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Amia Presentation


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Amia Presentation

  1. 1. When Are New Technologies For You?<br />Presented by: <br />Kim Schroeder, Archive Media Partners<br />Alexis Braun Marks, Charles H. Wright Museum<br />Lisa M. Rabey, Wayne State University<br />Presented at AMIA:<br />November 5, 2009<br />Presentation available:<br /><br />
  2. 2. “It is a fascinating fact is that if you go online and visit 200 web pages in one day—which is a simple task when you count email, blogs, Youtube, etc.—you&apos;ll see on average 490,000 words; War & Peace was only 460,000 words.”*<br />*<br />
  3. 3. *Audience survey.<br />
  4. 4. *A Twitter story.<br />
  5. 5. *What does this all mean?<br />The National Trust’s outreach is global.<br /> New relationships are forged between historical institution and patrons.<br /> Raises awareness of the collections outside of the local community.<br /> Improves communications with existing audience while simultaneously, reaching out to new, untapped audience.<br />
  6. 6. *Defining social networking and media.<br />
  7. 7. *Buzzwords defined:<br />Blogs: Written in first person, used to refer to personal websites where the proprietor maintained an ongoing journal consisting typically of commentary, news, opinion and reviews in a conversational tone. Now wider definition refers to mainly websites, regardless if personal or corporate, that provide information in a conversational tone rather than staid journalistic or academic style.<br />Lifestream: A chronologically ordered list of social networking activity on a single webpage or application.<br />Mashup: When plural technologies are utilized in a single application.<br />Microblogging: Referring to sites like Twitter or where the user is limited to 140 characters or less per published piece of content.<br />Podcasting: Audio or video version of the blog content.<br />RSS: Real Simple Syndication. In short, RSS readers pull the headlines from the entries on your blog in a single location, whether web or an application. Ergo, if you read a gazillion blogs or websites, RSS makes it easy to read it all in one location without having to visit each site. Your reader is notified when new content is published.<br />SEO: Search Engine Optimization. Refers to keywords and other relevant data in the &lt;meta&gt; tags on websites for search engine indexing.<br />User generated: Generally refers to information provided by the end user, such as the commentary on links on<br />
  8. 8. *Social Networking Easily Explained<br />Social networking is about connecting people with similar interests on a much larger scale.<br />AND<br />It is about conversations.<br />*Yes, it is that simple.<br />
  9. 9. *Twitter in 5 Minutes.<br />
  10. 10. *Twitter in 5 Minutes Explained:<br />According to Pew Internet, 19% of US adults use Twitter and 35% of adults use social networking.<br />Ease of use - can be accessed by web, application or by phone.<br />Create more meaningful relationships with other institutions and with user base.<br />Keep abreast of applicable interests with custom searches – i.e. #amia09. <br />
  11. 11. *Live Twittering #amia09<br />
  12. 12. *WordPress in 5 Minutes.<br />
  13. 13. *WordPress in 5 Minutes Explained:<br />Free.<br />Large community of support.<br />Can be self-installed on own website or can be used at<br />Can be used as a CMS or used to build a static website.<br />Completely customizable.<br />
  14. 14. *Why social networking works.<br />For the people by the people. (Tagging, sharing, retweeting, commenting.)<br />People sell to people. <br />Creation of mashups between technologies (i.e. FlickrSudoku).<br />The ability to publish to multiple networking sites with one button (Flickr-&gt;Twitter -&gt; Facebook. Blog-&gt;Twitter.).<br />
