all eating by al mamun

1. Introduction
Fruitly is one of the largest food processing brands in Bangladesh. It was established in 2017 by
Al Mamun. Fruitly has become one of the largest food and beverage brands in Bangladesh. The
Fruitly would be launched in the market at 250 ml. 500 ml. and 1 Litre bottle.
Business Description
Our business name is Fruitly Juice and we have different varieties in juices drinks as well and
our Fruitly Juice Industry is located in Chatmohar, Pabna, Bangladesh.
WHY Fruitly JUICE?
Fruitly Juice is especially for the children and
diabetic people because it is a sugar free and diet juice.
Fruitly Juice is also providing the totally fresh
juices. People are very much conscious about their
health and mostly people are like the fresh food rather
than the Soda, Carbonated drinks. It will be also
favorable for children and health conscious people.
PRODUCT & SERVICES
FRESH JUICES:
For the first time we are producing orange juice for testing the consumer market. We are going
to make fresh juices 4 flavors in juices available throughout the year - Orange, mango, apple
and mixed fruit.

2. SEASONAL JUICES:
In seasonal juices we initially introduced Mango, Orange. OUR SPECIALTY Our specialty, we
produce juice for the children and health conscious people, because we reduce the fat level on
0.5% and add extra vitamins and add some sugar that are best for diabetic people.
 100% pure juice
 Pure Sugar free
 Diet
 Mixed flavor (cocktail)
SIZE OF BUSINESS:
This business will produce & provide consumer product and organize medium size business.
Initially we will cover the 2 division of the country but our prospect will be whole of the
country.
Business Strategy
OBJECTIVE:
 Become as the Best New Juice Shop in the Bangladesh .
 Improving the customer satisfaction through the good quality of products .
 Turn in profits from the first year of operations.
 The creation of unique, innovative and healthy products that will differentiate Fruitly
Juice from local juice shops .
 Four new Outlets in next five years in other city of Bangladesh.
 To exceed 6 million in annual sales by the third year of plan implementation.
KEYS TO SUCCESS FACTORS:
 Store design that will be both visually attractive to customers, and designed for fast
and efficient operations.
 Employee training to insure the best juices preparation techniques.
 Marketing strategies aimed to build a solid base of loyal customers.
 The products we serve are of the highest quality. We combine this quality with great
service and atmosphere.
 Customer satisfaction with high quality juices and services.

3.  Competent management staff whose makes the juices and shakes fresh
and good quality.
 Location is our key success factor means that on Pabna, Dhaka is very suit able for our
business.
 Management that treats every employee equally. We create an atmosphere where
employee's love coming to work and can earn good money.
 Our commitment to providing excellent quality Juices at all times.
 Excellent Customer Service. Quick delivery and each customer will be treated as would
an honored guest in our homes.
 Product quality. Not only great food but great service and atmosphere.
 The creation of a unique, innovative, upscale atmosphere that will differentiate.
 Fresh juice daily will give customers a unique experience as well as excellent product.
 Maintain good relationships with reliable supplier
 Repeat customers.
MISSION:
Establish Fruitly Juice as the Local leading source of healthy energy in the form of freshly
juices with an uncompromising commitment to making a difference through our values.
VISION:
Explore all over the Bangladesh from fresh juices, providing for all their needs always with the
assurance of outstanding quality.

4. Marketing mix
Product
For launching a product in the market, there is some procedure that should be followed by
every marketer to move in the long run. Our product will enable our customers to have a
different experience to try our juice. They will be able to differentiate our product in quality
which is unique in the soft drinks market. They will not be able to feel the same way for the
other soft drinks in the market.
Place
We will primarily use our existing distributors for distributing our new product Fruitly Juice
then; we will make some new channels and assign some distributors to promote our product to
all over the country. market Our main target market people are the young ages people who like
to drink juice very much. Mostly the school going students and the children.
Price
We shall charge based on “Overhead Expenses” and “Cost Plus”. Overhead Expenses include
rent, gas and electricity, business telephone calls, packing and shipping supplies, delivery and
freight charges, cleaning, insurance, office supplies, postage, payroll taxes, repairs, and
maintenance.
Promotion
The most successful advertising will be through BTV, NTV, Channel I, ATN Bangla and RTV which
are the most popular television channels in the country. We will also use some bill-boards and
leaflets and we will hold a sport event to promote the product. We will also use our experience
so that we can create attention to the customers.

