This document analyzes five strategic business units (SBUs) of a company using the BCG growth-share matrix. It provides sales and market share data to plot each SBU on the matrix. Based on their placement, it recommends strategies of divesting the dog (SBU E), investing in problem children (SBUs A and B), holding the star (SBU B), and harvesting the cash cow (SBU D). It notes limitations of solely using the BCG matrix for decision making, including its simplicity and qualitative nature. Additional data on factors like cooperation among SBUs is needed for healthy recommendations.

2. SBU’s SBU SALES (million rupees) No. of competitor SALES A OF TOP B 3 Players C MRKT GROWTH RATE A 0.5 8 0.7 0.7 0.5 15% B 1.6 22 1.6 1.6 1.0 18% C 1.8 14 1.8 1.2 1.0 7% D 3.2 5 3.2 0.8 0.7 4% E 0.5 10 2.5 1.8 1.7 4%

4. BCG MATRIX

9. SBU RMS GROWTH RATE A 0.714 15% B 1 18% C 1.5 7% D 4.75 4% E .2 4%

10. %20 18 16 14 12 10 8 6 4 2 0 10x 4x 2x 1.5x 1x 0.5x 0.4x 0.3x 0.2x 0.1x RELATIVE MARKET SHARE I II IV III STARS Question Marks/ Problem child Dogs Cash Cow C B E A D M A R K E T G R O W T H R A T E BCG MATRIX

11. Recommendation-on Strategies Strategy Recommended CATEGORY SBU Divest Dog E Invest Problem Child A,B Hold Star B Harvest Cow D C

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