Marketing is the unique blend of activities that help to satisfy the needs and demands of the customers through an organized process.

1. What is MBA in Marketing Management?

2. Developing a strategy to
reach the end customer’s
desires and needs of the
end customer with the
organization’s products and
services is the role of a
marketing manager.
Thus, an Executive MBA in
Marketing Management
involves the following
activities:

3. ● Planning
● Organizing
● Directing
● Motivating
● Coordinating
● Controlling
Marketing is the unique blend of activities that
help to satisfy the needs and demands of the
customers through an organized process.

4. What is the scope of MBA in
marketing management?

5. The scope of marketing managers is
quite wide in terms of the job as well as
salary.
You would get to explore different fields
as marketing managers are required in
different sectors such as industrial units,
chemical industries, hospitality sector,
educational sector, lifestyle sector, etc.

6. What Is The Eligibility
Criteria For Marketing
In The Mba?

7. Usually, the eligibility criteria for Executive MBA in
Marketing Management requires you to have minimum
50% aggregate as your graduation score from a
recognized college or a University.
This percentage may differ from college to college. This
also requires you to have passed central examinations
such as CAT, MAT, XAT, GMAT, etc. There also a group
discussion round and a round of personal interview for
final selection.

8. What can I do with
marketing in MBA?

9. As a marketing manager, you will have a lot of
responsibilities such as:
Setting goals and objectives for a specific time
period. These may be long term goals or short term
goals and should be communicated to the
employees involved clearly and precisely.
Selecting the market as per the customer base is
another essential duty that may fall under you. You
need to identify where your products and services
would be duly profitable for sale.

10. What are Executive
MBA marketing
subjects?

11. As a marketing manager you will get to acquire knowledge about the following
subjects:
● Marketing management principles
● Economics
● Operation Management
● Managerial Accounting

12. ● Research Methodology
● Communication strategy at all levels
● Financial Management
● Human Resource Management

13. Apart from the above subject you will also be given practical learning assignments such as
sales marketing projects, case studies, research studies and acquire soft skills for personality
development.

14. Image Resource
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15. ITM Institute offers Executive
MBA program.
Visit Website to know more:
https://www.itm.edu/

16. THANK YOU