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10 Steps to Mobile Supremacy for Libraries

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Slides for October 2010 webinar for Infopeople about mobile services for libraries.

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10 Steps to Mobile Supremacy for Libraries

  1. 1. Mobile Services for Libraries <ul><li>Sarah Houghton-Jan </li></ul><ul><li>Digital Futures Manager, San Jose Public Library </li></ul><ul><li>Author, LibrarianInBlack.net </li></ul>
  2. 2. why mobile? <ul><li>80% of American adults own a cell phone </li></ul><ul><li>By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets </li></ul><ul><li>43% own MP3 players </li></ul><ul><li>5 million iPads sold (+ watch Android tablets) </li></ul>
  3. 3. Jolie O’Dell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/
  4. 5. the great debate: mobile sites vs. apps
  5. 6. 10 steps to mobile supremacy
  6. 7. #1: your website <ul><li>mobile-friendly? </li></ul><ul><li>W3C’s mobileOK Checker </li></ul><ul><li>mobile version of homepage (or site) </li></ul><ul><li>mobile services webpage </li></ul>
  7. 8. <ul><li>is your website mobile-friendly? find out at W3C’s mobileOK Checker </li></ul>
  8. 9. “ Mobile Friendly Library Websites” by Fleur Helsingor @ UC Berkeley ( http://www.lib.berkeley.edu/digicoll/libraryweb/mobile-websites.pdf )
  9. 12. #2: your catalog <ul><li>test catalog’s mobile friendliness </li></ul><ul><ul><ul><li>PASS - SOPAC, Evergreen, Koha </li></ul></ul></ul><ul><ul><ul><li>FAIL - Innovative, Voyager, SirsiDynix </li></ul></ul></ul><ul><ul><ul><ul><ul><li>see a pattern? </li></ul></ul></ul></ul></ul>
  10. 14. <ul><li>WorldCat (mobile app + mobile webpage) </li></ul>
  11. 15. #3: databases <ul><li>mobile apps and/or mobile-friendly pages </li></ul><ul><ul><ul><li>EBSCO (page) </li></ul></ul></ul><ul><ul><ul><li>Gale (app) </li></ul></ul></ul><ul><ul><ul><li>others </li></ul></ul></ul><ul><li>check with all vendors </li></ul><ul><li>watch for feature & functionality loss </li></ul>
  12. 17. #4: ebooks <ul><li>eAudioBook formats: MP3s/DRM-laden formats of death </li></ul><ul><li>eBook formats: PDF, Mobi </li></ul><ul><li>Overdrive eBook app </li></ul><ul><li>who missed the boat? </li></ul><ul><li>check with all vendors </li></ul>
  13. 18. #5: reference <ul><li>text messaging - AIM & Google Voice hacks, LibraryH3lp </li></ul><ul><li>Twitter - “send a question to @SanJoseLibrary” </li></ul>
  14. 19. IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk) web chat - nope
  15. 20. #6: social media <ul><li>Facebook </li></ul><ul><ul><li>many mobile FB apps </li></ul></ul><ul><ul><li>post updates, photos, video, & events </li></ul></ul><ul><ul><li>pages vs. groups </li></ul></ul>
  16. 21. <ul><li>Twitter </li></ul><ul><ul><li>many more Twitter apps </li></ul></ul><ul><ul><li>post frequent updates </li></ul></ul>
  17. 22. #7: location-based services <ul><li>Foursquare, Gowalla, Facebook Places </li></ul><ul><li>- entries, tips, trips, contests </li></ul><ul><li>augmented reality - Layar, Wikitude </li></ul><ul><ul><li>- campus or library tours, local history tours </li></ul></ul>
  18. 25. #8: apps <ul><li>Boopsie - customized mobile library application (San Jose Public Library) </li></ul><ul><li>custom iPhone or Android app (D.C. Public Library) </li></ul>
  19. 27. #9: in-library mobile services <ul><li>walk-in mobile message center </li></ul><ul><li>library mobile charging stations </li></ul><ul><li>library mobile media download stations </li></ul>
  20. 28. #10: marketing mobile <ul><li>market mobile with mobile </li></ul><ul><li>start an opt-in list for library texts </li></ul><ul><ul><li>group texting app “textPlus” </li></ul></ul><ul><li>buy ads in relevant apps (local, library-like) </li></ul><ul><li>contests for signing up, mayorships, etc. </li></ul>
  21. 29. … inc. marketing staff <ul><li>ensure mobile access to work systems </li></ul><ul><li>train staff on mobile access to library stuff </li></ul><ul><li>encourage staff use of mobile to do work </li></ul><ul><li>buy mobile devices for staff to use/train on </li></ul>
  22. 30. 7 apps every librarian should know <ul><li>WorldCat </li></ul><ul><li>Kindle/Nook </li></ul><ul><li>Google Translate </li></ul><ul><li>Foursquare </li></ul><ul><li>Evernote </li></ul><ul><li>IMDB </li></ul><ul><li>Yelp </li></ul>
  23. 31. future challenges <ul><li>devices </li></ul><ul><li>platforms </li></ul><ul><li>formats </li></ul><ul><li>digital rights management </li></ul><ul><li>standards </li></ul>
  24. 32. questions & discussion <ul><li>Sarah Houghton-Jan </li></ul><ul><li>web: LibrarianInBlack.net </li></ul><ul><li>Twitter: @TheLiB </li></ul><ul><li>Facebook: Facebook.com/LibrarianInBlack </li></ul><ul><li>email: [email_address] </li></ul>

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