Be Where Users Are: Online Marketing For Public Libraries

Sarah Houghton-Jan, MA, MLIS Digital Futures Manager for the San Jose Public Library Author of LibrarianInBlack.net This presentation will be available at LibrarianInBlack.net Be Where Users Are: Online Marketing for Public Libraries

Everything in today’s presentation is free unless you see a ($)‏

Sarah's Twenty Steps to Magical Marketing on Teh Interwebs!

#1: Get Listed in General Directories ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#2: Get Listed in Library Directories ,[object Object],[object Object],[object Object]

#3: Search Engine Findability ,[object Object],[object Object]

#4: Have A Good Web Address ,[object Object],[object Object],[object Object]

Good URL practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#5: Use Events Calendars ,[object Object],[object Object]

Popular Event Calendars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#6: Link Love ,[object Object]

Who are your partners? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#7: Wikipedia ,[object Object]

How to List Yourself In Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object]

#8: Gadget & App Yourself ,[object Object],[object Object]

#9: Blog Search Engines ,[object Object],[object Object],[object Object]

#10: Blog Geo Search Engines People want to find others with common interests who live close by. List your library’s blogs on geographic blog search engines to reach out to those potential users.

Popular Blog GeoSearch Engines ,[object Object],[object Object],[object Object],[object Object]

#11: Social Review Websites ,[object Object],[object Object],[object Object],[object Object]

Sites to Check and Monitor ,[object Object],[object Object],[object Object],[object Object],[object Object]

Image from: http://www.flickr.com/photos/aaronschmidt/217887378 7/#comment72157603674521448 LOVE, BABY, LOVE! 100!

#12: Social Networking Sites ,[object Object],[object Object],[object Object]

Social Network Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Flyer image by Steve Lawson: http://www.flickr.com/photos/tuttlibrary/1546577200 $10 = 5000 Facebook Flyers to targeted audiences Tutt Library

Social Network Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#13: WiFi Directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Popular WiFi Directories ,[object Object],[object Object],[object Object],[object Object],[object Object]

#14: Use Instant Messaging ,[object Object],[object Object],[object Object],[object Object]

Take Meebo a Step Further Screenshot courtesy of David Lee King, Topeka Shawnee County Public Library: http://www.flickr.com/photos/davidking/2076505032/sizes/o/

#15: Text Messaging (SMS)‏ ,[object Object],[object Object],[object Object]

#16: Participate on Expert Sites List your staff as experts in various free expert-finding tools (maybe you’ll earn $!)‏ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#17: Email and RSS Subscriptions ,[object Object],[object Object],[object Object]

#18: Virtual Reality Connections ,[object Object],[object Object],[object Object],http://htgg2.stanford.edu/archives/2007/09/teaching_in_wor.html http://libraryplayground.wordpress.com/2007/02/11/hamilton-city-of-the-future/

#19: Tweeting ,[object Object],[object Object],[object Object],[object Object]

#20: Make audio and video findable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For more sites see: http://www.podcast411.com/page2.html

Tips for Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? Sarah Houghton-Jan facebook, Skype, IM: LibrarianInBlack email: LibrarianInBlack@gmail.com twitter: TheLiB web: LibrarianInBlack.net

Be Where Users Are: Online Marketing For Public Libraries

Recommended

Recommended

More Related Content

What's hot

What's hot (18)

Viewers also liked

Viewers also liked (20)

Similar to Be Where Users Are: Online Marketing For Public Libraries

Similar to Be Where Users Are: Online Marketing For Public Libraries (20)

More from Sarah Houghton

More from Sarah Houghton (20)

Recently uploaded

Recently uploaded (20)

Be Where Users Are: Online Marketing For Public Libraries