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Basic Cost Concepts
By
Virtual CFO Team
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
INDEX
S No Particulars
1 Introduction
2 Advantages of Cost Accounting
3 Financial Accounting vs Cost Accounting
4 Project Feasibility Study
5 Classificationof Costs
6 Concept of Contribution
7 Concept of Break Even Point
8 Product Pricing
9 Product Pricing Strategies
10 Return on Investment
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Introduction
Cost
• The amount of expenditure incurred on or attributable to a
specific thing or activity
Costing
• The technique and process of ascertaining the cost
Cost Accounting
• The Process of Accounting for Cost which begins with
recording and ends with reporting
Cost Accountancy
• The application of costing, cost accounting principles,
methods and techniques.
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Advantages
of Cost
Accounting
Cost
Determin
ation
Selling
Price
Determin
ation
Product
Profitability
Analysis
Decision
Making/
Budgeting
Cost Control
Cost
Reduction
Statutory
Compliance
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Financial Accounting vs Cost Accounting
Financial Accounting Cost Accounting
Provides information about
financial performance
Provided information about
ascertainment of cost
Interprets transactions in terms of
Money
Interprets costs in terms of material,
labour and overhead
Records historical data
Makes use both historical/ pre-
determined cost
Users are stakeholders
Information is used by internal
management
Shows profit/ Loss for the year
Provides details of cost and profit of
each product, process, job etc
Usually prepared on yearly basis Reports prepared as and when required
A set format is used No set of Formats
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Financial
Feasibility
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Financial feasibility
• Study of detailed financial analysis
based on certain assumptions,
workings and calculations such as
– Projection for price of the product,
Cost of various resources, capacity
utilization
– Finance Mix with regard to cost of
funds and repayment schedules
– Calculation of parameters such as
Interest coverage ratio, Net Present
value, IRR.
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Classification of Cost
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
By Nature or Element
Material
• Cost of materials used for the manufacture of a product or
order
• Eg: Cloth for making a dress
Labour
• Expenditure borne by employers in order to employ workers.
• Eg: Remuneration, bonuses, ex gratia, training, perquisites etc
Overhead
• Expenses other than Material and Labour
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
By Controllability
Controllable Costs
• costs which can be influenced by the action of a
specified member of an undertaking.
• The specific member can control the cost
associated with the activity allocated to him
Uncontrollable Cost
• Costs which cannot be influenced by the action
of a specified member of an undertaking.
• Eg: Costs of the administration department
allocated to production division who cannot
control administrative costs.
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
By Function
Production Cost
• Cost incurred for the sequence of operations which begins with supplying
materials, labour & Overhead and ends with primary packing of the product
Administrative Cost
• The cost of formulating the policy, directing the organization and controlling
the operations of an undertaking
Selling & Distribution Cost
• The cost seeking to create and stimulate demand (sometimes termed
‘marketing’) and of securing orders as well as the cost of distribution
Research & Development Cost
• The cost of researching for new or improved products, new applications of
materials, or improved methods.
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
By Relation
Direct Cost
• Expenses which are directly
traceable to product
• Eg: Material, Direct Labour
Indirect Cost
• Expenses which are not traceable to
the product
• Eg: Administrative Cost
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
By Normality
Normal Cost
• Costs Normally incurred at a given
level of output
Abnormal Cost
• Costs Not Normally incurred at a
given level of output
• Eg: Machine Break down, Fire
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Accounting for Normal & Abnormal Loss
Normal Loss
• Unavoidable Losses
• Considered in product Cost
• Eg: Evaporation of Chemical
Abnormal Loss
• Loss which occurs for abnormal reasons
• Not considered in product cost
• Eg: Spoilage of chemical
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
By Variability
Variable Cost
Fixed Cost
Semi-Variable Cost
Step Cost
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Variable Cost
These costs tend to vary with the
volume of output. Any increase in
the volume of production results in
an increase in the variable cost and
vice versa.
Example: cost of material, cost of
labour etc.
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Fixed Cost
The cost which does not vary but
remains constant within a given
period of time and range of activity
in spite of the fluctuations in
production.
