SlideShare a Scribd company logo
1 of 26
Download to read offline
SOCIAL MEDIA …
SOUTHERN HOSPITALITY STYLE




          August 2009
Toby Bloomberg is a widely recognized “expert” on social media marketing
               and author of one of the most highly respected marketing blogs, Diva
               Marketing (divamarketingblog.com) launched in 2004. In fact, Toby’s blog
               was required reading for marketing students at the University of Delaware,
               Bentley College and the University of Missouri-Columbia.
   Toby
          Her consultancy, Bloomberg Marketing, helps marketers join new media
Bloomberg conversations, from blogs to social networking to blogger relations and
               beyond .. without getting blown-up.

               Toby organized the first coast-to-coast AMA (American Marketing
               Association) Hot Topic series on Blog Marketing in December 2004.
               She has been quoted about social media in INC magazine, BusinessWeek,
               Wall Street Journal, Atlanta Business Chronicle. She is profiled in the books
               about social media Naked Conversations, Now Is Gone, Twitterville &
               Digital Handshake. Author of the 1st business book written using Twitter as
               the major distribution channel and content platform
               http://bloombergmarketing.blogs.com/smgps/

               Toby speaks at conferences and works with organizations such as the Chick-
               fil-A, AMA, 3M, CDC, Healthcare Blogger Summit, Cox Communications,
               Mayfield Dairy, M/A/R/C, Blog World Expo, BlogHer, PRSA. She was an
               adjunct Professor at Goizuetta School of Business at Emory University.

               Toby holds a BA from Emerson College in Boston, post graduate studies
               from Emory University and lives in Atlanta with her YouTube rock star Westie
               Max. Connect with her @tobydiva
Successful Enterprise Social Media
                        =
        Your Authentic Self
                         +
           Authentic Self + True to Brand/Company Values
  True To Your Brand/Company Values

Relationships     Values      Culture      Change
What does social media mean to you?
Front porch conversations




               develop relationships/community
Or on an urban stoop




              Where everyone knows your name
Porch
People
      Organize
             Responsive
                      Contact
                            Hospitality

                                   H
                                   o
When you visit on the front porch, or on a city
stoop, you extend your world from
inside your house to outside into your
neighborhood.

  Question:
  How do you bring that type of interaction
  and relationship to the digital world?
How Do You Take The Concept of Creating
    (Offline) Relationships To The Digital World?
Social South Participants’ Responses
     •   Finding people with similar interests
     •   Being consistent, authentic, human, conversation
     •   Sharing – always make relationships beneficial for both parties
     •   Ask why they’re not online – bridge gap for them
     •   Invite them to connect
     •   Teach/educate
     •   Share content
     •   Prove value
     •   Find their currency/network
     •   Client/customer Advisory Boards
     •   Customer Service
     •   Provide an incentive: community, answering questions,
         involvement, show-off expertise
How Do You Take The Concept of Creating
   (Offline) Relationships To The Digital World?
Social South Participants’ Responses

   •   Make it safe for both
   •   Minimize fear
   •   Trust
   •   Provide information they can’t get any other way
   •   Make it more intimate
   •   Permission – contact them the way they want to be
       contacted/communicated with
   •   Create benefits
   •   Engaging fans, friends to be a part of Facebook, Twitter (and those
       you trust)
   •   Have a plan
   •   Use personal relationships to refer counterparts, friends and family
       to your digital world/networks
   •   Build a community: blog, email, Twitter, Facebook
How Do You Take The Concept of Creating
       (Offline) Relationships To The Digital World?
Social South Participants’ Responses

   •    Advertise/direct people to your social outlets
   •    Must be a part of where the people are online: leaving comments,
        posts, etc.
   •    Gather input
   •    Friend people on social media .. Makes it easier to remember, old
        friends and contacts
   •    Translating real life - networking into online networking
            Follow up with social networking requests after real life meeting
            Organic growth with your new friends’ networks
   •    Geographic networkings
            Very different from digital networking with peers
            Syncing up to other’s schedules (clients, customers, etc.)
Values impact how




                    relationships are formed.
Corporate values impact the way relationships
are formed in the workplace and may also
influence those in the digital world.


  Questions:
  How do your company and/or brand
  values impact developing and
  implementing a social media initiative?
Your personal style        What might turn me off from
                               one person's approach
                               just might draw others in.
                               Christy Jordan.




Eating lobster rolls




                          is what makes you unique.
Fried green tomatoes or Bubba's jokes may not appeal to everyone.
Each of us has a unique personality and our own approach to social
media. Different styles appeal to various audiences.

