Quick and Easy Library Mobile Services <ul><li>Sarah Houghton-Jan </li></ul><ul><li>Digital Futures Manager, San Jose Publ...
why mobile? <ul><li>80% of Americans adults own a cell phone </li></ul><ul><li>By 2015 U.S. ownership of smart phones will...
Jolie O’Dell, Mashable, on the Morgan Stanley study:  http://mashable.com/2010/04/13/mobile-web-stats/
Even if you don’t use a smart phone,  recognize that your users do.
the great debate: mobile sites vs. apps mobile sites vs. apps
10 steps to  mobile on the cheap mobile on the cheap
#1: your website <ul><li>is your website mobile-friendly? </li></ul><ul><li>find out at W3C’s mobileOK Checker </li></ul><...
<ul><li>is your website mobile-friendly? find out at W3C’s mobileOK Checker </li></ul><ul><li>find out at W3C’s mobileOK C...
<ul><li>create a mobile version of your homepage (or whole site) w/ only mobile-friendly services get advice at “Mobile Fr...
 
#2: your catalog <ul><li>test catalog’s mobile friendliness </li></ul><ul><ul><ul><li>PASS - SOPAC, Evergreen, Koha </li><...
<ul><li>does your vendor offer a mobile add-on or application?  cost/free? watch for feature & functionality loss </li></u...
<ul><li>WorldCat (mobile app + mobile webpage) </li></ul>
#3: databases <ul><li>mobile apps and/or mobile-friendly pages </li></ul><ul><ul><ul><li>EBSCO (page) </li></ul></ul></ul>...
 
#4: ebooks <ul><li>eAudioBooks: MP3s/DRM-laden formats </li></ul><ul><li>eBooks: PDF, Mobi </li></ul><ul><li>Overdrive eBo...
#5: reference <ul><li>text messaging - AIM hack, LibraryH3lp </li></ul><ul><li>Twitter - “send us a question with @SanJose...
<ul><li>IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk, etc.) web chat - nope </li></ul><ul...
#6: social media <ul><li>Facebook </li></ul><ul><ul><li>many mobile FB apps  </li></ul></ul><ul><ul><li>post updates, phot...
<ul><li>Twitter many  mobile Twitter apps post regular updates </li></ul><ul><li>post regular updates </li></ul><ul><li>po...
#7: location-based services <ul><li>check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests) </li>...
 
#8: tier two stuff: apps <ul><li>Boopsie - customized mobile library application (Santa Clara County Library) </li></ul><u...
 
tier two stuff:  in-library services in-library services <ul><li>walk-in mobile message center (dok) </li></ul><ul><li>lib...
#9: marketing mobile <ul><li>market mobile with mobile </li></ul><ul><li>start an opt-in list for library texts </li></ul>...
#10: supporting staff use of mobile <ul><li>ensure mobile access to email/calendar </li></ul><ul><li>train staff on mobile...
Questions? <ul><li>Sarah Houghton-Jan </li></ul><ul><li>web: LibrarianInBlack.net </li></ul><ul><li>Twitter: @TheLiB </li>...
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Quick and easy mobile library services

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Quick and easy mobile library services

