JavaScript
Issues
22 19 17 2 12 22

The problem is not JS itself, but the
way it is implemented.

Your development team,
your client and the end
user want this

So they will use JS, and
we need to learn how to
implement it,
otherwise…

1.Unused Javascript
2.Too long JavaScript
execution time
3.Render blocking
resources
4. Legacy javascript served
to modern browsers

Separate JS into critical
and non-critical.

JS at the bottom of
HTML to avoid resources
blocking rendering.

Async- fetch script when resources
become available, once downloaded
HTML is paused to execute JS
Defer - wait to execute JS until the HTML
parsing is complete

Adopt a modern script
deployment strategy.

Avoid common
mistakes/ Use best
practices

Do not use
old
things that
don't work
anymore
Delete all
Unused
things
Compress
and minify
all the
things you
can

Make sure content is
accessible and visible.

https://moz.com/blog/ja
vascript-seo-guide

https://www.onely.com/blog/ultimate-guide-javascript-seo/

Make sure JS does not
change vital parts of the
page

If possible, include only
what you have to

Delete everything that is
not needed in the
production

Write your own code or
use lightweight code
instead of using bloated
plugins and addons.

Always minify and
compress JavaScript
straight away.

Do what works for your
website but ensure you
follow best practices.

Thank You!
Twitter (X ): @izzy_CM
Twitter (X): @CreatosMedia
Email: izabela@creatosmedia.co.uk
Website: www.creatosmedia.co.uk

JavaScript SEO by Onely
https://www.onely.com/blog/ultimate-guide-javascript-seo/
Identifying Render Blocking Resources: https://www.searchenginejournal.com/identify-reduce-render-
blocking-resources
Identifying critical resources
https://developer.chrome.com/en/docs/lighthouse/performance/render-blocking-resources/
Google's Guide to JS SEO
https://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics
WWJD
https://www.onely.com/tools/wwjd/
Definitive Guide to JavaScript SEO by MOZ
https://moz.com/blog/javascript-seo-guide
Mobile Friendly Tool
https://search.google.com/test/mobile-friendly
Crawlers: Sitebulb, Screaming Frog and Lumar

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Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

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