Begin with understanding the corporate culture.
Clues:
   How do people work together?
   How employees are valued?
   How are customers valued?

Understand the brand value.


               How do your values align?
Challenge is to take your authentic style
from offline to online while maintaining the
culture of your organization.

  Questions:
  Is it okay to “vanilla down” your
  personality to fit the culture of your
  company?
  How do you remain true to yourself?
How do you stay true to your authentic self and
     to your company’s values/culture?
 Social South Participants’ Responses
   •   Believe in what you share
   •   Values begets values
          What’s in it for them?
          What’s in it for me?
   •   Values, ethics, morals, honesty, transparency, listening
   •   Keep part of yourself to yourself
   •   Remember you’re always on the stage
   •   You have to take your company’s culture to represent them in
       the social world.
   •   Be an advocate at all times for your company
   •   React positively to good and bad feedback
   •   Don’t work for dicks
   •   Infect corporate culture with (not your) personal style
   •   “Oatmeal world”
How do you stay true to your authentic self
  and to your company’s values/culture
 Social South Participants’ Responses

  •   Why would you be with any company that doesn’t fit your
      values and why would a company hire people who don’t share
      theirs?
  •   People don’t ask what corporate values are … people are
      hungry for authenticity, open, honest.
  •   Reading off of a script … people can tell and don’t want to talk
      to a robot
  •   Zappos and Southwest – they are deliberate in who they hire
      and who fits their culture versus we need a “warm body”
  •   Different approach from different personalities
How do you stay true to your authentic self
  and to your company’s values/culture
 Social South Participants’ Responses

     •   Showing personality while still representing the company
     •   Sharing resources that readers would be interested in
     •   Behind the scenes update for followers and fans – How do
         you know when it is inappropriate?
     •   Follow your brand strategy
     •   Your personality should be similar to your company’s public
         culture if you are the PR guy
     •   Exhibit your personality as long as it stays in the guidelines of
         your brand
     •   Do not compromise your personal values
     •   Get creative with ways to express yourself
     •   Easy to work for a company whose values you agree with
     •   Be flexible without losing your personal ethics
How do you stay true to your authentic self
  and to your company’s values/culture
 Social South Participants’ Responses

     •   Separate personal opinion from company message
     •   Be objective: professional opinion vs. personal opinion
     •   Find a company that shares your values
     •   Differentiate “friendly” conversation vs. “business”
         conversation. Different way to present information
     •   Conversation is same but presentation is different
     •   Find shared values
     •   Exercise restraint
     •   Balance social circumstances
     •   Try understanding context
     •   Consistency/Internal-External
How do you stay true to your authentic self
  and to your company’s values/culture
 Social South Participants’ Responses

 Interesting things you can’t talk about: religion, politics

    Company/Enterprise        You
When you invite people in




               there may be unexpected influences
Opening the enterprise door to social media
impacts the enterprise from the way
communication is handled to customer
service to hiring decisions.


  Question:
  How do you prepare an organization for
  the impact of social media?
7 Tips For Preparing
     An Organization for Social Media
1.    Create cross functional teams
2.    Identify impact on specific areas
3.    Are the right communication processes in place?
4.    Do employees have the right skills and
      experience?
5.    New job descriptions -> new evaluation criteria
      may be needed.
6.    Where does social media reside? Can it have
      mulitple “homes?”
7.    Who “owns” the customer relation? The answer
      may hold some surprises.
Thanks to the great people at Social
    South who played along with me.
@seankelley, @southernplate, @jasonfalls, @ikepigott,
 @treypennington, @takinpitchas,@bethharte,
 @mackcollier, @kdrewien, @resultsrev, @kellyecrane,
 @navistarlpga, @barbersindy, @billpowell,
 audreypannell, @charityhisle,@annehearnhuff,
 @sailingbo, @betsyfgray, @sweetsheets, @anwith1n,
 @thomascook, @dennispillion

Note: there were many more people
but unfortunately I don’t have their @s.
Toss Of A Pink Boa


  From Diva Marketing To You!
     www.divamarketingblog.com
      @tobydiva tobyb1@gmail.com


Y’ALL COME BACK NOW!

