My presentation titled "Browsers eat data quality for breakfast" from SuperWeek 2020.
The presentation introduces the "tracking protection / prevention / blocking" mechanisms implemented in the major browsers.
The information comes from the www.cookiestatus.com service.
SEO 101 - Google Page Speed Insights Explained Steve Weber
During our second SEO webinar lesson, we spoke about the importance of site speed. We ran through an explanation of the Google Page Speed insights tool and how to take care of the most common optimizations the tool sugests to site oweners.
Adaptive Input — Breaking Development Conference, San DiegoJason Grigsby
Windows 8. Chromebook Pixel. Ubuntu Phone. These devices shatter another consensual hallucination that we web developers have bought into: mobile = touch and desktop = keyboard and mouse.
We have tablets with keyboards; laptops that become tablets; laptops with touch screens; phones with physical keyboards; and even phones that become desktop computers. Not to mention new forms of input like cameras, voice control, and sensors.
We've learned how to respond to screen size. Our next challenge is learning how to adapt to different forms of input.
My presentation titled "Browsers eat data quality for breakfast" from SuperWeek 2020.
The presentation introduces the "tracking protection / prevention / blocking" mechanisms implemented in the major browsers.
The information comes from the www.cookiestatus.com service.
SEO 101 - Google Page Speed Insights Explained Steve Weber
During our second SEO webinar lesson, we spoke about the importance of site speed. We ran through an explanation of the Google Page Speed insights tool and how to take care of the most common optimizations the tool sugests to site oweners.
Adaptive Input — Breaking Development Conference, San DiegoJason Grigsby
Windows 8. Chromebook Pixel. Ubuntu Phone. These devices shatter another consensual hallucination that we web developers have bought into: mobile = touch and desktop = keyboard and mouse.
We have tablets with keyboards; laptops that become tablets; laptops with touch screens; phones with physical keyboards; and even phones that become desktop computers. Not to mention new forms of input like cameras, voice control, and sensors.
We've learned how to respond to screen size. Our next challenge is learning how to adapt to different forms of input.
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
How to make your product/service found by Google. Technical SEO aims the crawling and indexing phase of your website. A list of top 10 technical seo topics for 2020 with a checklist you can go through, before publishing a website.
This presentation got an overwhelming response from marketing professionals. The basis of the presentation is providing an overview of tools available to measure off-site activity for your brand, company, or service. Too many folks rely simply on analytics - ignoring the search, social, targeting, optimization and behavioral tools that can really help you take your online marketing to the next level. Updated with over 50 Tools!
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
Stefan Judis "Did we(b development) lose the right direction?"Fwdays
Keeping up with the state of web technology is one of the biggest challenges for us developers today. We invent new tools; we define new best practices, everything’s new, always... And we do all that for good user experience! We do all that to build the best possible web – it’s all about our users.
But is it, really? Or do developers like to play with technology secretly loving the new and shiny? Or do we only pretend that it’s about users, and behind closed doors, it’s developer experience that matters to us? Did we lose direction? Is it time for a critical look at the state of the web and the role JavaScript plays in it?
[DevDay 2017] Using analytics, focusing on SEO and unability - Keys to develo...DevDay.org
Competition for customers time and money is high and growing, especially in local and regional markets. Developers need to do more than just deliver functionality and good code. They must work with others on their teams to develop sites and apps with an eye on actual user data from Analytics, SEO research, and usability. We will talk about how a developer or a team can get into such a mindset.
Grow your Magento store: going multilingual and setting up a marketplacePromodo
Deadly sins of multilingual Magento SEO
Structure and on-site factors that influence rankings
Best practices to ensure fast and smooth indexation
Overview of online marketplaces, their types and specific features
Analysis of most popular marketplaces: vendor access, payments, order fulfillment
Solutions for building a Magento-based marketplace, pros and cons
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
How to make your product/service found by Google. Technical SEO aims the crawling and indexing phase of your website. A list of top 10 technical seo topics for 2020 with a checklist you can go through, before publishing a website.
This presentation got an overwhelming response from marketing professionals. The basis of the presentation is providing an overview of tools available to measure off-site activity for your brand, company, or service. Too many folks rely simply on analytics - ignoring the search, social, targeting, optimization and behavioral tools that can really help you take your online marketing to the next level. Updated with over 50 Tools!
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
Stefan Judis "Did we(b development) lose the right direction?"Fwdays
Keeping up with the state of web technology is one of the biggest challenges for us developers today. We invent new tools; we define new best practices, everything’s new, always... And we do all that for good user experience! We do all that to build the best possible web – it’s all about our users.
