This document appears to be an assignment for an advertising management course. It includes 6 questions about key concepts in advertising, such as the roles of different advertising departments, the AIDA model of consumer response, objectives of advertising, consumer segments, types of advertising copy, and ethical violations. Students are instructed to answer all questions, with longer answers of approximately 400 words for 10-mark questions. They are provided with contact information to get fully solved assignments.

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ASSIGNMENT
DRIVE FALL
PROGRAM
SUBJECT CODE & NAME
BK ID
CREDITS
MARKS
2013
MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)
PGDROMN – (SEM 2)
MK0016- ADVERTISING MANAGEMENT & SALES
PROMOTION
B1809
4
60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.1 Discuss the role of various departments in Advertising.
Answer : Definition of Advertising :
Advertisements are messages paid for by those who send them and are intended to inform or
influence people who receive them. Advertising is a means of communication with the users of a
product or service. Advertisements are messages paid for by those who send them and are intended
to inform or influence people who receive them, as defined by the Advertising Association of the UK
Departments in advertising :
There are SIX major departments in any advertising agency.
Q.2 Describe the AIDA model of consumer response hierarchy
Answer : Explanation of AIDA model :
AIDA stands for attention, interest, desire, and action. It is an acronym used in marketing and
advertising, which helps marketing managers develop effective communication strategies and
communicate with customers in a way that better responds to their needs and desires. AIDA
describes a common list of events that occur when a consumer views an advertisement. Each letter
in the acronym stands for the following:
The “A” represents attention or awareness, and the ability to attract the attention of the
consumers.
Q. 3 Explain the different kinds of Advertising objectives

2. Answer : There are three main types of advertising objectives :
1. Increasing Sales and Profits
2. Encourage Trial and Usage
3. Reminder Advertising
Explanation : Companies have many objectives when advertising their products and services. These
objectives vary according to their industries, available distribution channels and overall marketing
strategies. The key with all advertising is attracting the right buyers. These are people who are more
apt to buy a company's wares based on demographics like age and income, for example. Advertising
managers should also repeat their messages often enough to familiarize consumers with their
offerings.
Q.4 Explain the evolving consumer Segments which has impacts on Advertising
Answer: Explanation of consumer segments :
Consumer segmentation is the practice of dividing a customer base into groups of individuals that
are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits and
so on. Segmentation allows a company to target specific groups of customers effectively and allocate
marketing resources to best effect. According to an article by Jill Griffin for Cisco Systems, traditional
segmentation focuses on identifying customer groups based on demographics and attributes such as
attitude and psychological profiles. Value-based segmentation, on the other hand, looks at groups of
customers in terms of the revenue they generate and the costs of establishing and maintaining
relationships with them.
Q.5 Discuss any ten types of Advertising copy in brief
Answer : Advertising copy :
Text of a print, radio, or television advertising message that aims at catching and holding the interest
of the prospective buyer, and at persuading him or her to make a purchase all within a few short
seconds. The headline of an advertising copy is said to be the most important part, and quite often a
small change in its wording brings disproportionate results. The following types of copy may be
studied:
1. Descriptive Copy :
Q.6 Discuss the forms of ethical forms of violation in advertising
Answer : Ethical forms of violation in advertising:
The advertising industry operates within strict federal regulations and is monitored by the Federal
Trade Commission. Even with truth-in-advertising laws in place, advertisers have significant leeway

3. to violate the ethical standards of a wide range of consumers. Having a list of ethical and legal issues
at hand when creating advertisements can help you to craft legal, responsible ad messages.
1. Truth in Advertising:
The Federal Trade Commission Act set forth requirements for truth in advertising and created the
FTC to enforce the provisions of the act. The Bureau of Consumer Protection's Business Bureau notes
that advertisements in the U.S. must by truthful, not
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Send your semester & Specialization name to our mail id :
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or
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