More Related Content

What's hot

Creating an Authentic Online Presence
Creating an Authentic Online PresenceCreating an Authentic Online Presence
Creating an Authentic Online PresenceVanessa Smith
 
Social Media 09 - Demystifying Social Media
Social Media 09 - Demystifying Social MediaSocial Media 09 - Demystifying Social Media
Social Media 09 - Demystifying Social MediaKaty Lindemann
 
Social Media in Early Childhood Education:E-Literacy and Professional Tips
Social Media in Early Childhood Education:E-Literacy and Professional TipsSocial Media in Early Childhood Education:E-Literacy and Professional Tips
Social Media in Early Childhood Education:E-Literacy and Professional TipsMelanie Parlette-Stewart
 
Social Media & Life Style
Social Media & Life StyleSocial Media & Life Style
Social Media & Life StyleVikram Mehta
 
Being Your Own Best Publicist
Being Your Own Best PublicistBeing Your Own Best Publicist
Being Your Own Best Publicistjosephhansen
 
Enlarge, Excel and Evolve into a Global Personal Brand
Enlarge, Excel and Evolve into a Global Personal BrandEnlarge, Excel and Evolve into a Global Personal Brand
Enlarge, Excel and Evolve into a Global Personal BrandAL Services
 
Ncil 2010 social media
Ncil 2010 social mediaNcil 2010 social media
Ncil 2010 social mediakeithhosey
 
Social Media for Real Estate Agents (2011)
Social Media for Real Estate Agents (2011)Social Media for Real Estate Agents (2011)
Social Media for Real Estate Agents (2011)PR 20/20
 
Social Media - the Whys and Wherefores
Social Media - the Whys and WhereforesSocial Media - the Whys and Wherefores
Social Media - the Whys and WhereforesSoci@lite
 
Marketing and social media intervention pdf naeyc 2011 full
Marketing and social media intervention pdf naeyc 2011 fullMarketing and social media intervention pdf naeyc 2011 full
Marketing and social media intervention pdf naeyc 2011 fullEngagement Strategies, LLC
 
Social Media for Beginners (Taking Action for Animals Conference 2010)
Social Media for Beginners (Taking Action for Animals Conference 2010)Social Media for Beginners (Taking Action for Animals Conference 2010)
Social Media for Beginners (Taking Action for Animals Conference 2010)Carie Lewis Carlson
 
Building a commuity around your brand rebecca-subbiah ConvergeSouth2012
Building a commuity around your brand rebecca-subbiah ConvergeSouth2012Building a commuity around your brand rebecca-subbiah ConvergeSouth2012
Building a commuity around your brand rebecca-subbiah ConvergeSouth2012Converge South
 
Friends for youth socialmediapolicy_fors_fs
Friends for youth socialmediapolicy_fors_fsFriends for youth socialmediapolicy_fors_fs
Friends for youth socialmediapolicy_fors_fsFriends for Youth, Inc.
 

What's hot (19)

Creating an Authentic Online Presence
Creating an Authentic Online PresenceCreating an Authentic Online Presence
Creating an Authentic Online Presence
 
Social Media 09 - Demystifying Social Media
Social Media 09 - Demystifying Social MediaSocial Media 09 - Demystifying Social Media
Social Media 09 - Demystifying Social Media
 
Social Media in Early Childhood Education:E-Literacy and Professional Tips
Social Media in Early Childhood Education:E-Literacy and Professional TipsSocial Media in Early Childhood Education:E-Literacy and Professional Tips
Social Media in Early Childhood Education:E-Literacy and Professional Tips
 
Social Media & Life Style
Social Media & Life StyleSocial Media & Life Style
Social Media & Life Style
 
Being Your Own Best Publicist
Being Your Own Best PublicistBeing Your Own Best Publicist
Being Your Own Best Publicist
 
Enlarge, Excel and Evolve into a Global Personal Brand
Enlarge, Excel and Evolve into a Global Personal BrandEnlarge, Excel and Evolve into a Global Personal Brand
Enlarge, Excel and Evolve into a Global Personal Brand
 
Ncil 2010 social media
Ncil 2010 social mediaNcil 2010 social media
Ncil 2010 social media
 
Social Media for Real Estate Agents (2011)
Social Media for Real Estate Agents (2011)Social Media for Real Estate Agents (2011)
Social Media for Real Estate Agents (2011)
 
QRCA - Philadelphia
QRCA - PhiladelphiaQRCA - Philadelphia
QRCA - Philadelphia
 
Personal Branding for Educators
Personal Branding for EducatorsPersonal Branding for Educators
Personal Branding for Educators
 
Social Media - the Whys and Wherefores
Social Media - the Whys and WhereforesSocial Media - the Whys and Wherefores
Social Media - the Whys and Wherefores
 
