Here is my report on PRAN-RFL group
// TEAM STARK //
- American International University Bangladesh -
Take Idea from this report but do not copy from this ...
To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.
Here is my report on PRAN-RFL group
// TEAM STARK //
- American International University Bangladesh -
Take Idea from this report but do not copy from this ...
To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.
30-year Campaign of the Heritage Brand AARONG by Ishraq DhalyIshraq Dhaly
Aarong, a unique part of the BRAC development program, had commissioned a brief to find creative strategies that would address their need to present themselves in the corporate scenario on the occasion of their 30-year celebration. This PPT was done by its agency, Carrot Communication, and was later executed by the letter.
At PRAN, we believe you should enjoy what you eat and still live a healthy life. That’s why we’re dedicated to make the food that people love even better. And we’re supporting programs and partnerships that help to educate and induce people to make healthful choices.
PRAN is currently producing more than 400 food products under 10 different categories i.e. Juices, Drinks, Mineral Water, Bakery, Carbonated beverages, Snacks, Culinary, Confectionery, Biscuits & Dairy. The company has adopted ISO 9001 as a guiding principle of its management system. The company is complaint to HACCP & certified with HALAL which ensures that only the best quality products are reaches to the consumers table across the Globe.
“SWIFT” is a soft drinks manufacturer company that heading into its fourth year of operation and produces mango juice, apple juice, blackberry juice, date juice etc. All of the items mentioned successfully running and continued to future profitability. To give them customer a new juice taste depending on marketing research information of the customer, we are going to launch a new favorite soft drink named “SWIFT Sugarcane Juice”.
Having a plan is crucial for business success, especially when establishing a new business. Writing a business plan helps outline the direction where the company is going, how the company will achieve its goals, and provides a method to measure the company‟s pursuit of these goals. Business plans can also help the entrepreneur(s) communicate to possible investors; authorities whom may need to approve of or regulate the business, interested co-founders, and future employees. The business plan should include a description of the service or product, market analysis, the short and long term goals of the business, and competitor analysis.
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
Dena Yazzie has decided to go ahead with the main idea of Tahki’s proposal but with one change. The company will not abandon its brand. So they will try to get a more expensive product based on added value but they will build this effort on the existing clientele. The board was satisfied to a large extent with the solution. They felt that they had built this brand and people knew it so it was an asset that should be utilized.
Your team is hired by the board of Wiikano Orchards and asked to develop a Marketing Plan that implements Tahki Yazzie’s proposal with the given that the existing brand will be kept.
Nature Touch Beverage Company” offers best quality juices with different packages to customers at a very competitive price. Depending on the market researcher’s information and considering the growing demand of different juices, we are going to launch a new juice named “Nature Touch Date Juice” in the market. Our main aim is to reach our product to the near of every people at lower prices with new flavor who belong in different classes in our society.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
3. CURRENT MARKET
SITUATION
PRAN group of companies is one of the leading business
institute of Bangladesh. PRAN Group was born in 1980.
Keeping in view the corporate mission of the group they
have over the years diversified their activities in several
areas.
4. Fruit juice in glass bottle
(returnable):
It is hygienically produced by state-
of-the-art machinery. Available
in mango flavor, made from fresh
local ripe mangoes.
Fruit juice in glass bottle
(non-returnable):
This category of juice is found in
non-returnable glass bottle in
flavors of mango, guava and
orange.
5. Fruit juice in aseptic pack:
Available flavors in this
category are: mango,
lemon, orange, pineapple,
guava and mango-pine.
Fruit juice in can:
The fruit juices in cans are
hygienically produced by
state-of-the-art machine
from flavors of mango,
orange and guava.
8. SWOT Analysis:
• Strengths:
• Government support
• First mover’s advantage
• Internal strength
• Market share
• Large Company
• Experience
• Greater Sources of finance
• Greater Control over sources of raw materials
• Risk-pooling
• Huge Distribution network:
9. • Weaknesses:
• External threats:
• Internal weaknesses
• Disproportionate promotions strategy
• Control
• Lack of first-mover’s advantage
• Distance and transportation cost
10. • Opportunities:
• Existing competitor of the current market is
not that much strong which the Pran company
has.
• Pran can be export to other countries.
• Existing distribution channel is being used.
• High growth rate in this industry.
• Huge demand
• Natural resources
• Cheap labor
• Government incentives
11. • Threats:
• Competitor can produce the same product.
• Downward pressure on pricing.
• Political instability, economy etc.
• New innovation from other competitors could
be a threat.
12. • Objectives
Marketing Objectives:
Maintain positive steady growth each month.
Increase market penetration every quarter.
Generate increased brand awareness quantified by reactions/feedback of customers at the trade
shows.
13. Financial Objectives:
Decrease customer acquisition costs by 1%
a quarter.
Continue to decrease variable costs through
efficiencies gained from experience.
Increase profit margins by 0.5% per quarter
15. MARKETING MIX
• Product Marketing:
For launching a product in the market, there is some procedure that should be followed by every marketer
to move in the long run. Our product will enable our customers to have a different experience to try our
juice. They will be able to differentiate our product in quality which is unique in the soft drinks market.
They will not be able to feel the same way for the other soft drinks in the market.
16. • Pricing Strategies:
We shall charge based on “Overhead Expenses”
and “Cost Plus”. Overhead Expenses include
rent, gas and electricity, business telephone
calls, packing and shipping supplies, delivery
and freight charges, cleaning, insurance,
office supplies, postage, payroll taxes, repairs,
and maintenance.
• From the market research, we received the following-
Company Name Price
Price Fruti(250ml) 15
Mojo (250ml) 15
Pran(250 ml) 15
17. • Place or Distribution:
We will primarily use our existing distributors
for distributing our new product Pran Juice
then; we will make some new channels and
assign some distributors to promote our
product to all over the country. market Our
main target market people are the young ages
people who like to drink juice very much.
Mostly the school going students and the
children.
18. • Advertising and Promotion:
The most successful advertising will be
through BTV, NTV, Channel I, ATN
Bangla and RTV which are the most
popular television channels in the
country. We will also use some bill-
boards and leaflets and we will hold a
sport event to promote the product.
We will also use our experience so
that we can create attention to the
customers.
19. FORECAST AND FINANCIAL ANALYSIS
• Sales Forecast:
The sales forecast is broken down into the three main revenue streams; direct sales, Web sales,
consignment sales. The sale forecast for the upcoming year is based on 30% growth rate. Growth rate
for year 2006 to 2010 are based on percentage increases as follows
• Direct sales 20% growth rate per year
• Web sales 50% growth rate per year.
• Consignment sales 20% growth rate year.
20.
21. • Control
Pran’s control depends on the customer satisfaction. If customer demand different things with which they
feel comfortable, then we simply change our controlling techniques.
22. CONCLUSION
We all know that, today’s fast moving world respect the
new, innovative ideas. To keep the same pace with this
situation our company had decided to launch a Juice
and it has a bright future in its market. As the product
is innovative, the consumers are going product will be
a strong product mix for our company.