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Do you Know Them?
Brand Management
A Brand Called  You
What information comes up when your name is searched online by a potential employer? Professional LinkedIn Profile Embarrassing Photo Nothing Pops up OR OR
If you don’t brand yourself, Google will brand you
You are a brand. Who better to market your personal brand than YOU The success of your personal brand lies in your hands.
PABLE
P for PROMISE  Promise-  How does a Potential Employer or Client hear about you for the first time? ,[object Object]
Word of Mouth, some body refers your name,[object Object]
Do they find too little information?
The information that they find, is what you want to show them?,[object Object]
Do they love you, loath you, hate you?
Whatever they have read about you, do you confirm to the image, or are you completely a different person?,[object Object]
Do they refer your name?,[object Object]
QAAAL
Q for Quality   Quality (Perceived Quality) – What do people think your personality is?
A for Awareness Awareness – How many people are aware of your Personality? (not just people with whom you hang out with)
A for Association Association – e.g. He looks like Brad Pitt. He is as funny as Jim Carry. He is the most hardworking person. He looks like an Entrepreneur
A for Assets Assets – your main asset is “you”, “your name”, “your image”
L for Loyalty Loyalty – Loyalty of your associates to “Brand YOU”
Segmentation ,Targeting
Who am I ?
What “You” Can offer Creativity  Man-management Ideation  Numeric /Analytical abilities Network & connections
Segmentation of College/Colleagues
Segmentation of associations
Targeting
Creating a  Target (College)
Online Forums Types of People with whom I can hang out with Social Networking Books Knowledge that can be acquired Clothes, Appearances Movies/ TV Serials Work, Profile, Studies
Crafting the positioning of       the brand
Frame of Reference…
T for target segment July,10  MPE Div C 55 Classmates  1 Opportunity to say Hello Take the JOB of CR
C for Consumer Behavior  MPE Div C 55 Classmates  Different Ages/Background/castes/Thought processes Motto :  HarEk Friend  ZarroriHotahai
N for nature of competition July,10  MPE Div C 55 Classmates  55 Competitors  Well, now Friends off course
P for Points of Parity  MPE Div C 55 Classmates ,[object Object]
 Middle Level Manager
 MBA from NMIMS ( to be ),[object Object]
Extrovert

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A brand called YOU!!!