The 9 Immutable aws of social media 2014
The 9 Immutable aws of social media 2014The 9 Immutable aws of social media 2014
The 9 Immutable aws of social media 2014
 
Marketing and social media intervention pdf naeyc 2011 full
Marketing and social media intervention pdf naeyc 2011 fullMarketing and social media intervention pdf naeyc 2011 full
Marketing and social media intervention pdf naeyc 2011 full
 
Social Media for Beginners (Taking Action for Animals Conference 2010)
Social Media for Beginners (Taking Action for Animals Conference 2010)Social Media for Beginners (Taking Action for Animals Conference 2010)
Social Media for Beginners (Taking Action for Animals Conference 2010)
 
Business And Social Media Victories
Business And Social Media VictoriesBusiness And Social Media Victories
Business And Social Media Victories
 
Building a commuity around your brand rebecca-subbiah ConvergeSouth2012
Building a commuity around your brand rebecca-subbiah ConvergeSouth2012Building a commuity around your brand rebecca-subbiah ConvergeSouth2012
Building a commuity around your brand rebecca-subbiah ConvergeSouth2012
 
Friends for youth socialmediapolicy_fors_fs
Friends for youth socialmediapolicy_fors_fsFriends for youth socialmediapolicy_fors_fs
Friends for youth socialmediapolicy_fors_fs
 
Council on Foundations
Council on FoundationsCouncil on Foundations
Council on Foundations
 
Attention - The Currency of Social Media
Attention - The Currency of Social MediaAttention - The Currency of Social Media
Attention - The Currency of Social Media
 

Viewers also liked

The restaurant association uk
The restaurant association ukThe restaurant association uk
The restaurant association ukabms01
 
Craig feigin -Restaurant marketing
Craig feigin -Restaurant marketingCraig feigin -Restaurant marketing
Craig feigin -Restaurant marketingCraig Feigin
 
Budgeting & controlling cost 6
Budgeting & controlling cost 6Budgeting & controlling cost 6
Budgeting & controlling cost 6kap8
 
Restaurant Point of Sale Systems
Restaurant Point of Sale SystemsRestaurant Point of Sale Systems
Restaurant Point of Sale Systemsiqbusiness
 
Service excellence - Handling Complaint
Service excellence - Handling Complaint Service excellence - Handling Complaint
Service excellence - Handling Complaint Ismal Zeva
 
Hospitality Projects
Hospitality ProjectsHospitality Projects
Hospitality Projectscjametrano
 
Food and beverages service assigment of examples of types of retaurants
Food and beverages service assigment of examples of types of retaurantsFood and beverages service assigment of examples of types of retaurants
Food and beverages service assigment of examples of types of retaurantsSaket Singhal
 
F&b service basicterminology
F&b service basicterminologyF&b service basicterminology
F&b service basicterminologycha
 
Restaurant management topics and cases
Restaurant management topics and casesRestaurant management topics and cases
Restaurant management topics and casesReza Seifollahy
 
Business Plan "Wellness Hospitality"
Business Plan "Wellness Hospitality"Business Plan "Wellness Hospitality"
Business Plan "Wellness Hospitality"MTM IULM
 
HANDLING OF CUSTOMER COMPLAINS
HANDLING OF CUSTOMER COMPLAINS HANDLING OF CUSTOMER COMPLAINS
HANDLING OF CUSTOMER COMPLAINS Debashish Dasgupta
 

Viewers also liked (13)

IRHC Group, International Restaurant & Hospitality Consulting Group
IRHC Group,  International Restaurant & Hospitality Consulting GroupIRHC Group,  International Restaurant & Hospitality Consulting Group
IRHC Group, International Restaurant & Hospitality Consulting Group
 
The restaurant association uk
The restaurant association ukThe restaurant association uk
The restaurant association uk
 
Craig feigin -Restaurant marketing
Craig feigin -Restaurant marketingCraig feigin -Restaurant marketing
Craig feigin -Restaurant marketing
 
Budgeting & controlling cost 6
Budgeting & controlling cost 6Budgeting & controlling cost 6
Budgeting & controlling cost 6
 
Restaurant Point of Sale Systems
Restaurant Point of Sale SystemsRestaurant Point of Sale Systems
Restaurant Point of Sale Systems
 
Service excellence - Handling Complaint
Service excellence - Handling Complaint Service excellence - Handling Complaint
Service excellence - Handling Complaint
 
Hospitality Projects
Hospitality ProjectsHospitality Projects
Hospitality Projects
 