Example: rent, insurance of factory
buildings etc. remain the same for
different levels of production.
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Semi Variable Cost
These costs does not vary proportionately
but simultaneously cannot remain
stationery. It can also be called as semi-
fixed cost.
Eg:
1. A Chef may prepare pizzas per day.
However if this limit crosses, another chef
will be required irrespective of the
number of additions.
2. Telephone operators charge a
minimum fee per month along with
additional charges as per usage
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Step Costs
Fixed cost can be further classified as follows:
Committed fixed costs: unavoidable in the
short term.
Eg: Rent, Salaries etc,
Discretionary fixed costs :
Set at a fixed amount for specific time periods
by management. This is avoidable at the
discretion.
Eg: Research and development costs,
advertisement & market research expenses
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Scenario:
A Shirt manufacturer starts a business and incurs following Costs
Sl. No Particulars Amount
Initial Investment
1 Cost of the Machine Rs. 25,00,000
2 Expected Life of Machine 4 years
Intervening Costs:
1 Material Cost Rs. 200 per shirt
2 Labour Cost Rs. 200 per shirt
3 Rent Rs. 3,00,000 p.a
4 Admin & manager Cost Rs. 4,00,000 p.a
5 Interest Cost Rs. 3,00,000 p.a
6 Depreciation Rs. 6,25,000 p.a
7 Other Overhead Rs. 1,75,000 p.a
8 Selling Cost per Shirt Rs. 1000
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Segregation of the costs based on their variability:
Sl. No Particulars Amount Type
1 Material Cost per Shirt Rs. 200 per Shirt Variable
2 Labour Rs. 200 per Shirt Variable
3 Rent Rs. 3,00,000 p.a Fixed
4 Admin & Managerial Cost Rs. 4,00,000 p.a Fixed
5 Interest Rs. 3,00,000 p.a Fixed
6 Depreciation Rs. 6,25,000 p.a Fixed
7 Other Overhead Rs. 1,75,000 p.a Fixed
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Contribution
• Excess of Sales revenue over variable cost
– Total Contribution = Total Sales revenue – Total Variable Cost
– Contribution per Unit = Sales price per unit – Variable cost per Unit
• Contribution for the illustrated scenario:
Particulars Amount (Rs.)
Selling Cost Per Shirt 1000
Less: Variable Cost
Material Cost 200
Labour 200
Total Variable Cost per shirt 400
Contribution for sale of one shirt 600
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Break Even Point
• It is the point at which there is neither a profit nor a loss to
the entity
• No Profit/ No Loss situation
• Volume of Operations at which total sales turnover is just
equal to total cost.
• Formula:
– Total Fixed Cost / Contribution per Unit
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Break Even Point
• For the illustrated scenario:
Particulars Amount (Rs.)
Total Fixed Cost:
Rent 3,00,000
Admin & Managerial Cost 4,00,000
Interest 3,00,000
Depreciation 6,25,000
Other Overheads 1,75,000
Total Fixed Cost 18,00,000
Contribution per Cake 600
Break Even Point (in no of shirts) 3000
Conclusion: After
selling the 3000th shirt
in the year, entity
reaches to no profit/ no
loss situation
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Break Even Point
• Demonstration:
Particulars Sales of 2500 shirts
Sales of 3000
shirts
Sales of 3500
shirts
Total Sales (Sale Qty * Rs. 1000) 25,00,000 30,00,000 35,00,000
Less: Variable Cost
Material Cost (Sales Qty * Rs. 200) 5,00,000 6,00,000 7,00,000
Labour Cost (Sales Qty * Rs. 200) 5,00,000 6,00,000 7,00,000
Total Variable Cost 10,00,000 12,00,000 14,00,000
Contribution 15,00,000 18,00,000 21,00,000
Total Fixed Cost 18,00,000 18,00,000 18,00,000
Profit/ (Loss) -3,00,000 Nil 3,00,000
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Pricing under Different Market Structures
Pure
Competition
No Pricing
policy of its own
for entity
Has to accept
Prevalent
Market price
Continue to sell
till variable cost
= Sales
Monopoly
Entities can
have Pricing
policy of its own
Can Influence
the price
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Methods of Pricing the Finished Goods
Pricing of
Finished
Goods
Variable
Cost
Pricing
Cost
plus
Pricing
Rate of
return
Pricing
Compe
titive
Pricing
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Variable Cost / Incremental Pricing
• This pricing model is followed after absorbing all fixed costs
• Only Variable costs are considered in pricing decisions
• Any sale price more than variable cost is accepted
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Scenario:
Let us take a scenario shirt manufacture presently selling 5000 shirts p.a.
