How SEO changes, as we say bye bye to cookiesAccuraCast
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got.
Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
E-commerce websites’ product listing pages contain untapped hidden potential. This talk is all about unlocking the magic of your listing pages by making the most out of filters and internal linking. Instead of being fixated on those landing page head terms, let’s turn our attention to the indexability of long-tail pages with high conversion. Whether you work in e-commerce or not, we’ll also cover how to embed yourself within Tech teams and analyse impactful changes.
Holistic Search - Developing An Organic First StrategyArpunBhuhi
The cliché goes that Paid and Organic search work in silos and we have all been a witness to that. I'll be talking you through why you should be developing your search strategy holistically and how to do this.
Commerce Platforms PDP Content Strategy: Amazon and Beyond - BrightonSEO Oct ...MargoHowie
My presentation for the Ecommerce SEO track for BrightonSEO on approaching PDP content strategy, maximising listings, and avoiding common mistakes. For more information, please contact the MediaCom eCom Practice.
How SEO changes, as we say bye bye to cookiesAccuraCast
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got.
Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
E-commerce websites’ product listing pages contain untapped hidden potential. This talk is all about unlocking the magic of your listing pages by making the most out of filters and internal linking. Instead of being fixated on those landing page head terms, let’s turn our attention to the indexability of long-tail pages with high conversion. Whether you work in e-commerce or not, we’ll also cover how to embed yourself within Tech teams and analyse impactful changes.
Holistic Search - Developing An Organic First StrategyArpunBhuhi
The cliché goes that Paid and Organic search work in silos and we have all been a witness to that. I'll be talking you through why you should be developing your search strategy holistically and how to do this.
Commerce Platforms PDP Content Strategy: Amazon and Beyond - BrightonSEO Oct ...MargoHowie
My presentation for the Ecommerce SEO track for BrightonSEO on approaching PDP content strategy, maximising listings, and avoiding common mistakes. For more information, please contact the MediaCom eCom Practice.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...BethBarnham1
In this talk, I explore schema and its link to online accessibility. Can schema really help the web to be more accessible? And how should we strategise this as SEOs? Strategy plays a vital role in SEO but often times the technical areas are overlooked within a wider marketing strategy
How to put together a search strategy for a new categoryAmir Jirbandey
Initially presented at Brighton SEO 2022 - this case study goes through the journey of a startup putting together a paid and organic search strategy for a solution category that hasn't existed before.
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...Luis
Do you want to learn how to do an ASO Audit? Luis Bueno Tabernero, SEO & ASO Consultant, tells you step by step how to analyse an app from ASO perspective thanks all he learned watching 90's movies.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
David vs Goliath: The rise of sustainable fashion against fast fashion giants
Slides from BrightonSEO October 2022.
This talk covered the rise of sustainable brands against fast fashion giants. Opening with a brief intro into the David vs Goliath principle and how that can be aligned to online retail today.
This talk was a comparison of the ecommerce space, specifically fast fashion and its impact socially, environmentally and lastly online.
Providing SEO "stones" to use against the Goliath of your industry.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand.
I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptxJosephineHaagen
How have robots learned to read? This talk goes over the process within natural language processing, how BERT works, and how these learnings can be applied to content optimisation.
When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way.
In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety.
They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.
How to produce great multilingual content, even when you can't read it | Laur...Oban International
Laura will cover the importance of multilingual, properly localised content as part of an international marketing strategy, exploring some actionable steps to making that happen and highlighting some common pitfalls to avoid.
Tasked with a content audit? It can seem impossible when you have thousands of URLs to sift through alone. But in this talk, Lucy will provide actionable steps on how to do a content audit, walking you through what to cull and what to keep, plus providing methods to quickly break down pages by different search intents to simplify your work. Built on past experience, Lucy will also offer advice on how to get clients on board with your content audit, plus top tips to get your recommendations implemented.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier
Business intelligence tools and competitive intelligence analysis to research competitor copy, landing pages, offers, keywords, ads, creative, identify upsells, downsells, jv opportinities and more. Data tells you everything and this deck tells you how and where to find all the data you need to create a complete, scientifically proven to be successful offer, without split testing or spending thousands of dollars guessing.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...BethBarnham1
In this talk, I explore schema and its link to online accessibility. Can schema really help the web to be more accessible? And how should we strategise this as SEOs? Strategy plays a vital role in SEO but often times the technical areas are overlooked within a wider marketing strategy
How to put together a search strategy for a new categoryAmir Jirbandey
Initially presented at Brighton SEO 2022 - this case study goes through the journey of a startup putting together a paid and organic search strategy for a solution category that hasn't existed before.