Food and beverages service assigment of examples of types of retaurants
Food and beverages service assigment of examples of types of retaurantsFood and beverages service assigment of examples of types of retaurants
Food and beverages service assigment of examples of types of retaurants
 
F&b service basicterminology
F&b service basicterminologyF&b service basicterminology
F&b service basicterminology
 
Restaurant management topics and cases
Restaurant management topics and casesRestaurant management topics and cases
Restaurant management topics and cases
 
Business Plan "Wellness Hospitality"
Business Plan "Wellness Hospitality"Business Plan "Wellness Hospitality"
Business Plan "Wellness Hospitality"
 
HANDLING OF CUSTOMER COMPLAINS
HANDLING OF CUSTOMER COMPLAINS HANDLING OF CUSTOMER COMPLAINS
HANDLING OF CUSTOMER COMPLAINS
 
Ch08
Ch08Ch08
Ch08
 

Similar to Social Media Southern Hospitality Style

Ipha social media presentation 11.14.12
Ipha social media presentation 11.14.12Ipha social media presentation 11.14.12
Ipha social media presentation 11.14.12michaelshmarak
 
Sharing Your Social Webinar 4 Ps
Sharing Your Social Webinar 4 PsSharing Your Social Webinar 4 Ps
Sharing Your Social Webinar 4 PsTara Mahady
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmediaibrand mk
 
Demystifying social media for FSB
Demystifying social media for FSBDemystifying social media for FSB
Demystifying social media for FSBSylwia Korsak
 
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013 Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013 Pam Moore
 
Become A Social Media Influencer: Get Followers and Get Noticed!
Become A Social Media Influencer: Get Followers and Get Noticed!Become A Social Media Influencer: Get Followers and Get Noticed!
Become A Social Media Influencer: Get Followers and Get Noticed!UnitedChurchofChrist
 
Social Media Summer School - Session 5 (social listening, engaging customers,...
Social Media Summer School - Session 5 (social listening, engaging customers,...Social Media Summer School - Session 5 (social listening, engaging customers,...
Social Media Summer School - Session 5 (social listening, engaging customers,...Rare Communications
 
NEPA BlogCon 2014: Session 8 - Elizabeth Guerrero, Radiant Abandon
NEPA BlogCon 2014: Session 8 - Elizabeth Guerrero, Radiant AbandonNEPA BlogCon 2014: Session 8 - Elizabeth Guerrero, Radiant Abandon
NEPA BlogCon 2014: Session 8 - Elizabeth Guerrero, Radiant AbandonNEPA BlogCon
 
Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Pam Moore
 
Small Business Focus: Facebook, LinkedIn, Twitter and Now Google Plus
Small Business Focus: Facebook, LinkedIn, Twitter and Now Google PlusSmall Business Focus: Facebook, LinkedIn, Twitter and Now Google Plus
Small Business Focus: Facebook, LinkedIn, Twitter and Now Google PlusSocial Media Today
 
Social Media Basics and Etiquettes
Social Media Basics and EtiquettesSocial Media Basics and Etiquettes
Social Media Basics and EtiquettesAmit Agrawal
 
PR Bootcamp: How to Build Media Relationships and Maximize Coverage
PR Bootcamp: How to Build Media Relationships and Maximize CoveragePR Bootcamp: How to Build Media Relationships and Maximize Coverage
PR Bootcamp: How to Build Media Relationships and Maximize CoverageJacki Halas
 
PR Bootcamp: Building Media Relationships & Maximizing Coverage
PR Bootcamp: Building Media Relationships & Maximizing CoveragePR Bootcamp: Building Media Relationships & Maximizing Coverage
PR Bootcamp: Building Media Relationships & Maximizing CoverageNikki Little
 
Engaging Content for Social Media 2012 - Dentists
Engaging Content for Social Media 2012 - DentistsEngaging Content for Social Media 2012 - Dentists
Engaging Content for Social Media 2012 - DentistsAdele McAlear
 
Southeast Louisiana Small Business Conference: Social Media 101
Southeast Louisiana Small Business Conference: Social Media 101Southeast Louisiana Small Business Conference: Social Media 101
Southeast Louisiana Small Business Conference: Social Media 101FSC Interactive
 
Social Media & Life Style
Social Media & Life StyleSocial Media & Life Style
Social Media & Life Styleroyalhap
 
Social networking present 5 20
Social networking present 5 20Social networking present 5 20
Social networking present 5 20Victor Hurdle
 
