Pizza Hut and Shakey's Pizza were compared based on their customer profiles, locations, and establishments. For customers, Pizza Hut attracted mostly office workers and students aged 18-40, while Shakey's saw groups including families. Both saw equal numbers of male and female customers. Pizza Hut's location in a mall gave it easy access from schools and offices. Shakey's along a main road was accessible for commuters. Both establishments had friendly crew, fast service, and affordable menus including pizza and pasta, with Shakey's also offering healthy options like salads.

1. MICROMARKET ANALYSIS
PIZZA
PSG GROUP MBAH 10B
Bandong, Maria Conchitina
Coloma, Leilani
De Guzman, Melquecedes, Jr
Dimaano, Ma. Elsie

2. POINT OF COMPARISON PIZZA HUT SHAKEY’S PIZZA
Robinson’s Mall Ermita Quezon Avenue Branch
CUSTOMER
People Mostly office workers; In groups: officemates,
some students friends, families
Age Students (around 18 y/o) From kids to adults
to 40s; a few senior citizens
Sex 60% females; 40% males Equal no of males &
females
Occupation Students, office workers, Middle income
senior citizens
Behavior (what do they Pasta, pizza, stays for max Pasta, chicken. Mojos,
order? How long do they of 30 mins combo meals, customers
stay?) stay until food is consumed
Occasion (what’s the Break time; snacks Dining after work
occasion of the visit?)
Other relevant obervable Most customers are Satisfied customers
behavior satisfied with the buy 1
take 1 pizza promo

3. POINT OF COMPARISON PIZZA HUT SHAKEYS PIZZA
Robinson’s Mall Ermita Quezon Ave Branch
LOCATION
Describe location vs traffic Ground floor, mall area; mall Along main road, accessible to
flow itself is very near schools, commute
offices; easy access to PUV
Pedestrians Ground floor, mall area; Accessible to pedestrians
almost at the center of the
mall; easy access; walking
distance to offices and schools
Prevalent activity Mall activities, shopping, Business offices
walking; mall itself is very near
schools, offices
Area Commercial commercial
How does location affect A lot of contact with a lot of Accessible location open for
customer profile people(easy access, walking more customers
distance from schools/offices)
will result to a higher chance
of people having meals in their
establishment

4. POINT OF COMPARISON PIZZA HUT SHAKEY’S PIZZA
Robinson’s Mall Ermita Quezon Ave Branch
ESTABLISHMENT
Menu (product, price) Varied but usually pizza, Varied: appetizers, main
pasta are ordered; course, dessert coffee;
affordable; cheap with the available choices of healthy
buy 1 take 1 pizza food like salad; price is
affordable
Level of service (caring? Friendly crew; attentive Friendly crew, attentive to
Attentive? lousy) needs of customers
Speed of service Fast service (10mins top Fast service; met the
usually per order) mentioned time of food
delivery
Facilities Spacious, enough tables & Wide space, tables
chairs although PWD- spacious, comfortable
friendly; one CR for all chairs; with fun zone, an
customers area for children to play