  1. 1. Quick and Easy Library Mobile Services <ul><li>Sarah Houghton-Jan </li></ul><ul><li>Digital Futures Manager, San Jose Public Library </li></ul><ul><li>Author, LibrarianInBlack.net </li></ul>
  2. 2. why mobile? <ul><li>80% of Americans adults own a cell phone </li></ul><ul><li>By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets </li></ul><ul><li>43% own MP3 players </li></ul><ul><li>stats on iPad - 500,000 (+ watch Android tablets) </li></ul>
  3. 3. Jolie O’Dell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/
  4. 4. Even if you don’t use a smart phone, recognize that your users do.
  5. 5. the great debate: mobile sites vs. apps mobile sites vs. apps
  6. 6. 10 steps to mobile on the cheap mobile on the cheap
  7. 7. #1: your website <ul><li>is your website mobile-friendly? </li></ul><ul><li>find out at W3C’s mobileOK Checker </li></ul><ul><li>create a mobile version of your homepage (or whole site) and a mobile services webpage too </li></ul>
  8. 8. <ul><li>is your website mobile-friendly? find out at W3C’s mobileOK Checker </li></ul><ul><li>find out at W3C’s mobileOK Checker </li></ul>
  9. 9. <ul><li>create a mobile version of your homepage (or whole site) w/ only mobile-friendly services get advice at “Mobile Friendly Library Websites” by Fleur Helsingor at the University of California, Berkeley ( http://www.lib.berkeley.edu/digicoll/libraryweb/mobile-websites.pdf ) </li></ul><ul><li>) </li></ul><ul><li>) </li></ul>
  10. 11. #2: your catalog <ul><li>test catalog’s mobile friendliness </li></ul><ul><ul><ul><li>PASS - SOPAC, Evergreen, Koha </li></ul></ul></ul><ul><ul><ul><li>FAIL - Innovative, Voyager, SirsiDynix </li></ul></ul></ul><ul><ul><ul><ul><ul><li>see a pattern? </li></ul></ul></ul></ul></ul>
  11. 12. <ul><li>does your vendor offer a mobile add-on or application? cost/free? watch for feature & functionality loss </li></ul><ul><li>watch for feature & functionality loss </li></ul>
  12. 13. <ul><li>WorldCat (mobile app + mobile webpage) </li></ul>
  13. 14. #3: databases <ul><li>mobile apps and/or mobile-friendly pages </li></ul><ul><ul><ul><li>EBSCO (page) </li></ul></ul></ul><ul><ul><ul><li>Gale (app) </li></ul></ul></ul><ul><ul><ul><li>others </li></ul></ul></ul><ul><li>check with all vendors </li></ul><ul><li>watch for feature & functionality loss </li></ul>
  14. 16. #4: ebooks <ul><li>eAudioBooks: MP3s/DRM-laden formats </li></ul><ul><li>eBooks: PDF, Mobi </li></ul><ul><li>Overdrive eBook app </li></ul><ul><li>who has missed the boat? </li></ul><ul><li>check with all vendors </li></ul>
  15. 17. #5: reference <ul><li>text messaging - AIM hack, LibraryH3lp </li></ul><ul><li>Twitter - “send us a question with @SanJoseLibrary” </li></ul>
  16. 18. <ul><li>IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk, etc.) web chat - nope </li></ul><ul><li>web chat - nope </li></ul>
  17. 19. #6: social media <ul><li>Facebook </li></ul><ul><ul><li>many mobile FB apps </li></ul></ul><ul><ul><li>post updates, photos, video, & events </li></ul></ul>
  18. 20. <ul><li>Twitter many mobile Twitter apps post regular updates </li></ul><ul><li>post regular updates </li></ul><ul><li>post regular updates </li></ul>
  19. 21. #7: location-based services <ul><li>check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests) </li></ul><ul><li>augmented reality browsers - Layar, Wikitude (campus or library tours, local history tours & scavenger hunts) </li></ul><ul><li>Air Painter (contests, scavenger hunts) </li></ul>geo-location + data + fun
  20. 23. #8: tier two stuff: apps <ul><li>Boopsie - customized mobile library application (Santa Clara County Library) </li></ul><ul><li>custom iPhone or Android app (D.C. Public) </li></ul>
  21. 25. tier two stuff: in-library services in-library services <ul><li>walk-in mobile message center (dok) </li></ul><ul><li>library mobile charging stations </li></ul><ul><li>library mobile media download stations </li></ul>
  22. 26. #9: marketing mobile <ul><li>market mobile with mobile </li></ul><ul><li>start an opt-in list for library texts </li></ul><ul><ul><li>group texting app “textPlus” </li></ul></ul><ul><li>buy ads in relevant apps (local, library-like) </li></ul><ul><li>contests for signing up, mayorships, etc. </li></ul>
  23. 27. #10: supporting staff use of mobile <ul><li>ensure mobile access to email/calendar </li></ul><ul><li>train staff on mobile access to library stuff </li></ul><ul><li>encourage staff use of mobile to do work </li></ul><ul><li>buy mobile devices for staff to use/train on </li></ul><ul><li>5 apps for every librarian to know: WorldCat, Aldiko, Google Translate, ThinkingSpace, & Foursquare </li></ul>
  24. 28. Questions? <ul><li>Sarah Houghton-Jan </li></ul><ul><li>web: LibrarianInBlack.net </li></ul><ul><li>Twitter: @TheLiB </li></ul><ul><li>Facebook: Facebook.com/LibrarianInBlack </li></ul><ul><li>IM: LibrarianInBlack </li></ul><ul><li>Skype: LibrarianInBlack </li></ul><ul><li>email: [email_address] </li></ul>

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