Pay Per Click (PPC) marketing in boosting brand awareness with our presentation. Learn how to strategically leverage PPC campaigns to reach your target audience, increase visibility, and build brand recognition. From setting objectives to crafting compelling ad copy and optimizing campaigns, this presentation covers essential strategies for maximizing ROI and achieving your brand awareness goals.
3. INTRODUCTION
• Welcome to the presentation
on "Pay Per Click Marketing
Strategy for Brand Awareness."
• Today, we'll explore how PPC
can be leveraged to increase
brand visibility and awareness.
4. UNDERSTANDING BRAND
AWARENESS
• Define brand awareness as the extent to which a
brand is recognized by potential customers.
• Highlight the importance of brand awareness in
influencing purchasing decisions and building
brand loyalty.
5. ROLE OF PPC IN
BRAND
AWARENESS
• Explain how PPC advertising
allows brands to reach a
targeted audience across
various online platforms.
• Discuss the benefits of using
PPC to increase brand visibility,
including precise targeting and
measurable results.
6. • Define the target audience for the
PPC campaign based on
demographics, interests, and online
behavior.
• Emphasize the importance of
understanding the target audience
to create tailored ad messaging.
TARGET
AUDIENCE
7. KEYWORD
RESEARCH
• Conduct keyword research to identify
relevant search terms and phrases related
to the brand and its products or services.
• Select keywords with high search volume
and low competition to maximize visibility
and reach.
8. • Craft compelling ad copy that
highlights the unique selling points
of the brand and resonates with the
target audience.
• Use persuasive language, calls to
action, and relevant ad extensions
to encourage clicks and
engagement.
AD COPY
CREATION
9. AD
PLACEMENT
• Choose the appropriate ad placement
options, including search ads, display ads,
and social media ads, based on the target
audience's online behavior.
• Consider retargeting strategies to re-engage
users who have previously interacted with the
brand.
10. BUDGET
ALLOCATION
• Determine the budget for the PPC
campaign based on the desired reach
and objectives.
• Allocate budget strategically across
different platforms and campaigns to
maximize ROI and effectiveness.
11. CONCLUSION
• Summarize the key points discussed in the
presentation, emphasizing the importance of
PPC in building brand awareness.
• Encourage attendees to implement the
strategies and tactics discussed to enhance
their own brand's visibility through PPC
advertising.