at Rs. 1,000 per shirt and If he receives order for further 1000 shirts at Rs.
600 per shirt, whether he should accept?
Particulars
At present
level
With the new
order
Sales Turnover 50,00,000 50,00,000
Turnover for New order - 6,00,000
Total Sales Turnover 50,00,000 56,00,000
Less: Variable Cost
Material Cost 10,00,000 12,00,000
Labour 10,00,000 12,00,000
Total Variable Cost 20,00,000 24,00,000
Contribution 30,00,000 32,00,000
Less: Fixed Cost 18,00,000 18,00,000
Profit 12,00,000 14,00,000
Conclusion:
As the Profit of the
entity increases, the
order should be
accepted. After
absorbing all the
fixed costs, any offer
for sale price more
than variable cost
will be accepted
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
• Cost + Desired Profit
Cost plus Pricing
• Investment + Desired return on investment
Rate of return Pricing
• Submitting bids/ tenders
Competitive Pricing
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Pricing Strategies
• Based on Customer
• Based on Product
• Based on Place
• Based on Time
• Skimming
• Penetrating
Geograph
ical
Pricing
Price
Discounts
Market
Entry
Price
Discrimin
ation
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Market Entry Strategies
Skimming
• Charging High Price at Introduction
• Eg: Mobile phones
Penetrating
• Charging Low Price at introduction
• Eg: Ola Cabs
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Price Discrimination Strategies
Based on Customer
• Same product at different rates to different customers
Based on product
• Slightly Different product charged st very high rate
• No Cost-price relationship
Based on Place
• Price charged based on place
• Eg: Movie Theatre
Based on Time
• Price charged based on time
• Eg: Off-season sales
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Return on Investment
Net Present Value
Pay Back Period
IRR
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Net Present Value
• Difference between Present Value of Cash inflows and the present
value of Cash outflows
• If the shirt manufacturer borrows initial investment of Rs. 25,00,000 at the interest rate of
15% p.a and estimates each year sales at 5000 shirts then NPV is calculated as follows:
Period Profit
Add:
Depreciation
Cash Inflows
Discounting
factor at 15% p.a
Present
Value
Year 1 12,00,000 6,25,000 18,25,000 0.87 15,86,957
Year 2 12,00,000 6,25,000 18,25,000 0.76 13,79,962
Year 3 12,00,000 6,25,000 18,25,000 0.66 11,99,967
Year 4 12,00,000 6,25,000 18,25,000 0.57 10,43,450
Total Cash Inflows 52,10,336
Initial Investment 25,00,000
Net Present Value 27,10,336
Conclusion: As the NPV of the Project is positive, project is accepted
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Internal Rate of Return (IRR)
• Rate at which Value of Cash inflows equal to the investment. This is the actual return given by
the project.
• In the case of shirt manufacturer, Present value of cash flows discounted at 60% equals the
initial investment. So, IRR of this project is 60%.
• Implications of IRR
Scenario Decision
If IRR > Cost of Capital Accept the Project
If IRR <= Cost of Capital Reject the Project
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Pay Back Period
• Period by which initial investment in a project gets recovered.
• In the present case of shirt manufacturer, the initial investment of Rs. 25 lakhs will be
recovered in 1 year 10 months. So Payback period is 1 year 10 months.