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...Luis
Do you want to learn how to do an ASO Audit? Luis Bueno Tabernero, SEO & ASO Consultant, tells you step by step how to analyse an app from ASO perspective thanks all he learned watching 90's movies.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
David vs Goliath: The rise of sustainable fashion against fast fashion giants
Slides from BrightonSEO October 2022.
This talk covered the rise of sustainable brands against fast fashion giants. Opening with a brief intro into the David vs Goliath principle and how that can be aligned to online retail today.
This talk was a comparison of the ecommerce space, specifically fast fashion and its impact socially, environmentally and lastly online.
Providing SEO "stones" to use against the Goliath of your industry.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand.
I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptxJosephineHaagen
How have robots learned to read? This talk goes over the process within natural language processing, how BERT works, and how these learnings can be applied to content optimisation.
When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way.
In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety.
They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.
How to produce great multilingual content, even when you can't read it | Laur...Oban International
Laura will cover the importance of multilingual, properly localised content as part of an international marketing strategy, exploring some actionable steps to making that happen and highlighting some common pitfalls to avoid.
Tasked with a content audit? It can seem impossible when you have thousands of URLs to sift through alone. But in this talk, Lucy will provide actionable steps on how to do a content audit, walking you through what to cull and what to keep, plus providing methods to quickly break down pages by different search intents to simplify your work. Built on past experience, Lucy will also offer advice on how to get clients on board with your content audit, plus top tips to get your recommendations implemented.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier
Business intelligence tools and competitive intelligence analysis to research competitor copy, landing pages, offers, keywords, ads, creative, identify upsells, downsells, jv opportinities and more. Data tells you everything and this deck tells you how and where to find all the data you need to create a complete, scientifically proven to be successful offer, without split testing or spending thousands of dollars guessing.
This presentation was facilitated at the Small Business Expo in Los Angeles Nov. 8th, 2012 in a workshop entitled: Adwords: 7 Reasons Small Businesses Lose $thousands. There are 7 reasons and 4 bonuses.
Create Your Brand :: ME :: Using Social Media by Zeeshan Afzal of HelpROI (A ...ZeeShan Afzal
How to Create Your Brand :: ME :: Using Social Media by Zeeshan Afzal of HelpROI (A Google Evangelist - SEO, SEM, PPC & Social Media)
* Step by Step Guidelines
* It will also greatly improve your SEO rankings.
Speaker: Dan Saunders
I’ve read a lot of talks about using Google or Amazon to grow your ecom business, but they are two sides of the same coin, and one can be used to influence the other further to enhance your sales. The best way to do this? Creating synergies between your Google and Amazon campaigns and assessing your performance across multiple channels to know which touchpoints you should priorities for which products and customer segments. This can only be achieved by ensuring your teams work in tandem and sharing insights to build the most integrated omnichannel campaign possible. Using the different points, I will show you how you can use Google To beat Amazon’s algorithms and Vice Versa.
Keyword research is great for any starting and existing business. We will help you to find exactly the "ready to buy" phrases you are searching for. Get more client and sales, from permanent traffic source!
Google’s Matt Bush: What can search tell us about the future of advertising?Digital Journeys
Matt Bush talks at our Digital Journeys event about search and how we currently use it, also going back to the beginnings of search and the reason why we actually started to search originally.
How To Increase Your Income With A Proven Sales System - Robyn CraneSales Summit
No matter how unique a businesses is, every business has three main components: leads, sales and
fulfillment. Of course, each area is important, but only one ‘specific spot’ truly determines whether your
business is dying or thriving - and that’s sales.
