Augmented Reality

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Presentation for Handheld Librarian 3 as an intro to augmented reality services including what's happening in the fields of advertising, marketing, retail, shipping, gaming, and the wealth of GIS information overlay currently available. Social issues are briefly covered as well.

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Augmented Reality

  1. 1. Augmented Reality a primer for libraries <ul><li>Sarah Houghton-Jan </li></ul><ul><li>Digital Futures Manager, San Jose Public Library </li></ul><ul><li>Author, LibrarianInBlack.net </li></ul>
  2. 2. What is Augmented Reality?
  3. 5. an open platform where anyone can develop their own “layer”
  4. 6. GPS / cell ID camera accelerometer
  5. 7. augmented reality formula <ul><li>digital view of the physical world (usually through a camera, goggles, screen) </li></ul><ul><li>+ </li></ul><ul><li>digital objects and data from the virtual world (photos, text, links, 3D objects) </li></ul>
  6. 8. Internet 1.0 (1995-1999) text exchange, commercial, “game changer” Internet 2.0 (2000-2004) email, IM, web 2.0 Internet 3.0 (2005-2009) communication, social media, multimedia Internet 4.0 (2010-?) mobile, wireless/3G, augmented reality
  7. 9. the ridiculous hat approach
  8. 11. augmented reality vs. virtual reality
  9. 13. General Electric Augmented Reality ad
  10. 14. Sony Playstation EyePet Project
  11. 15. Microsoft’s Project Natal
  12. 16. QR Codes
  13. 17. SnapShop ShopSavvy
  14. 18. some interesting statistics <ul><li>69% of American adults research products online before going to the store </li></ul><ul><li>61% want to scan barcodes and see stores’ pricing </li></ul><ul><li>39% compared a product across multiple stores </li></ul><ul><li>9% texted a friend about a product while shopping </li></ul><ul><li>RETAILER’S NIGHTMARE </li></ul>
  15. 19. Cyberspace has leaked into the real world. What was inside the box…is outside. - Vernor Vinge
  16. 21. Layar
  17. 22. Wikitude
  18. 23. Google Goggles
  19. 24. AirPainter Virtual Graffiti
  20. 25. Sky Siege
  21. 27. iPew WorkSnug
  22. 32. Idee Inc., image recognition search on an iPhone
  23. 36. SJPL’s AR Project <ul><li>Local history walking tours in San José </li></ul><ul><li>Photos, audio clips, 3D plans, yearbooks, etc. </li></ul><ul><li>web, mobile web, audio + AR apps like Layar, Foursquare, Gowalla, Wikitude, etc. </li></ul><ul><li>our own app? </li></ul>
  24. 37. AR’s societial consequences <ul><li>instant, live information access </li></ul><ul><li>instant, live entertainment access </li></ul><ul><li>openness and transparency </li></ul><ul><li>connectivity ubiquity </li></ul><ul><li>social vs. isolationist </li></ul><ul><li>privacy concerns </li></ul>
  25. 39. Who is Big Brother? Government? Marketers? The guy next to you?
  26. 40. Development Resources <ul><li>Layar: dev.layar.com </li></ul><ul><li>BuildAR: buildar.com </li></ul><ul><li>PorPOIse: code.google.com/p/porpoise </li></ul><ul><li>LayarDotNet: layardotnet.codeplex.com </li></ul><ul><li>Python Django Layar: pypi.python.org/pypi/djanjo-layar/ </li></ul>
  27. 41. questions and discussions <ul><li>LibrarianInBlack.net </li></ul><ul><li>Twitter: TheLiB </li></ul><ul><li>Email: LibrarianInBlack@gmail.com </li></ul>

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