Segmenting Consumer market

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Dayalbagh Educational Institute

Segmentation

Marketing

Segmenting consumer market
Presented by:-
Neetu s satsangi

Segmenting consumer market
Geographic Demographic
Behavioral Psychographic

Geographic segmentation
Countries
States
Regions
Cities

Demographic segmentation
Age Gender Education
Income Religion Nationality

Psychographic
Social class
Lifestyle
Personality

Psychographic Segmentation
Divides a population into groups that
have similar psychological
characteristics, values, and lifestyles
Lifestyle: people’s decisions about how
to live their daily lives, including family,
job, social, and consumer activities

Behavioral
Occasions
Benefits
User
status
User rate

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