2. KEY POINTS
● What is Digital Marketing
● Benefits of digital marketing
● SEO
● PPC
● SMM
● Content Marketing
● Affiliate Marketing
3. INTRODUCTION
● Digital Marketing also called online marketing, is the promotion of
brands to connect with potential customers using the internet other form
of digital communication. This includes not only email media, and
web-based advertising, but also text and multimedia messages as a
marketing channel. Online marketing can be used to connect with current
and prospective customers.
4. BENEFITS OF DIGITAL MARKETING
⦁ Less Costly:- Digital marketing is
considerably less expensive than
other marketing methods. Specific
prices very based on what you doing
but ad spend tends to be lower than
other forms of marketing.
⦁ Reach Target Audience:- In
order to develop an effective digital
marketing campaign, you need to
reach the people who will benefit from
what you have to offer. That group of
people is called your target audience.
5. WHAT IS SEO
(SEO) Search engine Optimization increases your
brand visibility through successful search engine
marketing. You need to use on-page optimisation
techniques and keyword strategies to get your brand in
front of the people interested in your products.
6. PPC(PAY PER CLICK)
(PPC) Pay-per-click is an online advertising model in which an
advertiser pays a publisher every time an advertisement link is
“clicked” on. Alternatively, PPC is known as the cost-per-click
(CPC) model.
7. WHAT IS SMM
(SMM) Social media marketing (also known as digital
marketing and e-marketing) is the use of social media the
platforms on which users build social networks and share
information to build a company's brand, increase sales, and
drive website traffic
8. CONTENT MARKETING
Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant, and
consistent content to attract and retain a clearly defined
audience and, ultimately, to drive profitable customer action.
9. AFFILIATE
MARKETING
Affiliate marketing is an advertising model in which a
company compensates third-party publishers to generate
traffic or leads to the company’s products and services.
The third-party publishers are affiliates, and the
commission fee incentivizes them to find ways to promote
the company.
10. Conclusion
Conclusion of digital marketing: New technologies in
digital marketing has moved a great deal. The market
approach has also evolved with the rise of new
technology. Digital marketing has a number of
advancement and improvements in its strategy, so it is
important to know the conclusion of digital marketing.