• Implications of Payback Period
Scenario Decision
If Payback Period >= Project
Duration
Reject the Project
If Payback Period < Project
Duration
Accept the Project
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Sales is Sanity
Profit is Vanity
Cost is Calamity
Cash is Rich
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
Contact Us:
RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
RVK Business Advisory Services Private Limited
¼, Rangas, Fourth Main Road
R A Puram, Chennai-28
Ph: 044-24618778, 24620231
Website: www.virtualcfo.co.in

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Basic cost concepts

  • 1. Basic Cost Concepts By Virtual CFO Team RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 2. INDEX S No Particulars 1 Introduction 2 Advantages of Cost Accounting 3 Financial Accounting vs Cost Accounting 4 Project Feasibility Study 5 Classificationof Costs 6 Concept of Contribution 7 Concept of Break Even Point 8 Product Pricing 9 Product Pricing Strategies 10 Return on Investment RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 3. Introduction Cost • The amount of expenditure incurred on or attributable to a specific thing or activity Costing • The technique and process of ascertaining the cost Cost Accounting • The Process of Accounting for Cost which begins with recording and ends with reporting Cost Accountancy • The application of costing, cost accounting principles, methods and techniques. RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 5. Financial Accounting vs Cost Accounting Financial Accounting Cost Accounting Provides information about financial performance Provided information about ascertainment of cost Interprets transactions in terms of Money Interprets costs in terms of material, labour and overhead Records historical data Makes use both historical/ pre- determined cost Users are stakeholders Information is used by internal management Shows profit/ Loss for the year Provides details of cost and profit of each product, process, job etc Usually prepared on yearly basis Reports prepared as and when required A set format is used No set of Formats RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 6. Financial Feasibility RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 7. Financial feasibility • Study of detailed financial analysis based on certain assumptions, workings and calculations such as – Projection for price of the product, Cost of various resources, capacity utilization – Finance Mix with regard to cost of funds and repayment schedules – Calculation of parameters such as Interest coverage ratio, Net Present value, IRR. RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 8. Classification of Cost RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 9. By Nature or Element Material • Cost of materials used for the manufacture of a product or order • Eg: Cloth for making a dress Labour • Expenditure borne by employers in order to employ workers. • Eg: Remuneration, bonuses, ex gratia, training, perquisites etc Overhead • Expenses other than Material and Labour RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 10. By Controllability Controllable Costs • costs which can be influenced by the action of a specified member of an undertaking. • The specific member can control the cost associated with the activity allocated to him Uncontrollable Cost • Costs which cannot be influenced by the action of a specified member of an undertaking. • Eg: Costs of the administration department allocated to production division who cannot control administrative costs. RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 11. By Function Production Cost • Cost incurred for the sequence of operations which begins with supplying materials, labour & Overhead and ends with primary packing of the product Administrative Cost • The cost of formulating the policy, directing the organization and controlling the operations of an undertaking Selling & Distribution Cost • The cost seeking to create and stimulate demand (sometimes termed ‘marketing’) and of securing orders as well as the cost of distribution Research & Development Cost • The cost of researching for new or improved products, new applications of materials, or improved methods. RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 12. By Relation Direct Cost • Expenses which are directly traceable to product • Eg: Material, Direct Labour Indirect Cost • Expenses which are not traceable to the product • Eg: Administrative Cost RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 13. By Normality Normal Cost • Costs Normally incurred at a given level of output Abnormal Cost • Costs Not Normally incurred at a given level of output • Eg: Machine Break down, Fire RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 14. Accounting for Normal & Abnormal Loss Normal Loss • Unavoidable Losses • Considered in product Cost • Eg: Evaporation of Chemical Abnormal Loss • Loss which occurs for abnormal reasons • Not considered in product cost • Eg: Spoilage of chemical RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 15. By Variability Variable Cost Fixed Cost Semi-Variable Cost Step Cost RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 16. Variable Cost These costs tend to vary with the volume of output. Any increase in the volume of production results in an increase in the variable cost and vice versa. Example: cost of material, cost of labour etc. RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 17. Fixed Cost The cost which does not vary but remains constant within a given period of time and range of activity in spite of the fluctuations in production. Example: rent, insurance of factory buildings etc. remain the same for different levels of production. RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 18. Semi Variable Cost These costs does not vary proportionately but simultaneously cannot remain stationery. It can also be called as semi- fixed cost. Eg: 1. A Chef may prepare pizzas per day. However if this limit crosses, another chef will be required irrespective of the number of additions. 2. Telephone operators charge a minimum fee per month along with additional charges as per usage RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 19. Step Costs Fixed cost can be further classified as follows: Committed fixed costs: unavoidable in the short term. Eg: Rent, Salaries etc, Discretionary fixed costs : Set at a fixed amount for specific time periods by management. This is avoidable at the discretion. Eg: Research and development costs, advertisement & market research expenses RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 20. Scenario: A Shirt manufacturer starts a business and incurs following Costs Sl. No Particulars Amount Initial Investment 1 Cost of the Machine Rs. 25,00,000 2 Expected Life of Machine 4 years Intervening Costs: 1 Material Cost Rs. 200 per shirt 2 Labour Cost Rs. 200 per shirt 3 Rent Rs. 3,00,000 p.a 4 Admin & manager Cost Rs. 4,00,000 p.a 5 Interest Cost Rs. 3,00,000 p.a 6 Depreciation Rs. 6,25,000 p.a 7 Other Overhead Rs. 1,75,000 p.a 8 Selling Cost per Shirt Rs. 1000 RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 21. Segregation of the costs based on their variability: Sl. No Particulars Amount Type 1 Material Cost per Shirt Rs. 200 per Shirt Variable 2 Labour Rs. 200 per Shirt Variable 3 Rent Rs. 3,00,000 p.a Fixed 4 Admin & Managerial Cost Rs. 4,00,000 p.a Fixed 5 Interest Rs. 3,00,000 p.a Fixed 6 Depreciation Rs. 6,25,000 p.a Fixed 7 Other Overhead Rs. 1,75,000 p.a Fixed RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 22. Contribution • Excess of Sales revenue over variable cost – Total Contribution = Total Sales revenue – Total Variable Cost – Contribution per Unit = Sales price per unit – Variable cost per Unit • Contribution for the illustrated scenario: Particulars Amount (Rs.) Selling Cost Per Shirt 1000 Less: Variable Cost Material Cost 200 Labour 200 Total Variable Cost per shirt 400 Contribution for sale of one shirt 600 RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 23. Break Even Point • It is the point at which there is neither a profit nor a loss to the entity • No Profit/ No Loss situation • Volume of Operations at which total sales turnover is just equal to total cost. • Formula: – Total Fixed Cost / Contribution per Unit RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 24. Break Even Point • For the illustrated scenario: Particulars Amount (Rs.) Total Fixed Cost: Rent 3,00,000 Admin & Managerial Cost 4,00,000 Interest 3,00,000 Depreciation 6,25,000 Other Overheads 1,75,000 Total Fixed Cost 18,00,000 Contribution per Cake 600 Break Even Point (in no of shirts) 3000 Conclusion: After selling the 3000th shirt in the year, entity reaches to no profit/ no loss situation RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 25. Break Even Point • Demonstration: Particulars Sales of 2500 shirts Sales of 3000 shirts Sales of 3500 shirts Total Sales (Sale Qty * Rs. 1000) 25,00,000 30,00,000 35,00,000 Less: Variable Cost Material Cost (Sales Qty * Rs. 200) 5,00,000 6,00,000 7,00,000 Labour Cost (Sales Qty * Rs. 200) 5,00,000 6,00,000 7,00,000 Total Variable Cost 10,00,000 12,00,000 14,00,000 Contribution 15,00,000 18,00,000 21,00,000 Total Fixed Cost 18,00,000 18,00,000 18,00,000 Profit/ (Loss) -3,00,000 Nil 3,00,000 RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 26. Pricing under Different Market Structures Pure Competition No Pricing policy of its own for entity Has to accept Prevalent