8. Our Objectives
To increase 25% market share
To increase the product line i.e.
To increase profits
To satisfy the customers better
9. Market Demographics
Geographic’s:
We have divided District Haripur into 4 zones to capture
the market.
A zone includes Main city Haripur .
B zone includes Kts ( 1,2,3,4 Sectors )
C zone includes khanpur.
D zone includes TIP Colony.
14. STRENGTHS
latest technology plant
Quality product
Specialists available for specialized jobs and tasks
Hire experienced staff
Medical insurance of employees
Targeted to low and middle class people.
Reasonable price
Expiry date above 6 months
Easily available raw material
15. WEAKNESS
New in juice industry
Small distribution network
Strong competitor
No market share
Limited experience of customers
17. OPPURTUNITIES
Increase the distribution network.
Market is very big & attractive.
Take-over of the distributor
Increased demand of high quality products.
18. Threats
Political instability
New entrance from the exiting competitors
So many competitors
Retaining consumers
Increases of general sales tax
To face strong competitors like
22. Pricing
The cost of fruits Rs.3
Electricity Rs.2
Factory Overhead Rs.3
Miscellaneous Rs.2
Retailer Margin Rs.2
Profit Rs.3
Total Price Rs.15
23. Promotion Strategies
Print Media Rs. 83, 600
Cable network Rs. 1,85000
Billboards Rs. 120,000
Pamphlets and cards Rs. 40,000
Social Networking RS 00000
24. Attractiveness
o Purchase 10 juice packs and get one pack free.
If you purchase a small crate of juice then you will able to
participate in lucky draw and you can win following prizes:
Unique bike 70 CC
Samsung LED 32 ”
Qmobile
25. Budgeting
Sr.
No
Description Amount
1 Cost of land 250,00,000
2
Raw material 5,00,0000
3 Stationery 40,000
4
Office expenses 1,00,000
5
Furniture 3,00,000
6
Staff salaries 3,00,000
7 Freight inward charges 60,000
8
Repair & Maintenance 150,000
9 Research & Development 90,000
10 Technology 10,00,000
11 Marketing Media Expenses 428,600
Total 324,68,600