Presentation on the future of digital music in public libraries, July 28 2011 at IAML Dublin. Updated on September 19 2012 for a presentation at the German IAML division in Frankfurt

1. Thinking aloud about the future
of recorded music in public libraries
IAML Germany (Frankfurt, September 19, 2012)

2. Me 2
• johan.mijs@bibnet.be
• johanmijs on Twitter,
Facebook, Skype, LinkedIn
• Team leader internet
applications @ Bibnet
Photo by Ingmar Johansson

3. Bibnet 3
• is a government agency
for the digital library
• serving 300 public
libraries
• in Flanders
• Dutch speaking part of
Belgium
• 6 M people http://www.bibliotheek.be/mijn-lokale-bib

4. Bibnet > Projects 4
• Our main projects:
• Open Vlacc central catalog
(Aleph)
• library portal search engine
for every public library
(AquaBrowser)
• business modeling and
integration of digital
collections
• getting the projects
implemented in local http://zoeken.bibliotheek.be
libraries

5. Table of contents 5
• Update on digital music in
the real world
• Update on digital music in
the library world
• Start thinking and talking

6. Digital music in the real world 6
• YouTube rules*
• Lots of pirates around
• Spotify is growing
• Apple is growing
* Nielsen Music 360 report
http://www.nielsen.com/us/en/insights/press-
room/2012/music-discovery-still-dominated-by-
radio--says-nielsen-music-360.html

7. Digital music in the real world > YouTube 7

8. Digital music in the real world > YouTube converters 8
http://www.video2mp3.net/

9. Digital music in the real world > The Pirate Bay 9

10. Digital music in the real world > File lockers 10

11. Digital music in the real world > Spotify 11

12. Digital music in the real world > Spotify clones 12

13. Digital music in the real world > Music discovery tools 13

14. Digital music in the real world > 22 Tracks 14

15. Digital music in the real world > iTunes 15

16. Digital music in the real world > US cd sales 1984 16
(start of cd sales)
http://www.digitalmusicnews.com/stories/081611thirty (RIAA)

17. Digital music in the real world > US cd sales 2002 17
(peak of cd sales)
http://www.digitalmusicnews.com/stories/081611thirty (RIAA)

18. Digital music in the real world > US cd sales 2010 18
http://www.digitalmusicnews.com/stories/081611thirty (RIAA)

19. Digital music in the real world > US cd sales 2011 19
Music industry 2011
•US*
• cd album sales -5.7%
(versus -19% in 2010)
• digital music sales growing
to 50.3%
•Belgium**
• digital music sales growing
to 15.5%
* Nielsen Soundscan 2011
** Belgian Entertainment Association report 2011

20. Table of contents 20
• Update on digital music in
the real world
• Update on digital music in
the library world
• Start thinking and talking

21. Digital music in the library world 21
• Cd loans going down
• Digital music initiatives
• Some specials

22. Digital music in the library world > Worst nightmare 22

23. Digital music in the library world > Cd loans going down 23
190 Flemish libraries 2007 2008 2009 2010 2011
CD collection 2,1 M 2M 2,1 M 2M 2M
CD loans 4,1 M 3,8 M 3,9 M 3,7 M 3,7 M
Audiovisual budget 4,9 M 4,4 M 4,4 M 4,2 M 4,5 M

24. Digital music in the library world > Initiatives 24
For the library world update
many thanks to:
Thomas Kalk, Mariette De
Koning, Annika Simms,
Xavier Galaup, Priscilla
Winling, Joseph Hafner, Else
Refstrup, Vigdis Moe
Skarstein ...

25. Digital music in the library world > Germany 25
Germany
•Onleihe
• download service
• digital library platform for e-
books, e-papers, ...
• DRM protected
• very limited musical catalog http://www.onleihe.net/

26. Digital music in the library world > Germany (Onleihe) 26

27. Digital music in the library world > United States 27
US
•Naxos Music Library
• streaming service
• +1M tracks
• focus on classical music
•Freegal Music
• Sony Music and indies
• library patron can download a
number of DRM-free mp3's a
week and keep them forever http://www.naxosmusiclibrary.com
• a lot of American libraries http://www.libraryideas.com/freegal.html
signing up

28. Digital music in the library world > United States (Naxos) 28

29. Digital music in the library world > United States (Freegal) 29

30. Digital music in the library world > Denmark 30
Denmark
•Bibzoom.dk
• download service
• redesign in June 2012
• +10 M tracks
• Bibzoom shuffle for Android
• each Bibzoom section has
an editorial
• mission statement target
groups:
• children and young people http://www.bibzoom.dk
(music education)
• old people (digital divide)
• immigrants (world music)

31. Digital music in the library world > Denmark (Bibzoom) 31

32. Digital music in the library world > Norway 32
Norway
•We will not at the time being establish
a digital music service at the public
libraries ...
The reason is that we are not
sure whether this will function
as long as the music is easily
and cheaply available through
Spotify and similar ser vices .
We are discussing though how we may
give access to music from the archives
that we are responsible for in
cooperation among others with the
Norwegian Broadcasting Company.