  15. 15. *Generation Content: Brand Identity.<br />The division across generations has become blurred as web users become the ubiquitous “Generation C.”<br />What does this mean?<br />People create content, the content gets tagged, shared, commented on.<br />The content can then become viral, as popularity spreads.<br />This spurs the originator to continue to create additional content for the cycle to begin again.<br />Therefore, if Sally likes Bob’s work, she’ll look for him on other sites to follow or friend him.<br />Bottom line: Make sure whatever “brand” you are, you are the same across all networks for transparency and continuity, regardless if personal or business.<br />
  16. 16. *Social Networking in The Real World:Flickr Commons and Loan Arrangers<br />Flickr commons:<br /><br />Lone arrangers:<br /><br />
  17. 17. *Social Networking in The Real World:Coca-Cola Archives<br /><br /><br />
  18. 18. *Social Networking in The Real World:Wolfson Archives<br /><br />Er, which one is the right one?<br />
  19. 19. *Don’t Panic!<br />
  20. 20. *What does this mean for me?<br />It seems overwhelming, but it doesn’t have to be.<br />Learning how to use the technology is like learning a new language: Immersion and starting slow. Not mutually exclusive! <br />Try it out: Personal before business.<br />Also – only use one or two technologies. Blog and Twitter, Twitter or Facebook, then expand as needed.<br />Keep the content relevant but personable.<br />All it takes is one person passionate about the technology to make it work.<br />Don’t feel guilty about logging into social networking sites when at work – it can be used professionally!<br />Don’t always believe the hype.<br />
  21. 21. *What are the tools that you need?<br />Look to Open Source or freeware for integration or solutions. <br />Widgets and plugins exist to make your life easier. (Blog -&gt; Twitter -&gt; Facebook.)<br />A willingness to explore.<br />
  22. 22. *Example: How To Social Network.<br />Create a blog, Twitter and Facebook accounts.<br />Install and activate plugins in the blog to allow for RSS, auto-posting to Twitter and Facebook.<br />Write a blog post (or post a podcast or an image).<br />Blog post gets published.<br />Blog automatically updates to Twitter and Facebook accounts.<br />Followers who track your RSS feeds are automatically updated with the new content in their RSS readers.<br />Followers on Twitter and Facebook also get the updates.<br />Users comment and/or share your content with others.<br />You gain new followers based on the sharing.<br />You interact with your those users.<br />Begin the cycle again.<br />*P.S. Word to the wise: Don’t post content that may come back to haunt you…<br />
  23. 23. *Case Study: Social Networking at the CHWMAAH<br />
  24. 24. *Social Networking at CHWMAAH<br />
  25. 25. *Multiple faces of CHWMAAH<br /><br /><br />
  26. 26. *Multiple faces of CHWMAAH<br /><br /><br />
  27. 27. *Multiple faces of CHWMAAH<br /><br /><br />
  28. 28. *@CHWMAAHArchives on Twitter.<br />
  29. 29. *Finding CHWMAAH on Google.<br />
  30. 30. *CHWMAAH on Facebook.<br />
  31. 31. *CHWMAAH and Generation C. <br />
  32. 32. *Social Networking Sites and Tools<br />Twitter:<br />Flickr:<br />Facebook:<br />LinkedIn:<br />WordPress:<br />Blogger:<br />FriendFeed (Lifestream):<br />Brizzly (Lifestream (in beta)):<br />Digg (Website discovery):<br />Google (RSS) Reader:<br />BrightKite (Social location networking):<br />Tumblr (Lifestream/Blogging):<br />GIMP (Open Source photo manipulation tool):<br />NameChk (checks social networking sites for user ids):<br />SlideShare (social presentations) :<br />FriendorFollow (Checks to see who is following you and who you’re not following:<br />TwitPic: (Upload pictures to Twitter):<br /> (Social bookmarking):<br />Ning (Create your own social community):<br />YouTube:<br />FourSquare (social location networking):<br />Loopt (Social location networking):<br />
  33. 33. *Links<br />Archive Blogs :<br />David Armano, “Six Social Media Trends for 2010” :<br />danah boyd, &quot;Incantations for Muggles: The Role of Ubiquitous Web 2.0 Technologies in Everyday Life&quot; :<br />“How To Explain RSS The Oprah Way”:<br />Internet Archivist :<br />Pew Internet & American Life:<br />Tim O’Reilly, “What is Web 2.0?” :<br />Tim O’Reilly, “Web 2.0 Five Years On” :<br />What The F**K Is Social Media? *One Year Later :<br />