LINK Your Community
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The document discusses the benefits of creating an online social network called LINK for senior living communities. It introduces LINK as a password-protected website that allows residents, staff, families and others to communicate, share information and build relationships. The document also notes that social media use is growing among older populations and that LINK can help communities save money while improving services.
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The document discusses trends in senior living and their impact on marketing. Some key trends include a greater focus on wellness programs, hospitality services, aging in place, integration of technology, updated community designs, person-centered care, and increased customization options. These trends are driving communities to embrace concepts like wellness, choice, and personalization. Marketers must find ways to highlight how their communities are addressing these evolving consumer preferences and modernizing their approach.
Council for Health and Human Service Ministries 2011
This document discusses seniors' use of social media and provides strategies for senior living communities to utilize social media. It finds that 26% of internet users aged 65+ now use social media, and 47% of those aged 50-64 use social media. Examples are given of senior living communities maintaining blogs, Twitter accounts, and Facebook pages to engage current and prospective residents. Data shows that 31% of visits to one community's website came directly from Facebook. The document outlines best practices for social media use, including keeping content fresh, encouraging conversation, and integrating social media into marketing and crisis response plans.
Council for Health and Human Service Ministries 2011
This document discusses the impact and usage of social media. It provides statistics on the number of users for major platforms like Facebook, Twitter, and LinkedIn. It then focuses on senior social media usage, noting that 26% of those aged 65+ now use social media. Several examples are given of senior living communities utilizing social media through blogs, tweets, Facebook posts and more. Key benefits discussed include building credibility, engagement and crisis communications. The document concludes with tips for getting started with social media and an invitation for questions.
AAHSA Smart Media Choices
This document discusses media trends and strategies for effective media choices. It notes that people now spend more time with media and consume multiple media sources concurrently across different platforms. Both traditional and new media are fragmenting. Television viewing remains high while newspaper readership declines. The internet has become mainstream and influences other media choices. Effective strategies include adapting traditional media to new formats, addressing time-shifting habits, and creating integrated, personalized media mixes tailored to objectives. A case study highlights a retirement community that achieved increased awareness through a local TV buy with an integrated online component. The key is to regularly challenge assumptions and consider new approaches like social media in marketing plans.
Social Media and Senior Living
Social media has become the fourth most popular online activity ahead of email, with over 400 million Facebook users and 75 million Twitter visitors monthly. While 36% of online adults have social media profiles, seniors are also increasingly using social media. Popular sites for seniors include Facebook and Twitter, which are being used by senior living communities for marketing, recruiting, and engagement. When implemented effectively through transparent content and community building, social media can boost publicity and web traffic for senior living facilities.
AAHSA Homecoming Week Event Planning
An AAHSA Homecoming Week event is a great chance to connect your organization with the greater community to create awareness for senior and senior housing issues. But, what kind of event? And what’s the best way to plan and execute an event? Join AAHSA and GlynnDevins Advertising and Marketing for this free webinar to discuss Homecoming event ideas and execution. Get inspired, or ask questions, either way this webinar will enhance tour Homecoming plans.
Consumers In Control. Building Relationships in a Digital World.
A GlynnDevins presentation from the AAHSA conference on how to build relationships in the ever-changing digital world.
Senior Living & Social Media: Is it Time to Tweet?
The document discusses social media and its use among seniors. Some key statistics are presented on the popularity of social networks like Facebook and Twitter. While only 7% of online adults aged 63+ currently have social media profiles, the document outlines strategies for senior living communities to leverage social media for benefits like increasing awareness, telling their story, and enhancing online marketing. Examples are given of blogs and Twitter used by some senior communities already.
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Council for Health and Human Service Ministries 2011
Council for Health and Human Service Ministries 2011
Council for Health and Human Service Ministries 2011
Council for Health and Human Service Ministries 2011
Consumers In Control. Building Relationships in a Digital World.
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Senior Living & Social Media: Is it Time to Tweet?
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
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Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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LINK Your Community
- 1. LINK YOUR COMMUNITY THE VALUE OF BUILDING A SOCIAL NETWORK FOR YOUR COMMUNITY. Powered by GlynnDevins
- 2. 1. Social Media 3. What is LINK? 2. What do seniors think? 4. What will LINK do for you?
- 3. Social Media
- 6. Growth in Use of Social Networks Dec-08 Aug-08 Source: Pew Internet & American Life Project , 2008
- 8. 1. Social Media 2. What do seniors think? 3. What is LINK? 4. What will LINK do for you?
- 10. Age and Social Network Sites Source: RapLeaf: http://blog.rapleaf.com/2007/11/13/statistics-on-googles-opensocial-platform-end-users-and-facebook-users
- 13. 1. Social Media 3. What is LINK? 4. What will LINK do for you? 2. What do seniors think?
- 16. Marketing Web site: LINK Community:
- 17. Marketing Web site: LINK Community:
- 18. Marketing Web site: LINK Community:
- 19. Marketing Web site: LINK Community:
- 28. 1. Social Media 3. What is LINK? 4. What will LINK do for you? 2. What do seniors think?
- 36. Questions…