Social networking presentation 5 20
Social networking presentation 5 20Social networking presentation 5 20
Social networking presentation 5 20Victor Hurdle
 

Similar to Social Media Southern Hospitality Style (20)

Ipha social media presentation 11.14.12
Ipha social media presentation 11.14.12Ipha social media presentation 11.14.12
Ipha social media presentation 11.14.12
 
Sharing Your Social Webinar 4 Ps
Sharing Your Social Webinar 4 PsSharing Your Social Webinar 4 Ps
Sharing Your Social Webinar 4 Ps
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmedia
 
Demystifying social media for FSB
Demystifying social media for FSBDemystifying social media for FSB
Demystifying social media for FSB
 
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013 Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
 
Become A Social Media Influencer: Get Followers and Get Noticed!
Become A Social Media Influencer: Get Followers and Get Noticed!Become A Social Media Influencer: Get Followers and Get Noticed!
Become A Social Media Influencer: Get Followers and Get Noticed!
 
Music IP Valuation Workshop - Your Music, Your Brand
Music IP Valuation Workshop - Your Music, Your BrandMusic IP Valuation Workshop - Your Music, Your Brand
Music IP Valuation Workshop - Your Music, Your Brand
 
Engage Your Community
Engage Your CommunityEngage Your Community
Engage Your Community
 
Social Media Summer School - Session 5 (social listening, engaging customers,...
Social Media Summer School - Session 5 (social listening, engaging customers,...Social Media Summer School - Session 5 (social listening, engaging customers,...
Social Media Summer School - Session 5 (social listening, engaging customers,...
 
NEPA BlogCon 2014: Session 8 - Elizabeth Guerrero, Radiant Abandon
NEPA BlogCon 2014: Session 8 - Elizabeth Guerrero, Radiant AbandonNEPA BlogCon 2014: Session 8 - Elizabeth Guerrero, Radiant Abandon
NEPA BlogCon 2014: Session 8 - Elizabeth Guerrero, Radiant Abandon
 
Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida
 
Small Business Focus: Facebook, LinkedIn, Twitter and Now Google Plus
Small Business Focus: Facebook, LinkedIn, Twitter and Now Google PlusSmall Business Focus: Facebook, LinkedIn, Twitter and Now Google Plus
Small Business Focus: Facebook, LinkedIn, Twitter and Now Google Plus
 
Social Media Basics and Etiquettes
Social Media Basics and EtiquettesSocial Media Basics and Etiquettes
Social Media Basics and Etiquettes
 
PR Bootcamp: How to Build Media Relationships and Maximize Coverage
PR Bootcamp: How to Build Media Relationships and Maximize CoveragePR Bootcamp: How to Build Media Relationships and Maximize Coverage
PR Bootcamp: How to Build Media Relationships and Maximize Coverage
 
PR Bootcamp: Building Media Relationships & Maximizing Coverage
PR Bootcamp: Building Media Relationships & Maximizing CoveragePR Bootcamp: Building Media Relationships & Maximizing Coverage
PR Bootcamp: Building Media Relationships & Maximizing Coverage
 
Engaging Content for Social Media 2012 - Dentists
Engaging Content for Social Media 2012 - DentistsEngaging Content for Social Media 2012 - Dentists
Engaging Content for Social Media 2012 - Dentists
 
Southeast Louisiana Small Business Conference: Social Media 101
Southeast Louisiana Small Business Conference: Social Media 101Southeast Louisiana Small Business Conference: Social Media 101
Southeast Louisiana Small Business Conference: Social Media 101
 
Social Media & Life Style
Social Media & Life StyleSocial Media & Life Style
Social Media & Life Style
 
Social networking present 5 20
Social networking present 5 20Social networking present 5 20
Social networking present 5 20
 
Social networking presentation 5 20
Social networking presentation 5 20Social networking presentation 5 20
Social networking presentation 5 20
 

More from Bloomberg Marketing/Diva Marketing Blog /Diva Foodies (7)

Digital Marketing Relevancy For Restaurants & Chefs
Digital Marketing Relevancy For Restaurants & ChefsDigital Marketing Relevancy For Restaurants & Chefs
Digital Marketing Relevancy For Restaurants & Chefs
 
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...
 