This talk will help you:
• Identify the 3 Key Beliefs you must have to effectively close sales
• Learn the 4 Step Sales Blueprint to add more value and acquire more clients
• Discover the Crazy 8 and how it can help you make more money
• Understand how to shorten your sales cycle and sell more consistently and effectively
You have a GIFT! There are many people out there who are waiting for your help! By learning how to
increase your income with a proven sales system, you’ll be able to create a business and live that you
love!
SEO & UX: Finding the Balance - Rob OusbeyRob Ousbey
In this session, Rob will help to reconcile the sometime conflicting advice about UX and SEO. He'll cover the UX factors that can help boost your SEO performance, and bring words of warning about the UX best practices that might be damaging your rankings.
This was presented at the Ingeniux User Conference 2017.
These slides were presented at the SEMrush webinar "It's Time to Leave These 4 SEO Myths in 2020". Video replay and transcript are available at https://www.semrush.com/webinars/it-s-time-to-leave-these-4-seo-myths-in-2020/
Top 10 SEO tips for communications and public relations professionals presented at Social Media Club in Louisville by TopRankMarketing.com CEO Lee Odden.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
6. #verbolia #brightonSEO
Jeans for
women
black
jeans for
women
large
jeans for
women
bootcut
jeans for
women
slimfit
mom
jeans
blue
mom
jeans
high
waist
jeans
large
black
jeans for
women
large
bootcut
jeans
women
coated
high
waist
jeans
slimfit
high
waisted
jeans
women
stretch
black
jeans
women
stretch
black
jeans
women
slimfit
high
waisted
jeans
women
slimfit
stretch
formal
jeans
women
black
jeans
classy
coated
high
waist
jeans
7. #verbolia #brightonSEO
black
jeans for
women
large
jeans for
women
bootcut
jeans for
women
slimfit
mom
jeans
blue
mom
jeans
high
waist
jeans
large
black
jeans for
women
large
bootcut
jeans
women
coated
high
waist
jeans
slimfit
high
waisted
jeans
women
stretch
black
jeans
women
stretch
black
jeans
women
slimfit
high
waisted
jeans
women
slimfit
stretch
formal
jeans
women
black
jeans
classy
coated
high
waist
jeans
100%
15% - 30%
11. #verbolia #brightonSEO
1. Find tons of keywords
2. Select most relevant keywords
3. Create specific PLP for each keyword
12. #verbolia #brightonSEO
1. Find tons of keywords
2. Select most relevant keywords
3. Create specific PLP for each keyword
4. Optimize CWV of each PLP
13. #verbolia #brightonSEO
1. Find tons of keywords
2. Select most relevant keywords
3. Create specific PLP for each keyword
4. Optimize CWV of each PLP
5. Insert relevant content on each PLP
14. #verbolia #brightonSEO
1. Find tons of keywords
2. Select most relevant keywords
3. Create specific PLP for each keyword
4. Optimize CWV of each PLP
5. Insert relevant content on each PLP
6. Link all PLP
15. #verbolia #brightonSEO
1. Find tons of keywords
2. Select most relevant keywords
3. Create specific PLP for each keyword
4. Optimize CWV of each PLP
5. Insert relevant content on each PLP
6. Link all PLP
7. Monitor crawlability
16. #verbolia #brightonSEO
1. Find tons of keywords
2. Select most relevant keywords
3. Create specific PLP for each keyword
4. Optimize CWV of each PLP
5. Insert relevant content on each PLP
6. Link all PLP
7. Monitor crawlability
8. Monitor indexation
17. #verbolia #brightonSEO
1. Find tons of keywords
2. Select most relevant keywords
3. Create specific PLP for each keyword
4. Optimize CWV of each PLP
5. Insert relevant content on each PLP
6. Link all PLP
7. Monitor crawlability
8. Monitor indexation
9. Monitor ranking
18. #verbolia #brightonSEO
1. Find tons of keywords
2. Select most relevant keywords
3. Create specific PLP for each keyword
4. Optimize CWV of each PLP