5. Production Plan
Whole of the manufacturing maintain by our employees and all the
raw materials will be
purchased from our country and abroad and we produced our
product in our factory.
MANUFACTURING MACHINERIES & EQUIPMENT AND ITS PROCESSES
Three basic disciplines are used in the process:
1. Mass transfer
2. Heat transfer
3. Squeezing the orange
JUICE EXTRACTION
Firstly the oil is removed. This process is carried out without causing damage to the fruit. It is
done to avoid undesirable flavors and obtain the highest possible level of aldehydes. Secondly
the juice is extracted. The technology used involves cutting and squeezing the orange and is

6. different to many of the In-line systems used. The HRS process does not damage the peel and
therefore avoids contamination of the juice. Thirdly the juice is separated from the husk and
the seeds. With this process we reduce the bitter constituents, obtaining a low reading for
quick fiber and a low viscosity in NFC. The resultant juice has a minimum content of the bitter
constituents, an agreeable colour, minimum natural oil content and an increased number of
intact juice cells. The Limonina content is also reduced. The average cell size in the pulp is
increased with a higher percentage of floating pulp. We must also highlight the fact that the
process does not use water during the extraction processes, the energy consumption has been
optimized and the contaminants contained in residual water have been minimized.
REMOVING THE BITTERNESS:
Once the orange juice has been obtained we have to remove the bitterness from the juice. This
is done by a process designed to eliminate the limonina, narangina y hesperidina from the juice.
Marketing Plan
MARKETING OBJECTIVES
Maximum profit margin The big price objective Fruitly Juice that they provided high quality
product and satisfied the customer with its product then juice Fruitly taken premium price to
their customer other than our competitors. Juice Fruitly contain maximum profit margin other
than their competitors.

7. Quality leadership
The main objective of Fruitly Juice that its responsibility to provided best quality which they
promised to their customers. Fruitly Juice successfully fulfills their promised. Fruitly Juice main
objective to provide quality products that satisfied the customer need and their requirement so
Fruitly Juice deliver the quality product.
Long relationships with customer
Fruitly Juice provided superior value to their customer who they promised throwing
advertising. So the customer are loyal the Fruitly Juice bran and build long term relationships.
Communication objective
Fruitly Juice use different sources to attract their target customer. The objective of Fruitly Juice
produces awareness in our customer about new products and also produces awareness to new
customer about Fruitly Juice. Fruitly Juice also tells their customer that they provide pure juices
to their customers. Fruitly Juice also give the knowledge of their juices give you energy and
good taste. Fruitly Juice also gives message that their juices are good for your health.
Strategy marketing objective
 To build unique distribution system that provides ubiquity at low cost.
 To build high speed, efficient and vertical integrated manufacturing capabilities to gain
low cost advantage.
 To reduce energy consumption during production
 To increase advertisement activities.
 To redesign packaging to a more attractive and familiar.
 To make innovation in product so that it become more portable and in convenience
oriented form.
 To improve product quality as ever provide

8. Product forecasts:
This types of product continuing in the market on the basis of their features, reasonable price,
standard maintain and also quality. We are also prepare and determine that our product will be
quality full and reasonable price that’s why we are optimist about our product that will be
continue a certain time.
Controls:
We believe in best quality. In producing our product we maintain quality as well as quantity. For
control the products quality we will import best quality equipment from abroad. We also
standardization our product from our expert researcher. Our whole production process mainly
base on computer for this reason is done by a very systematic process. We produce our product
which has no harmful chemical. That’s why these products have no side effect and every one in
every age can use our entire product frequently.
Conclusion
We all know that, today’s fast moving world respect the new, innovative ideas. To keep the
same pace with this situation our company had decided to launch a Juice and it has a bright
future in its market. As the product is innovative, the consumers are going product will be a
strong product mix for our company.

9. APPENDIX
Marketing Research Data As an initial stage of our business we actually follow some existing
group of juice companies in our country. The main command of our business plan based on the
Pran Group of industries. We followed them to prepare our new business invention. We
research their marketing strategies in different formulas like we have collect data from website
and observing the consumer market.
Our Process of Collecting Information from Primary Sources:
Primary Sources of Information:
As primary information sources we use following media:
1. Investment Bankers
2. Sales Force
3. Suppliers
4. Customers
5. Employees
6. Consultants/Specialized Firms
As Secondary information we use following media