Marketing Beyond The Blog Buzz
Marketing Beyond The Blog BuzzMarketing Beyond The Blog Buzz
Marketing Beyond The Blog Buzz
 
Social Media Transparency in Healthcare
Social Media Transparency in HealthcareSocial Media Transparency in Healthcare
Social Media Transparency in Healthcare
 
In Social Networks You Wear Masks: How To Be Safe In A Digital World
In Social Networks You Wear Masks: How To Be Safe In A Digital WorldIn Social Networks You Wear Masks: How To Be Safe In A Digital World
In Social Networks You Wear Masks: How To Be Safe In A Digital World
 
Social Media: Connecting The (Candy) Dots
Social Media: Connecting The (Candy) DotsSocial Media: Connecting The (Candy) Dots
Social Media: Connecting The (Candy) Dots
 
Social Media Marketing: Have It Your Way
Social Media Marketing: Have It Your WaySocial Media Marketing: Have It Your Way
Social Media Marketing: Have It Your Way
 

Recently uploaded

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Pitch deck sample detail for New Business Proposal
Pitch deck sample detail for New Business ProposalPitch deck sample detail for New Business Proposal
Pitch deck sample detail for New Business ProposalEvelina300651
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 

Recently uploaded (20)

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Pitch deck sample detail for New Business Proposal
Pitch deck sample detail for New Business ProposalPitch deck sample detail for New Business Proposal
Pitch deck sample detail for New Business Proposal
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 