5. Insert relevant content on each PLP
6. Link all PLP
7. Monitor crawlability
8. Monitor indexation
9. Monitor ranking
10. Monitor visits
19. #verbolia #brightonSEO
1. Find tons of keywords
2. Select most relevant keywords
3. Create specific PLP for each keyword
4. Optimize CWV of each PLP
5. Insert relevant content on each PLP
6. Link all PLP
7. Monitor crawlability
8. Monitor indexation
9. Monitor ranking
10. Monitor visits
11. Monitor revenue
20. #verbolia #brightonSEO
1. Find tons of keywords
2. Select most relevant keywords
3. Create specific PLP for each keyword
4. Optimize CWV of each PLP
5. Insert relevant content on each PLP
6. Link all PLP
7. Monitor crawlability
8. Monitor indexation
9. Monitor ranking
10. Monitor visits
11. Monitor revenue
12. Aaaand… start over!
22. #verbolia #brightonSEO
1. Find tons of keywords
Extract n-grams with NLP algorithms
“Nike zoom”
“air jordan 4”
“shoes for
women”
“tennis shoes”
“Adidas Yeezy”
“shoes to run”
“amazing shoes”
“running shoes”
50.000keywords
Your product catalog
Nike Zoom
109$
Adidas Adizero Club
109$
Adidas Prophere 18
109$
Nike Air Jordan 4
109$
Adidas Yeezy Boost
109$
Nike Dunk Low
109$
Adidas Lite Racer
109$
Adidas Dame 7
109$
Nike LeBron 17
109$
Nike Precision IV
109$
Adidas NMD-R1
109$
10.000products
23. #verbolia #brightonSEO
1. Find tons of keywords
Combine with all possible
attributes (color, size, style, discount,...)
50.000keywords
“cheap blue shoes”
“cheap green shoes”
“cheap blue shoes for women”
“Nike zoom for women”
“air jordan 4 green”
“wedding shoes for women”
“formal shoes for women”
“black formal shoes for
women”
“wedding tennis shoes”
“White Nike zoom for women”
10.000.000keywords
Enrich with
- favorite tools
- internal search data
100.000keywords
“Nike zoom”
“air jordan 4”
“shoes for
women”
“tennis shoes”
“Adidas Yeezy”
“shoes to run”
“amazing shoes”
“running shoes”
“Nike zoom”
“air jordan 4”
“shoes for
women”
“tennis shoes”
“Adidas Yeezy”
“shoes to run”
“amazing shoes”
“running shoes”
“cheap shoes”
“shoes boston”
“regular shoes”
“whatever shoes”
24. #verbolia #brightonSEO
Remove
- low quality
- too similar
- no AMS
“cheap blue shoes”
“cheap green shoes”
“cheap blue shoes for women”
“Nike zoom for women”
“air jordan 4 green”
“wedding shoes for women”
“formal shoes for women”
“black formal shoes for
women”
“wedding tennis shoes”
“White Nike zoom for women”
10.000.000keywords
2. Select most relevant keywords
“cheap green shoes”
“Nike zoom for women”
“air jordan 4 green”
“wedding shoes for women”
“formal shoes for women”
“black formal shoes for
women”
“White Nike zoom for women”
1.000.000keywords
Check
- matching products?
- no duplicate? (same products)
“cheap green shoes”
“Nike zoom for women”
“wedding shoes for women”
“formal shoes for women”
“black formal shoes for
women”
20.000keywords
25. #verbolia #brightonSEO
Prevent cannibalization: SERP scraping
20.000keywords
2. Select most relevant keywords
10.000keywords
“cheap green shoes”
“Nike zoom for women”
“wedding shoes for women”
“formal shoes for women”
“black formal shoes for
women”
27. #verbolia #brightonSEO
5. Insert relevant content on each PLP
“Blue adidas shoes for women”
Adidas Lite Racer
“Amazing Adidas shoes!
Just bought them, can’t
stop running anymore”
109$
Adidas Adizero Club
- Brand: Adidas
- Gender: Women
- Color: Blue
109$
Adidas NMD-R1
The Adidas NMD-R1 is an
all-round shoe for women
who like to exercise
very… 109$
NLP extraction from:
User reviews
Product Attributes
Product Description
check position
try another combination
28. #verbolia #brightonSEO
6. Link all PLP
Dynamic linking, based on:
Similarity: Semantic Proximity
Least Crawled: Real-time Log Analysis
29. #verbolia #brightonSEO
When you get there…
29,474
pages created
29,377
pages indexed
23,098
pages in top 10
9,051
pages #1
>700k
SEO visits/mo
