The document provides an overview of Jaiprakash Associates Limited, a large Indian infrastructure conglomerate. It discusses the company's founder and vision, as well as holistic marketing concepts including internal marketing, integrated marketing, promotional marketing, and relationship marketing. Jaiprakash Associates has business interests in engineering, construction, power, cement, real estate, hospitality, and education.

2. Overview…
• Company Profile
• Introduction to holistic marketing concept
• Internal Marketing
• Integrated Marketing
• Promotional Marketing
• Relationship Marketing

3. Company Profile
• Shri. Jaiprakash Gaur, Founder Chairman of Jaiprakash Associates
Limited after acquiring a Diploma in Civil Engineering in 1950
branched off on his own, to start as a civil contractor in 1958, group
is the 3rd largest cement producer in the country.
• The Group is a diversified infrastructure conglomerate with business
interests in Engineering & Construction, Power, Cement, Real Estate,
Hospitality, Expressways, Sports & Education (not-for-profit).
• Vision: “As a group, we are committed to strategic business
development in infrastructure, as the key to nation building in the
21st century. We aim to achieve perfection in everything we
undertake with a commitment to excel. It is the determination to
transform every challenge into opportunity; to seize every
opportunity to ensure growth and to grow with a human face.”

4. Holistic Marketing Concept

5. Internal Marketing
Marketing
Department
Senior
Management
Other
Departments

6. Integrated
Marketing
Communications
Products &
Services
Channels

7. Performance
Merketing
Environment
Sales
Revenue
Legal
Social &
Ethical

8. Relationship
Marketing
Customers Employees
Marketing
Partners
Members of
financial
community