The document discusses the Boston Consulting Group (BCG) Matrix, which classifies business units into four categories based on their relative market share and market growth rate. These categories are question marks (high growth, low share), stars (high growth, high share), cash cows (low growth, high share), and dogs (low growth, low share). The BCG Matrix helps companies assess the cash flow and investment needs of different business units to determine the best allocation of corporate resources and identify opportunities for growth and profitability. While simple, the BCG Matrix has some limitations as it only considers two factors and data may not always be available. Overall, it remains a popular portfolio planning tool for large multi-product companies.
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A cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.Here is a book summary of "Blue Ocean Strategy" compiled by Prof. Sameer Mathur.
Blue Ocean Strategy by W. Chan Kim and Renee MauborgneSameer Mathur
A cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.Here is a book summary of "Blue Ocean Strategy" compiled by Prof. Sameer Mathur.
Tam Sam Som PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Tam Sam Som Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of thirty four slides. Our tailor made Tam Sam Som Powerpoint Presentation Slides editable deck assists planners to segment and expound the topic with brevity. The advantageous slides on Tam Sam Som Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
There is a specific marketing strategy for each and every kind of product or service. "Inside the Tornado" gives stimulating introduction to guerilla marketing tactics in Silicon Valley and detailed analysis of various marketing strategies. Read book summary compiled by Prof. Sameer Mathur for more insights.
Geoffrey Moore is an author, speaker and advisor as well as a venture partner at Mohr Davidow Ventures (MDV). Recognized as a leading business advisor, Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and on developing mental models to support his advisory practice. With this intent in mind he has written his newest book published by HarperCollins in September of 2011: Escape Velocity: Free Your Company’s Future from the Pull of the Past, the result of his years of experience working with large enterprises in his former role as a Managing Director at TCG Advisors. Recognized as well for his expertise in market development and business and investment strategies, as a Venture Partner at Mohr Davidow Ventures he also serves as an advisor to MDV portfolio companies by drawing upon best practices derived from his extensive experience working with technology startups over the last two decades.
Geoffrey has made the understanding and effective exploitation of disruptive technologies the core of his life's work. His books, Crossing the Chasm, Inside the Tornado, The Gorilla Game, Living on the Fault Line and Dealing with Darwin are best sellers and required reading at leading business schools. Highly regarded as a dynamic public speaker, he integrates a speaking practice with his advisory work.
He is a founder of both The Chasm Group and TCG Advisors. Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry. He holds a bachelor's degree in literature from Stanford University and a doctorate in literature from the University of Washington.
To find out more about Geoffrey Moore please visit:
More information about Geoffrey Moore:
http://www.geoffreyamoore.com
More information about the Escape Velocity Book:
http://www.escapevelocitybymoore.com
Geoffrey Moore on Twitter:
http://www.twitter.com/geoffreyamoore
Geoffrey Moore on Google Plus:
http://gplus.to/geoffreyamoore
Market Opportunity Navigator, Lesson 3: Attractiveness mapWhere to Play
Learn how to identify your best market opportunities with the framework developed by Marc Gruber and Sharon Tal.
Learn how to systematically evaluate the potential and the challenge of each market opportunity, so you can compare and prioritize your options
Learn more on our website:
https://wheretoplay.co
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Stay in touch:
https://www.facebook.com/wheretoplay.co/
https://twitter.com/WhereToPlayCo
https://www.linkedin.com/company/wheretoplay/
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Summary of Blue Ocean Strategy and tools. To be used as a quick reference of the concepts and tools. Not a replacement to reading the book (www.blueoceanstrategy.com)
Blue Ocean Innovation - From Market-Taker to Market-Maker. This presentation discusses formulating new opportunities for your business or others in a new, refreshing way. Providing you some skills and a toolkit to "arm" you. Helping you become an integrator.
Tam Sam Som PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Tam Sam Som Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of thirty four slides. Our tailor made Tam Sam Som Powerpoint Presentation Slides editable deck assists planners to segment and expound the topic with brevity. The advantageous slides on Tam Sam Som Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
There is a specific marketing strategy for each and every kind of product or service. "Inside the Tornado" gives stimulating introduction to guerilla marketing tactics in Silicon Valley and detailed analysis of various marketing strategies. Read book summary compiled by Prof. Sameer Mathur for more insights.
Geoffrey Moore is an author, speaker and advisor as well as a venture partner at Mohr Davidow Ventures (MDV). Recognized as a leading business advisor, Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and on developing mental models to support his advisory practice. With this intent in mind he has written his newest book published by HarperCollins in September of 2011: Escape Velocity: Free Your Company’s Future from the Pull of the Past, the result of his years of experience working with large enterprises in his former role as a Managing Director at TCG Advisors. Recognized as well for his expertise in market development and business and investment strategies, as a Venture Partner at Mohr Davidow Ventures he also serves as an advisor to MDV portfolio companies by drawing upon best practices derived from his extensive experience working with technology startups over the last two decades.
Geoffrey has made the understanding and effective exploitation of disruptive technologies the core of his life's work. His books, Crossing the Chasm, Inside the Tornado, The Gorilla Game, Living on the Fault Line and Dealing with Darwin are best sellers and required reading at leading business schools. Highly regarded as a dynamic public speaker, he integrates a speaking practice with his advisory work.