But is it, really? Or do developers like to play with technology secretly loving the new and shiny? Or do we only pretend that it’s about users, and behind closed doors, it’s developer experience that matters to us? Did we lose direction? Is it time for a critical look at the state of the web and the role JavaScript plays in it?
[DevDay 2017] Using analytics, focusing on SEO and unability - Keys to develo...DevDay.org
Competition for customers time and money is high and growing, especially in local and regional markets. Developers need to do more than just deliver functionality and good code. They must work with others on their teams to develop sites and apps with an eye on actual user data from Analytics, SEO research, and usability. We will talk about how a developer or a team can get into such a mindset.
Grow your Magento store: going multilingual and setting up a marketplacePromodo
Deadly sins of multilingual Magento SEO
Structure and on-site factors that influence rankings
Best practices to ensure fast and smooth indexation
Overview of online marketplaces, their types and specific features
Analysis of most popular marketplaces: vendor access, payments, order fulfillment
Solutions for building a Magento-based marketplace, pros and cons
Similar to Digital cultural heritage spring 2015 day 3 (20)
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Basic phrases for greeting and assisting costumers
Digital cultural heritage spring 2015 day 3
1. Seminar at IMT Lucca - Spring 2015
Prof. Stefano Gazziano sgazziano@johncabot.eu
Data, Value, People
2. Internet is a powerful a channel to spread info, and culture,
which power towards management of cultural heritages is
just being unleashed.
Topics
Pros and cons of using internet in managing cultural
heritage assets.
The "death of distance" and motivation to cross real
distances. "Being digital" helps increase real visits.
Virtual Museums, Virtual reality, Augmented reality:
technologies and content to improve the user experience
of cultural heritage sites
Internet platforms, on-site installations, mobile devices,
cloud computing platforms.
Stefano A Gazziano
sgazziano@johncabot.edu 2
3. Internet is a gold mine, users are the nuggets. Let us learn
how we can enrich culture.
Topics
What is “Big data” and what use it is.
“Analytics” or who are our internet visitors, what are they
looking for, and do they found it on our internet presence ?
Data acquisition. Open data standards.
Digital contact with users. Before and after the visit.
Museum analytics, assessing user satisfaction. Case study.
Stefano A Gazziano
sgazziano@johncabot.edu 3
4. Internet has rules, netiquette, and we must conform and
be smart. A few “musts” to put cultural heritage on the
net.
Topics
Search Engine Optimization. Content updates, internet
staff.
Web reputation management.
Search engine marketing: crawling, indexing, ranking.
Analitycs and conversions of a web site.
Stefano A Gazziano
sgazziano@johncabot.edu 4
5. The web is really a wide world, and there is a lot more to
do than just publish a web site.
Topics
Social networks: engagement techniques and online
tools.
Going viral. Case study
Stefano A Gazziano
sgazziano@johncabot.edu 5
6. Internet has rules, netiquette, and we must conform and
be smart.
Topics
Scannable text, web is not a newspaper
Search Engine Optimization. Content updates, internet
staff.
Web reputation management.
Search engine marketing: crawling, indexing, ranking.
Analitycs and conversions of a web site.
Stefano A Gazziano
sgazziano@johncabot.edu 6
7. Instructor’s slides
Google Webmasters Guidelines
https://www.google.com/webmasters
https://support.google.com/webmasters/answer/3576
9?hl=en
Web Reputation Management on Wikipedia
http://en.wikipedia.org/wiki/Reputation_management
Is Online Reputation Management Worth The Money?.
Forbes,
http://www.forbes.com/sites/learnvest/2013/07/26/is-
online-reputation-management-worth-the-money/
Stefano A Gazziano
sgazziano@johncabot.edu 7
8. It’s all about CONTENT
And a few technicalia we leave to web designers and
webmasters but we have to know a bit about
Stefano A Gazziano
sgazziano@johncabot.edu 8
11. Stefano A Gazziano
sgazziano@johncabot.edu 11
Read the text on printouts and keep track of how long it takes (write down your time)
The read text on next slide and write down your time
17. SEO: Search Engine Optimization
writing what Google wants to see
SMO: Social Media Optimization a.k.a. Web Reputation
Management
viral information, targeted ads, fora posts
SEM: Search Engine Marketing
crawling, indexing, processing, ranking
Analytics
insights into your website traffic
Conversion
getting your prospect to do what you want them to do
18. 1 - Google Rules
It's the ranking in Google that counts
2 - Follow Google rules (more about this, later)
3 - Be realistic
Want your website to be first in the search
for "Beautiful Girls" ?? Just forget it.