Social Media Southern Hospitality Style

  • 1. SOCIAL MEDIA … SOUTHERN HOSPITALITY STYLE August 2009
  • 2. Toby Bloomberg is a widely recognized “expert” on social media marketing and author of one of the most highly respected marketing blogs, Diva Marketing (divamarketingblog.com) launched in 2004. In fact, Toby’s blog was required reading for marketing students at the University of Delaware, Bentley College and the University of Missouri-Columbia. Toby Her consultancy, Bloomberg Marketing, helps marketers join new media Bloomberg conversations, from blogs to social networking to blogger relations and beyond .. without getting blown-up. Toby organized the first coast-to-coast AMA (American Marketing Association) Hot Topic series on Blog Marketing in December 2004. She has been quoted about social media in INC magazine, BusinessWeek, Wall Street Journal, Atlanta Business Chronicle. She is profiled in the books about social media Naked Conversations, Now Is Gone, Twitterville & Digital Handshake. Author of the 1st business book written using Twitter as the major distribution channel and content platform http://bloombergmarketing.blogs.com/smgps/ Toby speaks at conferences and works with organizations such as the Chick- fil-A, AMA, 3M, CDC, Healthcare Blogger Summit, Cox Communications, Mayfield Dairy, M/A/R/C, Blog World Expo, BlogHer, PRSA. She was an adjunct Professor at Goizuetta School of Business at Emory University. Toby holds a BA from Emerson College in Boston, post graduate studies from Emory University and lives in Atlanta with her YouTube rock star Westie Max. Connect with her @tobydiva
  • 3. Successful Enterprise Social Media = Your Authentic Self + Authentic Self + True to Brand/Company Values True To Your Brand/Company Values Relationships Values Culture Change
  • 4. What does social media mean to you?
  • 5. Front porch conversations develop relationships/community
  • 6. Or on an urban stoop Where everyone knows your name
  • 7. Porch People Organize Responsive Contact Hospitality H o
  • 8. When you visit on the front porch, or on a city stoop, you extend your world from inside your house to outside into your neighborhood. Question: How do you bring that type of interaction and relationship to the digital world?
  • 9. How Do You Take The Concept of Creating (Offline) Relationships To The Digital World? Social South Participants’ Responses • Finding people with similar interests • Being consistent, authentic, human, conversation • Sharing – always make relationships beneficial for both parties • Ask why they’re not online – bridge gap for them • Invite them to connect • Teach/educate • Share content • Prove value • Find their currency/network • Client/customer Advisory Boards • Customer Service • Provide an incentive: community, answering questions, involvement, show-off expertise
  • 10. How Do You Take The Concept of Creating (Offline) Relationships To The Digital World? Social South Participants’ Responses • Make it safe for both • Minimize fear • Trust • Provide information they can’t get any other way • Make it more intimate • Permission – contact them the way they want to be contacted/communicated with • Create benefits • Engaging fans, friends to be a part of Facebook, Twitter (and those you trust) • Have a plan • Use personal relationships to refer counterparts, friends and family to your digital world/networks • Build a community: blog, email, Twitter, Facebook
  • 11. How Do You Take The Concept of Creating (Offline) Relationships To The Digital World? Social South Participants’ Responses • Advertise/direct people to your social outlets • Must be a part of where the people are online: leaving comments, posts, etc. • Gather input • Friend people on social media .. Makes it easier to remember, old friends and contacts • Translating real life - networking into online networking Follow up with social networking requests after real life meeting Organic growth with your new friends’ networks • Geographic networkings Very different from digital networking with peers Syncing up to other’s schedules (clients, customers, etc.)
  • 12. Values impact how relationships are formed.
  • 13. Corporate values impact the way relationships are formed in the workplace and may also influence those in the digital world. Questions: How do your company and/or brand values impact developing and implementing a social media initiative?
  • 14. Your personal style What might turn me off from one person's approach just might draw others in. Christy Jordan. Eating lobster rolls is what makes you unique.
  • 15. Fried green tomatoes or Bubba's jokes may not appeal to everyone. Each of us has a unique personality and our own approach to social media. Different styles appeal to various audiences. Begin with understanding the corporate culture. Clues: How do people work together? How employees are valued? How are customers valued? Understand the brand value. How do your values align?
  • 16. Challenge is to take your authentic style from offline to online while maintaining the culture of your organization. Questions: Is it okay to “vanilla down” your personality to fit the culture of your company? How do you remain true to yourself?
  • 17. How do you stay true to your authentic self and to your company’s values/culture? Social South Participants’ Responses • Believe in what you share • Values begets values What’s in it for them? What’s in it for me? • Values, ethics, morals, honesty, transparency, listening • Keep part of yourself to yourself • Remember you’re always on the stage • You have to take your company’s culture to represent them in the social world. • Be an advocate at all times for your company • React positively to good and bad feedback • Don’t work for dicks • Infect corporate culture with (not your) personal style • “Oatmeal world”
  • 18. How do you stay true to your authentic self and to your company’s values/culture Social South Participants’ Responses • Why would you be with any company that doesn’t fit your values and why would a company hire people who don’t share theirs? • People don’t ask what corporate values are … people are hungry for authenticity, open, honest. • Reading off of a script … people can tell and don’t want to talk to a robot • Zappos and Southwest – they are deliberate in who they hire and who fits their culture versus we need a “warm body” • Different approach from different personalities
  • 19. How do you stay true to your authentic self and to your company’s values/culture Social South Participants’ Responses • Showing personality while still representing the company • Sharing resources that readers would be interested in • Behind the scenes update for followers and fans – How do you know when it is inappropriate? • Follow your brand strategy • Your personality should be similar to your company’s public culture if you are the PR guy • Exhibit your personality as long as it stays in the guidelines of your brand • Do not compromise your personal values • Get creative with ways to express yourself • Easy to work for a company whose values you agree with • Be flexible without losing your personal ethics
  • 20. How do you stay true to your authentic self and to your company’s values/culture Social South Participants’ Responses • Separate personal opinion from company message • Be objective: professional opinion vs. personal opinion • Find a company that shares your values • Differentiate “friendly” conversation vs. “business” conversation. Different way to present information • Conversation is same but presentation is different • Find shared values • Exercise restraint • Balance social circumstances • Try understanding context • Consistency/Internal-External
  • 21. How do you stay true to your authentic self and to your company’s values/culture Social South Participants’ Responses Interesting things you can’t talk about: religion, politics Company/Enterprise You
  • 22. When you invite people in there may be unexpected influences
  • 23. Opening the enterprise door to social media impacts the enterprise from the way communication is handled to customer service to hiring decisions. Question: How do you prepare an organization for the impact of social media?
  • 24. 7 Tips For Preparing An Organization for Social Media 1. Create cross functional teams 2. Identify impact on specific areas 3. Are the right communication processes in place? 4. Do employees have the right skills and experience? 5. New job descriptions -> new evaluation criteria may be needed. 6. Where does social media reside? Can it have mulitple “homes?” 7. Who “owns” the customer relation? The answer may hold some surprises.
  • 25. Thanks to the great people at Social South who played along with me. @seankelley, @southernplate, @jasonfalls, @ikepigott, @treypennington, @takinpitchas,@bethharte, @mackcollier, @kdrewien, @resultsrev, @kellyecrane, @navistarlpga, @barbersindy, @billpowell, audreypannell, @charityhisle,@annehearnhuff, @sailingbo, @betsyfgray, @sweetsheets, @anwith1n, @thomascook, @dennispillion Note: there were many more people but unfortunately I don’t have their @s.
  • 26. Toss Of A Pink Boa From Diva Marketing To You! www.divamarketingblog.com @tobydiva tobyb1@gmail.com Y’ALL COME BACK NOW!