The document discusses the benefits of creating an online social network called LINK for senior living communities. It introduces LINK as a password-protected website that allows residents, staff, families and others to communicate, share information and build relationships. The document also notes that social media use is growing among older populations and that LINK can help communities save money while improving services.

1. LINK YOUR COMMUNITY THE VALUE OF BUILDING A SOCIAL NETWORK FOR YOUR COMMUNITY. Powered by GlynnDevins

2. 1. Social Media 3. What is LINK? 2. What do seniors think? 4. What will LINK do for you?

3. Social Media

4. User-generated Media 50 percent of the top 25 are user-generated 65,000 videos posted daily on YouTube 102,000 events each month on Meetup Sources: Jupiter, Pew Internet Foundation, eMarketer, December 2008

5. Social Networks They’re interactive, engaging and viral They support word of mouth They’re merging with conventional web sites They’re the future Source: eMarketer, Nielsen

6. Growth in Use of Social Networks Dec-08 Aug-08 Source: Pew Internet & American Life Project , 2008

7. Why Social Networks are so huge? 4 th most popular activity on the Internet They allow us to effectively manage extended networks They provide information about others that makes it easy to interact They give us new ways to connect with one another over shared interests, problems, or experiences

8. 1. Social Media 2. What do seniors think? 3. What is LINK? 4. What will LINK do for you?

9. Seniors Online 78% of those 50-55 71% of those 55-59 62% of those 60-64 56% of those 65-69 45% of those 70-74. Up from 25% in 2005 27% of those 75+ Source: Pew Internet & American Life Project , Generations Online in 2009

10. Age and Social Network Sites Source: RapLeaf: http://blog.rapleaf.com/2007/11/13/statistics-on-googles-opensocial-platform-end-users-and-facebook-users

11. Facebook Users Mature Women over 55 are the fastest growing demographic. 175.3% increase for Females 137.8% increase for Males Source: Inside Facebook: The Fastest Growing Demographic on Facebook: Women Over 55, February 2009.

12. What the Seniors Think “ I have disposed of my encyclopedias, I’ve disposed of my dictionary, I use the thesaurus online, the dictionary online. I use the Internet to look up anything.” - Marcia Bennett, Resident “ With a small community like this I think it’s really important that we get to know each other and by being able to look up profiles and see what (other residents) like and don’t like on our own online community will be great.” - Becky Marley, Resident

13. 1. Social Media 3. What is LINK? 4. What will LINK do for you? 2. What do seniors think?

14. Community Collaboration Social networking tool designed for seniors A web-based, password-protected online community A central location for all your community needs: Post events, activities, local and national news, weather, message boards, announcements, games.

15. Communication Between residents Between staff Between staff and residents Between adult children and staff Between depositors and residents Between depositors and staff

16. Marketing Web site: LINK Community:

17. Marketing Web site: LINK Community:

18. Marketing Web site: LINK Community:

19. Marketing Web site: LINK Community:

28. 1. Social Media 3. What is LINK? 4. What will LINK do for you? 2. What do seniors think?

29. Build Relationships

30. Leverage Existing Affinity Everyone is inundated You need to stand out Refresh your site constantly Consistently reach out with email

31. Email Marketing 74% of internet users age 64 and older send and receive email LINK allows you to: Send branded emails, eNewsletters, announcements, event reminders, and more. Pull in content from your LINK site Save money on traditional email marketing campaigns Source: Pew Internet and American Life Project, May 2008

32. Permission-Based Email I like receiving email from companies I’ve registered with; even if I don’t always read it. It’s good to know it will be there when I’m ready for it. My impression of companies from which I’ve purchased products/services is positively improved when I receive email from them. It would be OK for companies that I now and trust send me email more frequently than they currently do. 69% 84% 58% 57% 43% 29% 2005 2008 Source: Epsilon, “Beyond the Click: The Indirect value of Email” conducted by ROI Research, February 2009

33. Create Efficiencies Single Location VCTV Connection Online event registration Surveys and Polls Provide better service

34. Save some Green Print & postage costs Paper-based processing Save the trees- 1 ream (500 sheets) of paper uses 6% of a tree. 1 tree makes 16.67 reams of copy paper (8,335 sheets)

35. In Closing Social Networks rule the top Seniors are savvy Become part of the conversation We are here to help

36. Questions…