The document summarizes observations from visits to four Figaro Coffee Company locations on different dates in April 2011. It describes the number and demographics of customers observed, the drinks and foods purchased, location details within each mall or commercial area, and amenities available at each establishment such as comfort rooms, WiFi, and smoking areas. Key details on prices and specific drinks purchased are also provided for each location.

1. Group 2

2. Gateway Mall

3. Place: Figaro Coffee Company @ Gateway Mall Time of Visit: Thursday, April 7, 2011 8:24 – 9:03 p.m.

4. CUSTOMERS 16 Customers ( 7 males & 9 females) 25-50 years old Young professionals, office employees and middle managers, social Class B Frost, cold drinks and tea

5. LOCATION Inside the shopping mall (Gateway) Beside passageway going to Araneta Coliseum walkway/ MRT Edsa Cubao Station Accessible to escalators inside the mall

7. ESTABLISHMENT No comfort rooms Mall security No smoking areas 13 tables available for dine-in customers

8. Price Range Php80-160 for drinks, Php150-175 for breakfast meals Php125-199 for pasta/sandwiches

9. 2 Regular-Sized Drinks: A Strawberry Chiller and Mango Smoothie. A 160z. Mango Frost.

13. Bonifacio High Street

14. Place: Figaro Coffee Company @ Bonifacio High Street Time of Visit: Wednesday, April 6, 2011 7:00 – 7:25 p.m.

15. CUSTOMERS 13 Customers ( 6 males & 7 females) 25-50 years old Professionals, managers Frost, cold drinks and tea

16. LOCATION Within the vicinity of Bonifacio High Street Commercial area, surrounded by office buildings and establishments

17. ESTABLISHMENT Comfort rooms are outside Many tables outside for smoking 13 tables available for dine-in customers

18. Price Range Php80-160 for drinks, Php150-175 for breakfast meals Php125-199 for pasta/sandwiches

20. Araneta Center

21. CUSTOMERS 15 people: 5 males, 10 females 20-30 years old Students/call center agents Chillers, Espresso Studying (with books, laptop), chill-out place

22. LOCATION Beside Shopwise grocery and in front of taxi bay, near call centers (APAC and Telus), at the center of 2 malls (SM, Gateway), pedestrian lane leading to Shopwise Commercial area Not overcrowded/spacious Excellent study environment

23. ESTABLISHMENT Not much personal branding, customers need to ask for water and tissue, WIFI available upon purchase Comfort rooms within the establishment, spacious dine-in area, small smoking area outside, condiments area

26. The Fort – Global City

27. CUSTOMERS 10 people: 3 males, 7 females 20-40 years old Professionals Chillers, Espresso Like selling products (insurance), hanging out

28. LOCATION Near office buildings Major establishments: Chowking, Pancake House, Red Ribbon, Jollibee, Shell Gas Station

29. ESTABLISHMENT Not much personal branding, customers need to ask for water and tissue, WIFI available upon purchase Comfort rooms are outside, near Shell Gas Station) spacious dine-in area, small smoking area outside, condiments area

32. Group 2