19. I know, it’s trivial, but true. Particularly so for
Google
The Google Webmaster Guidelines
Stefano A Gazziano
sgazziano@johncabot.edu 19
20. ◦ What is the Page
Rank
◦ How to check a page
rank (one of the
many PR check sites)
or Google
◦ A word of caution on
page rank
20sgazziano@johncabot.edu
22. - Use explanatory names for the page
<title> web design course at JCU University Rome Italy </title>
i.e. include keywords in <title>
- Forget about <meta> tags <meta name="keywords"
content="website conversion, web conversion rate,improve,sell online,website,
web site,make money"> is irrelevant now
- Update website frequently, and let it be visited by non
unique IP's, spread your link into high ranking
websoites (blogs are ok)
- <h1> and <h2> mention <title> words and matches
same words in text, Be reasonable - excesses are
considered cheating and punished harshly by Google
23. - Submit it to Google at
http://www.google.com/addurl.html.
- Submit a Sitemap using Google Webmaster Tools.
Google uses your
Sitemap to learn about the structure of your site and to
increase our coverage of your webpages.
- Make sure all the sites that should know about your
pages are aware your site is online.
24. What is Googlebot?
Googlebot is Google's web crawling bot (sometimes also called a "spider").
Crawling is the process by which Googlebot discovers new and updated
pages to be added to the Google index.
See Google Webmasters Tools Help
DON'T:
- use more than 100 unique links in the same page
- use more than 2 dyn links
- put page more than 3 click links away from home page
- require "session id" or "registration" cookies
- split the page into frames
- redirect before showing contents
- use forms to submit, drop down menus, search boxes, login required
26. Un content management system (CMS)è un sistema
software che permette la pubblicazione e la gestione dei
contenuti di un sito web, portale, o Sistema di siti.
I CMS permettono anche la manutenzione del sito, e
procedure di lavoro collaborativo, eventualmente anche
automatizzate.
Ne sono esempi i siti delle grandi aziende, dei giornali o
reti media, ma anche i blog, le newsletter, i siti di
ecommerce
Il vantaggio dei CMS è la realizzazione di siti web senza
alcuna conoscenza di HTML, CSS o altri linguaggi tecnici
ICT
sgazziano@johncabot.edu 26
27. I piu’ comuni CMS :
- Facebook
Wordpress
Joomla
Plone
Media Wiki
Microsoft Share Point
Facebook
sgazziano@johncabot.edu 27
28. JOOMLA
Considerato il piu’ diffuso in rete, ca il 3% di
tutti i siti web del mondo web sono basati su
Joomla.
Adatto ad operazioni medio e medio-grandi
«Local / Web application»
sgazziano@johncabot.edu 28
34. Getting started with Analytics involves three simple steps:
Sign up
◦ Visit the Analytics website at http://www.google.co.uk/analytics.
◦ Click the "Sign up Now" link underneath the Access Analytics button.
◦ Follow the on-screen instructions to create your account. If you do not yet have a Google Account, you can
create one at this point.
Set Up Your Account
It's important to set up your account or accounts correctly in order to get the most out of your
reports. Read the overview of managing Analytics accounts, users and data to get started.
Set Up Your Tracking Code
In order for your profile to begin collecting data and populating reports, you need to set up the
tracking code for the website that you want data for. Learn more about setting up tracking.
That's it! Of course this is just the beginning, so read the rest of the articles in this Help Centre to
learn how to customise the tracking code, link your AdWords account to Analytics, add users to
your account and more.
sgazziano@johncabot.edu 34
35. The tracking code: sample
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-Y']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type =
'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' :
'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s);
})();
</script>
Uniquely identifies your website and allows Google to track visits
sgazziano@johncabot.edu 35
36. Requires an account already set up, a web site online
for long enough to make sense looking at insights, and
at least one profile
Follow your teacher
sgazziano@johncabot.edu 36
38. Reverse SEO: not putting your web site high in ranking, but push
down other "negative" web sites.
Define exactly the keyword (search term) you want them to plunge
down in seaches (e.g. "my name")
Produce optimized and differentiated content focused on that
search term (always "my name"...)
Update, and visit using "onion routing" to reach online anonimity
(e.g. use TOR network)
Wait 2-3 months ...
40. The Google AdWords program enables you to create
advertisements which will appear on relevant
Google search results pages and our network of
partner sites. To learn more about AdWords and
begin advertising immediately, please
visit www.adwords.google.com.
The Google AdSense program differs in that it
delivers Google AdWords ads to individuals'
websites. Google then pays web publishers for the
ads displayed on their site based on user clicks on
ads or on ad impressions, depending on the type of
ad.
sgazziano@johncabot.edu 40