33. Digital music in the library world > France 33
Alsace libraries in France
•MusicMe
• streaming service
• +6 M tracks
• web radios
• local library branding
•Stats
• city of Strasbourg (270.000
people)
• MusicMe launched in April
2012
• 627 users
http://strasbourgetcus.mt.musicme.com
• maximum 847 streams/day
• (users seem +35 years)

34. Digital music in the library world > France (MusicMe) 34

35. Digital music in the library world > The Netherlands 35
Centrale Discotheek
Rotterdam (CDR) in The
Netherlands
•DigiLeen streaming stopped
• only Naxos and some indies
• numbers went down to less
than 500 active users/month
• more than 60% of users is 50+
•Muziekwebluister
• listening streaming to full
CDR's collection in all Dutch
Libraries (only in the building)
•Developing new streaming http://www.muziekweb.nl
product
• deal with Universal Music
• launch end 2012

36. Digital music in the library world > The Netherlands (Muziekweb) 36

37. Digital music in the library world > Flanders 37
Flanders (Belgium)
•Streaming music pilot Bib.fm
on hold (Bibnet, Lanaken and
Aristo Music)
• built on old infrastructure
• very very few users
• hard negotiations
•Waiting for opportunities?
•Add enrichments
• Spotify and iTunes API
integrated in library portals
http://zoeken.bibliotheek.be
• CDR music fragments service
launch end 2012 in library
portals

38. Digital music in the library world > Flanders (Bib.fm) 38

39. Digital music in the library world > Flanders (Library portals) 39
http://zoeken.bibliotheek.be

40. Digital music in the library world > Specials 40
Openbibliotheken (Open
Libraries) in The
Netherlands:
•engine searching legal en
illegal internet resources for
books, music, ...
•because 'libraries are
protectors of information, not of
publishers'

41. Digital music in the library world > Specials 41
http://openbibliotheken.nl

42. Digital music in the library world > Specials 42
Seattle Public Library and
KEXP radio
•streaming service
•3200 live in-studio recordings
•integrated in the library catalog
http://www.thedigitalshift.com/2012/07/media/seat
tle-public-library-partners-with-kexp-radio/

43. Digital music in the library world > Specials 43
http://seattle.bibliocommons.com/search?t=smart&search_category=keyword&q=in-studio_performance

44. Table of contents 44
• Update on digital music in
the real world
• Update on digital music in
the library world
• Start thinking and talking

45. Start thinking and talking 45
Start to ... THINK Start to ... TALK
Start to ... THINK

46. Start thinking and talking 46
DO NOT cross the street
until you have been
THINKING and TALKING ...

47. Start thinking and talking 47
About your audience ...
•who are you doing it for?
•what can you do for them?
•where are they?
•how can you reach them?
(ASK THEM)

48. Start thinking and talking 48
About your USP ...
(unique selling proposition)
•what is your strength?
•what makes you stand out
from the rest?

49. Start thinking and talking 49
About the numbers ...
•how many people should you
reach?
•how many streams should you
play?
•what can it cost per user?

50. Start thinking and talking 50
About the application ...
•is it well-designed?
•is it easy to use?
•what are the main usability
problems?
•can they be solved in the near
future?
usability is !extremely! important in any
'content' domain (like music)

51. Start thinking and talking 51
• I would start a service if ...
1. it has a potential to reach a 6. it costs a reasonable price
significant amount of users 7. as many local libraries as
2. it is supported by a marketing possible would subscribe to it
and market development as quickly as possible
campaign 8. it can offer a very userfriendly
3. it keeps close to the identity of interface
the library 9. it can evolve and keep up with
4. it has a unique selling new technologies and insights
proposition
5. it can be integrated in the
services of the local library

52. The end 52
• Let's keep in touch ...
• Join Google Group
Digital music in public
libraries
https://groups.google.com/forum/?
fromgroups#!forum/digital-music-in-
public-libraries
Presentation on: http://www.slideshare.net/johanmijs/