Travel agencies were traditionally retailers that arranged travel services on behalf of suppliers like airlines and hotels. However, the rise of e-portals allowed customers to directly book travel online.
While e-portals provided benefits like convenience and lower prices without commissions, they also posed a major threat to traditional travel agencies. As more people began booking independently online, travel agencies saw a sharp decline in business.
Now, travel agencies have had to adapt by adopting e-portals themselves or focusing on services like cruises that are still commonly booked through agents. However, independent agencies have found it difficult to survive as e-portals have become dominant for arranging do-it-yourself travel.