He is a founder of both The Chasm Group and TCG Advisors. Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry. He holds a bachelor's degree in literature from Stanford University and a doctorate in literature from the University of Washington.
To find out more about Geoffrey Moore please visit:
More information about Geoffrey Moore:
http://www.geoffreyamoore.com
More information about the Escape Velocity Book:
http://www.escapevelocitybymoore.com
Geoffrey Moore on Twitter:
http://www.twitter.com/geoffreyamoore
Geoffrey Moore on Google Plus:
http://gplus.to/geoffreyamoore
Market Opportunity Navigator, Lesson 3: Attractiveness mapWhere to Play
Learn how to identify your best market opportunities with the framework developed by Marc Gruber and Sharon Tal.
Learn how to systematically evaluate the potential and the challenge of each market opportunity, so you can compare and prioritize your options
Learn more on our website:
https://wheretoplay.co
++++
Stay in touch:
https://www.facebook.com/wheretoplay.co/
https://twitter.com/WhereToPlayCo
https://www.linkedin.com/company/wheretoplay/
The Future of Startups: Disciplined Entrepreneurship #FutureOf #startups #ent...Marius Ursache
An introduction to the Disciplined Entrepreneurship framework created by Bill Aulet, the Managing Director of the Martin Trust Center for MIT Entrepreneurship, and used by thousands of startups around the world.
Summary of Blue Ocean Strategy and tools. To be used as a quick reference of the concepts and tools. Not a replacement to reading the book (www.blueoceanstrategy.com)
Blue Ocean Innovation - From Market-Taker to Market-Maker. This presentation discusses formulating new opportunities for your business or others in a new, refreshing way. Providing you some skills and a toolkit to "arm" you. Helping you become an integrator.
Understanding the BCG Matrix framework simply got easier. Navigating through these slides will give you comprehensive insights into the key components, advantages, disadvantages, role and significance of the game-changing business strategy.
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BCG
1. BUSINESS POLICY
AND STRATEGIC
MANAGEMENT
BCG Matrix
Presented By : Mayur Narole
MBA (Finance)
2. BOSTON CONSULTING GROUP (BCG)
Matrix is developed by Bruce Henderson of the
Boston Consulting Group in the early 1970’s
According to this technique, business or products
are classified as low or high performance
depending upon their market growth rate & relative
market share.
3. RELATIVE MARKET SHARE & MARKET GROWTH
To understand the Boston Matrix you need to
understand how market share & market growth
interrelated.
Market Share
4. Market share is the percentage of the total
market that is being serviced by your
company measured either in the revenue
terms or unit volume terms.
5. RELATIVE MARKET SHARE
Business Unit Sales this year
RMS :-
Leading rival sales this year
The higher your market share, the higher
proportion of the market you control.
6. MARKET GROWTH RATE
Market Growth is used as a measure of a market’s
attractiveness.
Individual Sales this year – Individual sales last year
MGR =
Individual Sales last year
7. Markets experiencing high growth are ones where
the total market share available is expanding &
there is plenty of opportunity for everyone to make
money
10. It is portfolio planning model which is based on the
observation that company’s business unit can be
classified in to four categories .
Question Marks
Stars
Cash cows
Dogs
It is based on the combination of market growth &
market share relative to the next based competitor.
11.
12. QUESTION MARKS/PROBLEM CHILDREN (
HIGH GROWTH, LOW MARKET SHARE)
Most business start of as question marks
They will absorb great amount of cash if the market
share remains unchanged (low)
Question marks have potential to become star &
evenly cash cow but can also become dog.
Investment should be high for question marks.
13. STARS
(HIGH GROWTH, HIGH MARKET SHARE)
Stars are leader in business
They also require heavy investment to maintain it’s
large market share.
It leads to large amount of cash consumption &
cash generation.
Attempts should be made to hold the market share
otherwise the star will became a cash cow.
14. CASH COWS
( LOW GROWTH, HIGH MARKET SHARE)
They are foundation of the company & often the
stars of yesterday.
They generate more cash than required
They generate more cash than required.
They extract the profits by investing as little cash as
possible
They are located in an industry that is mature not
growing or declining
15. DOGS
(LOW GROWTH, LOW MARKET SHARE)
Dogs are the cash traps
Dogs do not have potential to bring
High cost – Low quality
Business is situated at a declining stage
16. WHY BCG MATRIX
To asses
Profile of product /business
Cash demands of products
The development cycle of product
Resource allocation & divestment decisions
17. MAIN STEPS OF BCG MATRIX
Identifying & dividing a company into SBU
Assessing & comparing the prospects of each SBU
according to two criteria
1) SBU’s relative market share
2) Growth rate of SBU’s industry
Classifying the SBU’s on the basis of BCG matrix
Developing strategic objective for each SBU
18. BENEFITS
BCG matrix is simple & easy to understand
It helps to quickly & simply screen the opportunity
open to you, & help you think about how you can
make the most of them.
It is used to identify how corporate cash resources
can best be used to maximize company’s future
growth & profitability.
19. LIMITATION
BCG matrix uses only two dimensions relative
market share & market growth rate.
Problem of getting data on market share & market
growth
High market share does not mean profits all time.
Business with market share can be profitable too.
30. CONCLUSION
Though BCG matrix has its limitation it is one of the
most famous & simple portfolio planning matrix,
used by large companies having multi-products.