Market price Continue to sell till variable cost = Sales Monopoly Entities can have Pricing policy of its own Can Influence the price RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 27. Methods of Pricing the Finished Goods Pricing of Finished Goods Variable Cost Pricing Cost plus Pricing Rate of return Pricing Compe titive Pricing RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 28. Variable Cost / Incremental Pricing • This pricing model is followed after absorbing all fixed costs • Only Variable costs are considered in pricing decisions • Any sale price more than variable cost is accepted RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 29. Scenario: Let us take a scenario shirt manufacture presently selling 5000 shirts p.a. at Rs. 1,000 per shirt and If he receives order for further 1000 shirts at Rs. 600 per shirt, whether he should accept? Particulars At present level With the new order Sales Turnover 50,00,000 50,00,000 Turnover for New order - 6,00,000 Total Sales Turnover 50,00,000 56,00,000 Less: Variable Cost Material Cost 10,00,000 12,00,000 Labour 10,00,000 12,00,000 Total Variable Cost 20,00,000 24,00,000 Contribution 30,00,000 32,00,000 Less: Fixed Cost 18,00,000 18,00,000 Profit 12,00,000 14,00,000 Conclusion: As the Profit of the entity increases, the order should be accepted. After absorbing all the fixed costs, any offer for sale price more than variable cost will be accepted RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 30. • Cost + Desired Profit Cost plus Pricing • Investment + Desired return on investment Rate of return Pricing • Submitting bids/ tenders Competitive Pricing RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 31. Pricing Strategies • Based on Customer • Based on Product • Based on Place • Based on Time • Skimming • Penetrating Geograph ical Pricing Price Discounts Market Entry Price Discrimin ation RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 32. Market Entry Strategies Skimming • Charging High Price at Introduction • Eg: Mobile phones Penetrating • Charging Low Price at introduction • Eg: Ola Cabs RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 33. Price Discrimination Strategies Based on Customer • Same product at different rates to different customers Based on product • Slightly Different product charged st very high rate • No Cost-price relationship Based on Place • Price charged based on place • Eg: Movie Theatre Based on Time • Price charged based on time • Eg: Off-season sales RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 34. Return on Investment Net Present Value Pay Back Period IRR RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 35. Net Present Value • Difference between Present Value of Cash inflows and the present value of Cash outflows • If the shirt manufacturer borrows initial investment of Rs. 25,00,000 at the interest rate of 15% p.a and estimates each year sales at 5000 shirts then NPV is calculated as follows: Period Profit Add: Depreciation Cash Inflows Discounting factor at 15% p.a Present Value Year 1 12,00,000 6,25,000 18,25,000 0.87 15,86,957 Year 2 12,00,000 6,25,000 18,25,000 0.76 13,79,962 Year 3 12,00,000 6,25,000 18,25,000 0.66 11,99,967 Year 4 12,00,000 6,25,000 18,25,000 0.57 10,43,450 Total Cash Inflows 52,10,336 Initial Investment 25,00,000 Net Present Value 27,10,336 Conclusion: As the NPV of the Project is positive, project is accepted RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 36. Internal Rate of Return (IRR) • Rate at which Value of Cash inflows equal to the investment. This is the actual return given by the project. • In the case of shirt manufacturer, Present value of cash flows discounted at 60% equals the initial investment. So, IRR of this project is 60%. • Implications of IRR Scenario Decision If IRR > Cost of Capital Accept the Project If IRR <= Cost of Capital Reject the Project RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 37. Pay Back Period • Period by which initial investment in a project gets recovered. • In the present case of shirt manufacturer, the initial investment of Rs. 25 lakhs will be recovered in 1 year 10 months. So Payback period is 1 year 10 months. • Implications of Payback Period Scenario Decision If Payback Period >= Project Duration Reject the Project If Payback Period < Project Duration Accept the Project RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 38. Sales is Sanity Profit is Vanity Cost is Calamity Cash is Rich RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in
  • 39. Contact Us: RVK Business Advisory Services Pvt Ltd www.virtualcfo.co.in RVK Business Advisory Services Private Limited ¼, Rangas, Fourth Main Road R A Puram, Chennai-28 Ph: 044-24618778, 24620231 Website: www.virtualcfo.co.in